Bloom and Fable Floristry

29/06/2022

Seasonal summer posies 💐 These beautiful dahlias and flowers came from Anna's Country Flowers in Chilham who also does her own flowers and arrangement for weddings and events - check her flower farm out! 👏👏👏 Anna's Country Flowers

27/06/2022

The Florist Edit - Summer's here and I'm promoting all things in bloom with my top florist inspired pieces for June!

27/06/2022

23/05/2022

When the request is to make flowers that'll last forever....I learn felt flower floristry of course! 💐

13/05/2022

Lovely testimonial from the amazing Charlie Cheats!

05/05/2022

Here’s one I grew from a baby bud 🌹

05/05/2022

Spring 💕

04/05/2022

Morning! I thought I'd re-introduce myself again as this page had been on holiday for a while as I was doing extra studying in Floristry!

I'm Cassandra, founder of Bloom & Fable Floristry. In 2020 I started selling my floral designs for commercials, gifting and subscriptions and it was SO much fun (well, maybe not washing out flower buckets...but the designing was! 🤣)

I got some great opportunities to design flowers for local pubs and events as well as being a go-to florist for some friends and family for hand-tied arrangements.

But Floristry's profit margins are really tricky, wholesaler prices on average start at £1.15 per stem and you can't match the supermarket prices. Flower wastage was also a factor when you have to buy in bulk but only have a certain number of orders that week, it meant giving away stock for free as flowers fade and are so time-sensitive.

It didn't stop my love for it, but I did have to stop selling as I couldn't make my numbers work and I knew I needed to learn more as there are many successful, profitable florists making a living out of it.

Being a home-based florist without a shop is a huge factor in not getting those extra sales. But also I expected to start arranging flowers and the masses would come. I knew I needed a longer time to really build up my brand awareness and give myself time to really learn and become a floral expert!

I've gone back to a full-time job not in the floral industry and am now taking my time creating arrangements in my free time and building my little business up slowly 🌱

If you want to follow this page to join my on my journey in floristry stick around, I'm not going anywhere :-) xoxo

01/05/2022

Happy Bank Holiday Everyone! 🌸

08/04/2022

Show your Mom (Mum) how much you love her with these high-quality matching bracelets that are super classy and you can both wear no matter where you travel to in this world for 2022!

https://www.etsy.com/uk/listing/1101571212/matching-bracelets-mother-son-bracelets?click_key=c557d0191776f36a1665e0aa29a9d8a55b1b8927%3A1101571212&click_sum=6fc2b2ca&ref=shop_home_active_1&crt=1

Show your Mom (Mum) how much you love her with these high-quality matching bracelets that are super classy and you can both wear no matter where you travel to in this world for 2022! This year my parents decided to move country and I was so sad! So I created these cute bracelets with a compass and a

07/12/2021

💋

05/12/2021

If 2021 were a year, beautiful but still needed that plaster 🤣

06/11/2021

Cute wish bracelets to start getting personalised for Christmas presents! 🎄

https://www.etsy.com/uk/listing/1115449275/wish-bracelet-mum-wish-bracelet-sister?ref=listing_published_alert

Live your life in full bloom - bloom bracelets Wish Bracelet, Mum Wish Bracelet, Sister Wish Bracelet, Aunties Wish Bracelet, Nanny Wish Bracelet, Charm Bracelet, Gift for Her,Sister Gift If you are looking for a lovely, sentimental gift for your mum, sister or your favourite aunty. Maybe you want

04/11/2021

The Chrysanthemum is the flower of the month for November, and this beautiful flower comes with a wide variety of meanings all across the globe. ... A white chrysanthemum is a symbol of loyalty and devoted love. In general, chrysanthemums are believed to represent happiness, love, longevity and joy.
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🍁

03/11/2021

The perfect gift for flower lovers. 🌸

Promotional price of £1 per issue so get your subscription gift voucher now before the price goes up after launch!

https://www.bloomandfable.com/product-page/12-month-magazine-subscription

03/11/2021

I'm delighted to announce that we are ready, set and GO with our digital publication for florists and floral enthusiasts!

Costing only £1 per issue, receive our in-house magazine The Digital Flower Press delivered straight to your inbox every month!

