What are the opening hours?

Monday 9am - 5:30am Tuesday 9am - 5:30am Wednesday 9am - 5:30am Thursday 9am - 5:30am Friday 9am - 5:30am

http://www.focalexhibitions.co.uk/

Focal Exhibitions, No 3 Watchgate, Newby Road Industrial Estate, Hazel Grove, High Peak (2024)

31/03/2023

Defining logistics in design with our client Samskip for Multimodal 2022! 🙌

Bright eclectic lights mixed in with retro-modern finishes were the key aspects to creating a stand that physically embodied our client's personality.💡

And to keep this display as relevant as possible, we added in a few interactive elements, too - can you spot them? 👁️

29/03/2023

A few quick facts:

✅56% of visitors will travel more than 600 km to attend a trade show.

✅ 79% of visitors believe attending a trade expo will help them decide what to purchase.

✅ 74% of visitors say they're more likely to buy a product after they see it at an expo.

27/03/2023

Twitter, Instagram, emails, and promos! How do you make the most of ALL the content you gather at an exhibition?🤯

When you’re exhibiting, you should take advantage of every promo opportunity on the exhibition website and any free brochure space offered. And if you think you can get a good ROI on it, you might also want to consider paid sponsored space, whether that’s in the exhibition brochure or sponsoring the café.🤝

If you’ve made your marketing materials generic rather than specific to the event, any spares you have left after the exhibition can be used elsewhere, so they aren’t wasted. But you can also look at any new content you created for the exhibition and see where you can repurpose that, perhaps to create new blog posts – including one about how the exhibition went. 👩‍💻

Read our blog post for additional tips!📲

24/03/2023

Cutting-edge exhibition technology meets sleek and edgy designs in Procurement Hub's stand for CIH 2022.🤝

What do you think of this futuristic exhibition?👀 👾

Comment and let us know!

22/03/2023

Not sure which are the best kinds of tech to bring with you to the exhibition? Here are some of our top recommendations:

📲 Offer Charging Outlets - is there anything more annoying than when your mobile phone runs out of juice? Probably not! So, why not offer some charging outlets that people can use?

📲 Use Social Media - some companies find that it is really beneficial to tweet along while at the exhibition so that people who couldn’t attend can get a slice of the action.

📲 Give Your Visitors The Chance To Experience Virtual Reality - this might not be a suitable option for every business. Still, it could be worth creating a virtual reality experience for all your exhibition visitors.

20/03/2023

Monday MOTIVATION. 🙌 📣

From your friends, here at Focal Exhibitions, to you.

Now go out there and do your thing!🕺

17/03/2023

There is indeed such a thing as "too much."👀

We frequently embark on projects where the educational objectives are numerous. So many stories to tell and much information to deliver, but a limited amount of square feet. The more we try to fit all the content in, the less space we leave visitors to make up their minds, dream, escape, and formulate their own impressions and ideas.💡

We live in a time where online resources are vast. So what will create a memorable experience that will resonate weeks after a visit in a visitor's mind?💭

Leaving some creative space in exhibitions is never a bad idea. 💪

15/03/2023

There's ALWAYS room for improvement - that's one of our mantras here at Focal Exhibitions👏.

Even if you feel like you've got the A, B and C's of your stand down to a T, we can assure you that there's something to do to help your stand ✨shine✨ all the more.

Head over to our website and read our blog, "The Ultimate Exhibition Guide Part 11 - Learn to Improve," for the ULTIMATE checklist for fine-tuning your stand!

13/03/2023

This may surprise you, but trade shows aren't just about showcasing your products or getting leads.👀

Many people come to trade shows to learn about new products, services, and trends in their industry. If you can offer an educational experience to your target audience, they will be more likely to come back for more.

However, you will need an interactive and informative setup for this. For example, you can rope in industry experts or thought leaders to talk about your products, the latest trends, or even your brand.👩‍🏫

Or, you could ask the pros (that's us!) how to turn your exhibition into an interactive educational experience that won't be forgotten!🧠

10/03/2023

Here's how exhibiting can help YOUR brand:

⚡ Improve your relationship with current clients.

⚡ Meet other businesses in the industry that can help your company grow.

⚡Connect with potential customers and new clients.

⚡ Learn more about the latest industry trends and developments.

⚡ Establish or strengthen your brand!

