
16/02/2025
Some of you have been asking, “What’s all the fuss about the Dubai Chocolate Bar?” This delightful treat has taken the confectionery world by storm, blending rich milk chocolate with a luscious filling of crispy knafeh (shredded filo pastry), creamy pistachio, and a hint of tahini. Its unique combination of textures and flavours has captivated taste buds globally.
The buzz began in December 2023 when Dubai-based influencer Maria Vehera shared a TikTok video enjoying this indulgence, which garnered over 100 million views. This viral moment sparked international curiosity and demand, leading to numerous recreations and adaptations. Despite its widespread fame, the original “Can’t Get Knafeh of It” bar remains exclusively available through Deliveroo in Dubai and Abu Dhabi. This exclusivity has only heightened its allure, with enthusiasts eager to experience the authentic taste.
For those unfamiliar, the Dubai Chocolate Bar is more than just a dessert; it’s a fusion of traditional Middle Eastern flavours and contemporary chocolate craftsmanship, offering a sensory experience that’s both novel and nostalgic. Whether you’re a chocolate connoisseur or simply curious about the latest culinary trends, this treat promises a delightful journey for your palate.
Due to overwhelming demand, we’ve sold out again but are pleased to announce that another delivery is expected in the middle of next week. Stay tuned for updates, and thank you for your enthusiastic support!