November magazine will be released on 5th November 🍂

You can purchase your subscription in the link below 👇

https://www.bloomandfable.com/product-page/12-month-magazine-subscription

31/10/2021

Happy halloween everyone! 🎃

I hope you have a spooktacular day carving pumpkins, doing the monster mash and watching hocus pocus after a autumnal sunday dinner me and my family are doing!

See you all for a November to remember! 🍂

28/10/2021

Bloom and Fable is now accepting pre-bookings for your Fresh, Luxury Christmas Wreaths 🎄🚪❤️ to make your front door showstopping over the festive period! (a perfect place for selfies when you are all glammed up! ✨)

To pre-book simply message Cassandra here, on email at [email protected].

All wreaths begin to leave my Christmas grotto workshop starting the 25th November for early-bird requests. 🕊

26/10/2021

Such a lovely testimonial from a previous client yesterday! 😍 I genuinely love helping business owners so if your feeling like there's a million florists popping up, don't see them as the enemy, they are your peers.

It's your marketing we need to level up as there's so many customers! My florist content kit can and will help one florist in each town grow exponentially!

https://app.floristcontentclub.com/register

25/10/2021

Free Halloween Colouring In Book for Half Term!
https://www.bloomandfable.com/file-share/09b46dfa-138a-4e4e-9644-a77474b129c6

If you are a florist feel free to download and send to potential customers - ask for their email and then you can drip feed them your latest floristry updates too as well as receive wonderful freebies like this!

25/10/2021

THE VIP FLORIST CONTENT KIT GROUP

I've had over 7 new sign ups but I cant automatically put you in the VIP group until you invite yourself so please add yourself to https://www.facebook.com/groups/cassiesfloristcontentkit as well! Thanks so much!

Cassie xoxo

25/10/2021

Over 60 new stock photos just landed in the Florist Content Kit !!!
https://app.floristcontentclub.com/

20/10/2021

Horsham exclusivity space in the Florist Content Kit is now GONE!

I've got ambitious florists signing up on either side of the country with more messaging so if you want any more information before your town is booked out please get in touch!

If you want to join its currently only £35 a month and offers lifetime use of designs and price locked in as well as stopping your competitors for getting in there first!

https://app.floristcontentclub.com/register

20/10/2021

South Glasgow space on the Florist Content Kit is now GONE!

Today I had a fantastic florist sign up who operates in the south Glasgow area and looking to grow for 2022 through social media!

If you want to join its currently only £35 a month and offers lifetime use of designs and price locked in as well as stopping your competitors for getting in there first!
https://app.floristcontentclub.com/register

20/10/2021

Purchasing yourself flowers is one of the top ways you can provide yourself with some much needed self care as well as the list above. Whats your go to flower when you buy yourself a bouquet? 

20/10/2021

SOCIAL MEDIA HAS CHANGED and right now for florists, thats a GOOD thing! Platforms like Instagram are giving you the tools you need to claim your space before
anyone else does in your niche and I'm here to help guide you on what to do!

Your brand on social media is YOU. While it might just feel like your logo and your colours, its also how to chat to people on and offline. Do people come to you because your an expert in weddings for rustic and nature inspired themes?

Are you the eco-conscious warrior flower farmer that provides amazing wreath making sessions on your farm?

Are you the florists on a mission not only to make money but to help save the bees? 🐝

The entire world is changing because of social media and we can use it as a place of positivity and power when you start creating content to build your brand, to grow and to sell.

So today in a notebook write down some power statements of why your doing floristry. Its going to become part of your brand.

When you feel your mindset is positive and powerful, showing up on social media feels as easy as meeting your bestie for a coffee and talking fun flower things!

Tag me in your posts for my upcoming Saturday shares to promote florists being ambitious and go-getting for 2022! ✨

19/10/2021

Introducing: THE FLORIST CONTENT KIT 🌸 ✨
Get an on-call virtual assistant who knows floristry and is a specialist in social media for on £35 a month and all of this:

🌺 Personalised social media posts
Engaging graphics with pre-written captions. Simply copy, paste, post

🌺 Monthly content calendar
Day by day calendar means you’ll never be stuck for what to post

🌺 Assets for every marketing need
From wedding brochures to stock images and everything in between all in one place

🌺 Editable Canva templates
Add your logo or personalise assets even more with Canva Pro with lifetime access

🌺 Support whenever you need it
Exclusive Facebook group of florists and designers for tips, tricks and help

🌺 Unlimited, exclusive access
Strictly limited to one florist per town, lead the way in your area with engaging content

19/10/2021

Free Graphics for Florists To Use On Social Media!

