Magna Events

01/01/2025

✨ 25 Years of Creativity, Connections, and Celebration! ✨

Happy New Year! 🎆 We’re starting 2025 with a huge milestone—Magna Events is turning 25! 🥳 

As we step into the new year, we’re reflecting on a remarkable journey—25 years of dreaming up unforgettable events and building meaningful connections. 🌟

From our beginnings in Athens to becoming a trusted partner in the events industry, Magna Events has grown with each experience, every milestone, and all the amazing people who’ve joined our story along the way. Each event, big or small, has been a chance to dream, create, and celebrate together.

As we mark this silver anniversary, we’re not just looking back but forward too—excited about the new ideas, collaborations, and events we’ll bring to life in the next chapter. 

Thank you for being a part of our journey. Here’s to the next 25 years of dreaming, designing, and celebrating life’s most magical moments together! 🎉

   
 

20/12/2024

🎄✨ Ho, ho, hold on—did 2024 just fly by?
🚀 This year has been a whirlwind of amazing events, dazzling ideas, and unforgettable moments.
✨ As the holiday magic fills the air, we’re trading event stages for fireplaces, microphones for mistletoe, and confetti for Christmas cookies! 🍪

✨From December 23, 2024, to January 6, 2025, our elves are off-duty, recharging for an even brighter 2025.

✨ So light those fairy lights, sip that mulled wine, and soak in the festive vibes. Let’s toast to joy, creativity, and all the amazing things we’ll dream up together in the new year!

🎄🌟✨ Stay merry, stay bright, and let’s make 2025 unforgettable—together! ✨🌟🎄

05/12/2024

Step into the World of Ploom Red by Ora Ito: Where Design Meets Experience

Imagine walking into a space where every detail is designed to blow your mind. That’s exactly what we created for the launch of Ploom Red by Ora Ito—a one-of-a-kind, immersive journey that turned heads and sparked conversations through four distinct rooms, each telling a chapter of Ploom Red's story. Inspired by the Milan “Red Experience,” we transformed 10AM Loft into a playground for the senses, blending cutting-edge design, bold colors, and interactive moments.

We didn’t just launch a product—we told its story in four epic rooms that redefined what a launch event can be. Guests were greeted at Room 1 by the bold art of Cacao Rocks in a vibrant gallery, invited to leave their mark on a central canvas, and immersed in a journey filled with red-tinted delicacies, electric violin performances by Kalliopi Mitropoulou, and curated surprises guiding them to explore the event's four unique spaces.

🎨 In the darkroom photography loft, Roula Revis captured cinematic portraits printed on the spot, while Athens Surreal added a playful artistic backdrop. Upstairs at Loft 2, Giorgos Eleftheriadis showcased custom unisex fashion, including a striking samurai-inspired creation blending style and innovation. In the apothecary-inspired basement, guests sipped bespoke red cocktails like Bloody Marys in a space where taste met design. 🍷

The evening peaked with the dramatic unveiling of the Ploom Red device, followed by an electrifying DJ set by Angelos Krallis that sealed the night with vibrant energy. 🎶

Why It Worked
We ditched the usual “stand and stare” format for something truly immersive—a 1-to-1 sensory adventure where guests didn’t just see the Ploom Red; they felt it, tasted it, and became part of its story.

The result?
A buzz-worthy, unforgettable launch that elevated an innovative product into an iconic experience. Ploom Red didn’t just make its debut—it owned the spotlight.

Now that’s how you launch in style. 🎯

Special Thanks to:
Producer: Alexandros Makris
Creative Directors: Maro Gianniki, Kelly Tsagaki-Rekleitou
Senior Project Manager: Theodore Lembessis
Head of Production: George Afendoulis
Prop Master: George Chloros
Production Coordinator: Ioannis Bournazos
DOP: Polydefkis Kirlidis
Art Director: Nectarios Stamatopoulos
Project Coordinator: Xenia Lemonia Katinou
Artists: Kalliopi Mitropoulou, Angelos Krallis
Hostess: Mina Birakou

20/11/2024

🌟 25 years - Lidl Family Days🌟

This year, Magna Events had the privilege of partnering with Lidl Hellas once again to bring their 25-Year Anniversary Lidl Family Days to life! These mini-festival events, spanning 5 cities and welcoming over 10,000 employees, were a tribute to Lidl’s incredible journey and the people who make it all happen.

