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Wild Rosamund

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Wild Rosamund

Wild Rosamund designs wild, decadent florals for weddings, events, flower workshops & styling. NO GIFT BOUQUETS OR DELIVERY.
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Our work has been described as “sexy, rock ‘n’ roll & savagely beautiful”. We use British blooms, where possible, mixed with foraged elements. Bespoke floral creations for weddings, events and corporate clients, floristry workshops and floral styling.

14/05/2024

FLOWERS UNITED / More colour drench from K & B’s wedding. Here’s an artist’s strop: I worked really hard designing EVERY element of these flowers from colour gradations to shapes, textures etc, so it was amusing when someone spotted the unusual Chinese lanterns within the designs and said delightedly, “Oh, these really make it!” What about all the other flowers and foliage? 😂 It’s always a compliment so I take it as such but feel sorry for the other inhabitants of my work; floristry is a team game. 🤷‍♀️

Venue:
Archway:
Flower suppliers:

13/05/2024

CULTURAL CURATION / An honour to design something special for this recent wedding! K is Vietnamese American so wanted to honour the country’s traditional wedding red and gold in hers and B’s flowers, with a touch of blue to represent the turquoise stone of the bolo tie B wore. I included a floral nod to traditional Vietnamese silk lanterns by adding skeleton Chinese lantern pods. I spotted them growing semi-wild on a walk, gathered them in and knew they’d have their moment in this wedding.

Venue Cambridge Belfry Hotel And Spa
Flower suppliers
Evolve Flowers Ltd
Flourish Produce

18/03/2024

WORDSWORTH? / Sometimes I struggle with what to say on social media. I have tons of beautiful images of my work but often the words to accompany them just fail me. I don’t know why. Anyone else relate?

Today it’s March, so the image is of some March flowers (Pink Charm daffs), taken in March. That’s all the profundity and originality you’re gonna get. Normal service will be resumed whenever creativity comes back from its long holiday.

🌸

15/03/2024

NOTHING DOING / All you need is… not very much. A Norwegian tea light holder, a Japanese kenzan, an English stem of Chinese Lantern.

I am reminded of Ellsworth Kelly’s spartan line drawings of plants.

Simplicity.

19/02/2024

Did you know I also write for a living from time to time? This is a piece I designed and made for The Flower Arranger Magazine Spring 2024 issue. It’s a step-by-step on how to make a flower arranging frog (don’t ask me why they’re called that) out of air-drying clay. If you want to know how, the Spring issue is out now.

Every season I design, make and photograph a simple flower-based craft project for the magazine. It’s a great challenge to come up with something different and seasonal each time. I’m so pleased to have been asked, as it fits well with my ethos of seasonality.

12/02/2024

BATHED IN GLOOM / These gloriously dark shots were not actually taken in February, but in July. They feel like Feb, though, so I thought them worth a share now. I bought an armful of dahlias and friends from FOR MYSELF, for once, and had a play in a beautiful matte West German vase from . I was experimenting with the new paint in our bathroom as a background colour. I think it’s quite successful, don’t you? I had to get in the bath to take the shot, then crop out the radiator and sink unit, but still. You’d never know. Until I told you.

29/01/2024

TONE DEAF? / I've decided you all NEED 😂 to see more of me on here, so here's a godawful 'quirky fact' about me. I like to try and match my hat and scarf in winter. Is that weird? I think it might be, because my friends often say, "Ooh, you look very...... co-ordinated," with a pause that's a bit too long for my liking. I've never been able to work out if it's a compliment or a veiled insult because... matchy? Anyway, I can't afford to match my glasses too because I'm not Elton John. Even if I could, I think that's overkill territory.⁠ ⁠

Photo: Muriel Dumas-Baker
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28/01/2024

IT'S A SPRING THING / Sometimes the fates align to give you the coolest bride, at the most beautiful private venue, when nature blooms at just the right time. Georgie was the modern bride personified in a minimalist jumpsuit and statement veil, while the ever-so-obliging wisteria opened to perfection for the big day at the end of April. She finished off her look with a small posy of British blooms. Among British seasonal blooms, it included foraged lilac and cow parsley, along with bluebells picked from her parents' own garden where the couple got married.

