Architects of WOW

Koti
Suomi
Helsinki
Architects of WOW

We are a group of world-class event designers creating emotional connections, fueling social conversations and delivering business results.

We are a team of world-class event designers creating emotional connections, fueling social conversations and delivering business results in close collaboration with our clients.

12/12/2024

🎉 That’s a Wrap! 🥂

What an incredible event year it’s been! From unforgettable celebrations and epic corporate gatherings to magical milestone moments — we’ve loved every second of creating experiences that last a lifetime. 💫

A Huge THANK YOU to our beloved clients, talented vendors, and dedicated team who brought every vision to life. Your trust and creativity inspire us to raise the bar with every event we plan. 🙌

But don’t worry — this isn’t goodbye. We’re already cooking up fresh ideas for next season, and we can’t wait to surprise you with what’s coming next! 👀✨

17/06/2022

The first half of this extraordinary event year is almost finished, and one of the true highlights of the season was Summer Fest we created together for the whole staff. Thanks again for the trust and enthusiasm. We love the way you put your people first! Thanks .tahka, , and Gains ’n Losses for singing your heart out❤️ A big bow also to our partners who turn wild ideas into reality , Livetek, Miika & Samppa Mäki-Kerttula, ,

23/02/2022

Our memories are scattered across the brain's sensory centres.
Imagine a nice day on the beach. The smell of sun lotion, the friends you were with, the drink you were drinking; any of these could trigger memories of the whole thing. The more senses you manage to activate during your event, the most memorable it will be to the attendees. Here is how you stimulate the senses:
1. Sight. 👁 Plan visually striking installations, vibrant screens and engaging visual stimuli. This will help your attendees to both remember the event and also share pictures from it to social media.
2. Touch. 🤲 Think of the textures, like different kinds of paper and the feel of the event’s furniture or eating and drinking implements. Also specialised installations can be used to appeal to this sense.
3. Sound. 👂🏼Sound has an incredible ability to enhance experiences. It also affects taste: with the presence of loud music, sweet and salty tastes become less intense. So choose the music carefully!
4. Smell.👃 While your event doesn’t need to go that far, you can be far more creative with scent than you may think. Give scented gifts, or use diffusers to spray distinct scents at your event at intermittent intervals to conjure an association with the day.
5. Taste.👅 The food you serve at an event should be more than fuel. See it as a vehicle for memory enhancement. Why not, for instance, serve regional or local food as a nod to both local taste preference and local culture?

03/02/2022

Apple has managed to create a worldwide, loyal customer base that excitedly wait for their special events and launches. What can we learn from them?

01/02/2022

Things that are known to catch human attention: unusual, salient, sometimes provocative. In order to stand out in the market your event should be one of these things.

Successful event planners study Behavioural Science to craft their events to appeal to the psychological mechanisms that influence human behaviour and decision-making. We are here to share some of those scientifically proven tips with you.

1. Virtual events are not well received if they are longer than an hour. Your audience gets tired and loses their interest after that, if there are no breaks in between.

2. When an attendee makes their mind about your event, it will be almost impossible to change their mind. Are you making them feel special, different, or part of something they care about? If you are, they will love your event.

3. The more senses engaged, the stronger our ties with an object or moment and the more vivid and memorable the experience.That´s why the successful event stimulate multiple senses at the same time.

27/01/2022

Visualization is a great tool that is often overlooked. The magic of it lies in the unconscious parts of the brain: visualizing something will start an automatic process that figures out the steps how to get there. The plan forms unconsciously and then it will come to you!

17/01/2022

AI (artificial intelligence) has been a hot topic for years now, and its latest advancements bring new application possibilities to the event industry. Specialists say that in future events, AI can be used to make networking easier - it could inform other attendees where interesting contacts are located in the event. Also, it can collect essential data on what attendees are doing at events and give suggestions on how to improve future events based on the collected information.

These are exciting possibilities for the near future! What do you think of these advancements? Comment down below!

23/12/2021

Happy holidays! ☃️🎄 This year has been exceptional in so many ways. It has thrown energy-eating challenges in front of us one after another, so we could not be more ready to welcome a little break. Let's use this time to relax and prepare ourselves for the new year. 💪🏻

We want to thank our clients and business partners for excellent cooperation - you are an inspiration! ❤️ Also, thank you, our followers, for following along this journey! We wish you the best holidays and the happiest new year! See you in 2022! 🎆

25/08/2021

Exciting times! Our first online course: Event Planning Sprint Masterclass is soon rolling out for beta users.

19/08/2021

⏰Keep it short! Time yourself. If it hits somewhere between 30 seconds and 3 minutes you are good to go!

⚓️Anchor and twist! People usually understand better when you compare your product to something that is already known and then proceed to tell them what is the factor that makes your innovation better. This is called the anchor and twist method.

✍️Make a script and stick to it! Well practiced pitch works better than improvised one. Remember to deliver it with genuine enthusiasm, don´t just repeat it in a robotic way.
Tell them why! People want to know why you are doing something. If your answer is something that goes with their values, they are more likely to support you and your business.

🐉People love stories, tell them! Your elevator pitch has to have a story to engage your audience.

18/08/2021

Here is how to create a presentation that won't be forgotten!

All these ingredients add their own special flavor! Be unpredictable and entertaining by using stories and visuals. Grap your audience's attention by doing something different!

12/08/2021

We´ve made ourselves busy developing new tools and methods for event planners and entrepreneurs during the pandemic. Happy to share with you something very cool soon!

04/08/2021

Remember this!

28/07/2021

Be the answer your customers need!

21/07/2021

In business this is very important: being able to solve customers' problems will make them want to have you around!

14/07/2021

Think outside the box and take risks! 📦

07/07/2021

This is the key! 💡

30/06/2021

Remember this! ☝🏻

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Exciting times! Our first online course: Event Planning Sprint Masterclass is soon rolling out for beta users. #eventplanning #eventdesign #eventindustry #eventplanner #evententrepreneur

Architects of WOW: How to Create Experiences Part 4 - Connection

The last part of our video series! This time we are talking about connection and its meaning in the context of events. We would love to hear your feedback on this series! Feel free to share your thoughts in the comment section. If this is the first one you saw, you can find the previous parts in our profile. #events #connections #meaningfulconnections #eventplanning

Third part of our video series! This time Erno Ovaska is talking about pride and how it can be built. #eventplanning #achievement #events #tipsandadvice

Architects of WOW: How to Create Experiences Part 2 - Insight

The second part of our video series on event planning! Erno Ovaska is talking about the anatomy of events and how they are created. Share your thoughts in the comment section!

We wanted to make a video series for you to learn how to create unforgettable experiences for your audience! Welcome to the first part.

AOW wishes you all a Happy New Year 2021! . . . #happynewyear #newyear #newyear2021

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