This partnership holds special meaning for us, as we were also the creative agency behind Lidl’s 20-Year Family Day Celebration five years ago. To be trusted with this milestone event after half a decade of collaboration is a testament to the strong relationship we’ve built and our commitment to delivering excellence.

For this year’s celebration, we conceptualized, produced, and implemented:
✅ Interactive activities and workshops featuring Lidl’s international range of food and non-food products.
✅ Custom creative menus crafted by our dedicated chef teams using Lidl’s own products.
✅ Unique experiences designed to unite and inspire Lidl employees in a fun, engaging environment.

Taking on such a massive, multi-city project was a challenge we welcomed with open arms. At Magna Events, we thrive on pushing boundaries to ensure that every moment is memorable.

To Lidl Hellas and all our partners: Whatever challenge you send our way, we’ll continue to over-deliver, just as we have for the past five years and beyond.

Project Leadership
Project Owner – Theodore Lembessis
Producer – Ναταλία Τασόγλου

Project Management
Project Manager – Maro Gianniki

Production Team
Production Managers – Giorgos Chloros, John Bournazos
Production Coordinator – Stavros Dellamanis
Technical Director – Christos Iakovidis

Creative Team
Set Designer – Mady Ntasiakli
Creative Designer – Σοφια Ντερου

Logistics Team
Location Manager – María Kougelou
Travel and Accommodation Coordinator – Xenia Katinou
Employee Engagement Specialist – Kelly Tsagaki-Rekleitou

MagnaEvents

13/11/2024

On 11/11/2024, Magna Events in partnership with LedPulse, proudly unveiled a groundbreaking experience at The Athens Concert Hall for Grant Thornton Greece "Future Unfold" Annual Tech Forum.

Our vision? The integration of AI into every layer of the experience—from sound & lights to the dynamic feedback of audience interaction.

The outcome? Through our unique AI, Dragon O, we bridged the realms of technology, art & human connection.

The process: Powered by 260,000 "neurons"—microchip LED units forming a tangible body—Dragon O didn’t just capture data; it listened, learned & responded. Throughout the evening, Dragon O processed 3 core data streams:
-Anthem Creation: Guided by composer Ermis Geragidis, Dragon O transformed rhythms, tones & audience input into an AI-fueled musical anthem.
-Speech Recognition: Capturing every word spoken, Dragon O's software analyzed text & sound to interpret sentiments and reactions.
-Audience Interaction via Wearable Tech: Each participant wore wristbands that lit up with kinetic movement. Every clap & shared reaction became a form of communication, allowing Dragon O to feel the energy of the crowd.

As the event continued, Dragon O presented its first-ever autonomous performance—an AI-driven symphony derived from our collective presence.

For the past six months, Magna Events & Led Pulse have been working tirelessly to bring Danilo Grande's vision to life. Our dedication and expertise culminated in a groundbreaking display where AI & human creativity seamlessly merged, marking a new era in artistic innovation.

