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Simplybetter

We are an award winning creative agency nestled in the heart of Yorkshire and we’ve spent the last

At simplybetter, we’re all about shaping unforgettable event experiences whether that be live or virtual, designing compelling brands that bring cultures and messages to life, and writing game-changing engagement strategies to better lives, and better performance. We've spent the last two decades supporting some of the UK's biggest brands across our three offerings. LIVE & VIRTUAL EVENT EXPERIENCE

S:
Engaging, memorable event experiences designed with a purpose. We refer to them as experiences, because for us, that’s exactly what
they are. We’re all about creating the theatre, making an impact and designing
immersive environments to bring your messages to life. BRAND DESIGN & DEVELOPMENT:
Our in-house design team create internal brands to bring your purpose, culture, vision and strategy to life. We’ll develop names, idents and strap-lines, produce all of your supporting collateral, alongside any large format print. ENGAGEMENT PROGRAMMES:
Better engagement is the core of what we do; whether it’s getting people to engage with events through the use of active learning and facilitation tactics, or taking it
one step further and looking at engagement outside of an event setting. We’ll use our comms, psychology and engagement experience, along with our project management skills to drive productivity, support learning, boost performance and improve efficiencies throughout your business.

24/09/2024

And just like that, another member of the simplybetter team reaches a milestone. Our brand-new Head of Client Services, Vikki Barcroft, has been here a whole month! 💖

Vikki’s made a huge impact so far, helping to introduce some new strategic goals to our burgeoning Client Services team, as well as bringing a calm and solution-focused approach to her work 💫

We caught up with Vikki to find out what she thinks of her time at simplybetter so far…

20/09/2024

We often talk about the simplybetter family, so we thought you might like to get to know them a little better. This week, it’s the turn of our ace Account Director, Charli Briggs!

Charli hasn’t even been with us a year yet, but in that time has made a huge impact on simplybetter, not only through her role in Client Services, but throughout the wider company. Bringing positivity, support and a truly staggering ability to take detailed notes in meetings, Charli continues to build meaningful connections both internally and externally. Her effortless personability has brought so much to what we do, reassuring clients and championing teammates at every opportunity 🙌

Charli’s dog Toby has become an equally important part of the simplybetter family, inspecting everyone’s lunch whether we ask him to or not (and we never ask him to…) 🐶

Thanks so much for the brilliant work you do, Charli!

16/09/2024

Today we’re delighted to say that our ace Project Manager, Beth Owen-Hill, has reached her one-year simplybetterversary! 🎊

We can’t believe it’s only been 12 months, as Beth has become an essential part of our Project Team; leading events, liaising with clients and generally bringing her calm, collected and utterly organised approach to our events to ensure they run smoothly. It’s a testament to all her hard work and friendly manner that she fit straight into the team and continues to thrive. Well done, Beth 💖

11/09/2024

It’s live event week 💫

This week the team are onsite in Birmingham for an incredibly exciting but top-secret event. We wish we could say more but our client likes to keep things confidential 🤐

We’ve spent the last few months pulling this event together and revelling in the creative. Then last week we had all hands on deck to finalise some of the personalised gift elements and memorable delegate touchpoints. All we can say is that it promises to be an exciting, inspiring and sophisticatedly stylish experience for everyone involved…

Hopefully, we can tell you a little more in time, but for now, it’s go, go, go!

09/09/2024

“When you’re searching for inspiration, it never hurts to look inwards…”

Do you know who first said that? We did. Just then 🤣

Last Monday it was time for another simplybetter away day. So, we took to the offices of our brilliant suppliers, Universal Live , for an immersive brand showcase day. The point of the exercise was to reconnect with our team and encouraged them to look back at our varied catalogue of events to see if we could learn anything from what’s come before 💭

Movies were a central theme of the day so, using some of our favourites as a jumping off point, we considered the role storytelling plays in what we do, discussed how we could push the creative boundaries to deliver unique client experiences and championed the importance of simplybetter teamwork.

It was an exciting and enriching day that got all of us inspired about the potential of what we could achieve. Now, we’re excited to see where this inspiration takes us… 💥

05/09/2024

Roll on IFA 2024!

