What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

British Florist Association

Name: British Florist Association
Address: Worksop, S809EF, GB
Telephone: 02475090326
Price range: £££

Home
United Kingdom
Worksop
British Florist Association

The British Florist Association is the trade association for florists and the floral industry in the UK.

We work hard to build connectivity, consumer awareness of independent florists and showcase our fabulous members.

18/11/2024

SEOsonal Keywords to help attract more customers this Christmas! 👀

SEO (Search Engine Optimisation) is all about helping people find your business online by using the right words on your website. By updating your floristry website with Christmas-specific keywords, you’re making it easier for local customers searching for festive arrangements to discover your business.

Here’s how to make the most of seasonal search terms and bring in more local customers:

✨ Festive Keywords with a Local Twist: Think about what your nearby customers might be typing, like “Christmas flowers in [Your Town]” or “Door wreaths in [Your Area].” Adding your town, city, or neighbourhood helps attract local traffic from people searching for Christmas florals close to home.

✨ Get Specific with Product Descriptions: If you’re offering Christmas bouquets, wreaths, or table centrepieces, include these keywords in your product listings. Don’t forget phrases like “Christmas flower delivery in [Your City]” to reach customers looking for holiday delivery options nearby.

✨ Update Your Homepage: Feature festive keywords prominently on your homepage, like “Christmas bouquets in [Your Location].” This helps your most-visited page capture local searches and spotlight your seasonal offerings.

✨ Blog with Local Keywords: If you’re posting Christmas decorating tips or gift ideas, weave local keywords into your titles and content. Topics like “Top Christmas Gifts in [Your Town]” can help draw in festive-minded visitors looking for inspiration.

✨ Emphasise Your Location in Service Pages: For delivery or click-and-collect services, mention your town and surrounding areas. Keywords like “flower delivery in [Nearby Areas]” can help attract more local customers needing quick & convenient products.

Have you updated your Christmas keywords yet? Let us know if these tips help get more eyes on your website - and bring in more festive orders! 🎁

16/11/2024

🌼 This Month’s Corporate Spotlight: Just Chrys 🌼

We’re excited to shine a light on Just Chrys, an initiative from the Chryson Foundation, representing nearly 100 Dutch chrysanthemum growers and 5 breeders united in their passion for these beautiful blooms. Together, they grow over 1.13 billion stems annually - that’s enough to fill almost 715 football pitches with chrysanthemums 😮

Known for its brilliant promotion of chrysanthemums, Just Chrys is dedicated to raising awareness of the beauty and versatility of these stunning flowers.

Through their brilliant promotional campaigns, Just Chrys offers florists fresh ideas and innovative ways to incorporate these blooms - from bold statement designs to everyday bouquets.

There's lots to inspire you over on their website. You can use their 'range' page to draw up a wishlist of your favourite chrysanthemums for your local wholesaler and there's even free promotional material including photos, totally free to download.

👉 Head to Just Chrys or visit their website to explore all they offer and get inspired to make chrysanthemums a centrepiece in your floral creations 👉 https://www.justchrys.com/

14/11/2024

🌿 New Sustainability Reads for Florists! 🌿

We’re excited to share three fresh articles to help you embrace eco-friendly practices in your floral business:

1️⃣ 5 Simple Steps Toward a Sustainable Future: Looking to make your business more sustainable but not sure where to start? This article breaks down easy, actionable steps to set you on the right path.

2️⃣ Get Festive, Go Green: Crafting Eco-Friendly Wreaths: With the Christmas season approaching, learn with Tracy from Flowervision - Bristol Ltd how to create beautiful wreaths - no base, no moss, and no foam insight. Impress your clients with designs that are both stunning and kind to the planet.

3️⃣ Plastics, Packaging, and Waste Guidance 2024: Dive into the latest insights on reducing plastic use and managing waste effectively. This guide offers practical steps to make your operations greener.

