Lucy Vail Floristry

Lucy Vail Floristry With a team of talented florists Lucy Vail Floristry will create a distinctive romantic style to you

With a team of talented florists Lucy Vail Floristry will create a distinctive romantic style to your event. Whether it's to celebrate a wedding, a birthday, a christening, or whether you are having an intimate dinner party, we can provide floral designs, which present an irreplaceable, unforgettable part of your event.

Our work is an opportunity to meld together daydreams, nature, and craft. ⁠⁠In childhood, flowers captivate us — alive w...
27/04/2025

Our work is an opportunity to meld together daydreams, nature, and craft. ⁠

In childhood, flowers captivate us — alive with colour, fragrance, and endless possibility. They spark curiosity and wonder.

It’s our belief that Floristry should revive that sense of enchantment, transforming every installation into a world, a story, or a symphony — just as flowers did when we first encountered their beauty.⁠

Created as part of our From Farm to Masterpiece spring workshop, 2025.⁠
⁠
Tableware by 
Design by 
 ⁠Photography by 
 ⁠
Flowers grown by

Flowers overflow from within a bedroom overlooking the⁠ bucolic landscape of Devon, celebrating Spring’s arrival on East...
20/04/2025

Flowers overflow from within a bedroom overlooking the⁠ bucolic landscape of Devon, celebrating Spring’s arrival on Easter Sunday. De Gournay’s⁠ hand-painted ‘Temple Newsam’ Chinoiserie wallpaper frames a window bay above⁠ the picturesque grounds of Came House, with a window seat and cushions covered in Colefax and Fowler’s ‘Chantilly’ classic print.⁠

Our easter collaboration with de Gournay is an annual get together we look forward to with much anticipation. The coming together of creative minds and high creative standards to create a shared world of beauty and magic. The very best the season has to offer. ⁠

Happiest of Easter’s to all who celebrate.⁠

In collaboration with ⁠
Floristry by ⁠
Photography by ⁠
Chintz fabric by ⁠
Antiques by ⁠
Drapery by ⁠
Location ⁠
Quilting by .london⁠
Tiebacks by ⁠
Wallpaper installation by ⁠
Silverware by ⁠
Animals kindly provided by ⁠
Lamp trim

Spring in full bloom in sight, scent and touch at Dorset’s Came House, with an installation of de Gournay’s hand-painted...
18/04/2025

Spring in full bloom in sight, scent and touch at Dorset’s Came House, with an installation of de Gournay’s hand-painted ‘Temple Newsam’ wallpaper rendered in bespoke colours. Vividly encapsulating the essence of the season, the verdant Chinoiserie design enchants the walls of the mid-18th century home’s principal bedroom.⁠

Kittens and chicks frolic across a bedspread and pillows made up in ‘Chantilly’ by Colefax and Fowler, surrounded by an indoor garden display igniting all your spring senses.⁠

In collaboration with ⁠
Floristry by ⁠
Photography by ⁠
Chintz fabric by ⁠
Antiques by ⁠
Drapery by ⁠
Location ⁠
Quilting by .london⁠
Tiebacks by ⁠
Wallpaper installation by ⁠
Silverware by ⁠
Animals kindly provided by ⁠
Lamp trim

Happy Mother's Day to the most special person . Since becoming a mum it has made me even more grateful for what you have...
30/03/2025

Happy Mother's Day to the most special person .

Since becoming a mum it has made me even more grateful for what you have done for us. You inspire us every day and we love you very much.

Happy Mother's Day to all you lovely mummies - I hope you've been spoilt rotten with lots of cuddles!

From the studio, to the ceremony, to the afterparty, where possible we aim to give our flowers and designs - in this cas...
10/03/2025

From the studio, to the ceremony, to the afterparty, where possible we aim to give our flowers and designs - in this case these show stopping urns - the longest life for the event.⁠

When wanting to make an elegant impact, we would always recommend a great whopping urn! They never disappoint.

Aside from the magical moment when we deliver the bouquet (which all florists will know is a highlight), it’s not often ...
09/03/2025

Aside from the magical moment when we deliver the bouquet (which all florists will know is a highlight), it’s not often that we get to witness the reactions of the bride and groom on their special day! ⁠

Thank you to for trusting us to create the stage for your memories to unfold. It’s always such an honour, and we’re so thrilled that you’re so happy! ⁠

Planning ⁠
Lead Photographer ⁠
Second Shooter

Around the world in 28 days! Or at least, it feels that way.It’s been a month of jet-setting, designing, and prop sourci...
28/02/2025

Around the world in 28 days! Or at least, it feels that way.

