What are the opening hours?

Wednesday 10am - 8pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 9am - 6pm Sunday 10am - 4pm

Shades of White Bridal Boutique

Name: Shades of White Bridal Boutique
Address: 4 & 5 Manor Mews, Bridge Street, St Ives, PE275UW, GB
Telephone: +441480464774
Price range: £££
Rating: 4.4

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St Ives
Shades of White Bridal Boutique

Luxurious Cambridgeshire stockist of Justin Alexander, Willowby by Watters, Wendy Makin, Maggie Sottero and Mark Lesley. For your maids we have Motee Maids.

At Shades of White you will have a bridal experience like no other. Our stunning boutique is located on the banks of the River Great Ouse in the picturesque town of St Ives Cambridgeshire. Magnificent surroundings house an astonishing selection of Wedding Dresses from some of the worlds most renowned and multi award winning designers. We love nothing more than empowering our brides to feel their

very best on their Wedding Day. Our thoughtfully selected designers include Maggie Sottero, Justin Alexander, Mark Lesley, Wendy Makin and Willowby by Watters.

02/01/2025

Did you get engaged over Christmas or New Year? 💍 Then it's the perfect time to come and visit us at our open day!

We are so excited to open our doors and welcome all of you lovely Brides to Be to our boutique this weekend, and we can't wait to meet you all ✨Register for your free ticket, and come and take a look around our boutique, view our range of gowns and ask as many questions as you would like!

January 5th 2025 between 12pm and 4pm. Head to the link below to register.

https://www.eventbrite.co.uk/.../shades-of-white-open-day...
🔗 www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]
Did you get engaged over Christmas or New Year? T💍 its the perfect time to come and visit us at our open day! ide

30/12/2024

We are ending this year with an incredible review from one of our Shady Ladies - thank you so much for leaving us such kind words ❤️

We would like to thank all of our Shady Ladies who have visited us, and chosen their dream dress with us this year! We are so grateful to be part of your journey. See you all in 2025 💫

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

29/12/2024

One week today until our Open Day! 🥂 Have you registered for your Free Ticket yet?

Join us on January 5th 2025 between 12 and 4pm, to visit the boutique, take in our stunning range of gowns, ask any questions or talk through any concerns you may have! ✨

We can't wait to meet all of you lovely Brides to be! 💍

https://www.eventbrite.co.uk/.../shades-of-white-open-day...

🔗 www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]

27/12/2024

For those getting married on New Years Eve 2025 - it's nearly one year to go until your Big Day! ✨ Here is some inspo for NYE Wedding gowns, full of glitz and glam for a glamorous day 🥂

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

26/12/2024

Congratulations to those Newly Engaged on Christmas Day! 💍 Take this time to really soak up the celebrations, take it all in and think about planning come 2025 💫

Brides to be - we would love to help you find your dream dress! Book your private appointment on our website or book to join us at our Open Day 5th January 2025. We can't wait to meet you ❤️

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

22/12/2024

Self Care Sunday ✨

Wedding planning + Christmas obligations = overwhelm. This is your reminder that you can say "no" to events or tasks that stretch you too thin. Your peace is priority 🕊️

Remember to Nourish your body, take some 'me time' moments and break up your wedding tasks into small wins - to help you still feel accomplished with planning during the Christmas break ☑️

Remember - it's okay to say no and it's okay to take time out for you. Enjoy the festive season with your family and get back to planning in 2025! 💫

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

21/12/2024

The festive season is such a magical time, especially for those who are recently engaged or maybe have an upcoming engagement over the Christmas period! 💍 So we thought we would share some tips for new engaged couples to help with getting started with wedding planning!

First of all - Celebrate! 🥂
Take a few weeks to soak in the love, share the news, and enjoy being engaged 📸 Don’t feel rushed - this is your time!

Start Planning 12-18 Months Before ✏️
If you’re dreaming of a larger wedding, most venues and top vendors book a year or more in advance. Small, intimate weddings? You might have more flexibility.

Prioritise the Big 3 -
1️⃣ Set your budget 💰
2️⃣ Decide on your date or season ✨
3️⃣ Lock in your venue ⛪️

The most important tip of all... Have Fun With It! ❤️
Wedding planning should feel exciting - not stressful. Make a Pinterest board, explore ideas with your partner, and remember, it’s about what makes you two happy!

What’s the one thing you’re most excited to plan? Our favourite is of course the dress 😉

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

20/12/2024

Christmas Opening Hours 🎄

We wish you a very Merry Christmas, and we hope you have a fantastic festive season with your loved ones! 💫

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

19/12/2024

Not long now until our Open day and we cannot wait! 💫

Join us for our Open Day - January 5th 2025 between 12 and 4pm, to visit the boutique, take in our stunning range of gowns, ask any questions or talk through any concerns you may have! ✨ Just register for free with your expected arrival time so we know when to expect you 😍 We can't wait to meet all of you lovely Brides to be! 💍

https://www.eventbrite.co.uk/.../shades-of-white-open-day...

