Persephone Violet

Persephone Violet Phenomenal Floristry and Floriography
Malmesbury Wiltshire. Why not send flowers with a message within them, rather than a card?
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Established in 2014 Persephone Violet provides anyone and everyone with Phenomenal Floristry and Floriography. A specialist in the language of flowers Persephone Violet aims to provide customers with a unique product and experience. Emily the owner of Persephone Violet is Level 4 qualified and has over twelve years experience within the floristry industry. Working alongside Emily is a fabulous small team of florists that aim to provide great flowers that are fantastic value for money.

We have lots of beautiful, stunning, statement plants in stock today! Shown here Fiddle Leaf Fig (£36.50), Alocasia (£37...
17/08/2024

We have lots of beautiful, stunning, statement plants in stock today! Shown here Fiddle Leaf Fig (£36.50), Alocasia (£37.50) and Boston ferns (£38.50) some really impactful plants. Available in their nursery pots or decorative container of your choosing.

Pop in and take a look!

What more could you want for the weekend but a trio of classic white Hydrangea, Larkspur and Solidaster with Eucalyptus ...
15/08/2024

What more could you want for the weekend but a trio of classic white Hydrangea, Larkspur and Solidaster with Eucalyptus handtied in the signature Persephone way? This weeks Friday flower bouquet is this beauty up online ready to order for Friday or Saturday this week collection or local delivery available.

A wonderful treat for you or a friend, a pick me up, thinking of you, congratulations on your amazing results or just because. £20.00 as always, limited in numbers.

Friday flowers are up! Pretty in pink this week we’ve used hydrangeas, Alstroemeria, Lisianthus, Berried Eucalyptus and ...
08/08/2024

Friday flowers are up! Pretty in pink this week we’ve used hydrangeas, Alstroemeria, Lisianthus, Berried Eucalyptus and stunning hot pink Gerbera.

£20.00 as always available for collection or local delivery Friday 9th or Saturday 10th August.

Online to preorder now or give us a call 📞 or drop us a dm to reserve.

Woweeeeee she’s a stunner this week. Friday is knocking on the door and brings with it these beauties. Sunflowers, Celos...
01/08/2024

Woweeeeee she’s a stunner this week. Friday is knocking on the door and brings with it these beauties. Sunflowers, Celosia, Sedum, Alstroemeria and Crocosmia make up this weeks bunch. £20.00 as always, limited in numbers. Available Friday 2nd and Saturday 3rd August.

Online to order now or give us a call 📞 or dm us to reserve.

always bringing us the goods

Do you want to be a plant superhero? 🦸 🦸‍♀️ 🦸‍♂️ We are teaming up with Sarah  to help reduce plant waste in our busines...
31/07/2024

Do you want to be a plant superhero? 🦸 🦸‍♀️ 🦸‍♂️

We are teaming up with Sarah to help reduce plant waste in our business and to give you the opportunity to take in some less than perfect plants and nurture them in your loving home.

What’s in it for you?
Half price plants that still have the potential to grow and thrive with a little tlc. Every box is a surprise and is worth at least double the value of the box price.

Available for collection or local/national delivery.

Find ‘Leaf Lifesaver Box’ on our website under plants. When they are in stock we will let you know here! 10 available this week. Go go go!

Friday flowers are here! A pink, white and purple selection these are a pretty delicious mix. This week we’ve used the f...
25/07/2024

Friday flowers are here! A pink, white and purple selection these are a pretty delicious mix.

This week we’ve used the following blooms
🌸 Germini
🌸 Alstroemeria
🌸 September flower
🌸 Ammi majus
🌸 Lisianthus
🌿 Salal foliage

£20.00 as always, online now for collection or delivery Friday 26th or Saturday 27th July.

Shop scene today! Looking gorgeous 😍
23/07/2024

Shop scene today! Looking gorgeous 😍

We are opening tomorrow (Monday) afternoon 12-5pm for last minute end of term gifts like these stunning sunflowers! 🌻 Pe...
21/07/2024

We are opening tomorrow (Monday) afternoon 12-5pm for last minute end of term gifts like these stunning sunflowers! 🌻 Perfectly gift wrapped already and only £6.95. Pop by and say hi 👋

Fiver Friday! All these plants only £5 each. Grab them whilst you can 🌻
12/07/2024

Fiver Friday! All these plants only £5 each. Grab them whilst you can 🌻

Woweeeee this weeks Friday flowers is a stunner!  help us weekly to make these Friday flower specials and this week they...
11/07/2024

Woweeeee this weeks Friday flowers is a stunner! help us weekly to make these Friday flower specials and this week they have really come up trumps with a mix of Lisianthus, Sanguisorba and Snapdragons galore!

