April & Bloom Floral Styling

April & Bloom Floral Styling Luxury floral designer & stylist | timeless, elegant and modern. Midlands based, travel UK wide.
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Any sort of backdrop for your ceremony is a winner, in my eyes, and always one of the best investments you can make for ...
04/07/2024

Any sort of backdrop for your ceremony is a winner, in my eyes, and always one of the best investments you can make for those stunning “I do” & “first kiss” shots.

Georgie & Luke opted for a grounded arch for their May wedding at , full of an abundance of summer stems in the most gorgeous peach, champagne, ivory & blue tones 🫶

Over the almost two years since I met the lovely Georgie & her Mum (also the nicest human in the world!), it was the most inspiring process & I feel totally honoured to have been a part of their special day, even sneaking in to witness Georgie & Luke marry ✨ truly wishing you both the most magical marriage together.

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Beautiful people, gorgeous summer stems & a venue to die for 🤍💒 Stockton House 📷
25/06/2024

Beautiful people, gorgeous summer stems & a venue to die for 🤍

💒 Stockton House
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The beautiful Sarah & Ed married at  earlier this month, and boy was it a special one!After forming a friendship with Sa...
19/06/2024

The beautiful Sarah & Ed married at earlier this month, and boy was it a special one!

After forming a friendship with Sarah over 18 years ago, to see her marrying her best friend was a total honour, pair that with the utterly fabulous Amy and her team at Stockton House (honestly, without doubt the best hospitality you could receive at a venue!) and the extremely talented Jo , you know magic will be created! ✨

English country flowers were in abundance on this day, and so much more to share, but first… those stairs 🫶

Always a fan of statement floral urns, especially at a venue like Hawkstone Hall 🫶Coffee shades, champagnes, whites & du...
16/06/2024

Always a fan of statement floral urns, especially at a venue like Hawkstone Hall 🫶

Coffee shades, champagnes, whites & dusky pinks for Rachel & AJ who married earlier this month in this beautiful chapel (made even lovelier by the sound of doing their thing!).

Venue:
Florals & Styling:

Receiving a gallery of gorgeous shots will always be one of my favourite emails to get. Spring/summer vibes for Christin...
09/06/2024

Receiving a gallery of gorgeous shots will always be one of my favourite emails to get. Spring/summer vibes for Christina & Nathan who married earlier this year at ; the most wonderful couple and a gallery to die for from .

Venue:
Photographer:
Florals & Styling:
Hair & Make-up:

What a day, what a couple, what a shot. One of my very favourite Weddings to date for the loveliest couple last month, a...
05/06/2024

What a day, what a couple, what a shot.

One of my very favourite Weddings to date for the loveliest couple last month, and one of my favourite venues too; what’s not to love. Then add the magician that is and you receive a gallery of previews that look like this 🙌🏻

Crisp white Playa Blanca roses, gypsophila & a cascade of striking phalanopsis orchids. Love 🤍





April & May have been something else, and still more to come. Social media has taken a massive hit, I’ve been busier tha...
21/05/2024

April & May have been something else, and still more to come. Social media has taken a massive hit, I’ve been busier than ever & also a whirlwind of personal changes and self-doubt but this last weekend, in-particular, has reminded me why I love this industry so much.

So much to share, but for now one of the loveliest couples and friends, Steve & Nat 🤍

Venue:
Photographers: & .and.i.photo
Videography:
Florals:
Venue Styling:
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Rustic & country-side inspired backdrop for Christina & Nathan at  last week 🍃The loveliest couple, the loveliest day & ...
20/04/2024

Rustic & country-side inspired backdrop for Christina & Nathan at last week 🍃

The loveliest couple, the loveliest day & the loveliest colour palette. So much to share from this beautiful day still 🫶

Classic whites & greens for Amy 🫶Sometimes, you just can’t go wrong with a good ol’ fashioned classic combo like white r...
27/03/2024

Classic whites & greens for Amy 🫶

Sometimes, you just can’t go wrong with a good ol’ fashioned classic combo like white roses & foliage (plus a few other beautiful stems for good measure).

