03/02/2023
As a florist and business woman this sums up the worries that a lot of florists have. Its a very worrying time right now
The humble white chrysanthemum, the staple flower for a vast percentage of our floral tributes, used by florists far and wide for lettering, hearts, pillows, cushions, wreaths and countless bespoke designs.
This seemingly insignificant little bloom is currently the cause of much stress, anguish and worry throughout the florist community.
Why you ask? In the last few weeks, the cost price of this flower has increased by over 50%, it has more than tripled in the last year and it is increasing every day. Chrysanthemum, traditionally known as a ‘cheap’ flower is currently far out pricing premium flowers such as roses, lily and lisianthus (which has also doubled in price recently!).
We’re hearing reports that it is costing growers an average of £25,000 a day to heat and light their hothouses. Due to the rising energy costs some growers have gone out of business, some growers have turned off their hot houses halting production and those remaining few have had to pass their rising overheads on to us, their customers. The demand currently far outweighs supply which is affecting all colours and varieties of chrysanthemum and a lot of other flowers.
We have tried to keep our prices steady for as long as possible but in the face of it, we have no option but to raise them significantly otherwise we simply won’t have a viable business ourselves. We are looking at cost effective alternatives and will always guide you through the options as best we can. At the moment white hydrangea is looking like the best option although they all have a slightly fluffier finish. If you have any questions regarding this, any concerns or worries then please do get in touch, we’re always on hand to help where possible.
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