I've got your spooktacular covered so you can continue making pumpkin displays and autumn wreaths! 🎃

Simply right click > save and then upload to your posts next week!

Any questions just comment or send me a message, enjoy!

Cassie xoxo

15/10/2021

Optimising your floristry content is the one of the key to success. Stories vs Feed (and then highlights & reels!) 🚨

Follow this guide and you’ll be seeing blooming results! 🌸

Feed: Think of it as your website homepage or printed brochure for your florist portfolio or shop. Make it look professional with the key information that makes up your unique selling points (e.g. do a grid of 1 x photo with like a case study, next a graphic thats educational content ‘how to clean your vase water’ then another photo of a bouquet and in caption testimonial and so on!)

For 10 FREE social media graphics just send me a DM! ⭐️

Stories: A place for you to build the know, like and trust factor. Behind-the-scenes of the business, reviews and testimonials that can be added to your highlights, reshare users content & provide a face or multiple faces to your business. For example, if your a shop you could show yourself putting an arrangement together, show how you clean your buckets - seriously ALL this content of your day to day is interesting to everyone else who ISN’T a florist!

People LOVE to see other peoples job, and floristry has both yucky bits and beautiful bits! SHOW IT OFF!

You get the idea (and if you don’t message me I literally have SO many ideas!)

Highlights: A great place for your reviews, seasonal events, workshops, flower guides, growing ideas etc!

Its a place to organise your stories that are really good content AND it helps potential customers who are short of time flick quickly through the content they want to and make their decision to buy from you quicker!

Reels: Campaign related content. A mix of feed & story. Again like in my examples above, I’d do the ‘How to make a bouquet’ as a fun reel, share it to story, that then becomes a highlight under ‘behind-the-scenes’ and hey presto! One piece of content has become multi-purpose!

15/10/2021

Here's my best piece of advice for florists just starting to think how to get serious about their social media without feeling overwhelmed! Start with my posts on Instagram and follow the simple instructions on each post to work on levelling up your social media and anything your unsure on I’ll be doing weekly live Q&A’s!

Lets get blooming! 🌸 ✨

Treat your Instagram account like your freshest new printed brochure. Like its the HOMEPAGE of your business and optimise it perfectly to your target market and I promise you, you’ll start seeing results! ✨

Instagram is an INCREDIBLE business tool and there is a place here for you to create valuable connections with your customers that will convert.

A few tips to get you started, DM me if you want some extra help:

◆ Optimise your bio; check out my post below on exactly how to do this. You want to provide keywords in your name section as thats searchable across Instagram then your key attractions and a final CTA

◆ Does your feed last 6 images show your brand positively? So many florists have stunning arrangements, studio spaces, workshops but I know exactly how hard it is to photograph properly (also I’m doing a FREE 1hr IGTV on this NEXT WEEK) that causs a messy feed with no valuable content, your in danger of being overlooked as ‘just another florist’ when you are NOT.

QUICK TIP: Look at my feed. I do one ‘educational’ post, then a photo post that helps break it up without overcomplicating it. Try this to start off with and even if your photography isn’t as good as it could be it’ll start to really show off each bouquet or arrangement!

◆ Take a realistic look at your profile - if you were a customer thinking about whether to chose your business or a competitors across the road and they ONLY had your Instagram profile to go on, have you done enough to show off your assets? Would you be attracted at what you have to offer? Do you have the know, like and trust factor?

With just focusing on these tips and making positive changes, you can have inbound messages within DAYS completely organically without having to spend any money on advertising.

15/10/2021

If your not used to working on social media or your online presence, it can feel a bit like your lost in the brambles.

So I’d like you to think of me as your guide. I’ve 100% got your brand along this adventure.

Throughout the changing landscapes of digital marketing from channels to updates that happen overnight, I’ll be your guide helping you find those once in a lifetime opportunities to get your brand front and centre of your ideal customers!