Visit our website and book your FREE consultation with us to start your exhibition journey!🙌

08/03/2023

From design to set-up to even reusing stands, our team here at Focal Exhibitions can do it all!💪

Our services include:

🛠️Design and concept development

🛠️Modular/Bespoke exhibition construction

🛠️Graphic design and printing

🛠️Project management

🛠️Worldwide transportation and logistics

🛠️Global storage solutions

🛠️Audio/visual requirements

🛠️Conferences and roadshows

Visit our website to learn more and see how our services are suited to your brand's needs!👨‍💻

06/03/2023

8 ways to ATTRACT visitors to YOUR stand:

📣 Contact attendees beforehand - event organisers usually have complete lists!

📣 Remember your existing clients - offer valuable giveaways to encourage your current customers to attend.

📣 Promote - promoting before the show is something you cannot miss out on!

📣 Reward your staff - successful booth staffing is a customer experience essential, so incentivise your staff to ensure their best behaviour.

📣 Provide a space - the buzz of trade shows can be chaotic sometimes, so give your attendees a place to relax.

📣 Be visual - choose a supplier that will design a visually impactful stand (psst, that's us)

📣 Don't skimp on the brand identity - you want to stand out among your competition!

📣 Make it interactive - we're talking AR, VR and fun competitions.

Have an upcoming exhibition show? Contact us today to get your free consultation! 📲

03/03/2023

We took a dip into the matrix and went all out on a new way to data with Seagate for last year's Media Production Show.👾

From sleek, cutting-edge design styles that mimic our client's ethos to incorporating interactive screens and props - we brought Seagate to life the Focal Exhibitions way.💪

01/03/2023

Are you new to having your brand exhibit?👀

Here's what you need to know:

It's all about picking the right team! Don't even think about running your exhibition alone; it's next to impossible. Rather, pick a team of reliable individuals with skills in consumer interaction who you can trust to represent your brand.🙏

Learn more first-time exhibit tips on our blog page - https://www.focalexhibitions.co.uk/what-business-owners-need-to-know/

27/02/2023

3 ways to make YOUR exhibition stand POP:

💡Don't be afraid of minimalism - you wouldn't think so, but a minimalist display can actually make your brand's offering stand out! An uncluttered, calm space amid a frenetic exhibition environment can attract visitors as an area with space to breathe so that you can engage with them.

💡Create an experience - we've placed a lot of emphasis on the need for consumer immersion to gain successful leads. Instead of telling your booth visitors about what you do – let them experience it for themselves through interactive stand designs and displays - get creative!

💡Use lighting creatively - Lighting can be used creatively to highlight your products or features of your booth and create a mood. Use lighting to intentionally fit in with your brand's aesthetic.

Got a great idea but need a little help with the ex*****on? Visit our website and book your FREE consultation with us today.☎️

24/02/2023

Why choose Focal Exhibitions?🧐

Our aim is always to produce stands that maintain your brand consistency and deliver your marketing messages to a targeted audience, allowing you to focus your attention and energy on growing your business. ✅

It’s all about Focal creating the right solution, in the right place, at the right time.💪

Visit our website and see how we can help you!

22/02/2023

Turning an exhibition stand into a real center of gaming operations!👾

When collaborating with our clients, Blueprint Operations, at EAG last year, we knew we wanted to design a stand that showed attendees their offerings right off the bat.👀

Plus, with the latest trends in interactive stand displays, we were able to go the extra mile and create an exhibit that truly stood out from the rest!

What do you think of this interactive gaming display? Would you stop by this exhibit?💭

Let us know your thoughts in the comments!

20/02/2023

Sharing our insider expert tips on how to make YOUR exhibition design a smooth process:

(P.S you're welcome)😉

📝 Come prepared with ideas - help your exhibition designers along the process by giving them general ideas of what you want or even high-level concepts! As long as they can get a sense of what you're describing, they should come up with something fantastic based on the foundation you've provided them.

📝 Be flexible - being flexible is part and parcel of the exhibition design process. It takes time to generate a design that meets all your objectives while satisfying the rest of your constraints. Don't get offended or stuck if a designer cannot bring your original idea to life due to certain physical limitations.

📝 Be realistic - thinking realistically about what you can achieve is an integral part of the process. You want something that will make you stand out, but you don't want to demolish any chance of sticking to your budget.

📝 Be clear about your needs - it's essential to be very precise when it comes to letting designers know what you want out of your stand. You'll want to let them know things like the kind of activities that you'll be conducting at your stand, any lighting you may want, whether you need specific areas for selling or demonstrating, and your overall budget.

Head over to our website to read the full blog!👨‍💻

17/02/2023

8 tips for making sure YOUR exhibit stays safe and secure:

🔐Don't rely on exhibition security - even though most event organizers hire event security services to ensure all attendees are organised, they aren't responsible for individual stands and equipment safety.

🔐Keep valuable items outside your booth - instead, tell your staff to store tech and jewellery in hotel safes and off-site.

