The Events Structure

19/12/2024

As we wrap up 2024, we asked the events team what their favourite jobs of the year were, their favourite sites and their most impressive container project - here's what they said:

https://www.theeventsstructure.com/news/events-teams-favourite-jobs-sites-and-shipping-container-projects-2024

As we wrap up 2024, we took a moment to catch up with our events team and ask them about their favourite projects from the year. From standout jobs to remarkable sites and impressive shipping container conversions, here's what they had to say about the year gone by.

13/12/2024

🔟 Topps Turbo Attax cards F1 container activation
The Events Structures' Top 10 Activations of 2024

As the official licenser of Formula 1's trading card and sticker collection, Topps was at the 2024 British Grand Prix with our Statement Premium shipping container cluster. A multi-deck activation, Statement Premium hones a grand presence, allowing Topps to attract audiences at a popular event.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

12/12/2024

9️⃣ Skoda F1 multi-container brand presence
The Events Structures' Top 10 Activations of 2024

As the official car partner for Silverstone, Skoda had a multi-container brand presence at the fan zone with an activation consisting of two Gallery customised containers on either side of an Impact Plus.

The gamification of their Impact Plus shipping container activation attracted crowds, provided a talking point and created memorable branded experiences.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

11/12/2024

8️⃣ TCS London Marathon activation for New Balance
The Events Structures' Top 10 Activations of 2024

The official footwear and apparel partner, New Balance, along with SportShoes.com "brought the energy with tunes, prizes and alll the good vibes" to the TCS London Marathon with our Statement Premium shipping container cluster.

The spectacle demonstrated how shipping container conversions help brands stand out against the crowds.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

10/12/2024

7️⃣ EGGER roadshow truck UK tour
The Events Structures' Top 10 Activations of 2024

For the release of EGGER's latest collection, James Latham, a key distribution partner in the UK and Ireland, went on a nationwide roadshow tour visiting eight depots using our Discovery exhibition trailer.

The event gave customers a unique opportunity to experience the new finishes firsthand and discuss individual projects - an opportunity that wouldn't be as successful if not face-to-face.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

09/12/2024

6️⃣ Iridescent vinyl-wrapped container
The Events Structures' Top 10 Activations of 2024

Amazon Music +44 returned to Rockstar Energy Presents Wireless Festival in 2024 for a stage takeover. Backstage was our Impact Premium customised shipping container used as a stage to film and capture exclusive content.

What made this activation stand out was it was wrapped in iridescent vinyl. The vinyl changed colour in different lighting, subtly demanding attention on-site and in transit.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

06/12/2024

5️⃣ Arla Jörđ Nordic kitchen container
The Events Structures' Top 10 Activations of 2024

Arla Jörđ transformed our Impact Plus container bar into a Nordic Kitchen, opening its doors at the Edinburgh Fringe Festival, Boxpark Shoreditch and Big Feastival. Representatives handed out oat drink smoothies, coffees and granola to festivalgoers.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

05/12/2024

4️⃣ BYD car mobile showroom
The Events Structures' Top 10 Activations of 2024

Summer 2024 saw our Pursuit Plus mobile showroom tour the UK car scene with BYD, visiting Boardmasters, the British Motor Show and CarFest. From sleek car displays to interactive gaming experiences, the mobile showroom immersed visitors in the brand, creating memorable and shareable moments.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

04/12/2024

3️⃣ Brompton Bicycle container fan zone
The Events Structures' Top 10 Activations of 2024

The Brompton Bicycle World Championships returned in 2024. To drum up excitement and make a statement, Brompton Bicycles hosted a fan zone at the event. Making the structure were two Impact Premium customised containers adjoined and branded to provide a bold presence.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

03/12/2024

2️⃣ Jelly E.L.F pop-up activation
The Events Structures' Top 10 Activations of 2024

Our Gallery Plus shipping container had a jelly makeover for the E.L.F Jelly pop-up activation in Covent Garden earlier this year. The experiential activation proved that almost any event design is possible when working with shipping container conversions for hire.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

02/12/2024

1️⃣ BBC Radio Two custom-build container hub
The Events Structures' Top 10 Activations of 2024

Featured in our yearly "Top Ten Event Structures of the Year" list for a second time running is the BBC Radio One shipping container hub - however, this time, with a little makeover for BBC Radio Two in the Park 📻

Branded in splashes of pinks and oranges, the container hub was a standout. Several famous faces were spotted in the custom-build, including celebrities Pixie Lott, Kim Wilde, Vernon Kay and Travis the Band.
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Read more: https://www.theeventsstructure.com/news/events-structures-top-10-activations-2024

28/11/2024

It's the most wonderful time of the year... 🎄❄️

As the streets glow with fairy lights and festive songs warm the cold wintry air, bringing back nostalgic memories of Christmas pasts, we're throwing it back to when Coca-Cola used our roadshow trucks to spread joy across Europe with their VR sleigh ride and life-sized snow gloves.

For more information on our roadshow trucks: https://www.theeventsstructure.com/products/exhibition-trailers
Enquire today: https://www.theeventsstructure.com/contact

27/11/2024

Take your products or services on the road and directly to your target audience with our self-drive promotional vehicle, Ranger.

When releasing their new rainwear range featuring the cutting edge GORE-TEX fabric, The North Face took Ranger on the road and directly to their target market. By doing so, the retailer successfully reached new audience, created a lasting impression and exceeded all marketing goals.

Looking for a mobile unit for your campaign? Find out more: https://www.theeventsstructure.com/products/self-drive
Enquire today: https://www.theeventsstructure.com/contact

25/11/2024

With one month until Christmas, we’re throwing it back to last month when Jollyes, the Pet People, toured the UK's most popular shopping destinations, visiting Cardiff, Liverpool and Sheffield, with our Studio Premium shipping container conversion 🐶

The container activation showcased their Christmas range and allowed pet owners to grab a festive pet photo opportunity on a sleigh.

Learn more: https://www.theeventsstructure.com/products/customised-containers/studio-premium
Enquire today: https://www.theeventsstructure.com/contact

22/11/2024

The events team are currently in Germany with WheelPros, setting up for the Essen Motor Show, taking place in December.

22/11/2024

Meet our self-drive exhibition unit, Ranger 🚚

Ranger is a promotional vehicle that requires a standard driving licence to operate. Self-efficient, the vehicle is the ultimate application for taking your campaign on the road.

The Ranger promotional vehicle:
✅ Can be driven on a standard licence
✅ 5 minutes set-up time required
✅ Holds a capacity of up to 10 people
✅ Offers excellent branding opportunity
✅ Full disabled access
✅ Available in electric / with solar panels
✅ Excuted by your team - no extra staff needed

We understand that every brand and campaign is different, so we have a range of tailored solutions to leave a lasting impression.

Learn more: https://www.theeventsstructure.com/products/self-drive
Enquire now: https://www.theeventsstructure.com/contact

19/11/2024

To showcase its healthcare innovation, the surgical assistance robot Hugo RAS, Medtronic, a global leader in medical technology, toured Europe with our roadshow truck.

The mobile academy was host to live demonstrations and discussions, empowering industry professionals on the cutting-edge technologies of the future.

Find a roadshow trailer for your campaign: https://www.theeventsstructure.com/products/exhibition-trailers
Enquire today: https://www.theeventsstructure.com/contact