£20.00 as always, limited in numbers, online now to reserve (or DM us to keep you one!).

For our wonderful Aunty Cath! What a treat it was this past weekend to be not only wedding florist but wedding guest too...
10/07/2024

For our wonderful Aunty Cath! What a treat it was this past weekend to be not only wedding florist but wedding guest too. It was such a pleasure to create beautiful blooms and see them take a trip down the aisle. Congratulations C and R.

Cath’s chosen blooms included
🩷Roses so many types!
🩷Clematis ( of course!)
🩷Lily of the Valley (for sentimental reasons)
🩷Astilbe
🩷Lisianthus ( dreamy Alissia!)
🩷Veronica
🩷Eucalyptus (cin and pop)
🩷Panicum grass
🩷Pampas Grass
🩷Bunny Tails

🌸 flowers sourced from and

Two Friday flower specials this week! Luscious pinks or bright yellows. Online to order now, or send us a dm to reserve....
04/07/2024

Two Friday flower specials this week! Luscious pinks or bright yellows. Online to order now, or send us a dm to reserve. Collection or local delivery available Friday 5th or Saturday 6th July. £20.00 as always, limited in numbers.

We’ve got two Friday flower specials this week! One bright sunny sunflower 🌻 mix and the other a hydrangea haven! Pastel...
27/06/2024

We’ve got two Friday flower specials this week! One bright sunny sunflower 🌻 mix and the other a hydrangea haven! Pastel tones and bright yellows the vibe for this week.

£20.00 as always, limited in numbers and online to order now!

Two months have wizzed by since I married my love! It’s about time I shared a few photos (I know lots of you have been a...
20/06/2024

Two months have wizzed by since I married my love! It’s about time I shared a few photos (I know lots of you have been asking to see what it looks like when the florist gets married) and here’s a little snapshot of our incredible wedding day.

There are many, many people and mostly small businesses that made it happen - it really does take a huge team of dedicated professionals to bring together a wedding often a team who haven’t ever worked together before.
Venue
Celebrant
Photographer
Videography
Month of & day coordination .weddings.events
Catering
Cake
Cake topper
Cake knife kindly loaned from the wonderful Sarah Chum Millard one of the most touching parts of the day for me
Harpist
Florist (of course!) and lots fabulous florist friends made my incredible bouquet for me and it was absolutely me!
Flowers supplied by and
Guest book we used ‘the flower hunter’ by a gorgeous floral coffee table book that we will display and leaf through to find the messages when we fancy reliving the day
Audio guest book
Dress
Dress alterations
Amazing floral veil made by my wonderful florist friend Dianne
Shoes
Hair
Makeup
Suits
Tiara - unknown designer unfortunately I bought this nearly 15 years ago and it ended up being my something old. did an amazing job remodelling it for me to wear as it wasn’t 100% me anymore.
DJ
Evening food .cakes and
Invitations designed by me, printed by
Rings
Light up letters
Napkins and runners
Personalised, named clay heart favours
Confetti
Styling and props

Friday flowers this week are the stunning PEONY! She’s only around for this week now as the season is coming to an end. ...
20/06/2024

Friday flowers this week are the stunning PEONY! She’s only around for this week now as the season is coming to an end. Mixed with September flower and hypericum this is a lush mix of summer blooms.

14 available, online now! Order online or via DM for collection or local delivery.

She was a beauty! Finished and ready for the arrival of the bride 👰
16/06/2024

She was a beauty! Finished and ready for the arrival of the bride 👰

For Jenna 😍 who married her love Nicholas in Grittleton church followed by a wonderful reception  Made up of these botan...
16/06/2024

For Jenna 😍 who married her love Nicholas in Grittleton church followed by a wonderful reception

Made up of these botanical materials …

💙 Cornflowers
💙 Eryngium
💙 Delphinium
💙 Roses
💙 Lisianthus
💙 Veronica
💙 Gypsophila
💙 Olive
💙 Eucalyptus
💙 Hydrangea
💙 Stocks
💙 Ammi
💙 Rosemary
💙 Astrantia
💙 Hypericum Berry
💙 Spray Roses
💙 Soft Ruscus

Looking forward to seeing the pro shots from and to see what Nic from makes to preserve these stunning blooms.

Last night we taught our sweet pea masterclass  with a fab bunch of floral enthusiasts. Using only the best Sweet Peas f...
13/06/2024

Last night we taught our sweet pea masterclass with a fab bunch of floral enthusiasts. Using only the best Sweet Peas from .nl who we visited last year we loved imparting our knowledge on growing, cutting and using sweet peas. Each attendee made a lush design using just sweet peas to take home with sustainable mechanics the classroom smelt amazing.

