04/08/2025
I used to sell $5 bags for $3,000.
Now I sell flowers that die in five days.
One’s considered luxury.
The other? Waste.
I worked for Louis Vuitton.
We sold stories, not handbags.
Lighting, marble floors, a glass of champagne while you wait.
People paid for the idea of forever — and they loved it.
Now I work with dahlias.
They’re flown in from three continents.
They bloom like nothing else.
And by the end of the week, they’re gone.
I told this to a caviste once.
He shrugged. Said flowers are full of chemicals.
Said they don’t last.
This — from a man who sells €4,000 wine bottles
people will never open.
We’ve confused permanence with value.
But real luxury?
It’s what lives.
Then vanishes.
It makes you stop.
Feel something.
And then it’s gone.
That’s not waste.
That’s the point.
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