Primrose Avenue

22/07/2024

Being in the UK, we know the weather doesn’t always cooperate, so we always have a Plan B ready✨

When Koshi and Mike saw their backup ceremony floral design, they completely forgot about our original floral plan, because at Primrose Avenue, we make sure that whatever and wherever we design, it always makes an everlasting statement🌸

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Photography: BistonMedia

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19/07/2024

Our goal is to make sure every flower arrangement complements our clients vibe and tells their unique story.✨

We don’t expect our clients to have every flower detail nailed down, but we do ask them to share all the elements of their big day with us. Whether it’s providing details or inviting us for a site visit, this helps us create floral plans that enhance the venue’s décor and overall aesthetic. This way, we can deliver designs that tell their story🌸

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17/07/2024

We know a client is the right fit when we connect with their vibe during our first meeting.

The flowers are our craft, but our creativity comes from getting to know their personality. They share their story, and even if they can’t fully express it, we usually nail it—and they totally agree. That’s when we know we’re a match. By understanding what they want and need, we create floral designs that blow them away.

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07/07/2024

17/06/2024

11/06/2024

We totally adore creating tailored designs that reflect our clients' unique tastes and preferences✨

Every arrangement we craft is a personalised masterpiece, thoughtfully designed to capture the essence of the individual or occasion it represents. We take the time to get to know our clients, understanding their visions, preferences, and the emotions they wish to convey through their flowers. By incorporating custom colour palettes, british grown flowers, and meaningful elements, we ensure each creation is not only visually stunning but also deeply personal. This approach allows us to turn our clients' ideas into beautiful floral designs that perfectly match their style and leave a lasting impression.

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04/06/2024

Our design philosophy revolves around capturing nature's essence in the most exquisite form.

Every arrangement is a personalised masterpiece, thoughtfully tailored to our clients' desires. We delve deep into understanding how they wish to feel and how they want their guests to experience the occasion. It's about crafting an atmosphere that stimulates the senses—where every glance reveals beauty, every touch feels luxurious, and every breath is infused with memorable fragrance. We create more than just floral arrangements; we create unforgettable sensory experiences that linger long after the event has passed.

Our clients initially envisioned an "Autumnal" colour palette for their wedding. After delving into the details, we realised they were actually drawn to the rich, deep hues of late summer that complemented the warm, dark tones of their venue. To compliment this, we selected black geometric risers and lanterns, perfectly blending with the venue’s accents to create the desired ambiance. The result was a harmonious fusion of their vision and the venue's character—a match made in heaven.

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20/05/2024

Take the time to find that perfect florist who not only delivers beautiful blooms but also brings joy and enthusiasm to your wedding journey. Investing in the right florist ensures that your wedding flowers will be as breath-taking as you've always imagined.

It may be tempting to go with a florist offering significantly lower prices, it's essential to consider the quality and service you'll receive. Each floral designer has their unique approach and recipes, meaning that even if they use the same flowers, the results can vary greatly. So, when our clients choose to work with us, they do so because they know we prioritise quality, attention to detail, and personalised service.🌸

Planning and styling: .getwed
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venue: frensham ponds

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16/05/2024

We understand that no two brides are alike, which is why we take the time to get to know you, your vision, and your unique style. Whether it's a whimsical garden affair or a chic city celebration, we work closely with our brides to craft a bouquet that perfectly complements their floral aesthetic, dress, and wedding theme. It's a joy for us to collaborate with our brides and discover all the elements needed to create the perfect bouquet that they truly deserve on their wedding day.

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15/05/2024

We absolutely adore working with British flowers. 🌸🌷

Our journey began by cultivating our own blooms and incorporating them into our designs. As our business has grown, so has our commitment to supporting other British growers. British flowers truly add an unparalleled charm to floral arrangements. They offer a uniqueness that sets them apart from the blooms you typically find in flower markets. Their natural allure lends an effortless elegance to every arrangement, while still showcasing exquisite beauty.