Our Director of Events & Operations, Katie Ramsden, and our new Head of Client Services, Vikki Barcroft, are heading off to IFA Berlin to connect with our network and share some of our latest event innovations.

Are you going to be there? Let us know and we'd love to say hi 👋

04/09/2024

Not ones to rest of our ethical laurels, we’re back with more sustainability learnings. Members of our team recently undertook training on ‘Understanding Net Zero’, with the brilliant team at Isla - sustainability in events , the event industry’s sustainability body.

The course was invaluable in helping us to understand what net-zero was all about, and the role we play in helping to reduce global emissions. As a framework of global actions which are part of the Paris Agreement, it’s on us all to do what we can to help reduce global temperatures 📉

And here were the big take aways…

1. If the planet heats to over 1.5 °C by 2050, this could lead to an extinction level event.

2. The aim is to reduce greenhouse gases by 50% in 2030 and by 90% in 2050.

3. 26 countries have net-zero laws.

4. 55 countries have net-zero policies in place.

5. 17 countries have made net-zero pledges.

6. The UK has legally committed to net zero by 2050.

While there is still so much the event industry could be doing to reduce waste, simplybetter have made small inroads to help us prevent or offset our emissions where possible. We’re currently rolling out event emission tracking through isla’s TRACE platform. In this first year, we’re creating a baseline on which we can start to build out a more robust net-zero mission with specific reduction targets 📝

In addition, we’ve also signed up to The Climate Pledge which brings together the world’s top companies and unites them around a commitment to reach net-zero carbon emissions by 2040.

To find out more about our commitment to reaching net-zero, you can read our Sustainability Policy which can be found on our website: https://wearesimplybetter.com/about/sustainability/.

03/09/2024

With clients like Gainsight, we’re always being challenged to go bigger and better. And that’s especially true of their annual CxO EMEA Summit.

We helped them host in June which is an executive retreat for members of the customer success sector, giving them chance to catch up on important issues and discuss the future of the industry. It’s also a relaxed affair that puts a focus on connection and embracing Gainsight’s ethos of ‘childlike joy’.

And this year, they wanted something special. So, we embraced the Ascot location and created an equestrian themed event with actual live ponies. It was a fun activation that put the emphasis on relaxed networking with a difference 🐴

And the response from the client was outstanding:

“It’s been great to be part of another successful CxO EMEA Summit! The positive feedback from our fantastic participants is pouring in and we’re thrilled. This wouldn’t have been possible without our event partners simplybetter.”

And all that was reinforced by the 100% NPS score – with all attendees saying they’d recommend the event to their colleagues. 👏

Challenge: submitted, challenge: accepted, challenge: accomplished ✅

28/08/2024

We’re always excited when someone new joins the simplybetter team, and last week it was the turn of our brilliant new Head of Client Services, Vikki Barcroft 💫

Vikki joins us with 15 years of event experience, living and breathing every element from both client and agency sides, across international and local events and taking in everything from internal comms to marketing. So, we can easily say our clients and team are in safe hands. Vikki is passionate about people and hopes to bring this to our growing Client Services team. With 5 years of management experience, she’s the best person to help us expand our offering and provide that thoughtful, considered service that simplybetter clients have come to expect.

When she’s not in the office, Vikki can be found travelling, attending gigs and eating amazing food (though, she’s not the one cooking it…) She believes in not worrying about things you can’t control, and we can see why that’s a great mantra to have in the events industry… 🙌

Having just completed her first week, Vikki had this to say: “I believe in what simplybetter do. All of it. From their values & vision to their people culture to the psychology backed strategic and creative approach. I’m looking forward to getting to know all the wonderful clients, and alongside the amazing team here, finding exciting and innovative ways to solve their challenges. Oh, and I’m already loving a bit of that good old down to earth Yorkshire hospitality.”

Welcome to the team, Vikki. We’re thrilled to have you! ❤️

27/08/2024

Did you know we can help you to offset the carbon footprint of your event?