Would you love to join us on a workshop? We will be launching some in shop classes soon so watch this space. Send us a message if you’d like to join our workshop mailing list to be the first in the know.

She’s here again! Friday flowers are a go. Stunning blooms are mixed with astrantia, Veronica and fountian grass burstin...
13/06/2024

She’s here again! Friday flowers are a go. Stunning blooms are mixed with astrantia, Veronica and fountian grass bursting out of the design.

£20.00 as always and extremely good value this week! Online now for collection or local delivery Friday or Saturday this week. Go go go!

What a busy weekend! So many stunning events flowered which has meant I’ve not had a chance to share that I’ve been chos...
09/06/2024

What a busy weekend! So many stunning events flowered which has meant I’ve not had a chance to share that I’ve been chosen as one of the 100 faces of floristry for 2024. I am beyond thrilled to have been recognised as someone who makes a difference in our fantastic industry on none other than our National Florist Day.

Without all of my wonderful customers, supporters and cheerleaders this wouldn’t be possible so thank you to everyone who’s helped me to make a mark in floristry!

Florists touch everyone’s lives at some point and it’s a dream come true for me to create beautiful things for bigs reasons, small reasons and no reason at all.

Things only a florist would know … 1) How many tiles on our shop desk make up a foot and metres for easy measuring2) Wha...
06/06/2024

Things only a florist would know …

1) How many tiles on our shop desk make up a foot and metres for easy measuring
2) What 4am and 12am in the same day look like
3) Packing a van with limited space and maximum delicate items and water sloshing possibilities
4) We can sniff out the nearest tap when needing water at venues.
5) how to get lilies open from completely closed quickly and how to keep peonies from opening more!
6) How to get lily pollen out of clothes effectively
7) How to ruin new trainers in one morning
8) How many layers are needed depending on the temperature outside (and inside!) when hot or cold
9) That a hot lunch encourages customers to come in even if you’ve not seen anyone all day
10) How to bring back an over brewed tea
11) That Christmas is a month not a single day
12) All the dates in the diary when the world celebrates with flowers so to know when things like Chrysanthemums are sky high in price
13) That petals on the outside of a Rose are guard petals which are supposed to be removed if undesirable
14) How to successfully deliver flowers in the dark with no street names, house names or available help
15) How to miss birthdays, engagements, weddings and major life events due to flowering these events for others.
16) How much moss is needed for wreath rings at Christmas and foliage for garlands and chrysanthemums for basing farewell tributes.
17) How many of each flower type you have to buy when purchasing wholesale flowers 10,20,25,50 or 100 sometimes more
18) How to use all wire gages for different uses/reasons
19) How many leaves and stems can be effectively be crammed into our green bin
20) How to use our Crystal ball 🔮 effectively on the daily when customers don’t know names of flowers or the plant they are asking for advice for or the address for delivery.

Persephone Violet - we are often asked where our name comes from and how to say it. A tricky one to pronounce and is oft...
06/06/2024

Persephone Violet - we are often asked where our name comes from and how to say it. A tricky one to pronounce and is often mispronounced as Percy 📞 😂.

Persephone Violet is a family name which comes from my sister. Her full name is beautiful and Persephone Violet are two of her middle names. Persephone is also the Greek goddess of the seasons and Violet is the flower of Greece 🇬🇷 the symbol of Athens so also ties in nicely with our business and each other.

I always wanted a unique name for my business and when I set up PV 10 years ago it seemed very fitting a choice and unique.

Of course I’m often called Persephone and despite there not actually being a Persephone here we all are fondly known as the Persephone crew.

Persephone is pronounced Per-sep-uh-nee - all we need is a major character in a big film to help us with pronouncing this challenging name. However it’s always a great talking point and mispronunciations make us giggle.

Hopefully it’s a name that sticks in your mind and one that is a local household name these days.

This week’s Friday flowers are these stunning pink seasonal blooms. Larkspur, Astilbe, Allium and Phlox are mixed into t...
06/06/2024

This week’s Friday flowers are these stunning pink seasonal blooms. Larkspur, Astilbe, Allium and Phlox are mixed into this vase full of summer joy! £20.00 as always, available Friday and Saturday for collection or local delivery. They were so popular last week we’ve made 15 this week! Go go go!!!

Ps it’s national florist day on Saturday so it’s almost a given that you need flowers from a florist this weekend.

Fabulous fiver Fatsia plants! We’ve had a stunning delivery of plants arrive today and here is just one of our fiver pla...
05/06/2024

Fabulous fiver Fatsia plants! We’ve had a stunning delivery of plants arrive today and here is just one of our fiver plants this week. Fiver Friday (or week!) is back!