Photographer: Andrew Brannan Photography
Hair: Kate Atalay Bespoke Hairstyling
Makeup: Ali Kynoch - Make Up Artist

27/01/2024

TEXTURE MESSAGE / In winter, at a time when British flowers might seem scare (actually they're not) you can add loads of interest to a seasonal bouquet with textures. This dramatic cascade bouquet is full of different tones of green and brown; textures that are fluffy, flowing, crispy, spiky; and just two variegated amaryllis in the centre. All the rest is foliage.

florals

24/01/2024

23/01/2024

WHAT A LOAD OF BRIGHT! / If you're a brave enough couple to have a wedding in January*, then you're probably brave enough to go for colour. This bouquet is from an October wedding but you could achieve the same look with January flowers: tulips, narcissi, ranunculus etc. Add some , as I did here, and you'll get all the textural loveliness you could wish for.⁠
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*Insider tip: Venues are WAY cheaper in Jan.⁠
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20/07/2023

NEVER SAY NEVER / *Long post* Today I got a 4th new client via the same contact, all because I said yes to something a few years ago. And then kept on saying yes when they asked me to do more. For those who don’t know, as well as floristry and vintage selling, I also write for a living from time to time, having been a magazine journalist in a former life.

A few years ago I was contacted out of the blue by a freelancer who wanted to use one of my Instagram images to illustrate a piece she was writing for . I said yes. I also said that I’d be happy to write it for her as well, having been a journalist before etc, etc, in return for nothing more than a pic credit and a mention of my website. She said yes too, so I wrote it. She was really happy.

Everything went quiet for a couple of years then, out of the blue, she contacted me again saying she needed someone with flower and plant knowledge to work on something for a client she was freelancing for. We’ll call them Client 1. I said yes again. That work led to work for their sister company, Client 2, as well. Gradually my work for both companies expanded as they realised my value.

One day my contact got a new job and recommended me to take her place as a regular contributor at Flower Arranger Magazine. The editor asked if I was interested. I said yes. Client 3.

Now, today, I have been asked to work for another client of the PR company who works for Clients 1 & 2. Guess what I said? Client 4. Always say yes to everything. Always.

09/07/2023

MODERN LOVE / How fresh and contemporary does my bride Rachel look in this image by ? Everything about her and her now-husband Tom was the epitome of simple, minimal style. As such, I’m proud to have been asked to be a floral part of their equally stylish wedding .

Flower suppliers

04/07/2023

THE LIGHT FANTASTIC / When I’m busy making up roomfuls of wedding arrangements, sometimes I hardly have time to take photos of my work. I grabbed this hurried shot in my studio with the blinds down to keep the flowers cool. The resulting backlight is accidentally quite ethereal and other-worldly, I think. I feel that imps wearing pointy, green hats might appear out of the fronds at any moment and start playing pan pipes and dancing little people jigs. A busy wedding season makes you go a bit crazy like that. I think I need a day off.

Flower suppliers:

03/07/2023

IT’S A MUG’S GAME / This unassuming mud-brown mug is very special to me. It was made by my granny, Rosamund, who was an artist and potter of sorts and also loved her garden. My business is named after her.

Against my better judgement, on Saturday I hired it out to my latest wedding couple with these flowers in it. They didn’t know its significance, as I didn’t want to freak them out. Although it is precious to me, I felt justified letting them use it as the bride’s father, is also a potter. It felt right. Now, like a potter’s wheel, it has come back round to me again, still perfectly imperfect, when he returned it to me for his daughter, along with all the other vases. Each wedding is never just another job, as far as I’m concerned. Every thought and detail matters.

02/07/2023

SEE THE LIGHT / What a beautiful honour and privilege to make flowers for such a stylish couple! Yesterday was all about airy, white, cloud-like blooms in a nigella blue seaside sky, styled in vintage studio pottery vases with driftwood, sea glass and seashells. All set off by the cool, minimalist lines and light-filled space of the RIBA award-winning in Edgington.

Flower suppliers

27/06/2023

23/06/2023

WASTE NOT / Very little gets chucked by me. While conditioning some foraged finds today, I noticed how beautiful the ruffles of these semi-dried wild poppy leaves are and how perfect they will be for my next couple’s colour scheme. I’m hoping they’ll dry nicely and I’ll wire them for my bride’s bouquet. No promises, Rachel, as I’ve never used them this way but if they work it will look amazing!