👀 Head over to our website to read more and start implementing these eco-friendly tips today > https://britishfloristassociation.org/sustainability-news/. If you're a BFA/IPF Member, you will have received all this and MORE in this week's Sustainability Newsletter - in your inbox now!

Big thanks to Debbi, The BFA's new Sustainability Officer, for her first edition! 👏

13/11/2024

Today is and at the BFA we are passionate about supporting our florist community and encourage all our members to embrace any opportunity to champion others; be that in person or virtually.

We’ve seen the amazing things that can be achieved when florists from across the UK come together – whether that’s in our monthly Bloom Rooms or during our in-person events. A ‘community over competition’ approach will only make our industry more vibrant and successful ✨

And, the best thing about showing kindness is it’s FREE and easy to do. Whether it’s positive comments on a fellow florist's social content, picking up the phone to offer someone support or contributing your ideas and views in our Bloom Rooms, building positive relationships with other businesses in our industry can lead to collaborations, partnerships, and mutual support in the future 🙌

So why not take today as the perfect opportunity to spread some kindness amongst our floral community?

We’d love to hear how kindness from other florists has helped you or the benefits you’ve felt from helping others. Let us know in the comments below ⬇️.

12/11/2024

Meet Rebecca - a BFA member whose love for flowers blossomed from long summer days spent with her grandma in the garden🌱 Fast forward to 2021, and she’s now the proud founder of Oak & Ivy florists, a stunning floral studio located on her Warwickshire farm, where she and her son Jack bring her floral dreams to life.

Rebecca’s passion for floristry goes hand-in-hand with her love for nature. With access to homegrown flowers and foliage, she’s often spotted wandering her land with secateurs in hand, finding unique touches for her wedding and event arrangements. Her favorite projects? Large-scale installations that challenge her creativity and allow her to craft truly unforgettable pieces for her clients.

The hard work and creativity of Rebecca and her team have earned them multiple award nominations, including being awarded 2023 Best Florist for their region by Hitched! 🌟

Rebecca said: "Joining the BFA has given me the opportunity to demonstrate my skills to a wider audience. Since joining we feel truly part of a team, enjoying social events and working enthusiastically with a set of principles that follow our ethos for a more sustainable future in floristry."

We're sure you'll agree, Oak and Ivy's work looks spectacular 💫

Want to be part of the BFA community? Discover all the benefits over on our website > https://britishfloristassociation.org/member-benefits/

11/11/2024

🎄 QR Codes: The Festive Shortcut for Busy Florists! 🎄

As you gear up for the Christmas rush, why not streamline your marketing with QR codes? In our latest news, our partners at Queen Bee - Marketing for Florists have shared some fantastic ideas to help you save time and enhance your customers’ experience with just a quick scan!

From how to create a QR code in a few simple steps to lots of ideas for how to use them in your business, head over to the Latest News 👉 https://britishfloristassociation.org/for-the-industry/qr-codes-a-festive-shortcut-for-florists/

Did you know 👀
👉 If you are viewing a QR code on your phone you can take a photo of the image or even screenshot it, then go into your camera roll and tap/hold the QR code in the photo to open it in your internet browser.

Great tip when your customer is likely to be viewing something on their mobile already, plus they'll have it in their camera roll to refer back to 🙌

Have you tried it??

10/11/2024

Celebrating Excellence: The Jimmy Nuttall Trophy

At FleurEx 2024, we were thrilled to award the prestigious Jimmy Nuttall Trophy to the incredibly talented Tina Parkes.

This award, given only when the judges agree that a design truly embodies craftsmanship and innovation, celebrates florists who push the boundaries of floristry to new heights.

Tina’s innovative design stood out from a remarkable field of competitors, demonstrating the perfect balance of meticulous technique and fresh creativity that this award represents. As the Principal of British Academy of Floral Art, Tina is no stranger to high standards - her achievements span RHS Chelsea Gold medals, Dutch Master certification, and American Master Florist status.

