Dig For Victory

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Dig For Victory Bespoke Sustainable Bridal & Formal Wear - Handmade in Brighton, England A friendly note: We do not check the messages received through Facebook regularly.
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Therefore if you would like to contact us in regards to orders, queries about dresses or anything else please email us at-
[email protected]
We would love to hear from you!

New Dress Alert! We love the colourful floral laces so much (as do many of our brides-to-be!) that we couldn't resist ma...
09/10/2024

New Dress Alert!

We love the colourful floral laces so much (as do many of our brides-to-be!) that we couldn't resist making a couple more full length gowns in them! This one features our oh-so pretty cupids bow neckline with gorgeous lace flutter sleeves and skirt. The flowers cascade down the skirt to an abundance of petals at the hem!

This dress is available to order online and instore in standard size UK 6-20 or made to measure

"I felt so comfortable the whole day and it was just perfect, better than I ever could’ve imagined. Thank you so much fo...
29/09/2024

"I felt so comfortable the whole day and it was just perfect, better than I ever could’ve imagined. Thank you so much for all your help in pulling it together, and for making me feel so comfortable and at ease when I came to visit"

Lovely bride Alice came to see us in the spring to create her stunning gown and we love these of her enjoying it on the day! The sleeves on this dress are everything 🥰

Photos by

The making process begins with the pattern, where our head seamstress Charlotte will make the custom pattern from each i...
01/09/2024

The making process begins with the pattern, where our head seamstress Charlotte will make the custom pattern from each individual set of measurements. She then gets all of the dress components together ready to go to one of sewers. This includes all of the fabrics such as the linings, the outer fabrics and lace, plus the zip and any trims or buttons.

We currently have three sewers who make all of the dresses, skirts, tops and boleros for us. All of them live and work in Brighton. They come to our little studio to pick up the prepared pieces and take them away to sew in their own studio.
Then weeks later they are returned to us where a member of our team checks them for style and size before they are posted or collected.

Each dress is custom made to order, right here in the UK. No airmiles, no factories.


We loved making this raspberry pink coloured silk dress for Hannah, it is so unique to her.  Hannah knew she did not wan...
26/08/2024

We loved making this raspberry pink coloured silk dress for Hannah, it is so unique to her. Hannah knew she did not want a white dress, or one that felt too traditional and so we got to pull out the colourful materials and look at shapes that felt right for her.
The result is this retro looking dress that features a more tailored shape and the skirt has pockets!

Photos by

"I wanted to say a massive thank you for my amazing wedding dress! It was beautiful and just perfect for our wedding day...
22/08/2024

"I wanted to say a massive thank you for my amazing wedding dress! It was beautiful and just perfect for our wedding day and couldn't picture myself wearing anything else! Everyone in the shop was so lovely and helpful and made the process so easy"

Photos by

A new tea length wedding dress made from an original pearl white vintage satin fabric and featuring our really popular l...
17/08/2024

A new tea length wedding dress made from an original pearl white vintage satin fabric and featuring our really popular lace blue poppy lace on the bodice.

The pearl white satin that this dress is made from is an original vintage fabric found as an untouched "end-of-roll".

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This is a question that we have been asked a lot recently! We are a small business with a tiny team of seven, and we mak...
10/08/2024

This is a question that we have been asked a lot recently!

We are a small business with a tiny team of seven, and we make the dresses to order and so we do not produce thousands of dresses, but hundreds, around 300 hundred a year in fact! In truth we have the capacity make more than this, and because we control the entire process, from design to make, we can turn them around in months or weeks, depending on your requirements.

So if you have a wedding coming up and would like your dress to be bespoke and sustainable, while supporting a small independent woman owned business, then why not take a look at our website!

Stunning bride Rachele ordered her custom wedding dress online as she lives in Italy and so was a bit too far away for a...
08/08/2024

Stunning bride Rachele ordered her custom wedding dress online as she lives in Italy and so was a bit too far away for a shop visit!
Many brides are understandably wary of ordering such a special and important dress over the internet, as lets face it, we have all had a disappointing experience at one time or another!

We have 10+ years experience in selling custom and made to measure dresses online, with over a thousand 5 star reviews on Etsy. We offer to send free fabric swatches and we have a handy guide to help you to take your measurements too. Not forgetting our fun 'design your own dress' feature on our website to help you get creative with your design! So if you would like to explore the option of having a custom made dress online then why not check out all the amazing reviews that our lovely customers have left and get in touch with us!