Swipe to see their moodboard of dreams. 🔵📔👖🐕🥏👝

15/06/2023

THE GIFT OF NATURE / I have been collecting free confetti from my Constance Spry rose the last few days. She is generous in her petals. The shrewd florist always has an eye open for a freebie. 🌸🌷🌺

12/03/2023

IT’S ALL BRIGHT / I went all out for my stand ECO Wedding Show today. Everything is British grown or foraged by me and there are no plastics or floral foam used. Even the vases are all vintage. It means a lot to me to bring my ethos into everything I do, even wedding fairs.

Note: I can also do more muted designs too. This was just an opportunity to use my favourite vases. ❤️💛💙

Flower supplier:
Me, foraging locally. ✂️

07/03/2023

PRIMARY PIECES / I’m plotting. I’m plotting a riotously colourful spring wedding table for my stand at the ECO Wedding Show this Sunday 12 February, 11am-3pm. And these vintage beauties are part of the plan. I will fill them with beautiful British flowers, foliage and textures and create the loudest spring vibe you’ve ever seen. Bring your sunnies! 😎☀️🕶️❤️💛💙

If you are one of my future confirmed couples, message me for free tickets. I have five pairs to give away.

20/02/2023

WHAT A LETDOWN / Let’s talk about ghosting in business. It pi**es me off. If you take the time to approach me about the possibility of using my services, please also take the time to tell me if they’re not right for you. I don’t need a pages-long explanation, just a, ‘thanks, but no thanks’. A reason why is the gold standard but I know people are busy and can’t be arsed on occasion. No problem. You can even lie if you like, as I won’t know the difference, but for f**k’s sake, just let me know!

I’m not made of porcelain; I won’t shatter at the rejection. It’s part of business. But what I don’t want is to be left wondering any of the following:
“Did they receive any of the 3 emails I sent?”
“Did I put them off by being honest about my prices?”
“Did their mum decide she could do it for them?”
“Did I disgust them in some unspecified way that prevented them from remembering their manners?”

JUST. LET. ME. KNOW.

Image credits
photography
venue
styling
flowers
dress
suit
makeup
hair
calligraphy
cake
hair accessories
macrame earrings
velvet ribbons
models .vys

25/01/2023

24/01/2023

I LIKE TO MOVE IT / One of the things I bang on boringly to my clients about is movement in their flowers. It’s a really underrated aspect of good floristry. In the wild the breeze constantly stirs grasses, leaves and stems, so it’s an important aspect of nature I always try to capture in my work. Look how the wind catches the delicate scarlet salvia and plummy cornus leaves and shivers the little yellow saucers of matricaria in this October bridal bouquet. The softly fluttering ribbon trails add romance to the movement. It’s an autumn day in floral form. To borrow from a well-known supermarket: ‘These are not not just flowers, these are Wild Rosamund flowers.’

23/01/2023

NEW YEAR’S DAZE / January is weird time of year for florists; we’re not very busy with work, except lots of quotes, so it’s an annoyingly good opportunity to get boring admin up-to-date. So I’m ‘feverishly’ uploading photos to my website (actually ploddingly with consolatory mug of tea close to hand) and rejigging copy to encourage people to want me. It creates the interesting dichotomy of an uplifting sense of achievement that is also soul-crushingly repetitive. And I’ve also been going to a lot. This creates much the same feeling, only with -5 temperatures and heavy breathing.

This design was for a stand at an art fair before I went properly British-grown only. You will no longer find anthuriums or other imports in my work.

17/01/2023

STICK IT IN NEUTRAL / Neutral flowers don’t have to be boring. J & C brought theirs bang up-to-date last year by asking for added neutrals in beige, rust and muted pink. C’s favourite sunflowers added a pop of colour while their two-tone rust/yellow petals still worked beautifully with the other ingredients. Finished off with lashings of my signature textural grasses and seedheads. Classic colours, 21st century style. All British, all beautiful.

