23/10/2025
Quality or Quality? Do you judge networking using the right criteria? Tomorrow, Fri 24 Oct, I’ll be staying local to host my original, small but perfectly functioning networking group in South .
As events go, this is on the smaller side of what I do.
And it's 1 of only a few groups I still run as I now do more training and speaking on networking skills.
But it’s my original group – started 18 years ago in Lymm, Warrington – to bring together local small businesses to tackle business development topics and network.
And, I’m fiercely loyal to my region and to the smaller end of the SME market. I may work for bigger firms as well, but – as me – I’m a solopreneur, small business after all.
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We have about 18-25 people each month.
Not everyone’s cup of tea but a lot of learning and business gets done via that network I can assure you.
It’s completely different to other event work I do
Curry Club had over 30, 3 weeks ago.
Literary Lunch had over 100, 2 weeks ago.
SoupOnTheGoCrowdfunding had over 40, last week.
Cheshire International Women’s Day in March gets 150-180.
And TEDxWarrington on 2 December has over 300 tickets (not all left though – hint hint, don’t miss the Earlybird)
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Numbers then – do they matter?
I’m not a vanity metrics kind of person.
If I post, it’s nice to get likes and interaction, I won’t lie – it justifies my time online writing this.
If I run an event, it’s nice to get sign-ups to evidence that my events are enjoyed and valuable.
But, some of the best business I’ve ever had – and some of the best feedback I’ve had about my attendees’ getting business or other personal value from an event – has come from the tiniest events
I could tell you 100’s of stories about what I – or attendees – have gained from networking over the last 18 years
I hope you have stories to tell too
It only takes 1 contact, 1 conversation, 1 spark, 1 piece of learning to make a difference
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Tomorrow, I’ll be hosting my Warrington group, supported by Heather Hiley Financial Planning
Maybe 15-25 local businesses. I haven’t counted yet. It doesn’t matter. They’ll get 100% of me
We’ll discuss AI use in small businesses with Marketing expert Chris Perkins
And we’ll connect, support one another and learn
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Wherever you head when you network, please don’t chase the numbers.
Chase the content, the right type of people, the learning, and the support.
Research, test and try. Get yourself into the right circles, say the right things, to the right people, at the right moment
And the rest is easy
If I can help signpost you in any way, give me a shout
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Hi, I'm Kirsty, a Networking speaker, trainer and event host on a mission to facilitate Connection with Purpose and legacy-building as featured in my TED❌ talk (search Kirsty James legacy on YouTube or nosey at my profile). Also, TEDxWarrington Curator and behind a load of community initiatives.