With her background and passion for teaching, Tina’s win is a shining example for florists everywhere.

Please join us in congratulating Tina on this well-deserved honour! 👏

08/11/2024

🔊 Get Ready for a Special Christmas Bloom Room!

On Monday November 11th, join us for this month’s Bloom Room where Ronald van den Burg from Florismartdirect will be sharing expert tips and insider insights on buying online—just in time for the busy Christmas season!

Whether you’re planning your festive inventory or want advice on navigating online purchasing with confidence, Ronald will cover key strategies and practical advice to make your Christmas buying a breeze. With Christmas being one of the busiest times for florists, this session is packed with timely tips to help you shop smart and stay ahead of the holiday rush.

Plus, there’s lots of opportunities to ask Ronald your own questions to maximise your Christmas buying game!

🗓️ When: November 11th at 7pm via Zoom
⭐ BFA/IPF Members only
🔗 Registration details will be landing in inboxes soon!

07/11/2024

📸 With the busiest time of year upon us, eye-catching photography can help you stand out 📸

Here are six top tips to make your festive images shine this Christmas:

1️⃣ Have a Strategy – Start with your marketing plan to make sure you’re capturing exactly what images you need. You will be more efficient with your time AND your marketing will be more effective as a result.

2️⃣ Plan Ahead – List where you'll use each shot so you’re not scrambling later! Different platforms need different dimensions, so a little prep goes a long way.

3️⃣ Capture Freshness – Snap photos when arrangements are just made. Show off details, unique angles, and maybe a florist in action!

4️⃣ Perfect with Props – Use pinecones, baubles, and ribbons to add seasonal charm and evoke the festive spirit.

5️⃣ Mind Your Background - Whether it’s in-store or a cosy home setting, a well-chosen backdrop sets the mood and reinforces your brand.

6️⃣ Stay Consistent - Stick to one style to create a cohesive look across your social feed. It’s like giving your brand a recognisable ‘signature.’

Tell us - what’s your go-to photography prop for the season? 👇

06/11/2024

Running a floristry business is nonstop, especially in the run-up to Christmas, and sometimes it feels like there aren’t enough hours in the day - or night!

But getting good sleep isn’t just a luxury; it’s essential for managing stress and staying at your best. Poor sleep can amplify feelings of stress, making it harder to handle daily challenges and keep a clear mind in the busiest season.

Our partner, Perennial - Gardeners' Royal Benevolent Society, has a free Health & Wellbeing app packed with helpful resources to promote better sleep and reduce stress. In the app, you’ll find calming audio, meditations to help you unwind, and soothing sound baths to settle you back to sleep if you wake in the night.

This Stress Awareness Day, why not take a moment to explore Perennial’s app and see if these tools can help you find a little more rest and resilience? Discover more here https://perennial.org.uk/ways-we-help/your-health/health-wellbeing-app/

How many hours of sleep did you get last night?? 👇

05/11/2024

BFA Chair Nikki and Vice Chair Kate are on an exciting trip to Holland, where they’ll be visiting not one, but two key events for the floriculture industry: the International Floriculture Trade Fair (IFTF) and Trade Fair Aalsmeer at Royal FloraHolland.

Over the next 4 days, they’ll be immersing themselves in the heart of floriculture, connecting with international industry leaders, making new contacts and exploring the latest innovations in flower cultivation and trade.

A key highlight of the trip will be meeting with International Florist Organisation FLORINT.ORG to discuss preparations for the World Cup and visiting the venue. They'll also be teaming up with UK Florist of the Year, Joseph Massie, and sponsors Florismartdirect.

It’s a busy few days filled with valuable insights and connections, all to support and strengthen our industry back home!

Stay tuned over on Stories for updates as Nikki and Kate bring back insights and inspiration from the global stage of floral excellence and behind the scenes action from the World Cup.

28/10/2024

Did you know...

If you're a BFA or IPF member then you have access to a host of useful documents for you and your floristry business in the Members' Area.

