01/12/2024
Back in October, Ignite Live partnered with to deliver the exclusive launch of the Sidemen Clothing Ltd store at the Bullring, Birmingham.
For the first time in a long while, all seven Sidemen came together to celebrate this incredible grand opening, drawing an amazing crowd of fans eager to be part of the moment.
We love transforming everyday spaces into engaging event venues, and this launch was no exception. From audio, lighting, staging, and LED screens to content management and special effects, we delivered it all—culminating in a stunning moment as the mall was showered with custom black-and-white confetti.
A huge thank you to Phil Allen from for the quick turnaround on the confetti—it truly brought the vision to life!