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14/05/2024

Two months after welcoming my son Jack into the world, I had the wonderful opportunity to meet with Hayley and Liam at their chosen wedding venue to craft the perfect vision for their special day.🌸🩷

Hayley had a clear vision in mind—pastels, timeless elegance—but together, we infused it with our creativity to tailor a wedding ceremony setup that truly reflected their unique aesthetic goals.

I mention the timing of our meeting, just two months after giving birth, because I believe it's important to challenge the misconception that motherhood somehow side-lines our dreams or ambitions. In my own experience, founding Primrose Avenue and nurturing my two little ones have been complementary journeys. Being a mother first is non-negotiable for me, but it hasn't hindered my drive to excel, whether it's for myself, my children, or my clients. My work and homelife are two separate things, each deserving of my full attention and dedication.

Fast forward six months, and we delivered not just what we set out to achieve, but far exceeded expectations. Witnessing the joy on Hayley and Liam's faces was truly the cherry on top of the cake.

I'm genuinely curious—how many other industry professionals out there are navigating the demands of their careers while raising children? It's a journey worth sharing and celebrating together.

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Photography: Jayne Weddings

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24/04/2024

Primrose Avenue draws inspiration from the exquisite wonders of nature, crafting a tapestry of beauty that mirrors the ever-changing seasons. Our creative vision embraces the vibrant hues, intricate shapes, and organic forms found in nature's palette. With an artist's touch, we meticulously curate every aspect of your wedding, infusing it with elegance and charm. Our signature style has been described as "Perfectly imperfect", exuding opulence and richness in every detail.

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16/04/2024

We are passionate about bringing colourful hues to your special day, whether it's through delicate pastels or bold jewel tones. Infusing colour isn't just about decoration; it's about capturing the essence of your wedding, reflecting your unique vibe and aesthetic. By understanding your wedding goals and desired visuals, we curate a décor colour palette that truly speaks to you and is in alignment with all the element of your wedding.

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14/04/2024

Our on-site visits to your wedding venue hold significant importance for us.

Regardless of whether we've previously worked at your venue or not, meticulous planning is essential. We prioritise understanding the logistics of your wedding or event alongside meticulously planning every floral detail. Each wedding is unique, just like our floral designs, and we recognise the individual wants and needs of each client. This means that logistical considerations evolve with each wedding, ensuring that our clients' visions are achievable within the given timeframe.

More often than not, visiting your venue sparks fresh, innovative ideas that we eagerly discuss in person with you, providing clarity and helping you visualise the vision more vividly. Following our venue visit, we can provide a comprehensive sketch, offering our clients a clear visual representation and incorporating any newfound inspiration to enhance their vision.

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11/04/2024

At Primrose Avenue, we offer an exceptional service tailored to clients who envision celebrating their marriage with style and sophistication. Our clients are deeply invested in curating their wedding aesthetics, viewing every detail as an opportunity to elevate their venue and infuse it with their unique style and personality.

Our clients grasp the significance of flowers in crafting the ambiance and setting the stage for their wedding day. They are unwilling to compromise on design and details, steadfast in their pursuit of executing the perfect visual aesthetic for their wedding.

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10/04/2024

We're not just about creating stunning floral arrangements; we're dedicated to providing a complete experience.

When it comes to designing your bridal and bridesmaid bouquets, our service extends beyond just delivery. Upon receiving your bouquet, we take the time to offer a personalised demonstration. We guide you through the optimal angles for holding your bouquet as you walk down the aisle, ensuring elegance and poise. Additionally, we ensure you're equipped with the knowledge of how to hold your bouquet for the most flattering photography shots. With us, there's no need to feel pressured or uncertain about holding your flowers correctly; you'll be confidently poised for every moment.

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09/04/2024

MR & MRS THACKER ❤️

When Annie reached out to us, it wasn't just an inquiry; it was a confident assertion that we were the ones creating her wedding flowers. Right from the start, Annie had a strong intuition, and she couldn't have been more accurate!

