31/10/2024
We’re thrilled to share that our Managing Director, Crystal Wai was featured in Marketing-Interactive.
In a world where authentic connections and trust are more important than ever, PR consultants play a pivotal role in sparking meaningful conversations that resonate with audiences.
Check out the full article to learn more!
In today’s shifting media landscape, where paid, earned, and owned media are increasingly interconnected, PR professionals face the question: What is the value of earned media when influencers are paid, and media content is often sponsored?