10 days to go! If you haven’t already, now’s the time to fine-tune your Valentine’s marketing – and we’re talking smart, simple ways to reach those last-minute buyers who aren’t your usual customers.
👀 What are people searching for on Google? “Valentine’s flowers [Town]” is likely to be up there! Is your website copy littered with search-friendly terms helping you to be found?
📍 Local Facebook groups – a few posts with your bestsellers could catch new eyes!
😂 Humour sells – a cheeky A-board outside your shop might be all it takes to seal the deal.
📧 Write an email for their other half! Send a ‘forward-worthy’ email to your usual customers.
For more ideas head over to our blog “Marketing to Men for Valentine’s Day: A Florist’s Guide” 👉 https://britishfloristassociation.org/for-the-industry/top-stories/marketing-to-men-for-valentines-day-a-florists-guide/
Floristry Halloween Style!
We're loving all your creative Halloween socials! 👏
Tag us in your Halloween content today and we'll share some to our stories!
Thanks to Lincolnshire Coop Florist for letting us share their spook-tacular reel 👻
FleurEx Exhibitors
In floristry, success is a team effort! Here’s a shout out to the industry pros who support us 🤩
Floristry success doesn’t happen in a bubble; it’s thanks to a community of talented suppliers, wholesalers, and innovators who pull together to support florists every step of the way.
This year’s FleurEx exhibitors brought it all - from fresh flowers and essential sundries to top-notch software solutions and more. Their fantastic stands showcased everything florists need to flourish!
Here’s just a peek at a few of the people behind the scenes making our industry stronger ✨
Which exhibitor did you love meeting the most? Give them a mention in the comments! 👇
A community of florists!
Floristry can feel like a solo mission sometimes, can’t it?
Between running your business, working alone or in small teams, and managing day-to-day tasks, it’s easy to feel like you're in your own bubble. That’s why events like FleurEx are such a breath of fresh air! Coming together with fellow florists - sharing ideas, having a laugh and stepping away from the to-do list - reminds us that we’re part of something bigger. It’s about COMMUNITY: a chance to connect, grow, and know you’re supported by people who “get it.”
If a supportive network sounds like what you need, why not explore becoming a BFA member? With perks like member-only event pricing, exclusive discounts, and monthly virtual meetups, you’re joining a community that’s there to help you and your business thrive.
Learn more https://britishfloristassociation.org/member-benefits/
✨ Oh what a night! ✨
It had all the glitz and celebration we hoped for; only made possible by all the smiling faces, fellow florist whooping and applauding and of course late night dancing of all our guests 😍
We hope heads aren’t too sore because we have another brilliant day lined up for you! Check out our digital brochure to help you plan your day.
In the meantime, a big thank-you to Morgan and Nikki for compering last night’s BFA Awards, to Cloud Hill Flowers and the students of Doncaster College for the wonderful table centre designs and to all our generous floral sponsors (tags incoming!) for making last night exactly what it should be – blooming brilliant! 🌸🌸🌸
But the biggest 👏 of all to our BFA Awards 2024 winners and their fellow finalists…you’re excused from the sore heads!
Educational awards:
Jane Sked-Connop Floristry at Moreton Morrell College
Catherine Burn Floristry at Moreton Morrell College
Kirsty Noble The Floristry School, Sheffield
Hannah Beckley Floristry at Moreton Morrell College
Alexandra Bolton Floristry at Moreton Morrell College
Industry awards:
Oliver Low
Abigail McGuire The Floristry School, Sheffield
Bicton College - Budleigh Salterton Bicton College
Crosslands Flower Nursery
Direct2florist
OASIS® Floral Products (UK)
Florismartdirect
Westflor UK Ltd
C Taylor's Floristry
Flowers by Karen Kilmarnock
UK Florist of the Year: Joseph Massie
UK Florist of the Year: Newcomer: Kirsty BLÜM Floral - Bolsover
#BFAawards24 #BFAwards2024 #awardwinning #awardwinner #industryawards
FleurEx Masterclass
If you joined Morgan Douglas Nuth for his Masterclass today, wasn’t it incredible? Such fantastic inspirational and innovative thinking around composition, colour and texture 🤩 For those joining Helen tomorrow, you’re in for a treat! 🙌 In the meantime, we’d love to know your highlight of the day so far, whether it’s the masterclasses, Lizzie or Lisa's demonstrations, the impressive display in the Exhibitor Hall or something else that’s got you buzzing. Comment below! 👇 #FleurEx #FleurEx24 #FleurEx2024 #tradeshow #tradeassociation
This is your last chance to book on to a Masterclass at this weekend’s FleurEx, either on the Saturday with Morgan Douglas Nuth or Sunday with Helen Jamieson. Morgan will lead you in creating a structured grass hand-tied bouquet 🌾or a versatile wood slice arrangement 🦉 (which he introduces here, much better than we can 😆), while Helen will guide you in crafting a cascading bridal bouquet 🌸 or a structural crescent hand-tied design 🌙. So you can pick your favourite design and/or your floral hero and join them in what promises to be an incredible session. Each masterclass is 2 hours long and includes all your flowers and sundries. All you have to bring is your floristry toolbox and your enthusiasm! Don’t miss out! Find out more and book your tickets now! #FleurEx #FleurEx24 #FleurEx2024
Why you might be missing a trick if you don’t have Dual Membership!