The Winter Gardens at  will always be one of my favourite space, actually anywhere at HH is pretty epic; one of my favou...
24/03/2024

The Winter Gardens at will always be one of my favourite space, actually anywhere at HH is pretty epic; one of my favourite venues to work at, full stop.

Amy & Matt married in the beautiful Spring sunshine yesterday and this stunning in venue, with a classic white & sage colour palette. I think that’s what I love most about HH, the rooms are so unique & decorative, you really don’t have to go OTT to create something impactful within the space (that being said, if you did want to go OTT, I am here for it 👀).

An absolute joy to get back into Wedding season this week, and the first of four took us to  for Laura & Jack 🫶They chos...
22/03/2024

An absolute joy to get back into Wedding season this week, and the first of four took us to for Laura & Jack 🫶

They chose a timeless colour palette of white, champagne, nudes & blush tones with a hint of peach, paired perfectly with dried pampas, beached ruscus & “bunnies-tails” to add a touch of rustic; love, love, love!

Now for the next one, we are on a roll…!

I don’t think I’ll ever get bored of this colour palette 🫶Elegant, timeless, minimalist decor with those stunning warm h...
29/02/2024

I don’t think I’ll ever get bored of this colour palette 🫶

Elegant, timeless, minimalist decor with those stunning warm hues & texture to add romance & all the candlelight to complete this luxe tablescape.

When planning your tablescapes & venue decor, each element of design has to be perfectly planned for; colour-matched to perfection & designed entirely cohesively, and that’s where we come in - one team, two creative minds, one beautifully styled wedding day ✨

Florals & styling
Stationery & signage
Working together as

Photography:
Venue:

Two award-winning, creative business minds coming together to create immersive & unique venue design. Meet the brand des...
23/02/2024

Two award-winning, creative business minds coming together to create immersive & unique venue design. Meet the brand designed to challenge the norm.
When April & Bloom meets KM Stationery & Design.


Sometimes you just meet a person who you click with on both a personal and professional level, the creativity is next level & find that one person that can bring more craziness to the table than you ever thought possible.

Unbelievably excited to see what we can create together, and even more excited to show you what we’ve already achieved 🫶

Concept, floral design, styling, stationery & signage:

Photographer:
Venue:

Bold colours & statement flowers 🫶We had the best time at Davenport House last weekend for their wedding showcase. Lizzi...
15/02/2024

Bold colours & statement flowers 🫶

We had the best time at Davenport House last weekend for their wedding showcase. Lizzie & the team were the perfect hosts and we met so many lovely couples (lots who have ready booked for their initial consultation!) who were all so complimentary of mine & Kirsty’s little collab - so thank you all!

So many photos still to share from such a great weekend, but for now, one of my very favourite places to dress in this stunning venue ✨




TWIA 2024 🏆——After heading down to the National Finals with my business bestie (& the best hype girl) last month, I’ve f...
07/02/2024

TWIA 2024 🏆
——
After heading down to the National Finals with my business bestie (& the best hype girl) last month, I’ve finally had time to sit down and read all of the amazing feedback from our incredible couples.

I honestly cannot thank you all enough. You have made me cry at the most overwhelming messages of love & support, the kindest feedback and the scores… well I had no words for the scores (swipe to the end for ‘Entrants’ score 👀!) 💕

These are only a handful of the amazing reviews & feedback I received but I am totally humbled and forever grateful for each & every couple I have the utmost pleasure to work with 🫶



Nothing beats receiving a link to a wedding gallery 📷Clare & Jon at Colshaw Hall; the loveliest couple & the hottest day...
31/01/2024

Nothing beats receiving a link to a wedding gallery 📷

Clare & Jon at Colshaw Hall; the loveliest couple & the hottest day known to man!

Clare’s bouquet featured Westminster Abbey & Menta, Amnesia roses, white Veronica, waxflower & eucalyptus 🫶

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With a quieter Winter season, it feels like forever since our studio has been filled with fresh flowers. So throwing it ...
28/01/2024

With a quieter Winter season, it feels like forever since our studio has been filled with fresh flowers. So throwing it back to one of my fave weddings of 2023 at the incredible 🖤

Crisp white roses, blousey hydrangeas, black-centered anemones plus some stunning wild stems of orlaya & delphnium 🫶 ;the perfect combo for the perfect Bride.