From guides like Revamp & Bloom: A 12-Month Journey to Transform Your Flower Shop to essential tools like Industry Standard Rates of Pay, GDPR Advice, and a Harmful Plants Policy, there’s a wealth of information ready to support you and your floristry business.

Plus, the Resources section is packed with exclusive member discounts and offers you won’t want to miss!

Simply go to the website, click on Members' Area and log in to access all the good stuff!

Have you taken a look yet? 👀 > https://britishfloristassociation.org/members-area/

25/10/2024

Floristry can feel like a solo mission sometimes, can’t it?

Between running your business, working alone or in small teams, and managing day-to-day tasks, it’s easy to feel like you're in your own bubble. That’s why events like FleurEx are such a breath of fresh air! Coming together with fellow florists - sharing ideas, having a laugh and stepping away from the to-do list - reminds us that we’re part of something bigger. It’s about COMMUNITY: a chance to connect, grow, and know you’re supported by people who “get it.”

If a supportive network sounds like what you need, why not explore becoming a BFA member? With perks like member-only event pricing, exclusive discounts, and monthly virtual meetups, you’re joining a community that’s there to help you and your business thrive.

Learn more https://britishfloristassociation.org/member-benefits/

23/10/2024

🌸 Did you get your bumper edition of the BFA magazine last month? 🌸

Our Editor, Emma, had the chance to interview master florist Björn Kroner-Salié whose career in floral design has taken him across the globe, winning awards and creating breath-taking designs along the way. From his early days as an apprentice to his recent ventures in international competitions, book-writing, and TV, Björn has gathered a wealth of experience that he shared with us!

Björn describes his style as airy and playful, with flowers that seem to “fly.” His work spans every season, and he draws inspiration from the natural rhythms of tulips, dahlias, garden roses, and more.

His advice for budding florists? “Find your unique style, explore the world, and enjoy every moment in this inspiring industry.”

If you'd love to read more then BFA Members get their copy for free, but you can also subscribe for £23 per year via the Shop on our website.

21/10/2024

You're already out there promoting your Christmas workshops and, in a blink of an eye, you'll be prepping your pre-orders!

So, whilst you're turning your attention to your festive promotion we're saving you a job by sharing our top picks for Instagram's 2024 Christmas hashtags!

We understand that promoting wreath workshops or sorting your website may be a higher priority right now, but we’re here to remind you not to forget them if you use Instagram. Hashtags are a useful tool to help ensure that your social content is being found beyond the audience already following you.

Here's some of the best general ones to support your social media activity over the coming weeks.

We also recommend using location hashtags, relevant to your local area and product specific hashtags relevant to what you're sharing such as . When selecting hashtags choose a mix of high (popular), medium and lesser-used hashtags to ensure you aren’t being drowned by the HUGE amount of festive retail noise.

These are our recommendations, but please share and comment below 👇 with any others that have worked for you and could be helpful to other florists.

17/10/2024

Today is which sparked a conversation about how values influence your work and how you present yourself and your business or organisation to the outside world. In a marketplace that is increasingly noisy and crowded, values can be the thing that makes you stand out from the crowd.

Here at the BFA we have five key values that underpin everything we do as your trade association:

💐 CHAMPION – we advocate for all our members and champion the floral industry at every opportunity.

💐 EXPERIENCED – we each have a wealth of florist industry experience and bring this insight to help our members manage the challenges of our sector.

💐 KNOWLEDGEABLE – we are passionate about keeping our members informed and updated in order to benefit their business.

💐 RELEVANT – we're on top of the ever-changing developments within floristry to ensure that we’re at the forefront of our industry.

💐 SUPPORTIVE – we're always here to provide advice, resources, contacts and much more to support you and your team within your floral business.

How about you? What makes you tick and helps you to mark your business out from the rest?

