Nobull

20/06/2025

Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.

There’s no doubt, as far as we’re concerned, that dogs in the office encourage social interaction, collaboration, and a more relaxed atmosphere - all of which contribute to a more positive, ‘sticky’ workplace culture where emotionally and socially engaged employees are more likely to stay put. If you don’t believe me, just ask the Kennel Club. According to its research, 70% of people say that dogs alleviate stress in the workplace, and 67% believe they make the atmosphere more friendly.

What used to be considered a quirky or unconventional concept seems to be becoming more commonplace, especially in tech companies, startups, and more progressive work environments. Pet-friendly offices are definitely growing in popularity, with more organisations setting clear policies that support employees who want to bring their pets to work. Because it’s good for business! A study by the University of Lincoln found that employees who bring their dogs to work report a 33% boost in 'work absorption', a 17% rise in 'work dedication', and a 14% increase in 'work engagement'. The figures don’t lie.

This office pet trend aligns with a much broader shift in workplace culture toward employee-centred benefits that we’ve been seeing for a while now. Companies are increasingly acknowledging that pets are part of the family - and that accommodating them can be a compelling retention and recruitment tool. 82% of businesses that adopted dog-friendly policies in 2022 reported positive impacts on recruitment and retention according to a survey by IFA Magazine.
We’ve been inviting peoples’ pets into the office for years, by the way, but then we are a pet brand marketing agency, so…

The science behind all the tail wagging
Back in 2012, a study published in the International Journal of Workplace Health Management found that employees who brought their dogs to work reported lower stress levels throughout the day compared to those who didn’t. We also know that the simple act of petting a dog can release oxytocin, a hormone associated with bonding and stress relief, while reducing cortisol, the body’s primary stress hormone.

13/06/2025

When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values.

This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.

Read more via our website https://www.nobullagency.co.uk/post/from-canceled-to-conscious

30/05/2025

There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
I’d consider myself a car enthusiast. I’m more in tune than the average Joe/Jane on what cars have been announced, where they’ve come from, what they’re replacing, and so on. Over the past few years, however, most conversations I’ve had about new cars has followed this formula:

“Hey, have you seen this new car?”
“Yeah, looks a bit boring.”
“Agreed, there’s not much interesting about it.”

But more recently, over the 12-18 months, cars have been announced that have actually got me talking - the new Renault 5, Alpine A290, Kia Picanto, Suzuki Jimny, and Fiat Grande Panda to name just a few - and there’s an ongoing theme with these cars too.

These cars aren’t high-end supercars that you see on the roads once in a blue moon, but cars that you could feasibly use for daily life. I will admit that supercars – for the most part – have kept their soul throughout the years, but the more common cars that you see multiple times a day on the roads all fell into a sterile blueprint.

But, for the first time in the about a decade, I’ve seen a Renault, or Fiat, or Kia – or any other everyday car - that has made me think “Wow, I really want to drive one of those”.

Read Owen’s full blog here
https://www.nobullagency.co.uk/post/new-cars-are-finally-getting-the-missing-piece

29/05/2025

Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.

What could possibly go wrong? As it turns out, lots, but before we get there, it’s worth bringing attention to something quite important.

Adding an AI chatbot to Fortnite was a double whammy of extreme bravery, both on the part of Epic Games (the publishers of Fortnite), and Star Wars owner, Disney. This is the first time that an AI chatbot has been added to a major game, and it was of a character owned by the notoriously protective Disney. This, to me, raises an important point about the prominence of AI, both present and future. If even Disney are willing to experiment with AI, where else will it take interactive experiences?

Read our full blog here
https://www.nobullagency.co.uk/post/has-fortnites-ai-blunder-taught-us-anything

16/05/2025

Rabbits are often seen as cute, fluffy companions, but the ugly reality of how these intelligent animals are commonly bred and kept in the UK is a world away from the idyllic image we’re all familiar with. Since adding the The Rabbit Welfare Association and Fund to our client list, we’ve experienced this first-hand, and it’s been both shocking and also very inspiring.

If you care about animal welfare or just want to learn more about the reality behind one of the UK’s most misunderstood pets, take a moment to read this - it might surprise you. https://www.nobullagency.co.uk/post/inside-the-uks-rabbit-rescue-crisis-what-weve-learned-from-rwaf

welfare

06/05/2025

2025 Q1 is wrapped up, and while many stuck to the safe lane, a few brands swerved off-road — and we’re here for every unhinged minute of it. It’s time to zoom in on the campaigns that really deserve more attention. Think outside the box? Honestly, the box is long gone. We’re in a post-box era now — no limits, no rules, just vibes. Let’s go.

1. Heineken: a bottle opener you didn’t know you had
Let’s kick things off with a crisp twist — Heineken just turned your phone into a bottle opener. No, not literally (please don’t break your screen), but creatively. In a clever social media play, Heineken used the camera exposure slider on phones to simulate popping open a cold one. Sleek, interactive, and a little absurd — exactly what we like.
Social media ad - https://www.instagram.com/p/DIbsZybsV7m/
Verdict: Low-tech hack meets high-concept marketing. Cheers to that.

2. Cheetos Pants: haute mess
Cheetos have finally addressed the age-old question: where do you wipe your fingers after diving into a bag of that orange goodness? The answer: your pants. Because now, your pants are the napkin.
Yes, the Cheetos Pants are here. Limited-edition trousers made specifically for Cheetle-coated hands. Functional, ridiculous, and dangerously close to couture.
Promo Video - https://www.instagram.com/reel/DIKHR4yyA-D/
Verdict: A fashion statement, a lifestyle, and a public service. Genius.

