IMP Experiential & Sampling

IMP Experiential & Sampling iMP is an experiential marketing, product sampling & promo vehicle agency based in Leeds & London.

Experiential Marketing //

Since 2008 we've created hundreds of amazing experiential marketing campaigns and provided thousands of fabulous promotional staff for brands, PR, marketing, digital and communications agencies. From start ups to iconic brands our bespoke services are tailored to each individual campaign from just one team member for a couple of hours to a fully managed experiential road

show. Promotional Staffing //

We have nationwide teams of high calibre promo staff, promo girls, sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors. Whether you need costume staff, in store merchandising staff, flyer staff, leaflet distribution staff, lead generation staff or a flashmob we have staff available up to event manager level. Design & Build //

We provide a full design, build and installation service. From branded events and brand experiences like the Maltesers Living Room Talent roadshow mobile trailers to Ant and Dec's Takeaway Live Supercomputer to the Victoria Gate video pod or the Sofaworks Gogglebox 'Gogglebooth' our team can produce a fully worked up solution, design, logistics and management plan. If you've got an idea for a branded installation or event we can bring it to life. Promotional Vehicles //

Branded ice cream van hire, camper van hire, promotional vehicles, branded promo vans, promo buses, rickshaws, ad bikes, ice cream bikes and trikes, catering vans and trailers... we have a wide range of promo vehicles customised to suit all types of mobile media, product sampling, advertising, promotional and experiential campaigns. If you need to hire a fully branded ice cream van complete with freezer compartments for chilled or frozen sample products, a branded promo van for a nationwide experiential roadshow or a promo bus we can provide drivers and brand ambassadors to support the mobile media activity.

One day only. London.  brownie bars. Lots and lots of them. Holborn. And other places around the city. 🍫                ...
12/12/2024

One day only. London. brownie bars. Lots and lots of them. Holborn. And other places around the city. 🍫

How strong is a brand when it can sample 20,000+ chilled cheesecake mochi in winter during a storm?Pretty damn strong if...
09/12/2024

How strong is a brand when it can sample 20,000+ chilled cheesecake mochi in winter during a storm?

Pretty damn strong if you’re 🍡🍡

Capitalising on the footfall of Christmas markets, festive shoppers and consumers in an indulgent mindset, the design team at
Founders Makers made sure the visuals were simple and clean but high impact.

It helped that we fitted-out Lola - our new custom sampling van - but the pull of Little Moons’ new product is so strong and the brand is so recognisable that the queues were non-stop.

As well as the campaign stats below, we estimate approximately 840,000+ other vehicles saw the Little Cheesecake Truck on the road (and that’s only counting 1x person per vehicle) between Leeds, Manchester, Birmingham and London.

3x cities.
20,000+ samples.
22,500+ engagements.
31,000+ interactions.

Our beautiful “Lola The Low Loader” in full  dress for the Little Cheesecake Truck tour. Come see us today in London (be...
07/12/2024

Our beautiful “Lola The Low Loader” in full dress for the Little Cheesecake Truck tour. Come see us today in London (be safe in this weather folks) 🍡

Such a privilege to be part of the  stars experience and creating this custom programmed and sequenced giant stars set f...
05/12/2024

Such a privilege to be part of the stars experience and creating this custom programmed and sequenced giant stars set for ✨⭐️✨⭐️

Brief: Create World’s biggest Christmas tree.Us: Read biggest as smallest.Anyone can make a mistake. Luckily it’s worked...
03/12/2024

Brief: Create World’s biggest Christmas tree.
Us: Read biggest as smallest.

Anyone can make a mistake. Luckily it’s worked out pretty well.

Utilising the superior modelling skills of our 3D design studio ( on this occasion) we literally used a magnifying glass to create this minuscule 9.7cm tall fully lit and decorated Christmas tree.

Now proudly on display in all it’s magnificent glory inside a clear security box at Paddington Station - we produced the miniature set, plinth, branded floor and so on - the hook is to demonstrate the small cost of Heathrow Express tickets when booking in advance.