If the BFA values resonate with you and you would like to know more about becoming a member, head to our website https://britishfloristassociation.org/member-benefits/

16/10/2024

🌟 October Corporate Spotlight: Floralbox Packaging 🌟

This month, we’re thrilled to feature Floral Box, a long-standing corporate member with a passion for helping florists enrich their business with stunning and practical packaging solutions.

From high-quality flower boxes and vases to elegant wraps and accessories, Floral Box offers everything you need to present your arrangements beautifully.

But what really sets Floral Box apart? Their commitment to sustainable innovation in the floristry industry. They’ve developed a range of eco-friendly options designed with both aesthetics and the environment in mind. Their biodegradable flower boxes and recyclable materials allow you to create memorable floral experiences while reducing your environmental impact - a win-win for florists and nature alike. 🌍

Floral Box also understands that running a floral business can be demanding, which is why they focus on products that combine durability, quality, and elegance. Whether it’s a special event, everyday bouquets, or high-volume orders, their products help florists deliver beauty with confidence.

💰 And don’t forget - BFA members enjoy exclusive discounts on Floral Box products! Head to the Members Area for the latest discount code 💰

👉 Follow Floralbox Packaging for updates, inspiration, and the latest in packaging!

14/10/2024

We know it’s only October...but now’s the perfect time to start planning your Christmas marketing! 🎄

And, with time ticking, AI platforms like ChatGPT, can be a great launch pad to spark ideas and help you create a streamlined plan for the coming months that’ll get you one step ahead!

From a blog post plan and social media content calendar to email strategies and festive marketing hooks, AI can make Christmas prep simpler and fun. Take a peek at our carousel to get started with prompts designed for you.

✨ Start planning now and you'll thank yourself come November!

We'd love to know if you use AI and any recommendations you might have for other florists - share your successes 👇

Address

Worksop
S809EF

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

02475090326

Website

https://www.britishfloristassociation.org/

Alerts

Be the first to know and let us send you an email when British Florist Association posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to British Florist Association:

Videos

Floristry Halloween Style!

We're loving all your creative Halloween socials! 👏 Tag us in your Halloween content today and we'll share some to our stories! Thanks to Lincolnshire Coop Florist for letting us share their spook-tacular reel 👻

FleurEx Exhibitors

In floristry, success is a team effort! Here’s a shout out to the industry pros who support us 🤩 Floristry success doesn’t happen in a bubble; it’s thanks to a community of talented suppliers, wholesalers, and innovators who pull together to support florists every step of the way. This year’s FleurEx exhibitors brought it all - from fresh flowers and essential sundries to top-notch software solutions and more. Their fantastic stands showcased everything florists need to flourish! Here’s just a peek at a few of the people behind the scenes making our industry stronger ✨ Which exhibitor did you love meeting the most? Give them a mention in the comments! 👇

A community of florists!

Floristry can feel like a solo mission sometimes, can’t it? Between running your business, working alone or in small teams, and managing day-to-day tasks, it’s easy to feel like you're in your own bubble. That’s why events like FleurEx are such a breath of fresh air! Coming together with fellow florists - sharing ideas, having a laugh and stepping away from the to-do list - reminds us that we’re part of something bigger. It’s about COMMUNITY: a chance to connect, grow, and know you’re supported by people who “get it.” If a supportive network sounds like what you need, why not explore becoming a BFA member? With perks like member-only event pricing, exclusive discounts, and monthly virtual meetups, you’re joining a community that’s there to help you and your business thrive. Learn more https://britishfloristassociation.org/member-benefits/

