
08/04/2025
Top 10 low moments again… That feeling when you’re asked your business name over the phone, but you have a very slight lisp. Introducing: Roise Red Crosstree!
I genuinely haven’t shared this before, because I was *so* embarrassed. It happened in 2018, which means I am now happy to share about it. This happened at a LFW FF show. It wasn’t the first year I had shown, which sort of made it that bit worse.
I walked out to the wrong name, absolutely oblivious. It’s so cringe, and yet it also wasn’t my fault. Things seem so much worse in your twenties (or maybe you simply care less in your thirties?)
Apart from being so embarrassed, this was back in the day where I was doing everything and anything for that sweet sweet exposure. This was an intense full on day in London, where I had roped best friends, and Tom into helping. You’re so full of adrenaline, and then so bloomin knackered, but worth it to promote the business. However it didn’t promote my business, because it wasn’t my name.
I did say something, I did get an apology. The name was edited out of photos so I could still use them for socials. It was a bit too late. It doesn’t really matter now either, it’s quite funny in hindsight. It was probably an intern getting into a pickle, and we’ve all been there. I just didn’t think my lisp was that bad 🤣❤️