02/08/2023
We are thrilled to announce that Smart Group Ltd. have acquired creative events agency Story Events Ltd.
Story Events is an exciting addition to the Group, expanding on our event management arm. We are sure this acquisition will only strengthen all of our brands and our outputs too. Both brands will work in synergy, expanding market share, knowledge and increased management over the event supply chain.
Smart Live are specialists in end-to-end project management of both large and small-scale events from award ceremonies, product launches, high-tech virtual events, conferences, and corporate away days with clients including JTI, Chivas and TJX.
Meanwhile, Story Events create the most unique, unusual and exciting events, designing and producing ideas with clients including Waitrose, Revlon and Together For Short Lives. They are the owners and operators of the UK’s leading and award-winning event exhibitions including the London Summer Event Show and London Christmas Party Show.
Rosalind Shelley, Managing Director of Story Events commented: ‘This is a great opportunity for Story Events to benefit from Smart Group’s strong business position. We look forward to collaborating with Smart Group and Smart Live, combining our creative minds to deliver events that are autonomous and synonymous in which our clients have enjoyed over the years.’
We will now be integrating with the Story Event’s team at their London Bridge headquarters.
Read the full story here: https://www.smartlive.co.uk/news/smart-group-acquires-story-events/