Mixing Digital

03/05/2023

We are very excited to be able to announce the date for our annual Ecommerce Club Summer BBQ on the rooftop at the Queen of Hoxton on Tuesday August 15th, 12pm to 4pm, for an afternoon of tasty burgers, drinks, content and a chance for you to network and share ideas and experiences with your retail peers.

We will line up an expert Industry panel at the BBQ where we will future gaze into what’s next for ecommerce, looking at new retail models, sustainability, current buying behaviours and the impact of the recession on the ecommerce landscape.

This events is FREE for retailers and Ecommerce

Vendor Tickets: A limited number of vendor or agency tickets are available to purchase at £150 each, please choose the supplier option as you go through to book. (Chose the PAID TICKET option when registering your place at the BBQ)

For more information on partnering on this event please email [email protected]

Click here to book https://tinyurl.com/4exkv4sf

Ecommerce Club Annual Summer BBQ

15/12/2022

Fashion Commerce VIP Dinner: What's In, What's Out, & What's New



Taking place on Thursday 2nd February at Gordon Ramsay's Lucky Cat Restaurant with our partners Mapp and Alpenite .



We will delve into a conversation with experts about what luxury brands are prioritising this year and reshape your strategy. After heavy discounting to drive sales last peak, Cyber week 2022 had turned into Cyber quarter. The excess stock issues, low consumer confidence, and limited disposable income had brands resorting to discounting heavily, by driving sales volumes to stimulate demand. While sales have been up, the cost of their margins have now left brands in an unstable position coming into the new year.



Customers are now even more selective than ever and demand far more value in their purchases and experiences this year. As the businesses take a hit from the recession, how can brands recover and grow their sales in the years ahead?



For a night fuelled with discussions on the fashion market share, customer behaviour & expectations, preserving your margins and profitability with customer insights, and what the future of fashion commerce looks like over the next few years.



If you don’t receive an invitation directly and you would like to attend please email [email protected] and our team will review your application to ensure you meet all the guest requirements to attend.

21/07/2022

Join us on Wednesday 27th July for the Composable Commerce for Retail Businesses – An Online Masterclass.

Composable Commerce is widely accepted to be the future of retail where you can seamlessly stick together the best of breed solutions whilst creating the best CX you can across all channels. You can also leverage packaged business capabilities to fix problems step by step without escalating your total cost of ownership. Over the last few years, you’ve had to deal with much bigger challenges therefore come and join this webinar to embrace this new framework and devise a plan that will see you grow and scale.

No matter where you are on your journey, there is always a cost of doing nothing. Join us to embrace this new composable framework and devise a plan that will help you grow.

Register https://tinyurl.com/rtc7572t

Don’t fear Composable Commerce! You’ve dealt with much worse in the past!

12/07/2022

We have two great Masterclasses this month for you and the team to join virtually:

The first is the Online Customer Journey Masterclass: From Discovery to Delivery Webinar, Taking place on Thursday 21st July, 2pm-3pm.

The Fashion Network and The Ecommerce Club in collaboration with Pimberly present an Online Customer Journey Masterclass!

In this interactive webinar we will look at all aspects of the customer journey, starting with the search process, through to the purchasing stage, ordering, delivery/pickup and then return (if required).

Our panel of expert ecommerce professionals will examine the consumer expectations, current industry best practice and will have a look at what technology there is on the market to aid retailers to provide a seamless circular buying journey. Register https://tinyurl.com/4yffm7f4

Our second masterclass is, Composable Commerce for Retail Businesses – An Online Masterclass

Join TFN, Ecommerce Club and BetterCommerce on Wednesday 27th July for this webinar, Composable Commerce is widely accepted to be the future of retail where you can seamlessly stick together the best of breed solutions whilst creating the best CX you can across all channels. You can also leverage packaged business capabilities to fix problems step by step without escalating your total cost of ownership. Over the last few years, you’ve had to deal with much bigger challenges therefore come and join this webinar to embrace this new framework and devise a plan that will see you grow and scale.

No matter where you are on your journey, there is always a cost of doing nothing. Join us to embrace this new composable framework and devise a plan that will help you grow.

