Simplybetter

“When you’re searching for inspiration, it never hurts to look inwards…” Do you know who first said that? We did. Just then 🤣 Last Monday it was time for another simplybetter away day. So, we took to the offices of our brilliant suppliers, Universal Live , for an immersive brand showcase day. The point of the exercise was to reconnect with our team and encouraged them to look back at our varied catalogue of events to see if we could learn anything from what’s come before 💭 Movies were a central theme of the day so, using some of our favourites as a jumping off point, we considered the role storytelling plays in what we do, discussed how we could push the creative boundaries to deliver unique client experiences and championed the importance of simplybetter teamwork. It was an exciting and enriching day that got all of us inspired about the potential of what we could achieve. Now, we’re excited to see where this inspiration takes us… 💥 #CreativeEvents #TeamSpotlight #EmployeeEngagement

Not ones to rest of our ethical laurels, we’re back with more sustainability learnings. Members of our team recently undertook training on ‘Understanding Net Zero’, with the brilliant team at Isla - sustainability in events , the event industry’s sustainability body. The course was invaluable in helping us to understand what net-zero was all about, and the role we play in helping to reduce global emissions. As a framework of global actions which are part of the Paris Agreement, it’s on us all to do what we can to help reduce global temperatures 📉 And here were the big take aways… 1. If the planet heats to over 1.5 °C by 2050, this could lead to an extinction level event. 2. The aim is to reduce greenhouse gases by 50% in 2030 and by 90% in 2050. 3. 26 countries have net-zero laws. 4. 55 countries have net-zero policies in place. 5. 17 countries have made net-zero pledges. 6. The UK has legally committed to net zero by 2050. While there is still so much the event industry could be doing to reduce waste, simplybetter have made small inroads to help us prevent or offset our emissions where possible. We’re currently rolling out event emission tracking through isla’s TRACE platform. In this first year, we’re creating a baseline on which we can start to build out a more robust net-zero mission with specific reduction targets 📝 In addition, we’ve also signed up to The Climate Pledge which brings together the world’s top companies and unites them around a commitment to reach net-zero carbon emissions by 2040. To find out more about our commitment to reaching net-zero, you can read our Sustainability Policy which can be found on our website: https://wearesimplybetter.com/about/sustainability/. #CreativeEvents #Sustainabilty #ReachingNetZero

With clients like Gainsight, we’re always being challenged to go bigger and better. And that’s especially true of their annual CxO EMEA Summit. We helped them host in June which is an executive retreat for members of the customer success sector, giving them chance to catch up on important issues and discuss the future of the industry. It’s also a relaxed affair that puts a focus on connection and embracing Gainsight’s ethos of ‘childlike joy’. And this year, they wanted something special. So, we embraced the Ascot location and created an equestrian themed event with actual live ponies. It was a fun activation that put the emphasis on relaxed networking with a difference 🐴 And the response from the client was outstanding: “It’s been great to be part of another successful CxO EMEA Summit! The positive feedback from our fantastic participants is pouring in and we’re thrilled. This wouldn’t have been possible without our event partners simplybetter.” And all that was reinforced by the 100% NPS score – with all attendees saying they’d recommend the event to their colleagues. 👏 Challenge: submitted, challenge: accepted, challenge: accomplished ✅ #CorporateRetreat #EngagementEvents #NetworkingOpportunities

If there’s one thing you can be sure of on our simplybetter social channels, it’s a surplus of dog content. As it’s #InternaltionalDogDay, we thought we’d send a message of thanks to our four-legged friends… 🐶 It’s true, we have a lot of office dogs, and we mean A LOT. And while it’s not easy defending your lunch from an unsuspecting nosey ninja, we wouldn’t be without them. They provide a fun and calming presence in the office and remind us not to take the stresses of work too seriously. So, thanks pups! What would we do without you? 🥰 Probably eat our meal deals in peace… #OfficeDogs #PuppyPower

Events aren't created by one person; they take a whole team. And sometimes a few more… That’s why we like to champion our stellar lineup of partners. This time, it’s the turn of Print & Cut, our brilliant print suppliers 💥 In the time we’ve been working with Print & Cut, they’ve really helped us to elevate our print and production levels with a truly collaborative and responsive approach. Those print geniuses utilise cutting-edge technology and creative know-how to bring client branding and creative to life in unique ways 💎 No task is too big for them and, on top of all that, they’re as passionate about we are about making events and exhibitions more sustainable and responsibly considered. It’s great to know we can put our trust in partners like these to allow us to bring the very best to our clients. #CreativeEvents #CommercialFilmmaking #TeamWork