3. Mentos Fizzooka: now in Fortnite (and IRL)
Mentos entered the Fortnite universe with a bang — literally. Introducing the Fizzooka, a soda-blasting bazooka inspired by the classic cola + Mentos explosion. It exists in the game and real life. The IRL version? Over a meter long and reportedly strong enough to knock over a shed.
Promo Video - https://www.youtube.com/watch?v=a28mrYGSi1E
Verdict: Who needs realism when you have a soda cannon?

Read Chloe’s full blog here
https://www.nobullagency.co.uk/post/q1-2025-wrapped----and-these-brands-did-not-come-to-play

29/04/2025

The global car industry has long been a complex web of international trade, with manufacturers and suppliers relying on cross-border commerce to keep production running smoothly. Over the years, trade tariffs and political decisions have shaped the landscape, potentially none quite so profoundly as those being issued by a U.S. President who seems to be reshaping trade policy on a daily basis.

In his last term, Trump launched tariffs primarily focused on steel, aluminium, and car imports, with a specific emphasis on cars and auto parts. These tariffs ranged from 10% to 25% and were part of the broader strategy to boost American manufacturing and create jobs. While these tariffs were primarily directed at China, their effects rippled across the globe, including on the UK automotive sector.

While the U.S. may not be the largest market for UK-made cars, more tariffs implemented by Trump will have several potential effects on the industry, both directly and indirectly. First off, UK car manufacturers that export vehicles to the U.S. could face higher costs. For example, luxury brands like Rolls-Royce and Aston Martin, which have a strong presence in the U.S., may see their cars becoming more expensive for American consumers due to these added duties. And this could affect demand for UK-made cars in one of the world’s largest car markets.

Read our take on the Nobull blog https://www.nobullagency.co.uk/post/how-trumps-tariffs-could-impact-the-uk-car-industry

25/04/2025

The world of veterinary medicine is constantly evolving, with new treatments and technologies emerging to help improve the health and quality of life for our furry companions.
One innovation capturing attention is the development of fast loss injections for dogs, which are designed to help manage obesity and promote healthier weight loss in canines.
The figures on canine obesity in the UK vary, depending on your source. But according to a PDSA 2023 report, veterinary professionals estimate nearly half of dogs in the UK are overweight. In the U.S. that figure jumps to 56%, according to the Association for Pet Obesity Prevention.
By helping your dog lose weight, you’re reducing the risk of them developing obesity-related health issues such as joint problems, heart disease, and diabetes. Carrying excess weight can also have a negative impact on a dog’s mobility and overall quality of life.
With fast loss injections, your dog could potentially regain energy, improve their activity levels, and enjoy life to the fullest…right?
So, would you?

Read our full blog here
https://www.nobullagency.co.uk/post/ozempic-for-dogs-would-you-sign-up-your-mutt

23/04/2025

TikTok is a platform that thrives on user engagement, creativity, and interaction. However, with its popularity has come the rise of bots - automated accounts designed to mimic human behaviour, often for malign purposes such as generating fake engagement or spreading spam.

But how can you tell if an account is a bot or not? While they can be difficult to detect, paying attention to certain behaviours and patterns can help you spot a bot. Whether it’s their lack of authentic interaction, dodgy account name, suspicious activity, or generic comments, identifying bots is easy, with a keen eye.

With everything happening in the world right now, it can take a will of steel to resist the retort to a provocative statement on social. But beware from the bot perspective. A lot of the time, bots are used to gather data about users, trends, and hashtags. They provide valuable insights for businesses or creators who want to optimise their content strategy. Some developers create bots to test TikTok's algorithms, to gather information about the platform’s functionality and infiltrate more conversations. So, responding to the provocation of a bot could end up boosting the reach of the very people and organisations you despise.

Read our bot-spotting blog here
https://www.nobullagency.co.uk/post/how-to-spot-a-tiktok-bot

17/04/2025

With Easter just around the corner, we're proud to be supporting our incredible client The Rabbit Welfare Association and Fund (RWAF), led by the amazing Rae Walters, in calling for urgent changes to rabbit breeding laws in the UK. Every year, up to 100,000 rabbits end up in rescues - it's time for action.

You might’ve spotted Rae on Good Morning Britain this morning (filmed at the wonderful Ivy Dene Rabbit Rescue 🐇). Catch the full interview on ITVX (12 mins & 2hr 12mins in). And stay tuned - more national coverage is coming this weekend!

The RWAF is a registered charity and the UK’s leading authority on rabbit welfare. In November 2022 the RWAF launched a “Breeding Amnesty” campaign (supported by the RSPCA (England & Wales), Blue Cross UK, Woodgreen Pets Charity, Gumtree UK, Preloved and others) and started a petition asking for the LAIA Regulations to be amended to ensure rabbit breeders require the same licensing as dog breeders. At the time of writing 81,652 people have signed it.🖊️

Join the movement today: https://www.change.org/p/amend-the-animal-welfare-act-2006-to-include-rabbit-breeding-legislation

11/04/2025

Wishing you a Happy National Pet Day from all of us at NOBULL (including our well-loved, four-legged team members)

07/04/2025

Last month we produced and live-streamed CliniMed’s webinar on How to Strengthen Your Core & Avoid Hernia After Stoma Surgery, hosted by the wonderful Sam Cleasby, to over 80 viewers.

Check it out on YouTube https://youtu.be/QObqAmIUG2E?si=za0sN83lDVJGR-so

Are you recovering from stoma surgery or managing a parastomal hernia? This video will guide you through safe, equipment-free exercises to rebuild core stren...