We’ve talked before about how wasteful events can be and how we’re doing all we can to reduce, reuse and recycle as many event assets as possible to become a more sustainable agency ♻

But the truth is, there’s a certain level of emissions that will always be generated by events, and the best way to combat these is to offset them. Thankfully, we now provide a tree-planting service to help clients offset their event emissions. You can now select sustainable projects and initiatives from around the world and support them by planting trees in your very own company forest. 🌳

It’s something we did recently for Reckitt - they approached us to help make their internal The Science Inside Symposium a more sustainable event and, as well as reducing all waste where possible, we helped them create and contribute to their own Reckitt forest.

Not only is it the right thing to do, but it’s a great additional element to bring to an event. You can gift trees to your attendees so they can all have a hand in shaping a better planet. 🎁

If you’d like to know more about our sustainability initiatives or our tree planting, contact us via our website: https://lnkd.in/eeEZHuxV.

26/08/2024

If there’s one thing you can be sure of on our simplybetter social channels, it’s a surplus of dog content. As it’s , we thought we’d send a message of thanks to our four-legged friends… 🐶

It’s true, we have a lot of office dogs, and we mean A LOT. And while it’s not easy defending your lunch from an unsuspecting nosey ninja, we wouldn’t be without them. They provide a fun and calming presence in the office and remind us not to take the stresses of work too seriously. So, thanks pups! What would we do without you? 🥰

Probably eat our meal deals in peace…

20/08/2024

Events aren't created by one person; they take a whole team. And sometimes a few more… That’s why we like to champion our stellar lineup of partners. This time, it’s the turn of Print & Cut, our brilliant print suppliers 💥

In the time we’ve been working with Print & Cut, they’ve really helped us to elevate our print and production levels with a truly collaborative and responsive approach. Those print geniuses utilise cutting-edge technology and creative know-how to bring client branding and creative to life in unique ways 💎

No task is too big for them and, on top of all that, they’re as passionate about we are about making events and exhibitions more sustainable and responsibly considered.

It’s great to know we can put our trust in partners like these to allow us to bring the very best to our clients.

16/08/2024

We often talk about the simplybetter family, so we thought you might like to get to know them a little better. This week, it’s the turn of our ace Project Manager, Daniella Davis! 🤩

Daniella has been with us for a year and a half now and in that time has brought so much to our Project Delivery team, not least a never-ending supply of positivity. In an industry that can be very fast-paced and frantic, Daniella always has her positive hat on (just one of many) and helps keep everything organised and everyone’s spirits up. Not only that but her background in savvy shopping means that she’s always brilliant at finding exciting opportunities to enhance activations and those last-minute touches that help bring client experiences to life 🤩

Thank you, Daniella! You're one of a kind!

14/08/2024

Last week, members of the simplybetter team attended an online lecture hosted by Isla - sustainability in events, the event industry’s sustainability body. It was led by the brilliant Emma Grace Bailey from PlasticFree.

It was an illuminating talk on the dangers of plastic pollution and the role the events industry plays in that. With so many fascinating talking points, here were our five biggest takeaways:

🌍 Plastic is greenhouse gas in solid form: If it was classed as a country, it would be the 5th largest emitter in the world.

🌍 Only 9% of all plastic has been recycled. Only 9%. And that include much of the waste we all recycle each week.

🌍 The mass of all plastic produced is double the size of the Earth. That’s a lot.

🌍 Between 2012 and 2022, 731 new plastic pollution policies were created which is a promising start, but there’s still lots to be done.

🌍 The UN and its members are working on a Global Plastics Treaty to reduce harmful chemicals in plastics and phase out the production of single-use plastics. It aims to vastly reduce the production of plastic around the world, and we hope it succeeds!

Thankfully, we’re already implementing loads of new initiatives to help combat our own carbon footprint and those of our clients. Working with Isla, we’re tracking all event emissions through their TRACE platform, doing what we can to reduce, reuse and recycle all assets. We’re also providing a range of offsetting options to our clients such a tree planting and supporting sustainable initiatives. And in our day-to-day work, we continue to work with suppliers who share our sustainability goals and have implemented dedicated recycling bins in the office and separate waste onsite wherever possible.

While we realise there’s still a long way to go, we’re proud to be doing what we can to make the event industry more sustainable and more responsible ♻

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Opening Hours

Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

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http://www.wearesimplybetter.com/

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