Register https://tinyurl.com/2bxdm83j

We look forward to seeing you there

Don’t fear Composable Commerce! You’ve dealt with much worse in the past!

10/06/2022

03/05/2022

Join us for this Headless Ecommerce Masterclass Webinar on Tuesday 17th May. As we look at what the future of running a successful ecommerce business may look like. In this discussion we explore the challenges and opportunities of running a successful ecommerce business, what is the current best practice and what the future may look like.

Discussion Points include:
The Ecommerce Landscape to Date
Current State of Play
The Future of Commerce
Different Types of Ecommerce Platforms ( PBCs,Microservices, Monolithics, APIs )
Headless Ecommerce - The Why, How & How Much - Product Information Management (PIM) - Front End (The Store) - Order Management Systems (OMS) - Analytics
Integrating with 3rd Party Retailers and Marketplaces
The Fashion Network & The Ecommerce Club present this event in partnership with BetterCommerce!

Please do forward on this invite if you think any colleagues world like to join the webinar.

Register your attendance https://tinyurl.com/2j4p62a9

A thought leadership event for fashion & FMCG retailers!

28/03/2022

Headless Ecommerce Masterclass, Join us for this ecommerce thought leadership panel discussion, as we look at what the future of running a successful ecommerce business may look like. In this discussion we explore the challenges and opportunities of running a successful ecommerce business, what is the current best practice and what the future may look like.
Panellists yet to be announced.
Discussion Points
• The Ecommerce Landscape to Date
• Current State of Play
• The Future of Commerce
• Different Types of Ecommerce Platforms ( PBCs,Microservices, Monolithics, APIs )
• Headless Ecommerce - The Why, How & How Much - Product Information Management (PIM) - Front End (The Store) - Order Management Systems (OMS) - Analytics
• Integrating with 3rd Party Retailers and Marketplaces
The Fashion Network & The Ecommerce Club present this event in partnership with BetterCommerce!
Register your attendance https://www.eventbrite.co.uk/e/headless-ecommerce-masterclass-tickets-308562046387?aff=ecommerceclub

A thought leadership event for fashion & FMCG retailers!

28/03/2022

Headless Ecommerce Masterclass, Join us for this ecommerce thought leadership panel discussion, as we look at what the future of running a successful ecommerce business may look like. In this discussion we explore the challenges and opportunities of running a successful ecommerce business, what is the current best practice and what the future may look like.
Panellists yet to be announced.
Discussion Points
• The Ecommerce Landscape to Date
• Current State of Play
• The Future of Commerce
• Different Types of Ecommerce Platforms ( PBCs,Microservices, Monolithics, APIs )
• Headless Ecommerce - The Why, How & How Much - Product Information Management (PIM) - Front End (The Store) - Order Management Systems (OMS) - Analytics
• Integrating with 3rd Party Retailers and Marketplaces
The Fashion Network & The Ecommerce Club present this event in partnership with BetterCommerce!
Register your attendance https://www.eventbrite.co.uk/e/headless-ecommerce-masterclass-tickets-308562046387?aff=ecommerceclub

15/11/2021

Join the Checkout Optimisation Masterclass webinar on Tuesday 15th December for this professional development event, as we brush up on our knowledge of checkout optimisation. Not converting at checkout is one of the biggest frustrations ecommerce and marketing professionals face. You’ve done all that work to get them there only to lose them due to a variety of reasons including, poor UX, payment options, delivery charges, delayed delivery or yet to be understood reasons. If you want to reduce cart abandonment on your site, but you’re not sure where to start? This webinar is a good place to start!

Discussion Points
• How and why, you should measure your basket abandonment and conversion rate?
• Why measuring each stage of the checkout journey is so important?
• Looking out for the main abandonment points in your checkout process
• As the average cart abandonment rate across ecommerce industries is 70%, how do you feel your online store compares?
• Do you make changes to your checkout based on your conversion rate report? And what prompts changes to your checkout?
• Which APIs/Plug-ins are worth having?
• Top tips on how to increase flow through
• What other factors can decrease conversion at checkout stage?