Venue

Photos
Flower suppliers

Log slices
Freelancers

05/01/2023

ROCKING HER WEDDING / Sometimes a couple comes into your life and you know you’re a perfect match. When Lauren got in touch about her and fiancé Ben’s wedding flowers, her email read: “my aesthetic is a bit rock and roll and I can see yours is too!” I was hooked. She went on to tell me their colour palette was burgundy and black with touches of gold. It was unconventional, therefore I loved it. We HAD to work together! Luckily for me Lauren thought so too.

This is what our combined ideas produced. Set against Lauren’s sumptuous black and gold iridescent gown and conker-red hair, her flowers looked epic! Thanks for trusting me and for making this florist very happy.

Photos:
Flower supplier:
Freelancer:
Dress: Lucy Can't Dance

13/09/2022

SHOW & TELL / Last weekend I took part in a dahlia festival/open garden event in our village to raise money for . In addition to the money raised I was also really pleased to have the opportunity to showcase my eco floral ethos in a practical way. I held a workshop on Saturday, using locally grown dahlias (and friends) from . They all grew within eight miles of the venue.

The next day I was back to do a floral demo with only foraged materials. I was shocked at the number of people who were surprised they could arrange with, not only what already grows in their own gardens, but also with what grows out there wild and free, in both senses of the word.

It’s easy to believe everybody knows what you know because it’s second nature to you, but this event brought home to me that there’s still A LOT of education that needs to be done to get people thinking about sustainability in how they buy flowers. Hopefully my low-key input will make people think twice before they reach for the next bunch of imported blooms.

07/09/2022

WALK THIS WAY / As I position myself as an environmentally conscious florist I have to walk the walk in every aspect of my work. Take this bouquet. Not only are all the flowers and foliage grown or foraged within a 12-mile radius of my studio, but the ribbon and lace trim is secondhand from a charity shop. This means I don’t have to purchase new resources when old and perfectly serviceable ones exist out there already.

I’m not claiming to be perfect, as the pins holding the ribbon in place are brand new and it’s bound with a single-use plastic tape underneath to keep the flowers securely in place. But I’m getting there and will replace those items with eco versions once my stock runs out. Walking the walk isn’t always the easy option but it is the best in the long run.

Flower supplier
Ribbon & lace
Venue

Address

Impington
Cambridge

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm

Website

http://www.wildrosamund.co.uk/

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Videos

WINTER WARMER / Weddings and events in the coldest months don't have to be traditional icy white or Christmas themed. This was my stand from a November wedding fair. Yes, November! I placed bright pops of pink from spindleberry and nerines against the more muted autumnal tones of beige, copper and peach. Highlights of pure white lift the whole thing. And - bar the roses - it was all British-grown or foraged by me.⁠ ⁠ #novemberweddingflowers #winterweddingflowers #britishflowersnovember #grownnotflown #shestylesthewild #autumnwedding #neutralwedding #novembereventflorals #britishflowersforevents #britishwinterflowers #wintereventflorals #cambridgeshireeventflorist #eastanglianeventflorist #eastanglianweddingflorist #cambridgeshireweddingflorist

OVER IN THE MEADOW / Observe my rubbish video of a beautiful all-British bouquet for last weekend’s bride. She requested simply, ‘natural, wild, summer meadow style’. The foraged oats, scabious and dancing violet larkspur really help give this vibe. Don’t tell anyone but I don’t think peonies or roses grow in meadows! It doesn’t matter, this is a wedding ‘meadow’. An altogether different look, I think you’ll find. Anyway the couple loved it, therefore it’s correct. Flower suppliers Hygate Flower Farm Evolve Flowers Ltd #britishflowerbouquet #britishweddingflowers #pastelweddingflowers #peonybouquet #shestylesthewild #weddingfloristcambridge #weddingfloristcambridgeshire #thenewpastels #meadowstylebouquet #wildweddingflowers #wildweddingflorals #naturalweddingflowers #thatjustpickedlook #fromthegarden #straightfromthefarm #flowersfromthefarm #localblooms #grownnotflown #britishflowers