Photos by

Lovely bride Jennifer chose to have a classic fifties style, short wedding dress in ivory silk with just a touch of flor...
03/08/2024

Lovely bride Jennifer chose to have a classic fifties style, short wedding dress in ivory silk with just a touch of floral lace. This dress is our Princess bodice style with a knee length circle skirt, worn with a layered petticoat for extra volume.

Our dresses can be made in whatever length you prefer, short or long, there are no rules here!

Something we are often asked is what size samples we hold in our boutique. We know that it can feel off-putting if there...
31/07/2024

Something we are often asked is what size samples we hold in our boutique.
We know that it can feel off-putting if there are no dresses in your size, or even close, to try on.
Over the last few seasons we have been growing our range of size 20+ samples so that we have more to offer you. We have lots of different styles and fabrics available and we are working towards getting them on our website so that you can see some of what we have in store before your appointment.

So, while we can make our dresses in any shape or size to fit any body, we also appreciate that to help you imagine the finished dress you need to see one on your body.

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"I got so many lovely comments and messages regarding the dress from friends and complete strangers walking around Vegas...
11/07/2024

"I got so many lovely comments and messages regarding the dress from friends and complete strangers walking around Vegas!"

We love to make custom wedding dresses, and this one for Anna was so personal to her, she even supplied her own lace fabric and blue sash silk to match her partners custom waistcoat. We absolutely encourage you to go with what you love for your special day, whether its in Vegas or you local village hall!

We specialise in made to measure, vintage inspired wedding dresses, which are all designed, cut and made from our studio in Brighton, UK

Eve is a soft and romantic wedding gown made in ivory linen with delicate apple blossom lace on the bodice and layers of...
06/07/2024

Eve is a soft and romantic wedding gown made in ivory linen with delicate apple blossom lace on the bodice and layers of tulle on the skirt giving it an ethereal look and voluminous impact

Available to order in standard sizes UK 6-20 or made to measure for an additional fee

"thank you so much for creating the most beautiful dress for my wedding day. I felt like a real-life fairy princess and ...
30/06/2024

"thank you so much for creating the most beautiful dress for my wedding day. I felt like a real-life fairy princess and it is down to your incredible design and practical sewing skill that I felt so transformed.
Loads of our friends and family said that the dress was 'completely me' and it was comfortable and looked fabulous all day"

Katie came to us to have her wedding dress made last year and she chose a custom style and fabric combination to make her unique dress - if you are interested in designing your own wedding dress with us then drop us an email!

Photos by

"I just wanted to say a huge thank you for making my wedding dress. I got married in August and it not only looked stunn...
26/06/2024

"I just wanted to say a huge thank you for making my wedding dress. I got married in August and it not only looked stunning, but was so comfortable to wear all day! I got endlessly complimented on it too, everyone was so impressed with it"

We believe that comfort is key to feeling confident on your wedding day! Our dresses are not only truly made to measure but they are also designed to be worn with a normal bra, no corset or shapewear is required! This means that you can walk, eat, dance and play all day long in your dress 😊

Photos
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We love a colourful wedding dress and this is like strawberries and cream on a bright warm summers day! Made from a dead...
20/06/2024

We love a colourful wedding dress and this is like strawberries and cream on a bright warm summers day! Made from a deadstock cotton twill which is overlaid with a delicate lace featuring floral applique.

What is deadstock fabric?
'Deadstock' essentially means that the material is as new, but has been sourced from a vintage textile supplier. This type of material comes from various places such as designers, warehouses or businesses who are selling off their unused or overstocked fabrics. This is great if you are looking for a more sustainable option or something which is truly original.

One of the great things about offering a bespoke service is that we get to make a vast range of dresses to suit each ind...
15/06/2024

One of the great things about offering a bespoke service is that we get to make a vast range of dresses to suit each individual bride. So if you want to wear a black dress on your special day then we can make you that!

Zara chose to have velvet dress in a timeless vintage style, and we love her monochrome look!

