The South Asian Wedding Exhibition and sale - Swayamvaraa is fresh and new - help business-to-business and business to customer’s event to motivate, inspire, promote and drive business a winner. In our show find the best fashion designers clothes, make-up artists, jewellers, photographers, cake makers, and Mehdi artists, caterers, florists, DJs and many current top wedding service providers. We la
unched our first show in 2013 as DUM DUM DUM, once the show become huge success among our lovely customers we expanded our target market to South Asian from Tamil, Telugu, Malayalam, Kannada and so on. Swayamvaraa (Sanskrit: स्वयंवर), in ancient India, was a practice of choosing a husband, from among a list of suitors, by a girl of marriageable age. Swayam in Sanskrit means self and vara means bride-groom in this context. In this practice, the girl's father decides to conduct the Swayamvaraa of the daughter at an auspicious time and venue, and broadcasts the news of this to the outside world. Kings typically used to send messengers to outside lands, whereas commoners arranged to spread the news within the local community. On the appointed day and venue, lists of suitors arrive at the girl’s home and ask for her hand. The girl and her family get to choose among the suitors, sometimes through evaluating the completion of various tasks assigned. When the girl identifies the husband of her choice, she garlands him and a marriage ceremony is held immediately. Celebrating the 1st anniversary of both Swayamvaraa and She 24 magazine therefore we are re launching the issue on the first day of event.