It’s been a month of jet-setting, designing, and prop sourcing for the LVF team.

We kicked off with a fantastic Valentine’s collaboration alongside Jane Bourvis, Mia Silvia, Natoora, and Ben Tynegate—an idea born from one of our monthly creative days. At LVF, we actively seek inspiration, using these sessions as containers for idea generation (and a lot of fun!). We’ve never shared them before—would you like to see more? Next stop: Rome!

Speaking of Rome... one of our Directors, Mimo, has set up shop there for the month as our Italian contingent and is proving quite the LVF ambassador! We’ve had site visits across Nice, Milan, and Rome, with prop-hunting escapades to Florence and beyond.

Back on British soil, the team has been in the Cotswolds for an exciting project later this year, with bi-monthly trips to Kempton for more antiques. This Sunday, we’re all off to meet Mimo in Rome!

Behind the scenes, we’re deep into a new branding exercise, and we can’t wait to share it.

Taking a step back, I’m overwhelmed by how far we’ve come and beyond excited for the year ahead. It feels like just yesterday I was working alone in a windowless shipping container!

I know investing in your craft can feel like a big step, but learning from the right people in the right environment changes everything.

We’re just six weeks away from From Farm to Masterpiece—two full-on days of learning, designing, and creating on a scale you won’t believe. This isn’t just about flowers—it’s about pushing creativity, mastering sustainable mechanics, and elevating your work.

If you’ve been thinking about it, now’s the time—spaces are filling fast. See you there?

A living Dutch Masters painting — a scene capturing the intangible, magical moment of a bride falling in love. This, at ...
17/02/2025

A living Dutch Masters painting — a scene capturing the intangible, magical moment of a bride falling in love. This, at least, was the emotion we hoped to bottle for this shoot. Do you think we achieved it?⁠

We wanted it to feel like a fairytale, a moment that transcended time. Here, every element tells a story:⁠

- A beautiful lace dress and veil, weightless and delicate, hand-crafted with history. A stunning reinvention of something timeless.⁠
- Softening the edges of our fantasy world, the lashings of lush material drape over the surrounding surfaces, once again blurring the divide between the ‘now’ and the ‘then’.⁠
- Flowers gently dancing outward, brushing against the layers of lace and drapery, which blur the boundaries of our scene.⁠
- Radicchio, bold and beautiful: a symbol of something deeper in its connections to the seasons.⁠

All coming together, a tapestry exploding in front of the lens! The story behind the elements enriches the designs, making the memories they evoke all the more cherished.⁠



Concept & Floristry
Bridal wear and Location
Textile Artist
Photography & Videography
Seasonal Produce

Incoming 2025 Trend: Purple!⁠⁠For quite some time, this unexpected, daring hue has been a bit of a Marmite colour - you ...
29/01/2025

Incoming 2025 Trend: Purple!⁠

For quite some time, this unexpected, daring hue has been a bit of a Marmite colour - you either love it or hate it. We’ve always been firmly in the “love it” camp and couldn’t be more delighted to see this rich hue making a comeback in 2025 after spending a few years on the sidelines.⁠

Now, however, there’s an exciting shift away from all-white and cream tones, with people embracing bold, saturated colours - like deep shades of purple! - that add personality and character to a space. and event! ⁠

Just in time for some of our favourite purple faces to reappear: Anemones, Sweet Peas, Iris, Hyacinths & Tulips to name a few! ⁠

Would you invite purple to your colour palette?

Spring is just on the horizon (we hope!). This weekend, we’ve immersed ourselves in the delicate beauty of the season’s ...
27/01/2025

Spring is just on the horizon (we hope!). This weekend, we’ve immersed ourselves in the delicate beauty of the season’s earliest blooms - snowdrops, hellebores, ranunculus, and anemones. Their presence a quiet promise for the excitement of the year, and designs to come. ⁠

It’s extraordinary how much depth and variety can be found within a single flower family, each bloom a unique expression of beauty, waiting to captivate. Though their palette is different, our Easter shoot with DeGournay is a celebration of the very same flowers, in a very vibrant pallette. ⁠

We love this table so much and cant wait to create more spring moments in the weeks to come. ⁠

Stay tuned, we’ll be sharing the weekend’s wedding very soon!

Wow, as we draw to a close on 2024, I’ve been reflecting on our events, weddings, workshops, and installations this year...
30/12/2024

Wow, as we draw to a close on 2024, I’ve been reflecting on our events, weddings, workshops, and installations this year. It really has been an exciting year, filled with so many special moments. We have laughed, cried, and created the extraordinary, working all over Europe with the most amazing people.