CLOUD OF COLOUR / Not for shrinking violets. This wedding bouquet is the one I made for Magpie Wedding ECO Wedding Show on Sunday. It contains British tulips, narcissi and hyacinths from Flowers by Clowance and foraged blossom and twiddly bits from me. Even the blue grass is upcycled leftovers from a previous wedding. I dried the fresh green stuff upside down in the airing cupboard and forgot about it for approximately a year. When I stumbled across it while retrieving a towel or something, I took it out and sprayed it with leftover paint from an upcycling project, because turquoise doesn’t really exist in nature and it needed a slice of it to fit my colour scheme. I picture it being held aloft by a vibrant bride or groom in a loud gown or suit, possibly with unnaturally coloured hair. I would ADORE to work on such a wedding so if you think this is your vibe, get in touch immediately. #shestylesthewild #vibrantbridalbouquet #vibrantgroombouquet #brightbridalbouquet #brightgroombouquet #vibrantweddingflowers #brightweddingflowers #primarycolourweddingflowers #brightaesthetic #loudflowers #styleitbright #boldbride #boldweddingflowers #boldweddingflorals #stylingtheseasons #springbrights #britishblooms #britishgrowncutflowers

FINDERS KEEPERS / If you want something for nothing, ask a forager to get involved in your wedding flowers. Ahem, hello? 👋 This glorious October wedding for F & M at Haughley Park Weddings & Events used only British flowers grown locally and lovingly at Flourish Produce and ALL THE REST was foraged by me; berries, apples, foliage, dead crap, the lot! I only charge for my time with my collected finds so you get as much as I can carry FOR FREE! With most couples’ wedding budgets stretched to fit, do yourself (and me) a favour and #trustaforager. Venue: Haughley Park Flower supplier: Flourish Produce Freelancers Naomi Elstow, Bush Floral Weddings #shestylesthewild #autumnweddingflowers #autumnweddinginspiration #octoberweddingflowers #foragedflowers #foragedflora #foragedandfound #thisfloristforages #foragingflorist #barnwedding #barnvenue #rusticweddingflowers #countryweddingflowers #barnweddingflowers #orangeyellowweddingflowers #tonesofautumn #britishblooms #grownnotflown🌱 #webuybritish #britishbloomsarebest #supportlocal #localflowers #sustainableweddingflowers #ecoweddingflowers #sustainableweddingdecor #vintagevasesandflowers #vintagevasehire #vintagewedding

#ukweddingsupplierchallenge Day 3: What aspect(s) of your business are you most proud of? MAKE IT MINE / This one’s easy. My creativity. This next bit is going to sound pompous and wanky but bear with me. I feel like an artist when I work with flowers; they are my paints and the way I combine them is what makes it MY work, not someone else’s. Picasso and Monet both had access to red, yellow and blue paints but what each produced could never be mistaken for the work of another. The same is true of each florist’s work. One of my greatest compliments was when a friend in the wedding industry had a stand at a wedding fair I wasn’t at. From a distance she saw an arrangement on another supplier’s stand and told me afterwards that she knew straightaway that it was mine. She went over to the stand and, sure enough, my cards were on the supplier’s stand, as I’d been asked to make it for them. That my work was instantly recognisable as mine was such a proud moment. This video is of that arrangement.

FEEL FREE / As a florist I wouldn’t have expected to turn to an ex-footballer for inspirational advice but the other day I unexpectedly found some. I was reading to my son, Kiril, from his new Match of the Day Top 10 of Everything book. In it Alan Shearer was talking about another former player, Matt Le Tissier. He said that Le Tissier was so good because ‘nothing ever really fazed him, so he felt free to try the spectacular’. That last bit really resonated; “Feel free to try the spectacular.” It sounds so liberating, so joyful. And then I realised I’d inadvertently put it into practice with this explosion of colour for a client’s event on Saturday. When life coach Helena from Phoenix Coaching asked me to provide flowers for her 50th birthday party she said she just wanted something bohemian, colourful and fun and that SHE TRUSTED ME. In other words, she allowed me to ‘feel free to try the spectacular’. So I dusted off my brightest vintage glassware and filled it with joyously loud British flowers and foragings (Yes, it’s possible, even in murkiest November!). Vintage red Swedish candlesticks and mismatched candles finished the look. In my own trumpet-blowing opinion I think it was spectacular. And she loved it. Thanks Helena, for trusting me. So next time you doubt yourself, think of Alan Shearer and his wise words. After all, he’s still the all-time top goal scorer in the Premier League, so he knows a thing or two about trying the spectacular himself. Thanks, Alan. ⚽️ Flower suppliers @britishflowersdirect Flowers by Clowance