The event was attended by Prime Minister Kyriakos Mitsotakis who participated in a panel discussion with Grant Thornton's President, Nikolaos V. Karamouzis and Managing Partner, Vassilis Kazas.
Special Thanks to:
Executive Producer: Alexandros Makris
Creative Director: Christina Kalogritsa
Senior Project Manager: Theodore Lembessis
Project Manager: Natalia Tasoglou
Head of Production: George Afendoulis
Production Coordinator: Maro Gianniki
Set Design: Mady Ntasiakli
DOP: Polydefkis Kyrlidis
Project Coordinator: Stavros Dellamanis
Back Office: Xenia Lemonia Katinou
Technical Director: Marcel Reichelt
Technical Manager: Aris Kousidis
Head Sound Engineer: Stratis Karadimitrakis
Video Technical Manager: Dimitris Kritsimas
Show Caller: Kelly Tsagaki-Rekleitou Tsagaki
Stage Manager: Vagelis Avgeris
Music composer / Artist: Ermis Geragidis
Hostess: Maria-Nefeli Sarafoglou
Led Pulse:
Lead Motion Designer: Danillo Grande
Software Chief Director: Francois Hoertel
AI model designer: Niranjan Krishna
Project Manager: Gökalp Taha
AI integration: Kunal Shingai
Hardware Manager: Benny Lai
LEDneuron designer: Kiril Patz
Audio Designer: Tassos Katsaris

07/02/2024

🌟 Thrilled at Magna Events! 🌟
We are proud to share that Magna Events has been honored with a Gold award in Set Construction and a Silver award in Public Events at the prestigious Ermis Awards 2023 for our work on the Mercedes-Benz Brand Event, PAST TO THE FUTURE.

This project was a journey through time, celebrating the rich heritage and innovative future of Mercedes-Benz, from the iconic 1886 Patent-Motorwagen to the newest all-electric models like the EQS.

Hosted at the Golden Hall, this exhibition showcased our passion for storytelling through thorough planning, innovative technology, and interactive experiences.

None of this would have been possible without the dedication of our Magna Events team and our collaboration with Mercedes-Benz Hellas.
A huge thank you to:
Alex Makris Head of Production
Christine Kalogritsa, Senior Creative Producer
Theodore Lembessis, Senior Project Manager
María Kougelou, Account Manager
Notis Christodoulou, Set Designer
Elli Kyriakou, Production Manager
Αλέξανδρος Μηνάς, Production Coordinator
Your talent, commitment, and creativity have truly set a benchmark in the event production industry. Let's continue to drive innovation and excellence in every project we embark on!

📹 at the comments

26/01/2024

Magna Events at boot Düsseldorf 2024

This year at the prestigious boot Düsseldorf, Magna Events is proud to unveil an exhibition booth that's not just a space, but a statement. Commissioned by the esteemed D-Marin, our 65sqm booth is a tribute to the seamless blend of marine elegance and artistic innovation.

At boot Düsseldorf, D-Marin, a leader in marina management, showcases its commitment to quality, service, and the yachting experience. We're thrilled to represent such a pioneering spirit in the yachting industry.

Drawing inspiration from the avant-garde sculptor Katarzyna Kobro, our design pays homage to her work, 'Spatial Composition (5), 1929'. Kobro's visionary approach to space and form resonates with Magna Events’ ethos, where every design is an opportunity to transcend the ordinary. The booth's wave features are a nod to Kobro's constructivist roots, embodying fluidity, dynamism, and an inherent connection with the sea.

In crafting this booth, we've embraced materials that are sustainable, recycled, and eco-friendly, ensuring that our design not only captivates but also conserves.

Join us at boot Düsseldorf and witness how Magna Events continues to push the boundaries of design.

A huge Thank You to D-Marin for entrusting us!

13/01/2024

Magna Events' purpose for the Christmas 2023 illumination of the Ellinikon Experience Park was to inspire, especially the children who at this stage of their lives are making their first memories, "using" the Park as a canvas for creativity and exploration and to convey the message to everyone that there is a bigger world, a magical picture, beyond the screens of our mobile phones.
Let us all look up, gaze at the stars and cherish it!

Η Magna Events ανέλαβε τη φωταγώγηση του The Ellinikon Experience Park για τα Χριστούγεννα 2023, μετά από πρόσκληση της Lamda Development. Με έμπνευση από την «Έναστρη Νύχτα» του Vincent van Gogh, η δημι...