VL Hospitality & Investment Group was established in September 2013 as a private entity to provide integrated business solutions in the Hospitality Industry. Its head office is located in Vancouver, Canada from where the company is focusing on developments within the hospitality sector in the country. The second branch is VL Hospitality & Investment Group based in Egypt overlooking the entire regi
on of Middle East and Africa. By gathering a number of experts of various segments under one umbrella, VL Hospitality & Investment Group provides first-hand knowledge in all hospitality related projects and offers a full range of services to their customers.
“Zee Resorts” is VL Hospitality & Investment Group’s first introduced Leisure Resorts Management Company with a current portfolio of three Resorts within one complex, comprising 950 rooms and 15 Food & Beverage outlets in Marsa Alam, Red Sea, Egypt. Further properties throughout the country are to follow, aiming to make “Zee Resorts” a prime brand in Egypt for holiday makers worldwide. Introducing the concept of “bond, relax & party”, Zee Resorts is catering for the needs of families, individual travellers and party lovers alike, offering unforgettable holiday experiences for everyone. Possessing many years of operational experience, VL Hospitality & Investment Group is taking an active role in introducing new hospitality projects, setting strategies for Food & Beverage as well as reviewing existing facilities and introducing new dining concepts. New hospitality and restaurant brands are being launched, providing a state of the art level of service and dining experience. Strategic goals set by VL Hospitality & Investment Group include various Food & Beverage projects to achieve having 3 unique brands in Canada, Middle East and Africa by 2015. Aiming to work with a worldwide portfolio of Destinations, Hotels & Serviced Apartments, Food & Beverage outlets as well as various Community Sport Clubs such as Golf Clubs etc., VL Hospitality & Investment Group is set to support in all aspects of Asset Performance Management, Facility Management, Destination Management, Strategic Sales Support, Food & Beverage Management, PR, Online and Offline Marketing, Social Media as well as Graphic Design, Professional Photography and Video Shooting. Mission
Working with owners and investors as one team to help operate successful businesses. Vision
To achieve global brand recognition as high quality and worldwide operating Consultancy offering A-Z services in Hospitality Management. The services of VL Hospitality & Investment Group include in detail:
- Manage VL owned portfolio
- Asset Performance Management
- Facility Management
- Destination Management
- Strategic Sales Support
- Integrated Media Consultancy comprising the following sections:
o Social Media Marketing
o PR & Marketing
o Website Design / SEO / SEM
o Graphic Design
o Photography / Video Shooting
- Food & Beverage Management and consultancy
Asset Performance Management:
Directly managed properties, often lacking a professional set up of experts will take advantage of this service, highlighting financial risks and opportunities as well as giving advice in daily operation. VL Hospitality & Investment Group is enabling customers maximising revenues and optimizing workflows by providing a relevant plan covering all aspects of their commercial operation which is based on extensive market research. Case studies and detailed reports prepared by internationally recognized companies such as Deloitte, STR, Ernst & Young and the World Travel & Tourism Council will back up client’s decisions and enable them to compare their performance versus their competitive set. VL Hospitality & Investment Group is furthermore helping start-ups in setting up brand standards or facilitates operation by taking over the management of outlets. On behalf of Hotels and Serviced Apartments, VL Hospitality & Investment Group is able to act as owner representative, monitoring performance, transparency as well as financial and legal integrity of 3rd parties and gives management solutions. Facility Management:
The sector of Facility Management comprises the management and consultancy of:
- Food & Beverage Outlets
- Marinas
- Community Sport Clubs (Golf Clubs etc.)
- Beach Clubs
- Hotels & Furnished Apartments
Destination Management:
Many destinations have great potential to develop Tourism into one of their major contributors to GDP but don’t have the right tools and experts in place to move forward. VL Hospitality & Investment Group brings the right expertise in supporting governments setting up long term strategies, connect them to professional suppliers and business partners and launch successful projects. Strategic Sales Support:
Many years of experience in Sales and Hospitality enable the team of VL Hospitality & Investment Group giving valuable advice in Key Account Management, conducting Sales Audits, setting up Tour Operator and Corporate Contract Formats as well as Sales Action Plans. Pre-opening Sales & Marketing support will help new hotels, restaurants and other leisure facilities to set their footprint in their relevant markets and gain market share among their competition. Integrated Media Consultancy:
- Social Media Management:
Despite being the fastest growing Marketing tool, the power of Social Media is often underestimated or used in an unprofessional and even contra productive way. VL Hospitality & Investment Group gives valuable insights in the necessity of having a clear Social Media strategy in place in order to promote services and facilities to a broader audience and to open new markets. It provides the necessary Marketing tools, informs about potential risks and gives support in selecting the right channels as well as guidance in using them in a safe, professional and responsible way.
- PR & Marketing:
Clients booking behaviour varies from country to country, therefore it is crucial to be aware of the relevant sales tools in the respective source markets. Presence in Tour Operator brochures, the quality of information and images provided as well as being featured on the right online and offline channels are an important factor of success. Apart from B2B Marketing, B2C Marketing is the key to increase awareness among end consumers. VL Hospitality & Investment Group will provide their customers with a comprehensive PR & Marketing Analysis including information on the channels to use and how to set up a marketing plan according to available budgets. Next to providing comprehensive knowledge, VL Hospitality & Investment Group offers the complete management of PR & Marketing for hotels, Food & Beverage Outlets as well as Community Sports Clubs. Apart from valuable support in Online & Offline Marketing, VL Hospitality & Investment Group gives support for the successful presence in Travel Exhibitions and provides professional suppliers for attractive booth designs.
- Website Design / SEM / SEO / Smart Phone Applications
A professional website is the business card of every company. However changing consumer behaviour, the need of continuous technical updates and the high transparency in the world wide web make it difficult for many companies to keep track and get recognized among their competition. Search Engine Marketing and Search Engine Optimization are key factors to be found by potential customers. VL Hospitality & Investment Group provides next to website design and programming also maintenance and modernization, SEO and Traffic Reporting, Social Media Plugins and consultancy and extends the same services covering Smart Phone Applications.
- Graphic Design:
VL Hospitality & Investment Group is offering the full range of graphic design including ads, banners, flyers, brochures and other collateral.
- Photography / Video Shooting:
Considering that most consumers are taking their decisions subjectively, images are the best sales tools. VL Hospitality & Investment Group comes with a team of professional photographers that supports in photo and video shootings of all kinds. Food & Beverage Management – VL Dining Group:
VL Hospitality & Investment Group plans to own and manage three Food & Beverage brands under the umbrella of VL Dining Group, representing authenticity on a high service level with excellent value for money. Each brand is expected to open 3 further outlets within a time frame of 5 years. Our mission:
To establish six new Food & Beverage concepts, representing authenticity, quality and value for money and expand them further in the markets Canada and Middle East/Africa. Our vision:
To create profitable growth by catering consumer needs and giving a true value experience to business partners and consumers alike. Brand 1: Italian/Mediterranean Restaurant
Brand 2: Arabic/Lebanese Restaurant
Brand 3: Coffee Shop/Pastry