Last week, members of the simplybetter team attended an online lecture hosted by Isla - sustainability in events, the event industry’s sustainability body. It was led by the brilliant Emma Grace Bailey from PlasticFree. It was an illuminating talk on the dangers of plastic pollution and the role the events industry plays in that. With so many fascinating talking points, here were our five biggest takeaways: 🌍 Plastic is greenhouse gas in solid form: If it was classed as a country, it would be the 5th largest emitter in the world. 🌍 Only 9% of all plastic has been recycled. Only 9%. And that include much of the waste we all recycle each week. 🌍 The mass of all plastic produced is double the size of the Earth. That’s a lot. 🌍 Between 2012 and 2022, 731 new plastic pollution policies were created which is a promising start, but there’s still lots to be done. 🌍 The UN and its members are working on a Global Plastics Treaty to reduce harmful chemicals in plastics and phase out the production of single-use plastics. It aims to vastly reduce the production of plastic around the world, and we hope it succeeds! Thankfully, we’re already implementing loads of new initiatives to help combat our own carbon footprint and those of our clients. Working with Isla, we’re tracking all event emissions through their TRACE platform, doing what we can to reduce, reuse and recycle all assets. We’re also providing a range of offsetting options to our clients such a tree planting and supporting sustainable initiatives. And in our day-to-day work, we continue to work with suppliers who share our sustainability goals and have implemented dedicated recycling bins in the office and separate waste onsite wherever possible. While we realise there’s still a long way to go, we’re proud to be doing what we can to make the event industry more sustainable and more responsible ♻ #CreativeEvents #Sustainability #PlasticFree

We’re in a wistful mood, thinking about this week’s #ThrowbackThursday, and our work with team Shark Beauty to deliver a disruptive brand activation at Lollapalooza in Berlin back in 2023. The client tasked us with taking over the music festival and boosting their brand awareness with the aim of ‘spreading the love’ with a romantic and youthful activation. They wanted show-stopping designs and lots of unforced interaction with their range of haircare products 🤩 So, we jumped to the challenge and created three experiential zones throughout the festival site. The first comprised of a two-storey container with free styling sessions available to passersby throughout the day, and a top floor meet and greet space for notable influencers. The second site was a unique VIP space for exclusively invited guests who were also treated to free slushies alongside a free hairstyling session. And finally, the third space was allocated as content creator lounge for influencers to do their thing while networking with celebrity stylists. With a focus less on sales and more on wider brand awareness, it’s fair to say the activation was a success. Location specific hashtags at each site resulted in a significant spike in social activity and the overall activation built a loyal following among brand advocates, cementing SharkBeauty as a desirable brand within their focused demographic 💗 Ah, sometimes it’s good to revisit recent glories… #BrandActivations #DisruptiveEvents

Events aren't created by one person; they take a whole team. And sometimes a few more… That’s why we like to champion our stellar lineup of partners 👏 This time, it’s the turn of Grit Pictures Ltd. Bringing style and substance to commercial and corporate filmmaking, Grit are an ideal partner helping us to capture that spontaneous magic that occurs at simplybetter events 🪄 Not only that, but their partnership allows us help our clients to narrow in on their narratives and figure out a way to tell their stories and communicate their strategies through dynamic video production. With an unflappable team that put their heart and soul into every job, they create the perfect films for clients looking to make an impact. And we look forward to working with them for years to come! #CreativeEvents #CommercialFilmmaking #TeamWork

This week saw the second instalment of our Event Partner Days in the simplybetter office. A chance for us to get to know our suppliers a little better and learn more about what they can help us bring to our clients. These two days have proved invaluable in strengthening our connections and ensuring we’re well equipped with an impressive range of services, tools and technology to help us enhance engagement events, exhibitions and experiences. It’s all very exciting and we’re looking forward to finding ways to work with these partners on upcoming proposals and utilise their vast talent 💥 A massive thank you to Universal Live, HYPHA, and Paradigm Creative Limited for taking time out to talk to us (and for the notebooks - you know how to win us over!). Toby the beagle might not have been thrilled by the day, but we're excited 🐶 Here’s to working together even more in the future. #CreativeEngagement #Events #TrustedSuppliers

There’s always so much potential in event planning – the sky’s the limit! And when it comes to SKY MAGIC, it goes even further than that 🌌 Members from our Delivery and Creative teams experienced a real treat last week, as they were invited to preview SkyMagic’s new fleet of indoor drones. Rachel, our Event Project Director, and Esther, our Production Design Lead, were in the audience for a range of drone light shows delivered by the team there. It was an impressive sight and they loved every minute. A big thank you to the team for asking us along 🙌 #CreativeEvents #ImmersiveExperiences #LightDroneShow