A nice little bit of seasonal fun. 🎅🏻

Thanks as always to the marketing team for the unique concept and to the iMP Experiential & Sampling team for bringing the idea to life.

We sampled an incredible 20,200 .uk bars, shakers and powders this weekend at the Excel tube station powering and helpin...
02/12/2024

We sampled an incredible 20,200 .uk bars, shakers and powders this weekend at the Excel tube station powering and helping Hyrox athletes recover 💪🏻🏃🏼‍♀️

Got your  cheesecake fix yet? No? Come and visit our (not so) Little Cheesecake Truck and we’ll hook you up 🍡🍡Check out ...
01/12/2024

Got your cheesecake fix yet? No? Come and visit our (not so) Little Cheesecake Truck and we’ll hook you up 🍡🍡

Check out for our next location… see you there!

Get ready for your  cheesecake fix… coming soon to a city near you from 29 Nov…
23/11/2024

Get ready for your cheesecake fix… coming soon to a city near you from 29 Nov…

Absolute sh*t. Is what  found in local drains. So we put it on display. Including: a fatberg, a work boot, several pairs...
22/11/2024

Absolute sh*t. Is what found in local drains. So we put it on display. Including: a fatberg, a work boot, several pairs of glasses, a frying pan and… a not so cuddly toy (Peppa Pig).

She’ll be coming in hot (pink) on Monday…
21/11/2024

She’ll be coming in hot (pink) on Monday…

7x days of consumer sampling for the award-winning handcrafted English  with its 24 botanicals  🍸                agency ...
20/11/2024

7x days of consumer sampling for the award-winning handcrafted English with its 24 botanicals 🍸

agency

Something big, long and pink is coming. 29 Nov 2024. Something big, long and pink is coming. 29/10/24. Manchester.      ...
15/11/2024

Something big, long and pink is coming.
29 Nov 2024.

Something big, long and pink is coming.
29/10/24.
Manchester.

Hmmm, OK that’s not going to work. How about if we make more space here, move this part of the structure over here and b...
12/11/2024

Hmmm, OK that’s not going to work. How about if we make more space here, move this part of the structure over here and brace this bit...? 🤔

Pretty typical of our production conversations. There are very few off-the-shelf solutions when you’re building a custom vending machine.

Symptomatic of the swan effect. The final product looks clean, calm and cool. The frantic paddling and solution finding that comes before it is very real.

So much trial and error goes into the experiential builds we create. Not everything works first time. Or fifth time. But there is always a solution.

This installation for Fentiman’s in London, Manchester and Newcastle last week was particularly statisfying. Lots of problem solving, not a huge amount of space but the outcome was stunning.

Well done to everyone involved especially the fantastic design direction from O.agency Annie-Rose Mears Anna Pears 😊

🎃👻When do you need a unique Halloween hook?👻🎃…⤵️When the product is chilli oil 🌶️We took 2000  chilli jam donuts - some ...
07/11/2024

🎃👻When do you need a unique Halloween hook?👻🎃…⤵️

When the product is chilli oil 🌶️
We took 2000 chilli jam donuts - some mild, some SCORCHING - to commuters at Clapham Junction for the Chiu Chow Chilli Oil Challenge. PHEW 😮‍💨

agency

05/11/2024

Watch, follow, and discover more trending content.

Unsexy photos alert. Well, some. Behind the creative design production and brand experience.....is a chilly, characterle...
11/10/2024

Unsexy photos alert. Well, some.
Behind the creative design production and brand experience...
..is a chilly, characterless, grey workshop.

But it does the job.
It doesn’t have a makeshift chipboard bar or a Friday fridge.
It has power, a roller shutter and lots of space to make cool stuff.

Which is all we need.

The end result of polished, unique brand experiences and installations never reveal the graft, skill and dedication it takes to create these kinds of elements. Not to mention the constant test, fail, fix, test, fail, fix, test again process.

But when it’s finished and it works, it’s worth it.

iMP sampling team out in Birmingham today. Smashing it as always ❤️
04/10/2024

iMP sampling team out in Birmingham today. Smashing it as always ❤️

Address

Crown House, 94 Armley Road
Leeds
LS122EJ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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