Only another week until I’m surrounded by fresh stems again and I cannot wait 🙌🏻

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About last night… 💕🏆An incredible night at The Wedding Industry Awards National Finals with my partner in crime KM Stati...
25/01/2024

About last night… 💕🏆

An incredible night at The Wedding Industry Awards National Finals with my partner in crime KM Stationery & Design & best hype girl .

It wasn’t meant to be, but to be placed in the Top 8 out of 134 UK Regional Finalists in the Newcomer category still feels pretty amazing, especially to think it is judged against all categories across the industry. Massive congratulations to Roxy Celebrates Love - Humanist Celebrant in Brighton & London who took the title 👏

I’ve just sat down and read through all of the amazing feedback and votes from all of our incredible couples, and it’s been a bit emosh 🥹 thank you all, from the bottom of my heart. You make this job the best in the business & I am so, so grateful for each and every couple who have placed their faith in me to create their wedding dreams.

Now for sleep. I am not built to stay up past 9pm… 🫶

Hi. I’m Lucy 🙋‍♀️January is always an odd month; an overflowing inbox, meetings coming out of my ears, but hardly a flow...
15/01/2024

Hi. I’m Lucy 🙋‍♀️

January is always an odd month; an overflowing inbox, meetings coming out of my ears, but hardly a flower in sight.

It’s been a busy month for new followers too, so thought I’d better pop back on to the grid (do we still call it that?!) and say “hello”!

So this is me. Owner, designer & general Jack of all trades in this little floral business. I’m very fortunate to have an amazing team of individuals that I call on during our peak season, but for the most part… it’s just me.

Between the endless hours of emails, meetings, menu creating, flower buying, conditioning, designing etc. my favourite things to do are being outdoors (grew up on a farm), eating copious amounts of chocolate, singing (it’s genetic) and looking after my number one girl, my daughter.

I’m very lucky to have an amazing husband at home who makes all of the above things a thousand times easier, because I am quickly learning that running your own business and having a toddler 24/7 is not easy.

My favourite flower (most asked question for a florist) is either a peony or a sweet pea. Both have a super short season, but that just makes me even more excited to use them.

January is looking to be another great month of new clients & a trip down to the big smoke for an awards evening 🤞🏻 so thank you again for all making this job the best in the business ✨

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#2024

Embracing a bit of nature on the steps of  🦋One of my favourite colour schemes with a beautiful array of wild stems. All...
15/12/2023

Embracing a bit of nature on the steps of 🦋

One of my favourite colour schemes with a beautiful array of wild stems.

All this cold wind and rainy days are making me look back through those gorgeous Summer weddings we flowered for, including this one for Olivia & Alex in May alongside ✨

A beautiful Christmas installation completed this week in the theme of “Winter Wonderland” ❄️All fresh spruce, with cone...
03/12/2023

A beautiful Christmas installation completed this week in the theme of “Winter Wonderland” ❄️

All fresh spruce, with cones, ferns, baubles & a few faux poinsettias made for the perfect entrance to this beautiful home.

One piece of advice I always give our couples - make a statement in the areas where the photographs will become your mos...
25/11/2023

One piece of advice I always give our couples - make a statement in the areas where the photographs will become your most treasured 🙌🏻

Yes, we all love a striking guest table centrepiece, but it’s dressing those poignant areas such as ceremony, top table & backdrops that will make for some amazing shots that make it into that wedding album. 📷

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The beautiful backdrop of  was used for one of our debut floral & styling collabs, and with next years diary looking a l...
22/11/2023

The beautiful backdrop of was used for one of our debut floral & styling collabs, and with next years diary looking a little bit overwhelming, it’s the first of many!

I don’t think I’ll ever fall out of love with Autumn.