On Sunday, members of our brilliant simplybetter team took part in this year’s Bradford Dragon Boat Festival. We were raising money for The Immanuel Project and their brilliant work. It was a glorious day with lots of exciting activities going on and plenty of food to boot. Our team were called ‘Let Paddle Commence…’ and went into it with fighting spirit. And it's a good job we did as there were 28 teams taking part, not to mention some of them being professional racers, tackling 29 races in total over a 7 hour day. It was a Herculean task but our sb dragons were up to the challenge 🐉 Not only did we win two races - one of them by quite a bit - but we came 8th overall with many hailing our team's first ever dragon boat effort a huge success! But more important than any of that, we managed to raise a whopping £1,160 for the Immanuel Project 🎉 There’s still time to donate to our JustGiving page (https://justgiving.com/campaign/simplybetterfortheimmanuelproject) to champion their valiant effort and raise a bit more money for one of Bradford’s hardest working homeless charities. And a huge thank you to everyone who has already donated, plus the friends and family of simplybetter for cheering us on from the riverside! We couldn't have done it without you all ❤️ #GivingBack #PleaseDonate #PutPaddleToTheMetal

This week we held our first of two Event Partner Days, where we got up close and personal with some of our favourite suppliers. We invited them in to talk about the services they offer to better understand how they can help us bring an innovative approach to our offering. It was a great chance to get to know them and their work a little better and to cement our working relationships 🤝 The day brought lots of interesting ideas and generated plenty of inspiration for our team. We’re excited to see what comes of it… 💭 A massive thank you to, Print & Cut, Flint Design and Management, Grit Pictures and Label 22, for their time and expertise this week! #CreativeEngagement #Events #TrustedSuppliers

❓ Did you know that the events industry is responsible for 10% of global CO2 emissions… ❓ It’s a lot. As much as we love this industry, it’s clear: events are wasteful. So, it’s important that we do our bit to create more sustainable events. Like the one we ran in May… Our client approached us to create an internal event that had three core objectives: 🌎 Make sustainable choices throughout the event design 🌎 Reduce, reuse and recycle materials where possible 🌎 Identify opportunities to minimise environmental impacts So, we set about doing that by implementing a range of sustainable measures, including working with a sustainably focused venue in @DoncasterRaces, building reusable assets, utilising energy efficient sets and lighting, arranging coaches to minimise travel emissions, using recyclable serveware and creating an event app and recyclable badges to reduce paper. Then, we tracked everything through TRACE, an award-winning carbon emissions platform created by isla, the events industry’s sustainability body. Doing that, allowed us to track all waste and emissions and the results were incredible: 🥇 85.2% of materials were reused, donated or repurposed 🥇 Only 6.4% of the total waste ended up at landfill And there’s still more we could do. Thankfully, we’re committed to delivering more responsible and sustainable events for our clients and the world. So, if you’ve got a focus on your carbon footprint but still want to create an event with an impact, we can help. Contact us via our website https://wearesimplybetter.com/ or give us a call! #CreativeEvents #Sustainability #CarbonReduction

Best Stand Design & Experience at this year's Euronics UK Showcase 2024 🏆 Now that's an award we can be proud of... SharkNinja approached us to create an immersive stand for the event and we jumped at the challenge. With only a few weeks to turn our concepts into reality, we created a wrap around stand that brought attendees into the world of SharkNinja and their varied product range. The trick was finding the balance between a stand that was aesthetically pleasing while also creating an impact experience for delegates that felt both immersive and engaging. And the award would suggest we achieved that in spades! A huge well done to the whole team - we're excited to see what's next... 🌟 #CreativeEvents #BrandActivations #exhibitions

Pride of Greene King Awards Event

Everyone loves a bit of positive affirmation, and when that comes from a client who’s happy with their event, then we couldn’t ask for more. We recently helped Greene king run their internal Pride of Greene King Awards evening and the whole event went off without a hitch. All the attendees enjoyed themselves and left feeling like their hard work had been recognised and rewarded, and the senior leaders felt like they’d had plenty of time to connect with their teams. What’s more, we received this outstanding feedback from Greene King’s Senior Communications Manager, Jen… “This was the third year working on our national awards event with simplybetter, and it was another successful evening. We had a great team working with us throughout the planning stages, liaising with the venue and looking after all the production. The night ran smoothly, with brilliant feedback from attendees and stakeholders. Thanks for taking such good care of us and making the event so much fun to work on!" Consider that one happy client! So, give us a call and find out how we can help you engage and energise your workforce! https://wearesimplybetter.com/ #colleagueengagement #rewardandrecognition #internalevents

