10/10/2025
Eight years of passion, purpose and perseverance ✨
When This Is Icon began, it was nothing more than a vision — a dream to create a platform that celebrates fashion, music and philanthropy side by side, giving a stage to emerging designers and rising talent who deserve to be seen.
Through challenges, reinventions and countless late nights, we’ve built this brand from the ground up — fuelled by belief, creativity and the unwavering support of an incredible core team.
Caroline and Rachel — your dedication, resilience and loyalty have been the heartbeat of this journey, and Valentini, your creative energy has added such magic along the way. Together, we’ve turned an idea into something that now lights up London Fashion Week each season.
Our mission remains the same: to continue supporting new designers and showcasing young talent — because they need and deserve every opportunity to shine.
The next chapter is already unfolding, with exciting projects in the pipeline that will carry our message even further.
Here’s to building with purpose, leading with heart, and celebrating creativity in all its forms. 💫
Thank you