Photos by
Hair & Makeup

"I just wanted to say thank you so much for my wedding dress. It is perfect and so beautiful. When I tried it on, I did ...
19/03/2024

"I just wanted to say thank you so much for my wedding dress. It is perfect and so beautiful. When I tried it on, I did a happy little dance!"

It turns out that a whimsical wedding dress covered in delicate floral embroidery is the perfect attire for an action packed country wedding! The bride chose a custom style tea length wedding dress in our popular botanical lace fabric and she put it through its paces on her special day!

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Our new Joni wedding gown is made from a cream coloured lace featuring a geometric floral pattern, inspired by the laid ...
12/03/2024

Our new Joni wedding gown is made from a cream coloured lace featuring a geometric floral pattern, inspired by the laid back elegance that epitomised the style of the 1970s. Featuring a luxuriously full circle skirt on a fitted bodice for a grown up gown that will be flattering and comfortable to wear all day!

As with all of our dresses this is available to order in sizes UK 6-20 or made to measure in limitless sizing. Please allow 6-12 weeks for production, though we offer an express service for those in a hurry!!

"The dress was just beautiful, so comfortable to wear and very much admired all day"Lizzie wore a custom fit Blue Poppy ...
20/02/2024

"The dress was just beautiful, so comfortable to wear and very much admired all day"

Lizzie wore a custom fit Blue Poppy lace wedding dress for her wedding last summer and these gorgeous photos have us dreaming of those long sunny days!
She looks utterly joyous and so comfortable in this light and colourful dress.

Made from soft cotton and lace for an easy to wear wedding dress that will let you shine!

We are big fans of a pretty embroidered lace here at Dig For Victory but then sometimes we make something as simple and ...
04/02/2024

We are big fans of a pretty embroidered lace here at Dig For Victory but then sometimes we make something as simple and elegant as this dress and we are totally wowed by it!
This dress has been getting so much love from our brides-to-be in the shop this month, as its super flattering style suits all shapes and the luxurious heavy duchess satin offers true vintage style glamour 😍

The Monroe dress is now available to order online in a range of standard sizes or made to measure, starting from £875
Designed, cut and made by our team in Brighton, UK

"I just wanted to say a massive thank you for making the dress of my dreams for our wedding"Real bride Joanne looks drea...
01/02/2024

"I just wanted to say a massive thank you for making the dress of my dreams for our wedding"
Real bride Joanne looks dreamy in her Delilah Gown made from the scrumptiously soft Meadow Lace and the wonderfully drapey Matte Crepe.
Shared with permission from the bride

Photo credit James Rouse

"Everyone was blown away by our dresses, thank you so much!"Madeline and Holly really embraced the colours of the rainbo...
27/01/2024

"Everyone was blown away by our dresses, thank you so much!"
Madeline and Holly really embraced the colours of the rainbow in their gorgeous wedding last summer. Each chose a dress that was unique to them with a floral theme that complimented each other and their rainbow bridesmaids.

Shared with permission from the brides
Photo credit Buffy Thompson Photography

An oh-so pretty vintage style wedding dress made in a floral lace over soft ivory cotton and featuring our delicate Prin...
28/12/2023

An oh-so pretty vintage style wedding dress made in a floral lace over soft ivory cotton and featuring our delicate Princess bodice with a sheer top section on a full circle in a super flattering tea length. This dress is light and soft making it a perfect dress for summer wedding.

Available online now

"Our wedding took place in Lapland Finland last December with the most beautiful natural back drop and I knew my dress w...
23/12/2023

"Our wedding took place in Lapland Finland last December with the most beautiful natural back drop and I knew my dress was the perfect choice.
Thank you for giving me the dress of my dreams, I knew it would be special but I never knew how special"

When Paula said that she was getting married in Lapland we could not wait to see the photos and of course they do not disappoint! She chose to wear our Ombre lace wedding gown which is embellished with delicate little pearls.

This dress is one of the designs available to order online in a range of sizes and made in Brighton, UK

Wishing you a Merry Christmas! Our shop and studio are now closed for the next week while we take a break. We will be ba...
22/12/2023

Wishing you a Merry Christmas!
Our shop and studio are now closed for the next week while we take a break. We will be back on the 2nd of January to answer your enquiries and the shop will be open for appointments from the 5th.

We look forward to seeing you in the new year!

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Opening Hours

Wednesday 10:00 - 17:00
Thursday 10:00 - 17:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00

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