With Annie and Dan, we were granted complete creative freedom over their wedding flowers. We delved into every aspect of their wedding plans, engaging in constant communication from the very first consultation to ongoing updates, ensuring that their floral vision seamlessly aligned with their budget.

In our line of work, trust is the cornerstone of every successful client relationship, and Annie and Dan placed their trust in us wholeheartedly. Thank you Mr & Mrs Thacker!

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06/04/2024

" A wedding day is a momentous occasion that signifies the union of two individuals in marriage."

To our clients, their weddings are much more than that. It is a celebration that may last not only just one day but over a couple of days. Intimate dinners with those near and dear are followed by a celebration executed to perfection. Our clients are deeply in love, and their affection extends beyond themselves to embrace their guests. They are not only focused on celebrating their union but also on crafting an unforgettable experience for their guests, one that will linger in their memories for years to come.

Photography: .murko.photos
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04/04/2024

Exquisite details are important.

It's about creating an immersive experience that also have our clients guests at heart. But it's not just about extravagance; at its core, it's about creating an immersive journey where guests are not just spectators but integral participants. Every aspect is designed with their comfort and enjoyment in mind, ensuring that each moment is imbued with warmth and sincerity.

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03/04/2024

We are often asked "how can we incorporate our colour palette into our wedding colour scheme?"

It's disheartening to witness couples feeling compelled to confine their colour palette to a single tone for their bridesmaids' dresses and assuming that their wedding flowers must align with these tones. We firmly believe this is the wrong approach. There are numerous ways to infuse your wedding colour palette throughout your special day, but we assert that the flowers themselves should serve as your primary palette. It's the style and vibe they exude that truly define your wedding's essence.

Consider this photo: a stunning meadow installation awash in peach and caramel hues. Now, envision your bridesmaids poised before it in peach attire – a bit overwhelming, isn't it?

But imagine them adorned in soft blue satin or champagne. Suddenly, the floral design and your bridesmaids harmonize effortlessly, each taking their rightful place in the spotlight without competition. This, we believe, is how you achieve perfect harmony.

We encourage our clients to share their bridal party details with us, empowering us to craft florals that accentuate both the bridal party and the floral arrangements, allowing them to shine brilliantly. Moreover, we're thrilled when couples choose their bridal party attire to complement our floral designs, creating a cohesive and stunning visual harmony for their special day.

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02/04/2024

We love creating something new and fresh for clients!

It is not just about meeting our clients requirements but also about exceeding their expectations. To achieve this, we attentively listen to their ideas, desires, and concerns, giving us insights into their vision and objectives. However, it doesn't end there. It's equally important that we interpret these ideas through your own lens, infusing them with our creative flair and expertise.

Mood boards are invaluable tools in this process. They provide us a visual representation of our client's preferences, style, and aspirations. We analyse our clients mood boards which allows us to understand not just what our client wants, but also the emotions and aesthetics they are drawn to. This understanding serves as a foundation upon which we build our interpretation.

Our take on the client's inspiration should is a fusion of their desires and our expertise. It's about translating their abstract concepts into tangible designs, products, or experiences.

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Photography: Emily Jayne Weddings

27/03/2024

Quality over quantity is a fundamental principle for us here at Primrose Avenue because we prioritise the well-being and satisfaction of our clients above all else. The level of care and attention we invest in our clients is paramount, and this commitment to excellence extends to every aspect of our service.

We believe in providing an exceptional experience for each and every one of our clients, which is why we deliberately limit the number of weddings and events we take on each year. By doing so, we can dedicate the necessary time and attention to detail to ensure that every client receives the personalised service they deserve leading up to their special day.

When it comes to our floral designs, we are meticulous in our approach. We carefully hand-select each bloom, ensuring that only the highest quality flowers make it into our arrangements. We believe that the beauty of our designs lies in the smallest details, and we refuse to compromise on quality for the sake of quantity.