This Saturday marks the very first National Florist Day - a day created to champion our industry and everyone in it. Thi...
05/06/2024

This Saturday marks the very first National Florist Day - a day created to champion our industry and everyone in it. This week in the lead up we are going to do a series of ‘meet the flower magician’ posts to give you a little more insight into our industry, daily life and things we haven’t shared with you before!

So to kick start this series here’s the first one!

Why I became a florist!

I’ve been very lucky have been in flowers since age 10 - meaning I’ve been living my floral life for nearly 20 years now! When I moved to Malmesbury I started at a local primary school in year 5 and was tasked with a fundraiser almost immediately for Christmas to find table designs (for free!) for the event. My local florist was so kind and donated the materials but asked me to come and make the designs as a bit of good PR. I really enjoyed my time there so offered my time for free to learn more and more. Fast forward a few summer holidays and half terms and I was offered a job! I worked really hard for a very long time for this florist and learnt so much. I didn’t think floristry would be for me full time and didn’t see myself having a retail flower shop so life took me on a different path to university. I set up Persephone Violet whilst studying for my degree in 2014 as a wedding and event florist which filled my summers with flowers. In 2017 my final year at Bath Spa university 16 High Street came up to rent. The florist I had worked for all those years before closed down very suddenly and an opportunity presented itself to me. Aged 21 I took the plunge and took the shop on and 2 weeks later opened Persephone Violet as a high street florist whilst finishing my degree. This was more than 7 years ago now and we are still going strong (and I got my degree!)

That’s my story in a nutshell - but this doesn’t really answer why I’m a florist. I am a florist because it has allowed me to be part of peoples lives in the best of times and the worst of times too. It’s a pleasure and privilege to be creative for life’s moments big and small. It’s such a joy to share the love of flowers far and wide.

A sea of flowers for the  fundraiser  today. Proud to be able to support this event again this year alongside some of th...
02/06/2024

A sea of flowers for the fundraiser today. Proud to be able to support this event again this year alongside some of the best in hospitality in the south west.

Little and large! A throwback to last July for this lovely summery wedding. As we prepare quotes for future weddings we ...
01/06/2024

Little and large! A throwback to last July for this lovely summery wedding. As we prepare quotes for future weddings we are often found delving into the archives for the perfect inspiration photos from our past couples to share with new ones.

Bride on the left 🥰
Flower girl on the right 😍

Friday flowers are up! This week they are stunning summery flowers made up of Hydrangeas, Peony, Santini, Allium and Alc...
30/05/2024

Friday flowers are up! This week they are stunning summery flowers made up of Hydrangeas, Peony, Santini, Allium and Alchemilla Mollis.

Pretty stunning and as always only £20.00.

Delphiniums for days! Such stunning blooms who need the space to shine ✨ These ones were saying “Happy Anniversary” to t...
26/05/2024

Delphiniums for days! Such stunning blooms who need the space to shine ✨

These ones were saying “Happy Anniversary” to their lucky recipient this weekend.

*Children’s bunting decorating competition* As part of our celebrations for the very first ever national florist day (NF...
24/05/2024

*Children’s bunting decorating competition*

As part of our celebrations for the very first ever national florist day (NFD) which is happening on the 8th June we are running a children’s competition to decorate our window alongside our NFD bunting. What we are asking children to do is decorate a piece of bunting to add to our display. We ask you to decorate the bunting with Persephone Violet in mind. This could be your favourite flower, our shop front, a gorgeous bouquet, or selection of plants but the options are endless! We encourage you to use your imagination and create a piece of bunting fit for our inspiring flower shop.

We are offering a prize for our favourite entry in each of the following age categories
0-4 years
5-9 years
10-14 years

£1 per entry (cash only please) with all proceeds going to our chosen local charities of Malmesbury Animal Sanctuary and Malmesbury Food Bank. Come into the shop to collect your bunting piece available now!

All entries will be hung in our window for the town to see - we will display these between 4-8th June 2024.

All entries must be returned to the shop by Friday 7th June to be considered, winners will be chosen on Saturday 8th June and winners contacted shortly after.

Any questions please let us know - we hope to have lots of budding artists and creative children get involved to help us create a fabulous display.

Address

16 High Street
Malmesbury
SN169AU

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 9am - 5pm
Saturday 9am - 2pm

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Persephone Violet - Our Story

Established in 2014 Persephone Violet provides Malmesbury and the surrounding areas with Phenomenal Floristry and Floriography. A specialist in the language of flowers Persephone Violet aims to provide customers with a unique product and experience. Emily the owner of Persephone Violet is Level 4 qualified and has over twelve years experience within the floristry industry. Working alongside Emily is a fabulous small team of florists that aim to provide great flowers that are fantastic value for money. Flowers for weddings, events, funerals or everyday occasion we can create the perfect design suited to your occasion.

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