🔗 www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]

18/12/2024

Newly engaged and looking for the perfect Wedding Venue?💍 Here are our fave local venues in ;

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Have you visited any of these yet? ⬇️

www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]

16/12/2024

Seasonal Flowers for January Weddings 💫

January offers a variety of gorgeous flowers that add elegance and warmth to your special day. Here are some top picks for winter-inspired arrangements:

💐 Ranunculus: Soft, romantic petals with a wide array of colors—perfect for your bouquet.
🌷 Tulips: Classic and chic, tulips bring understated beauty to centerpieces.
🌹 Roses: Timeless and versatile, they shine even brighter in winter whites or deep reds.
🌿 Eucalyptus & Pine: Add texture and a seasonal touch with greenery that feels cosy and fresh.
❄️ Amaryllis: Bold and dramatic, ideal for statement pieces.

Pair these blooms with frosty whites, soft blues, or deep jewel tones for a magical winter wonderland vibe! 💍

What flowers are on your must-have list?🌹

🔗 www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]

15/12/2024

Getting married in Winter? Stay warm in style! ❄️

Here are some tips to keep warm without sacrificing your dream look:

✨ Add Sleeves: Long sleeves can be stunning and elegant, from lace to satin! They’ll not only keep you warm but add a chic winter vibe.

✨ Choose a Lined Dress: A layer of lining inside your gown can add extra warmth without changing the look. Pro tip: Opt for cosy fabrics like flannel or fleece for hidden comfort.

✨ Layer It Up: A faux fur wrap, velvet cape, or embellished jacket can elevate your look while keeping the chill at bay. Bonus points if it matches your bridal party’s attire!

✨ Accessorize Smartly: Keep your toes toasty with stylish boots under your dress, or opt for thermal tights that no one will see. Don’t forget chic gloves for outdoor photos!

✨ Warm-Friendly Alterations: Ask your seamstress to include extra warmth in your design, like heavier fabric or an underlay to insulate you against the cold.

Winter weddings are all about embracing the season’s charm—just don’t let the cold steal the show! ❄️

What’s your favorite winter wedding tip? Share below! 👇

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

14/12/2024

PEZY ✨

The gorgeous Rebecca Ingram 'Pezy' gown by brings a vintage flare to your big day! The large asymmetrical bow is sure to make a statement, with an elegant silhouette and stunning mikado fabric for the traditional bride 💐

Try this gown at our Boutique - book your appointment today!

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

12/12/2024

Your bridal party has been by your side through thick and thin – now it’s time to say thank you with a gift they’ll cherish!

Here are 5 creative ideas to show your appreciation:

✨ 1. Personalised Jewelry
Matching bracelets, necklaces, or earrings with their initials or the wedding date are timeless keepsakes they'll treasure forever.

🕯️ 2. Custom Candles
Engraved candles with a heartfelt note or scent that reminds you of your friendship. Perfect for a cosy and personal touch!

🧳 3. Monogrammed Weekend Bags
Stylish and practical! A beautiful travel bag with their initials is a luxe way to say thank you.

🍷 4. Wine & Accessories Set
A bottle of their favorite wine paired with custom wine glasses or a chic bottle opener. Cheers to them!

💆 5. Spa Gift Box
Pamper your crew with a set of luxurious bath bombs, face masks, and essential oils for their post-wedding relaxation.

What did you gift your Bridal Party? ✨

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

09/12/2024

2025 BRIDAL TRENDS 💫

This year is all about bold individuality, timeless elegance, and sustainable glamour. Whether you’re walking down the aisle or dancing the night away, these trends will make your big day unforgettable!

🌷 Florals, Reinvented: From embroidered blossoms to 3D floral appliqués, gowns are blooming like never before. Perfect for romantic vibes!

😍 Statement Sleeves: Think puff sleeves, detachable capes, and embellished cuffs for a dramatic flair.

✨ Minimal Luxe: Sleek silhouettes with clean lines and modern cuts are taking over—simple but undeniably chic.

🤍 Beyond white! Shades like blush, champagne, and even soft blues are gracing the runways and aisles

What is your vibe for your 2025 wedding? 💒

🔗 www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]

08/12/2024

Getting married this time of year means only one thing - you get to browse our selection of bridal coats and cover ups! ❄️

Have you gone for a classic bolero or maybe something festive and faux fur? 💫

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

06/12/2024

Remember - you are more than the number on your gown! 🩷

What truly matters is how you feel in your wedding dress. Confidence, joy, and the glow of love—that’s what everyone will see on your big day, not a tag on the inside of your gown.

