08/09/2022
Gartner predicts that by 2024, 30% of tech providers* will shift to a “virtual-first” event model for both first-party and third-party events - an increase from a pre pandemic 5%.
In 2022 the transition to hybrid and 100% virtual delivery models are likely to dominate event strategy discussions.
Interestingly Melissa Park founder and CEO of Melissa Park Events, (an award-winning global event company) recently interviewed for a Forbes interview and discussed that while the virtual model has benefits like cost efficiency, and easier access for participants, “zoom fatigue” has become an undeniable reality. She goes on to say that people still long for the face to face and the human connection.
So where do you stand? Have you experienced this shift, and are you team Hybrid or 100% Virtual?
*technology providers with at least $100 million in revenue
You can read both full articles here:
Forbes: https://bit.ly/3TPRCDj
Gartner: https://gtnr.it/3emBuZK