Florals & styling all by us ✨

Autumnal statement pieces at one of my all time favourite venues,  🍂Jess & Adam married last weekend in the most beautif...
18/11/2023

Autumnal statement pieces at one of my all time favourite venues, 🍂

Jess & Adam married last weekend in the most beautiful Autumn sunshine & boy, was it a good one. Their ceremony was held in the stunning on-site Chapel and their broken arch made such a statement during their vows (a personal fave of mine 🫶).

Huge congrats to the new Freeman’s, it was a pleasure to flower your day! 🌟

Well last night was a shocker… 🏆✨The Wedding Industry Awards took place last night at , & after being selected as a Regi...
14/11/2023

Well last night was a shocker… 🏆✨

The Wedding Industry Awards took place last night at , & after being selected as a Regional Finalist for Florist of the Year, and shortlisted in the Best Newcomer of the Year category, I am beyond thrilled to announce that I FLIPPIN’ WON 🏆🙌🏻

It’s official, my little business was voted as the West Mids best ‘new’ business across ALL 26 CATEGORIES and is now a NATIONAL FINALIST - cannot wait for the Finals in London!

It still hasn’t sunk in, but I honestly cannot thank my wonderful couples for being just the best in the business & supporting me through the last almost 2 years. I am so proud of the little mark we’ve made in the floristry world, and last night was just the cherry on top!

Huge thanks to the biggest cheerleaders last night (video incoming…👀) & to all those who’ve congratulated me since, and also massive congratulations to my business bestie , the wonderful & all the other suppliers who celebrated their wonderful businesses last night.

Thank you for believing in me when I didn’t believe in myself 🫶

Our penultimate Wedding of the year was for the beautiful Gemma & now “hubby”, Dan at  last week.Gemma chose the most st...
12/11/2023

Our penultimate Wedding of the year was for the beautiful Gemma & now “hubby”, Dan at last week.

Gemma chose the most stunning combination of colour, texture & florals; the perfect style for an Autumn wedding in such a picturesque location.

When a floral arch isn’t your thing, or perhaps your prioritises are elsewhere, having a large urn or pedestal arrangement (or a pair!) styled on one of our timeless plinths with drapes & candles at the end of your aisle creates the perfect backdrop (they are so versatile for repurposing!).

This wedding was up there with one of my favourites from this year. So thank you Gemma & Dan for trusting us with your vision, top to tail ✨

Reflexed roses & bold colours for Natalie’s bouquet with a hint of dried flower ✨Inc. Toffee, Quick Sand & Black Bacarra...
09/11/2023

Reflexed roses & bold colours for Natalie’s bouquet with a hint of dried flower ✨

Inc. Toffee, Quick Sand & Black Bacarra roses & Crushed Velvet Amaranthus 🫶

Over 2 years since I met Natalie & Tony. One postponement, numerous meetings/calls & design planning, an elopement and o...
08/11/2023

Over 2 years since I met Natalie & Tony. One postponement, numerous meetings/calls & design planning, an elopement and one epic dress later and they finally did it 🖤

Moody, textured, grouped florals featured heavily throughout the whole day, with beautiful styling from , the overall looks was just 👌🏼

Until I can get my hands on the pro shots from the very talented , you’ll have to make do with a few photos we took throughout the set-up…

Huge thank you to my wonderful team for helping me pull this all off, it was a mammoth weekend of Weddings (non of them small!) and without the help it just wouldn’t have been done 🫶



If your venue has a beautiful staircase, show it some love!The staircase at Swinfen Hall was lightly dressed with a tape...
03/11/2023

If your venue has a beautiful staircase, show it some love!

The staircase at Swinfen Hall was lightly dressed with a tapering floral garland & candles to make it pop and to get some bridal stunning photos. And is there a better combo than dark wood stairs & autumnal flowers?! 🫶

Perhaps the last time we’ll have the chance to flower at Swinfen Hall as it closes its doors to Weddings in a few weeks,...
29/10/2023

Perhaps the last time we’ll have the chance to flower at Swinfen Hall as it closes its doors to Weddings in a few weeks, but we went out with a bang for Philippa & Tom’s big day yesterday! 🍂

Fireplaces are so often overlooked, but this one was a stunner and really caught the eye with a natural, autumnal arrangement.

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