This event is being delivered by The Ecommerce Club, The Fashion Network and kindly sponsored by our partners Fetchify who are experts in this field.
RSVP HERE https://tinyurl.com/4vnyrue7

Join us for this professional development event, as we brush up on our knowledge of checkout optimisation.

16/09/2021

Join Science in Sport (SIS), Oliver Bonas and Cloudinary for an online Q&A session with an expert panel on video and an interactive cocktail-making experience on Wednesday 29th September between 4pm and 6pm.

We all consume imagery and video in various ways as part of today’s digital life, it makes sense to leverage media to its best effect in e-commerce. Not only would shoppers enjoy the enhanced experience, which invariably helps them with their purchasing decisions, but you would also win loyalty and grow sales revenue. After the Q&A we move into the Mixology session, for an expert-hosted cocktail-making class, where you’ll have everything, you need to make your cocktails.

For the full event details and to save your seat (space is limited) visit https://tinyurl.com/hzvaz

Shop Lands' End for Women's Swimwear & quality clothing for the whole family. Women's Apparel, Men's Apparel & Kids' Clothing for all seasons. Outerwear & Footwear, too.

03/08/2021

Join us, Zip, Loqate and SmartFreight at the annual Ecommerce Club Summer BBQ on the rooftop at the Queen of Hoxton on Tuesday 10th August for an afternoon of great food, networking, content and a chance for you to network and share ideas and experiences with your retail peers.

At today’s panel session will take a look at the rise of online shopping during the pandemic, with more people shopping online, the change in how people shop for certain goods and how retail has and will adapt to those changes. Not being able to visit people has meant a rise in gifting and changes in how we interact with friends and family on zoom calls, sharing virtual takeaways, online cocktail evenings and quiz nights, will that remain in some semblance? From remote working, changing the working world to the rise in flexible payments options and more and more contactless payments to how delivery and delivery options have had to change.





Register Here https://tinyurl.com/3uk8sxuv

Ecommerce Club Summer BBQ 2021

20/05/2021

Ecommerce Club Summer BBQ 2021 - Tue 10th Aug

Date: Tuesday 10th August

Time: 12:00pm – 4:00pm

Venue: Queen of Hoxton Rooftop, 1 Curtain Road, London, EC2A 3JX

Join us at our annual Ecommerce Club Summer BBQ on the rooftop at the Queen of Hoxton on Tuesday 11th August for an afternoon of great food, networking, content and a chance for you to network and share ideas and experiences with your retail peers.

Panel Chair: Davina Lines, Managing Director, Ecommerce Club

Who should attend: Heads of Ecommerce, Ecommerce Managers, CMOs, Digital Marketing Managers, Heads of CRM, Heads of Customer Insight, UX or equivalent

Vendor Tickets: A limited number of vendor or agency tickets are available to purchase at £100 each, please choose the supplier option as you go through to book.

https://www.eventbrite.co.uk/e/ecommerce-club-summer-bbq-2021-tickets-100937464674

Ecommerce Club Summer BBQ 2021

11/02/2021

The Fashion Network in association with The Ecommerce Club present: >>Bridging the Mobile-Revenue Gap

14/01/2021

Our first webinar with Dale and his team at the Fashion Network is Bridging the Mobile-Revenue Gap, taking place 2pm -3pm on Wednesday February 10th.

This is an interactive webinar looking at the growth of mobile shopping and how ‘Progressive Web Apps’ have a proven record of increasing conversion on mobile due to their responsive, app-like functionality and incomparable UX.

We will explore:
• What is a Progressive Web App
• The differences between a responsive website and mobile apps
• What are the benefits of an ecommerce business having a PWA
• Examples of fashion & FMCG brands using PWA
• What are the costs of having a PWA
• The future of mobile commerce and how it interacts with other retail channels

To register a free place at the webinar please click https://tinyurl.com/yxctxcye

10/11/2020

Join a SmartFreight Webinar, for WooCommerce – Thurs Nov 12 @ 11am https://lnkd.in/djzkFE8, for Magento – Tues Nov 17 @ 11am https://lnkd.in/dYGQphM and for Shopify – Thurs Nov 19 @ 14:00 https://lnkd.in/dwCQh6n. See you there
Charlie