Our Story
A team of 4 super cool guys launched a dynamic and cool event in 2015 called The Muslim Lifestyle Expo. They captured the essence of ‘The new Muslim cool’ and aimed to raise the standard for Muslim events with its supremely confident and energetic brand campaign and its high delivery standards.
Since then, The MLE has welcomed the biggest brands to its platform and successfully provided an international platform to startups, businesses, product and service owners from across the world. We’re talking BIG BRANDS!
Our event exists to showcase the growing demand for products and services that cater to a (but are not exclusive to) Muslim audience. From Modest Fashion, Islamic finance, Halal food, Cosmetics, Media and Technology. This is the time perfect time for any business to enter the market.
Along with our business conference called MLE Connect, our events have generated unprecedented press coverage with the likes of The Guardian, The Observer, The New York Times and BBC Radio 4. The growth of MLE since 2015 has taken us by surprise. What it has done is energised the team to build upon a strong foundation of success to carry on and deliver bigger and better events. We’ll do this by pushing stronger and cooler marketing campaigns to showcase how cool Muslims really are.
It’s just how we roll.