By focusing on quality over quantity, we are able to deliver designs that are truly breath-taking and unforgettable. Our clients can trust that every aspect of their floral arrangements has been thoughtfully curated to exceed their expectations and create a lasting impression.

Our commitment to quality reflects our dedication to providing an exceptional experience for our clients from start to finish. It's not just about creating beautiful designs—it's about creating meaningful moments and memories that will be cherished for years to come.

Venue: Alrewas Hayes
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26/03/2024

At the core of our relationship with our clients is a mutual respect for each other's opinions, ideas, and expertise.

We understand that every client brings a unique perspective and vision to the table, and we value the opportunity to collaborate with them to bring that vision to life.

We actively listen to our clients, taking the time to understand their preferences, style, and goals for their event. Whether they have specific floral arrangements in mind or are seeking guidance and inspiration, we respect their input and work closely with them to ensure that their vision is realised.

At the same time, our clients trust us to provide expert advice and guidance based on our experience and industry knowledge. They respect our expertise and appreciate the insights and recommendations we offer to enhance their vision and elevate their event.

Our mutual respect for one another forms the basis of a strong and productive partnership. It fosters open communication, trust, and collaboration, allowing us to work together seamlessly to create stunning floral designs that exceed our clients' expectations.

Our clients know that when they work with us, they are not just hiring a floral designer—they are entering into a partnership built on mutual respect, trust, and a shared commitment to bringing their vision to life in the most beautiful and memorable way possible.

Venue: Hyde House
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25/03/2024

As floral designers, gaining our clients' trust is paramount to us. Trust forms the foundation of our relationship with our clients. It allows us to understand their vision, preferences, and expectations, enabling us to create floral arrangements that truly resonate with them. We ensure that they have confidence in our abilities, knowing that we will deliver high-quality designs with great attention to detail and exceptional service.

Our clients appreciate the level of detail and craftsmanship that goes into our work. They value quality and precision, inspiring us to pay meticulous attention to every petal, stem, and arrangement. This dedication to detail ensures that each piece we create is of the highest standard.

Our clients can relax and be fully present on their special day because with us, they are in the safest hands.

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22/03/2024

Our clients come to us because they want to work with us.

They Enquire, we dive deep into their wedding vision, and create a concept that is unique to them. Our clients respect and understand all the work that goes on behind the scenes to ensure the wedding planning process is as straightforward and as easy as possible for them.

We take on board all of our clients' ideas before creating a floral proposal. We cannot give our clients a quote before getting to know them and their wedding vision first. We do not deliver a one-size-fits-all approach.

Our clients value us and the work we pour in to make sure that we create something in alignment with the vision they want to accomplish. They don't hang around to book because they knew before enquiring that they were going to work with Primrose Avenue.

If we feel in any way that we are unable to deliver for the client based on their floral requirements, we are respectfully honest that what they want would be a much better match for someone else in the industry.

While we love working with flowers, this is only 20% of the job; the rest is logistics, sourcing supplies, and communication. We appreciate that potential clients want to work with us; we are truly flattered. However, we will always remain true to ourselves and our own beliefs, and that is that we are unable to deliver for everyone who enquires with us. And the ones who do invest in us will always receive the best quality of care, dedication, and our floral craft.

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21/03/2024

Ever wondered what happens when a florist undercuts another florist?

So often in the industry, I see clients quoted for levels of work that are simply not achievable with those budgets, which makes me think that people are either not profiting or are underdelivering on quality. It's important to note that not profiting isn't a business; it's a hobby.

We are fortunate enough to wake up each morning to a job that we adore, from the clients and suppliers we meet and work with, the beautiful venues we get to explore and the creativity we are able to express through flowers. But this is not a hobby for us, we are very much professionals in our industry which is a value to our clients.

We offer huge value but also ensure quality, which means that your investment goes far in creating the look you want. We are also honest about what is achievable. Always transparent and open with clients, we can ensure your florals are as abundant as possible, never sparse, because luxury to us means quality, abundance, but also a service that is authentic and honest.

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