🔐Control access - if you keep a safe onsite, limit its access to one or two members rather than the entire staff. This ensures less risk of valuables going missing.

🔐Ensure your digital display equipment is secure - it only takes a second for a passerby to swipe a tablet. If you're using portable digital items for display purposes, ensure they're locked tightly to their display stands.

🔐Don't advertise your valuables - mislabel boxes that may hold valuable equipment. For example, a thief would be more interested in "computer setup" than "brochures."

🔐Use your stand's lockable storage - many custom exhibition stands feature lockable storage options that are great for storing expensive items during the day. However, we advise you not to rely on this too much! Your items are always safer off-site.

🔐Keep your digital information secure - security isn't just about ensuring items don't go missing. The security of your digital information—and that of your customers and leads—is also paramount. You can do this by using tech that is only equipped with the bare minimum software.

🔐Stay organised - keeping your booth well organized can help secure your valuables. It's much harder for opportunistic thieves to steal from your booth if you're alert and know where everything should be.

Contact us to help you with your next exhibition! 📲

15/02/2023

Focal Exhibitions' top 5 tips for how to present yourself at an exhibition stand:

👨‍💼 Stand at the front of your display - in a busy hall where visitors' eyes will be passing from stand to stand, being at the front of your display and offering a greeting can focus their attention on your stand!

👩‍💼 Stay off your phone - being on your phone, regardless of what you may be doing, makes you appear uninterested at best and bored at worst. It can be a huge red flag for exhibitiongoers as it looks unprofessional, and the reputation of your business could be at risk based on how they perceive you.

👨‍💼Don't eat or drink while you're working the stand - aside from the mess, drinking and eating on your stand can look unprofessional.

👩‍💼 Don't sit down - standing (at your stand) shows visitors and potential leads that you're alert and ready for action!

👨‍💼Be approachable - hard sales don't sell as well as you may think. Being approachable and allowing the consumer room to breathe, think and take an interest in your offering for themselves is far more likely to generate long-term relationships than being pushy.

13/02/2023

5 tips to make sure your product launches successfully at a trade show:

🏆 Make sure your product is ready for launch.

Make sure the product works, is user-friendly, and can be mass-produced. Your target audience usually does testing and screening at the show!

🏆 Start planning your trade show launch early.

Before the event, be sure to establish how much promotional material you will need (fliers, posters, videos, etc.) and any special events or activities you will be hosting during the show.

🏆 Have a solid digital marketing plan.

Ensure you have a clear strategy for reaching your target market and generating media attention.

🏆 Be prepared for advertising and PR.

Expect to invest in paid advertising and PR campaigns throughout the launch period, and ensure you have an accurate estimate of what this will cost upfront.

🏆 Make your presentation engaging and exciting.

Use exciting visuals, anecdotes, and statistics to keep your target audience interested.

10/02/2023

6 Factors that make a good exhibition stand:

✅Clear concept briefs

Brief your team! Never let anyone turn up to your stand without knowing why they're there and what key points you want to get across at any event.

✅Overall targets

These targets can be anything from the number of visitors to the stand, leads scanned, orders processed, etc.

✅Lead capturing and follow-ups

Follow up with those who've been kind enough to let you scan them or hand over their business card or query. If they ask for information, send it as soon as possible.

✅Engagement techniques

Let visitors choose to engage with your brand by offering enticing experiences such as games, seating areas, food & drink, or a space in which visitors can retreat from the hustle and bustle of the exhibition hall.

✅Staff

The people you choose to represent you on your stand are everything! Choose them wisely and make sure they're well-informed about your offerings.

✅Promotions and exclusive offers

Everyone loves a good giveaway! Make sure to give them freebies that they'll continue to use and find useful after the show.

08/02/2023

Securing the best location for your trade booth is largely determined by which country you're exhibiting in and the layout structure of the exhibition's halls!🌐

Not to worry, though, we've put together a short list of pros and cons per location in a general exhibition hall so that you can see which area works best for you.

Near the front.💡
Pros:

🔸 Entrance to the show is guaranteed to have a consistent flow of traffic.
🔸 Every visitor passes the area at least twice (assuming there's only one entrance and exit).
🔸 Your brand gets excellent visibility.

Cons:

🔹 Can get extremely crowded, chaotic, and noisy.
🔹 Can be challenging to have a meaningful conversation in the noise.

In the middle.💡
Pros:

🔸 Most attendees make their way to the center of the show floor.
🔸 Natural traffic increases the odds of prospects wandering by.
🔸 Wider aisles often run through the middle of the show floor.