Benefits of Social Media for Florist and Floral Designers

◆ Instagram is by far the best way to directly get into people’s messages without the awkward cold DM’s or emails! My tried-and-tested method builds positive vibes to make your audience excited to visit you!

◆ With clear branding people will know you without needing to even see your logo or handle, because your branding is that on point!

◆ Your raving fans will share you content to show friends and family the amazing bouquets and arrangements you’ve provided as long as you deliver on value both in person and on social media (for example, give them knowledge of flowers so they don’t think lovers-in-the-mist flower is a w**d or something out of the avatar film! 🤣)

◆ Geotagging is HUGE with all social media channels, but especially Instagram which is where 95% of your target audience is hanging out! Its a perfect match to focus your attention on Instagram

Key takeaway: social media marketing is now a MUST for all florists, wedding florists and flower companies so start thinking about what valuable content you could provide your potential customers and make sure to tag your location! 📍

15/10/2021

Hey florist friends! When would be the BEST time each week for me to go live to answer any and all of your social media, digital marketing questions?! 🚨

Before I commit to a day and time as I know full well you work LONG hours and are frazzled at times and I want you to be engaged as these will be the answers you've been looking for to really push the needle on your business!

Comment below of DM me and I'll collate the answers for best time and of course every weekly Q&A session will be recorded so you can replay it at a later date but it'll be great for you not to miss the lives as I'll be around to instantly give answers to your questions!

15/10/2021

Did you know that your 'Name' section on Instagram is the ONLY searchable field? Just like you do with google, you can search and get found by providing keywords in your name / first line!

For example, my name on IG isn't just Cassandra....Its ‘Social ‘Media for Florists for florists looking for relatable content just for floristry! ✨

For floral businesses lets expand on this. Lets say I'm searching for wedding florist in Scotland

EXAMPLE 1
First Line (your KEYWORDS): Wedding Florist in Inverness 🏴󠁧󠁢󠁳󠁣󠁴󠁿
Second Line (your skill & top selling) : Award-winning Scottish Florist 2021, Wild & Romantic English Garden Styled Florals
Third Line CTA (call to action): Book Your Free Consultation 👇

EXAMPLE 2
First Line (your KEYWORDS): Award Winning UK Florist
Second Line (your attractions) : Luxury Florals from English Farms. Available across Scotland. Only 2 spaces left for 2021!
Third Line CTA (call to action): Book a Consultation for your 2022 💍👇

Can you see in these examples how I’m made it either hyper local or on what the key elements the couple would be looking for and always a call to action! Hope thats helps demystify the confusion with Instagram bios!

Tag me when you've updated your bio so I can see! If you need some help just send me a DM 📥

15/10/2021

Over the past months I’ve had so many florists ask me how to do things on social media, how I do my graphics and my growth on social media since starting my hobby website Bloom & Fable in April this year.

As a full time freelancer for the past 3 years I’ve helped hundreds of small businesses grow online with amazing success and before that spent 13 years within assistance and digital communications for corporates.

I now feel I have such a full understanding on the pain points of independent florists across the UK that I am able to offer social media management to help you grow from someone who understands the lingo, but isn’t competition but a hobbyist who LOVES flowers too!

With than in mind, I’m offering all florists who get in touch a free social media audit and stay tuned on my instagram as I’ll be doing weekly live Q&A’s and so many tutorials on how to master social media, digital marketing so that your floristry BLOOMS in 2022!

Cassie xoxo

15/10/2021

Asymmetrical Autumnal Design 🍂

14/10/2021

⚜️ All that glitter is not gold! ⚜️

Cus...sometimes is a way cute pumpkin! 🎃🍂

13/10/2021

My Autumnal Dionysus Arrangement 🍂

12/10/2021

How pretty is this autumnal wedding invitation to save the date?! 🎃 I adore Autumn and here are my top tips for an October wedding:

💍 - Have the ceremony in the afternoon so that you can get amazing sunsetting orange hues for photos of the bride & groom

🍷 - Seasonal cocktails! Apple cider concoctions!

🍂 - Decorate with nature - leaves and pumpkins with floral arrangements working into the season

🌾 - Dried flowers, pampass is ALWAYS going to be a perfect idea for an October wedding!

Want a copy of this free save the date invitation that you can edit yourself? Message me for the link! 🍂