Another week, another exciting build…

Another week, another exciting build… This week, we’re preparing for Reckitt’s annual The Science Inside Symposium. A distinguished name in the world of hygiene and wellness, Reckitt is bringing together over 5000 delegates from Global R&D. And it’s our job to help them create a seamless hybrid event that immerses both the people in the room and those logging on elsewhere. This year, we’re creating a purpose-built space at their Science & Innovation Centre in Hull to house all the various delegates, lunches, plenaries, and breakout sessions – plus we’ll be helping them throw an art gallery-themed exhibition to showcase the innovative work their people are doing. There’s lots still to do, but we’re excited to finally be bringing this one to life… #creativeevents #hybridconference #employeeengagement

Simplybetter | JUNE STATS

Simplybetter | JUNE STATS We’ve got an exciting month ahead, this June. With 6 live events for 5 brilliant clients all running around the same time, it’s going to be action-packed! This month, we’ll be bringing to life: 🌍 1 global hybrid symposium 🧘‍♀️ 1 experiential executive retreat ♟️ 1 internal strategy launch 🛍️ 1 immersive product exhibition 🤳 2 interactive brand exhibitions That means 25 simplybetter team members will be onsite for 72 days (altogether) going face-to-face with over 10,000 potential delegates across the month. 👭👫 👬 It’s a lot but we wouldn't have it any other way. So, no matter what your event or engagement project is, come and chat with us. We can do the lot... and then some! #creativeevents #brandawareness #employeeenegagement

OMG - proving the worth of your event

We can’t quite believe it’s been a whole year since we delivered our ‘Designing events that drive better engagement’ webinar. Despite it being a while ago, and the events industry moving at the speed of light, the challenges and objectives we looked at are still super relevant today. 💭 We talk about the importance of your event embedding behaviour change, and extending the lifespan beyond the event to maximise value. 💷 With budgets under more scrutiny than ever, it’s becoming all the more vital to prove the worth of an event and justify the expenditure. ✅ It is widely accepted that many events could potentially deliver twice the value on the same budget, if they’re done right. ❌ Unfortunately, most events achieve below their potential because it was never clear what they were actually setting out to achieve. An event can only create true value for stakeholders if it changes behaviours – and we can measure the impact of those changes, using a very simple approach, known as OMG 🎯 : O – Objectives: What are our goals for this event? M – Measures: How will we know if we’ve achieved them? G – Gains: What value will they bring to the business if we get this right? By setting your objectives first – before even thinking about measures, you can be clear about what you want people to do differently as a result of the experience. Find out more about how you can use OMG to help prove the value of your events here: https://wearesimplybetter.com/knowledge-hub/omg-in-events-planning/ #OMG #EventExperiences #Engagement

Stand-out brand engagement experience for Remington UK

We’ve just delivered a stand-out brand engagement experience for Remington UK! Over the Bank Holiday Weekend, while many people were soaking up some sun, we were hard at work, building and operating a pop-up stand at @TheTraffordCentre to promote Remington’s new ONE range of unisex styling products. As you can see, the overnight build took a lot of work with 7 joiners working 9 hours to create the finished thing. Then it was a simple case of manning the stand for 27 hours across the three-day weekend… But all that hard work paid off as we had stellar engagement levels from the public! In total, we had 1162 visitors to the site, with 112 of them taking advantage of our exclusive stylist appointments and a further 361 of them walking away with prizes from the branded grabbing machine! But more importantly, we were able to help Remington land their ONE range in style! We’re excited to see where the rest of the campaign goes and can’t wait to work together on the next ONE! #popup #brandawareness #engagementagency

Events Done Differently - Insights into your Inbox

If you haven't had the chance to check out the latest edition of our Events Done Differently newsletter you can sign up here: https://www.linkedin.com/newsletters/7021130461045260288/?displayConfirmation=true. Our aim is to share insights into creating innovative event experiences, that drive up employee engagement by putting your people at the heart. This month, we’re talking sustainability in many of its forms, plus we’re sharing what we’ve been up to at sbHQ. Enjoy and let us know your feedback. Is there anything you’d love to see us cover as part of our newsletters? Drop us a comment or DM and we’ll aim to add it in for next time. #CreativeEventsAgency #EventExperiences #EventsDoneDifferently