Cons:

🔹 Attendees may only pass by once (unlike near the entrance, where a return visit is guaranteed).
🔹 More likely to be near a view-blocking obstacle, like a support column, in the middle area.

Near the back.💡
Pros:

🔸 Amenities like food vendors, coffee shops, attendee lounges, breakout spaces, and restrooms are along the perimeter.
🔸 Plenty of foot traffic will pass by your booth.

Cons:

🔹 Dead zones.
🔹 As lines form in the amenities areas, they may make it difficult for people to see and visit your display.

06/02/2023

Our top tips for audio and visual (AV) elements in your exhibition booth:

🖥️ Utilise the power of AV tech to educate prospects about a new or complicated product or service.

🖥️ Try out different monitor options, from various monitors to vertical strips to touch screens.

🖥️ From initial awareness to the final purchase decision, consider AV's place in the customer journey and how they will interact with it!

Follow and like this post for more exhibition tips and tricks from the industry's best.🙌

03/02/2023

In terms of exhibition essentials, there's a whole lot that you need to remember!🧠

So we're here to give you a brief rundown of the essentials you'll need before heading to the show!

These include:

📝 Venue Name and Address
📝 Telephone number of venue
📝 Telephone numbers of any venue staff you may need to contact directly
📝 Telephone numbers of any suppliers you may need to contact directly
📝 If you're meeting colleagues at the venue, make sure you have their numbers too!
📝 Any venue contract you may have, as well as the venue floorplan and your stand layout
📝 Any other associated paperwork or information you may require

In terms of equipment, make sure you've packed the following:

🛠️ Your stand panels and graphics
🛠️ Any portable display stand equipment (think brochure racks and pop-up counters)
🛠️ Power: Chargers, batteries, and extension leads
🛠️ Sticky fixers: Sellotape, Blu-Tack, string, fishing wire, drawings pins, etc.
🛠️ Cutters: Scissors, Craft-knife/Stanley knife
🛠️ Writing: Flip chart, marker pens, notebooks, ballpoint pens
🛠️ Computer: Laptop, tablet computer, e.g., iPad, or smartphone, portable WiFi
🛠️ Any other tech equipment
🛠️ Incentives: Goodies, gifts, and freebies!

Or you could just hire an all-in-one exhibition company to do all the heavy lifting for you! (Psst, that's us here at Focal!)👨‍💼

Link in bio to arrange a consultation today!☎️

01/02/2023

Don't block your logo!🙅‍♂️

It's an easy mistake with an easy enough solution, but we always encourage our clients to pay extra attention to where they put their logos and how much exposure they'll get!💡

At a trade show, it's essential to have your logo in as many strategic places as possible. Here's a short list of items and ideas to maximise your brand's presence at a show.

Be sure your logo is:

✅ In large backlit format graphics
✅ On business cards
✅ Present in brochures or other sales media
✅ Imprinted on promotional products
✅ Displayed brightly on counters
✅ Printed on booth staffers' uniforms
✅ In your email signature when following up with leads from the show

30/01/2023

Did you know?💭

💡 46% of people visit only one exhibition a year.

💡 A brand’s perception falls by a whopping 5% by not attending a trade exhibition.

💡 According to CEIR, 81% of trade exhibition visitors have purchasing authority.

💡 78% of trade show visitors travel more than 400 miles to attend conferences or exhibitions.

27/01/2023

Expressing Comline's uncompromising value for quality and innovation through last year's Automechanika exhibition stand! ⚙️

Creating a dynamic, bold stand that caught the consumer's eye while keeping in line with the themes that make Comline so unique was no easy feat, but the results turned out even better than expected! 💁‍♂️

A big thank you to our client for including us in your brand's lead expansion process.🙏

Visit our website to view more projects we have worked on 👉 https://www.focalexhibitions.co.uk/

25/01/2023

Did you know? 🧠

A few interesting facts about the exhibition industry:

💭 46% of people visit only one exhibition a year.

💭 A brand’s perception falls by a whopping 5% by not attending a trade exhibition.

💭 According to CEIR, 81% of trade exhibition visitors have purchasing authority.

💭 78% of trade show visitors travel more than 400 miles to attend conferences or exhibitions.

Visit our website for more! 👍 https://www.focalexhibitions.co.uk/

23/01/2023

We have worked with some of the largest brands in the UK, Europe and beyond, creating immersive exhibition stand experiences that engage and inspire people.🙌

Every client experience has been a unique and wonderful process for our team; here are some big names we've worked with:

✅ Monster Energy

✅ Pearson

✅ KitchenCraft

✅ Denby

✅ Colgate

✅ Coca-Cola

Visit our website to learn more 👉 https://www.focalexhibitions.co.uk/