✨ Oh what a night! ✨ It had all the glitz and celebration we hoped for; only made possible by all the smiling faces, fellow florist whooping and applauding and of course late night dancing of all our guests 😍 We hope heads aren’t too sore because we have another brilliant day lined up for you! Check out our digital brochure to help you plan your day. In the meantime, a big thank-you to Morgan and Nikki for compering last night’s BFA Awards, to Cloud Hill Flowers and the students of Doncaster College for the wonderful table centre designs and to all our generous floral sponsors (tags incoming!) for making last night exactly what it should be – blooming brilliant! 🌸🌸🌸 But the biggest 👏 of all to our BFA Awards 2024 winners and their fellow finalists…you’re excused from the sore heads! Educational awards: Jane Sked-Connop Floristry at Moreton Morrell College Catherine Burn Floristry at Moreton Morrell College Kirsty Noble The Floristry School, Sheffield Hannah Beckley Floristry at Moreton Morrell College Alexandra Bolton Floristry at Moreton Morrell College Industry awards: Oliver Low Abigail McGuire The Floristry School, Sheffield Bicton College - Budleigh Salterton Bicton College Crosslands Flower Nursery Direct2florist OASIS® Floral Products (UK) Florismartdirect Westflor UK Ltd C Taylor's Floristry Flowers by Karen Kilmarnock UK Florist of the Year: Joseph Massie UK Florist of the Year: Newcomer: Kirsty BLÜM Floral - Bolsover #BFAawards24 #BFAwards2024 #awardwinning #awardwinner #industryawards

FleurEx Masterclass

If you joined Morgan Douglas Nuth for his Masterclass today, wasn’t it incredible? Such fantastic inspirational and innovative thinking around composition, colour and texture 🤩 For those joining Helen tomorrow, you’re in for a treat! 🙌 In the meantime, we’d love to know your highlight of the day so far, whether it’s the masterclasses, Lizzie or Lisa's demonstrations, the impressive display in the Exhibitor Hall or something else that’s got you buzzing. Comment below! 👇 #FleurEx #FleurEx24 #FleurEx2024 #tradeshow #tradeassociation

This is your last chance to book on to a Masterclass at this weekend’s FleurEx, either on the Saturday with Morgan Douglas Nuth or Sunday with Helen Jamieson. Morgan will lead you in creating a structured grass hand-tied bouquet 🌾or a versatile wood slice arrangement 🦉 (which he introduces here, much better than we can 😆), while Helen will guide you in crafting a cascading bridal bouquet 🌸 or a structural crescent hand-tied design 🌙. So you can pick your favourite design and/or your floral hero and join them in what promises to be an incredible session. Each masterclass is 2 hours long and includes all your flowers and sundries. All you have to bring is your floristry toolbox and your enthusiasm! Don’t miss out! Find out more and book your tickets now! #FleurEx #FleurEx24 #FleurEx2024

Why you might be missing a trick if you don’t have Dual Membership! If you have a floristry business (shop or studio) then you might want to consider our Dual Membership package 🤔 It combines all the benefits of being a Business BFA Member with those of being an Institute of Professional Florists Member at a discounted price! Our IPF membership provides a community for individual florists, provides that mark of quality and helps employers and customers to identify you as a professionally trained, highly skilled florist. We'll help you track your CPD too! Combine this with our BFA Business Membership and you’ll have access to all the money saving discounts and resources too. From member discounts on our floristry competitions, conferences and roadshows, including this year's FleurEx, to special rates and discounts on things like software, websites, petrol and wholesalers and much more 🙌 And the cherry on top? Dual membership costs £138.50 exc VAT no matter what level of IPF membership you require. For more information and to apply contact Claire via email: [email protected]

Listen up! We're equally thrilled to have the amazingly talented Morgan-Douglas Nuth @1andonlymorgan as one of our Masterclass designers at FleurEx this year 🙌 Morgan will tutor two classes per day covering two themes: 1️⃣ Create an elegant hand tied design using a structured framework of grass. A commercial idea with lots of potential to expand. This workshop will leave you with a beautiful design and a bouquet framework design under your belt. 2️⃣ A contemporary and versatile wood slice design which is perfect for weddings, events, corporate displays, or thoughtful unique gifts! We’ll create a stunning, reusable structure using handcrafted elements, ideal for adding a unique touch to any occasion. Plus, you’ll get a bonus: a handmade tea light holder to elevate your centrepiece! You can book your tickets for Morgan's masterclasses now! Here > https://www.eventbrite.co.uk/e/fleurex-2024-masterclasses-tickets-944145313047 He will be sharing the Masterclass spotlight with award winning designer florist, Helen Jamieson - watch this space for more info on Helen. All tickets now on sale. Masterclass tickets are in addition to the General Entry ticket.

