02/08/2021
Wow, what a physically and emotionally exhausting few days as we said goodbye to our special little boutique on Rochester High Street.
A lot of you will already know but earlier this year we made the decision to move away from bridal retail to take on some exciting new challenges and projects. It’s definitely been a few months of mixed emotions, we’ve loved having brides back in the boutique and having weddings back on. Seeing our brides on their big day has always been the best part of this job and finishing on such a high with so many of our amazing 2021 (and some postponed 2020) brides saying ‘I do’ has just been the best way to say goodbye to our business. We are so proud of what we have achieved over the past 6 years from bringing brand new designers to the U.K. and watching them thrive, to being featured in Vogue, taking part in some viral sensation photo shoots and of course creating our ‘Celine’ dress for the Dune campaign it’s been quite the ride!
It’s not always been easy we’ve added 3 more children to our tribe since we opened and the juggle and struggle has been real but the good times have always outweighed the bad. And we’ve met the most amazing, supportive, creative people along the way. Thank you to our fellow bridal boutique owners who kept us sane through the nightmare of 2020 in retail, our wonderful Rochester business friends, our designers, our amazing seamstress Lana and of course our brides. You made the Wild Heart what it is today, thank you for believing in us and trusting us to find you the most important dress of your life! We love and appreciate each and every one of you. Thank you, thank you, thank you!
While you can no longer find us on the high street we will be around online, we have a beautiful selection of sample gowns at awesome prices so tell your engaged friends there’s still a chance to be a 😉
Thanks for reading, it’s not goodbye, just see you soon! Keep in touch! Love Alex and Nicole❤️