Bridal sizing in comparision to high street stores is completely different, and also different from designer to designer! Most of our brides size up 2 to 3 dress sizes in their gowns, and this should not be something to dishearten you. This day is about love, not labels, and our mission is to help you find a dress that makes you feel like the most radiant version of yourself - whatever the size of the dress! ✨

🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected]

04/12/2024

✨❄️ Winter Wedding Trends 2024 ❄️✨

Winter weddings are back and more enchanting than ever! For 2024, the trends are all about cozy luxury, dramatic details, and timeless romance.

💍 Velvet Everything: From bridesmaid dresses to table linens, velvet is the texture of the moment.
❄️ Icy Blues & Jewel Tones: Think sapphire, emerald, and frosted silver palettes for a chic winter vibe.
🕯️ Candlelit Ceremonies: Dimmed lights, endless candles, and twinkling fairy lights set the mood for intimacy and elegance.
🍷 Seasonal Comfort Menus: Warm cocktails, charcuterie boards, and decadent desserts are crowd-pleasers for chilly evenings.
👗 Statement Sleeves: Brides are embracing long, dramatic sleeves that blend vintage and modern flair.

Are you getting married this Winter or maybe Winter 2025? Share your favourite trends or inspirations in the comments! 💌✨

🔗 www.shades.of-white.co.uk
☎️ 01480 464774
✉️ [email protected]

Address

4 & 5 Manor Mews, Bridge Street
St Ives
PE275UW

Opening Hours

Wednesday	10am - 8pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	9am - 6pm
Sunday	10am - 4pm

Telephone

+441480464774

Website

http://www.shades-of-white.co.uk/

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Videos

Say Yes to the Dress in January 💫 Book your private fitting at Shades of White Today! 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping #2026bridestobe #newlyengaged #engaged #bridaltrends #bridalgifts #bridesmaids #bridalparty #brideof2025

You weren't sad!! You just needed to spend some time trying on your dream wedding dress with us 🥂 2025/2026 Brides! Have you booked your Bridal Fitting at Shades of White yet? ✨ 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping #bridal #bridesof2025 #2025bride #2026bridestobe #newlyengaged #engaged #bridetobe #maggiesottero #millanova

Holy Sh*t Balls…..About last Night! Shades of White won the 2025. Bridal Retailer of the Year for East of England at the Wedding Industry Awards! @twia_official @copdock_hall I am still having pinch myself moments…. Thank you so much to all my brides that voted for me, I am extremely humbled by you all! I still can not believe that I was awarded this accolade but am so extremely proud of my Bridal Boutique. It really is true I do have the best job in the world. Lots of love and laughter to you all Jo xoxo #shadesofwhitestives #shadesofwhitebridalboutique #twia #twiaeastofengland #awardwinner #awardsevening #awardwinningbridalboutique #bridalboutiqueoftheyear #winner #shadylady #bridalboutique #eastofengland #proud #bridesreviews #2024brides #bridetobe

Wedding Fair Ready. Today you will find me at the The Newmarket Wedding Show till 3pm Come say Hi. Showcasing the fabulous MillaNovaMaggie Sottero DesignsSix StoriesMadison James

Love at first sight 🤍 Fall in love with your wedding dress at Shades, book your appointment today ✨ 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping #bridetobe #newlyengaged #brideandgroom #bridetobe2025 #loveatfirstsight #weddinggowns

At Shades of White, every bride who walks through our door will receive the same incredible experience that Shades has become famous for! 🕊️ Your Bridal Appointment includes ✨ Exclusive use of the Boutique ✨ 2 hours of my undivided attention ✨ Over a decade of experience ✨ World renowned Bridal Collections ✨ Glass of prosecco for yourself and your chosen loved ones *non-alcoholic options available Book your Private fitting today 💖 ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping #bridetobe #newbride #newlyengaged #2025bride

Come and find your dream dress at Shades of White ✨ 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping

POV: You book your private Wedding Dress fitting at Shades of White ✨ 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping

4 Looks, 1 Wedding Dress! 👰 Why settle for one look on your big day when you can have 4 stunning styles in just one dress? This gorgeous gown and overskirt are the Rebecca Ingram Hope - and then you can add the Rebecca Ingram Goldie sleeves for a different look entirely! 🤍 Which look is your favourite? 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping

Happy Friday everyone! 🤍 Step into bridal bliss at Shades of White! From timeless classics to modern elegance, our gowns are designed to make you feel like the queen you are on your special day ✨ 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping

Sundays at Shades ✨ Book your private fitting on our website 🤍 🔗 www.shades.of-white.co.uk ☎️ 01480 464774 ✉️ [email protected] #shadesofwhitestives #shadesofwhitebridalboutique #bridalshop #weddingdressshopping