Just over 2 years ago the collapse of many travel companies such as ManTrav and Respect holidays caused Gran Canaria to attract much bad publicity especially in the UK. Together with the World recession and the bad publicity over the past 2 years businesses have seen their takings drop, some by as much as 35%. I have recently started speaking to the Editors of some of the Gay Publications such as
Gay times and Boyz magazine! who I have worked closely with over the last 20 yrs, to try and build relations with them and the business on the Island especially the Yumbo. As a result I have managed to coordinate a full page advert in Gay Times, the most famous Gay publication in the UK. with the backing of the Ayuntamiento, the Patranato and the Cabildo along with GLAY, Yumbocentrum.com and 12 Local businesses who can see the advantages of advertising off the Island, and reminding potential visitors, that we still have a lot to offer, especially in the Yumbo, which is still the most profitable shopping centre in the south. I have also negotiated a deal for a regular page in Boyz magazine which covers the south of the UK and a massive online presence. I feel it is a massive opportunity for our business to advertise together, which will cut the cost of advertising and target the audience we are looking to attract to the Island , especially next month when people on the UK decide on their new Year holiday destinations. Not only will we receive the advertising space in leading magazines but also an online community where we can advertise our own businesses free of charge. Possibly live feeds from our pages directly to a UK Magazine website with a minimum of 150000 visits a month. It doesn’t affect magazines here, as this advertising is for those off the island, to encourage them to come here. Once here, they can read through all local magazines deciding what to do. Ryan (TJ) who is now working on this project will visit you to discuss if this is of interest to you, and explain what would be involved. It will be run as a non-profit making cooperative, which will be available to anyone who has a business in or around the Yumbo, in Playa Del Ingles. The next publication has been reserved in Gay times for Gay complexes and resorts, this is the perfect time for the resorts. The magazine comes out at the end of December 2013' just when people make their future holiday plans. If you would be interested in joining the cooperative or simply would like to take out one spot in one magazine please call either myself or Ryan for details. Under the brand, ‘IGON Canaries’, we hope to re-channel tourists back to Gran Canaria from other destinations, and gather new guests to visit us. We have other Newspaper and Magazine possibilities available, something to suit the variety of businesses that our LGBT Community has. Together, the costs are very pleasing for the businesses ! Contact Info:
Phil. 671 281 758. ([email protected])
Ryan (TJ) 671950349 or [email protected]
Yours, on behalf of IGON Canaries,
Phil Brocklehurst.
