ICON RAISING MONEY FOR NHS CHARITIES TOGETHER AND WELL CHILD WITH PERFORMANCE BY GRACE JONES IN AID OF CHARITY GALA FOR NHS AND WELL CHILD.

📣 DESIGNER CALL-OUT — APPLICATIONS NOW OPENShowcase at London Fashion Week | September 2026We are officially opening app...
01/12/2025

📣 DESIGNER CALL-OUT — APPLICATIONS NOW OPEN

Showcase at London Fashion Week | September 2026

We are officially opening applications for up-and-coming designers who want to showcase their collections at our London Fashion Week on-schedule gala this September — for FREE.

This will be the biggest This Is ICON event we have ever produced: a global platform combining fashion, music and culture, attended by international press, VIP guests, celebrities and industry leaders.

For the past eight years, This Is ICON has proudly championed emerging and independent designers, giving them visibility they could not access alone. Every year, we offer selected creatives the rare opportunity to show on the official London Fashion Week schedule, with no showcase fees, no barriers, and no pay-to-play.

✨ We exist to open doors.
✨ We amplify new voices.
✨ We put talent on a world stage — completely free.

If you are a designer with a strong vision, a unique aesthetic, or a story the world needs to see, we want to hear from you.



HOW TO APPLY

Submit your website and/or social media links to:
📧 [email protected]

Applications are now officially OPEN.

🕊️ In Loving Memory of Pam Hogg 🕊️Today we received the heartbreaking news that our beloved ICON Award winner, Pam Hogg,...
26/11/2025

🕊️ In Loving Memory of Pam Hogg 🕊️

Today we received the heartbreaking news that our beloved ICON Award winner, Pam Hogg, has passed away.
There are no words strong enough to capture the depth of this loss — to fashion, to culture, and to every individual who had the privilege of crossing paths with her.

On a personal level, Pam was one of the kindest, humblest, most wonderful souls I have ever met. Despite her global influence and legendary status, she carried herself with a gentleness and warmth that made everyone around her feel seen and valued. A true artist, a true visionary… but above all, a truly beautiful human being.

Her creativity shaped generations.
Her courage inspired thousands.
Her spirit will continue to shine through every life she touched.

We at This Is ICON are devastated, and our thoughts and deepest condolences are with her family, friends, and all who loved her.

Rest in power, Pam.
Your legacy will never fade.
🤍✨

18/11/2025

✨ THIS IS ICON | Designer Spotlight ✨

We were thrilled to showcase the incredible designs of at our last This Is ICON event — and what a moment it was.
Her collection lit up the runway with elegance, originality, and that unmistakable ICON edge.

From bold silhouettes to beautifully detailed craftsmanship, every piece told a story of confidence, artistry, and modern luxury. This is the kind of talent our platform exists to celebrate — designers who push boundaries and bring pure magic to the runway.

your work didn’t just walk our stage…
it owned it.
We can’t wait to see what you create next.

✨ Fashion. Music. Future.

27/10/2025

A breathtaking bloom of creativity 🌸
A huge thank you to our amazing sponsor for transforming into a floral masterpiece for .
Your stunning arrangements and artistic vision brought the entire venue to life — every petal, colour and texture added pure magic to the night.

We’re so grateful for your talent, passion and hard work in helping make ICON truly unforgettable.

✨ Fashion | Music | Future ✨

📣 Designers Wanted | London Fashion WeekThis Is Icon: One World, One RunwayWe’re now accepting designer applications for...
24/10/2025

📣 Designers Wanted | London Fashion Week

This Is Icon: One World, One Runway
We’re now accepting designer applications for our upcoming London Fashion Week showcases in February and September 2025.

If you’re an emerging designer ready to showcase your collection on one of fashion’s most inspiring and inclusive stages — we’d love to hear from you.

✨ Official on-schedule event
✨ Global media coverage
✨ Red carpet arrivals & celebrity guests
✨ Runway show + digital exposure

To apply, please email [email protected] with your brand details, lookbook or portfolio.

Follow for updates.

✨ Exciting News! ✨We’re thrilled to announce that This Is ICON and Buzz Talent  has officially partnered with Virgin Exp...
22/10/2025

✨ Exciting News! ✨

We’re thrilled to announce that This Is ICON and Buzz Talent has officially partnered with Virgin Experience Days! 🎉

You can now find our exclusive products and experiences directly on their platform — starting with our London Fashion Week tickets, held twice a year and celebrating the best in Fashion | Music | Future.

We’re so proud to bring our ICON experience to an even wider audience through this incredible partnership.

Search “This Is ICON London Fashion Week” on Virgin Experience Days to take a look at what’s now live.

✨ Huge congratulations to  on the release of his brand-new single NO TIME 🎶 please share ! We’re so proud that he perfor...
16/10/2025

✨ Huge congratulations to on the release of his brand-new single NO TIME 🎶 please share !
We’re so proud that he performed this track live at This Is ICON, and it’s incredible to see how far he’s come since.

Supporting rising designers, musicians, and creatives is what ICON is all about — giving talent the platform they deserve to shine. 🌟

🎧 The link is in our stories, or head over to ’s page to download now!

✨ Huge thank you to  for the wonderful article about This Is Icon — we’re so glad you enjoyed the event and captured the...
11/10/2025

✨ Huge thank you to for the wonderful article about This Is Icon — we’re so glad you enjoyed the event and captured the energy so beautifully.

It was a pleasure having you with us, and we look forward to working together again soon! 💫

🗞 Issue 70 of Integrity Magazine – October 2025
You can read Integrity for free and download your digital copy, or purchase a print edition via the link below:
🔗 https://www.magcloud.com/browse/issue/3174483

Read the full article via the link in our story 💛


10/10/2025

Eight years of passion, purpose and perseverance ✨

When This Is Icon began, it was nothing more than a vision — a dream to create a platform that celebrates fashion, music and philanthropy side by side, giving a stage to emerging designers and rising talent who deserve to be seen.

Through challenges, reinventions and countless late nights, we’ve built this brand from the ground up — fuelled by belief, creativity and the unwavering support of an incredible core team.

Caroline and Rachel — your dedication, resilience and loyalty have been the heartbeat of this journey, and Valentini, your creative energy has added such magic along the way. Together, we’ve turned an idea into something that now lights up London Fashion Week each season.

Our mission remains the same: to continue supporting new designers and showcasing young talent — because they need and deserve every opportunity to shine.

The next chapter is already unfolding, with exciting projects in the pipeline that will carry our message even further.

Here’s to building with purpose, leading with heart, and celebrating creativity in all its forms. 💫
Thank you

✨ On the Red Carpet ✨What a pleasure to welcome our double icon award winner .irshad to This Is Icon, our official Londo...
08/10/2025

✨ On the Red Carpet ✨
What a pleasure to welcome our double icon award winner .irshad to This Is Icon, our official London Fashion Week Gala, where fashion, music, and philanthropy unite in true ICON style. 💫

Kayas brought undeniable energy to the red carpet — embodying the spirit of creativity, individuality, and empowerment that This Is Icon celebrates each season. From bold fashion statements to heartfelt connections, every guest contributes to the vibrant tapestry that makes this event so special. 🌍💛

It’s always inspiring to see talent and purpose align — and Kai’s Ishad is a shining example of how authenticity and passion can light up the carpet.

Stay tuned for more incredible red carpet moments as we continue to spotlight the icons, designers, and changemakers who make this celebration one to remember. 🖤✨

Address

The Landmark London, 222 Marylebone Road
London
NW16JQ

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