⬇️ 8 ways to help you build your customer database ⬇️ Building an email database is a fantastic way to stay top of mind and boost your sales. But where do you even start? 🤔 We asked our Marketing Partner, Queen Bee to give us their top tips on how to ‘do’ databases like a dab-hand! Here's a quick summary of the key points but head to our Latest News to dig deeper into database building for your floristry business ➡️ https://britishfloristassociation.org/for-the-industry/digging-into-databases-8-top-tips-to-help-your-floristry-email-marketing-bloom/

Introducing the first of our super talented demonstrators at FleurEx this September... ⭐ Lisa Pålsson ⭐ (who we have to thank for today's reel 👏) Lisa has lived in Oslo, Norway since 2009 and is an internationally renowned Master florist. Her floristry journey began in 2008 at Ingvar Strandhs Blomster skola, Oxie, Sweden. After completing her qualifications she got her dream apprentice place at Blomst Af Hansen, for Stein are Hansens in Oslo. Since 2009 Lisa has mainly being working in flower retail and loves to share her knowledge via demonstrations. She teaches and enjoys judging too, and is always on the look out to compete in floristry competitions. There's no holding her back!! 🏆 Here's just a few of her accolades: ⭐ 2011 Norwegian Junior Champion ⭐ 2014 Norwegian Team: Won the Nordic team championship. ⭐ 2018 Norwegian campion ⭐ 2023 Vice Interflora World Champion Lisa will be running hour long morning and afternoon sessions each day at FleurEx, so you’ll have plenty of opportunity to watch her in action. All this ⬆️ is included in your General Entry Ticket from £39.22 for the entire weekend! Head to our bio to secure your place 🙌

It's BACK!!! 💃 Another unforgettable BFA Awards night 🎉 We’ve been holding the Awards for many years now, but we will NEVER tire of watching a room of industry colleagues whooping, applauding, and celebrating each other’s successes. Last year you all certainly brought your A-game 🌟 This year’s ceremony will take place on the evening of September 28th, during FleurEx, and trust us, you won’t want to miss it. From the glitz and glamour to the heartfelt moments, it’s a night to honour the best in the floristry industry 🏆 ⭐ Tickets are now on sale, so secure your spot for an evening of celebration, inspiration, and maybe a trophy! 🤩 📅 Date: September 28th 📍 Venue: FleurEx at East Midlands Conference Centre Grab your tickets now > https://www.eventbrite.com/e/fleurex-2024-awards-evening-tickets-940292810107?aff=odcleoeventsincollection&keep_tld=1

This is one is for wedding florists ⬇️ Securing those all-important wedding bookings can be a challenge so we asked our Marketing Industry Partners, Queen Bee - Marketing for Florists to share five invaluable tips to make you the go-to florist for soon-to-be-wed couples. From nailing your pricing clarity to showcasing your unique floral flair, our latest blog is packed with practical advice to help you stand out in the floral frenzy. Highlights include: 💰 Pricing Clarity - Be transparent and attract the right clients. 😍 Proof is in the Pudding - Flaunt those glowing testimonials! ✨ Show Your Floral Flair - Let your unique style shine. ➡️ Process: From Bud to Bouquet - Guide couples with your expertise. 📧 Stay Connected - Keep those brides-to-be in the loop! Don’t miss out on these tips to boost your wedding bookings and blossom in this busy season! Read it here ⬇️ https://britishfloristassociation.org/for-the-industry/6-tips-to-win-over-wedding-couples/