If you have a floristry business (shop or studio) then you might want to consider our Dual Membership package 🤔
It combines all the benefits of being a Business BFA Member with those of being an Institute of Professional Florists Member at a discounted price!
Our IPF membership provides a community for individual florists, provides that mark of quality and helps employers and customers to identify you as a professionally trained, highly skilled florist. We'll help you track your CPD too!
Combine this with our BFA Business Membership and you’ll have access to all the money saving discounts and resources too. From member discounts on our floristry competitions, conferences and roadshows, including this year's FleurEx, to special rates and discounts on things like software, websites, petrol and wholesalers and much more 🙌
And the cherry on top? Dual membership costs £138.50 exc VAT no matter what level of IPF membership you require.
For more information and to apply contact Claire via email:
[email protected]
Listen up!
We're equally thrilled to have the amazingly talented Morgan-Douglas Nuth @1andonlymorgan as one of our Masterclass designers at FleurEx this year 🙌
Morgan will tutor two classes per day covering two themes:
1️⃣ Create an elegant hand tied design using a structured framework of grass. A commercial idea with lots of potential to expand. This workshop will leave you with a beautiful design and a bouquet framework design under your belt.
2️⃣ A contemporary and versatile wood slice design which is perfect for weddings, events, corporate displays, or thoughtful unique gifts! We’ll create a stunning, reusable structure using handcrafted elements, ideal for adding a unique touch to any occasion. Plus, you’ll get a bonus: a handmade tea light holder to elevate your centrepiece!
You can book your tickets for Morgan's masterclasses now! Here > https://www.eventbrite.co.uk/e/fleurex-2024-masterclasses-tickets-944145313047
He will be sharing the Masterclass spotlight with award winning designer florist, Helen Jamieson - watch this space for more info on Helen. All tickets now on sale.
Masterclass tickets are in addition to the General Entry ticket.
Introducing the first of our super talented demonstrators at FleurEx this September...
⭐ Lisa Pålsson ⭐ (who we have to thank for today's reel 👏)
Lisa has lived in Oslo, Norway since 2009 and is an internationally renowned Master florist.
Her floristry journey began in 2008 at Ingvar Strandhs Blomster skola, Oxie, Sweden. After completing her qualifications she got her dream apprentice place at Blomst Af Hansen, for Stein are Hansens in Oslo.
Since 2009 Lisa has mainly being working in flower retail and loves to share her knowledge via demonstrations. She teaches and enjoys judging too, and is always on the look out to compete in floristry competitions. There's no holding her back!! 🏆
Here's just a few of her accolades:
⭐ 2011 Norwegian Junior Champion
⭐ 2014 Norwegian Team: Won the Nordic team championship.
⭐ 2018 Norwegian campion
⭐ 2023 Vice Interflora World Champion
Lisa will be running hour long morning and afternoon sessions each day at FleurEx, so you’ll have plenty of opportunity to watch her in action.
All this ⬆️ is included in your General Entry Ticket from £39.22 for the entire weekend! Head to our bio to secure your place 🙌
It's BACK!!! 💃
Another unforgettable BFA Awards night 🎉
We’ve been holding the Awards for many years now, but we will NEVER tire of watching a room of industry colleagues whooping, applauding, and celebrating each other’s successes. Last year you all certainly brought your A-game 🌟
This year’s ceremony will take place on the evening of September 28th, during FleurEx, and trust us, you won’t want to miss it. From the glitz and glamour to the heartfelt moments, it’s a night to honour the best in the floristry industry 🏆
⭐ Tickets are now on sale, so secure your spot for an evening of celebration, inspiration, and maybe a trophy! 🤩
📅 Date: September 28th
📍 Venue: FleurEx at East Midlands Conference Centre
Grab your tickets now > https://www.eventbrite.com/e/fleurex-2024-awards-evening-tickets-940292810107?aff=odcleoeventsincollection&keep_tld=1