Thank you so much to everyone who has supported us throughout the year. You are the ones who keep us inspired and always allow us to create something that has never been seen before.

My team has grown from three to six, and I’ve had my first year as a mum. I couldn’t be prouder and more excited for 2025! But for now, here’s to 2024 — we will never forget you!

A very Happy Christmas from all of us to you! We hope you're having a delicious feast, lots of presents and lots of wine...
25/12/2024

A very Happy Christmas from all of us to you! We hope you're having a delicious feast, lots of presents and lots of wine! What a Christmas it has been and now it's time to relax ❤️

Loads of love from team LVF

Winter blooms for a touch of winter magic, bringing softness and abundance to this beautiful London church.⁠⁠We love cra...
11/12/2024

Winter blooms for a touch of winter magic, bringing softness and abundance to this beautiful London church.⁠

We love crafting worlds through our designs, creating dreamscapes that connect cherished moments with breathtaking settings. Each arrangement is an intentional space, designed to make life’s most treasured occasions truly unforgettable.⁠

on the 📸

Two weddings in one day—a whirlwind of the very best kind! With a crisp winter chill outside, this design brought a fres...
10/12/2024

Two weddings in one day—a whirlwind of the very best kind! With a crisp winter chill outside, this design brought a fresh embrace to warm and timeless surroundings, creating a truly elegant backdrop for the couple’s special day.⁠

A garden-inspired design graced the space behind the couple’s seating, adding height and softness to the grandeur to the room. On either side, meadow gardens flourished, framing the couple beautifully during the ceremony and who doesn’t love a classic mantelpiece?! Chic and elegant.⁠

⁠ on the 📸

Here’s a round up of some of our favourite Bespoke Wreath designs! Are you more colourful, or classic? Which one would y...
30/11/2024

Here’s a round up of some of our favourite Bespoke Wreath designs! Are you more colourful, or classic? Which one would you request??⁠

At LVF, wreaths hold a special place in our hearts - after all, they were where Lucy’s floristry journey began! But did you know that the Christmas wreath’s story is one of resourcefulness and timeless beauty?⁠ In the 16th century, as families pruned evergreens for their Christmas trees, they didn’t discard the trimmings. Instead, they wove them into circular wreaths - symbols of eternity, resilience, and hope. The evergreen, thriving even in the harshest winters, became a beacon of life and faith during the darkest days of the year.⁠

If you would like a bespoke wreath design, then get in touch with us to make an enquiry!

From day to night! A classically Christmassy design brought to life: three oversized crackers nestled within a majestic ...
21/11/2024

From day to night! A classically Christmassy design brought to life: three oversized crackers nestled within a majestic pine archway, adorned with rich red and gold foliage, crimson hydrangeas, and sparkling ornaments. Vibrant anime and vintage toy chandeliers burst like childhood dream come true from the crackers, creating a festive display of grandeur and whimsy.

It was an utter joy to bring an intimate and exquisitely refined wedding vision to life across two of London’s most stor...
04/11/2024

It was an utter joy to bring an intimate and exquisitely refined wedding vision to life across two of London’s most storied and iconic venues, Marylebone Town Hall and Claridge’s. With a vision balancing modern structure and timeless grace, we wove a classic palette of lush greens and soft whites throughout the iconic interiors of each venue.⁠

Single stems of calla lilies and roses at varied heights among the amaranthus, gave the setting a delicate, organic rhythm whilst maintaining a minimalist, modern aesthetic. Every detail was chosen to honour the classic elegance of these iconic spaces, blending fresh natural ingredients with understated sophistication.⁠ Biggest congratulations to the happy couple on their magical day!

We can’t wait for more magic like this stunning event at the Lanesborough. ⁠Stepping into The Wine Cellar was like enter...
28/10/2024

We can’t wait for more magic like this stunning event at the Lanesborough. ⁠Stepping into The Wine Cellar was like entering a secret garden, where flowers flowed like rivers along the walls and filled the room with a sense of serenity and magic. The ceiling felt alive, draped with florals that transformed the space into a lush, intimate cocoon. Candlelight brushed the room with a warm row, every detail whispering of art, nature, and the intoxicating allure of the seasons.

Venue: ⁠
Planner: ⁠
Event Stationery: ⁠
Tableware: ⁠
Production:
Photography: ⁠
Videography:

Address

C16, The Imperial Laundry, Battersea
London
SW114XW

Alerts

Be the first to know and let us send you an email when Lucy Vail Floristry posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Lucy Vail Floristry:

Share

Category