We as an agency, (service, tune, overhaul) a brand, with a perfect balance of idea’s, right co-ordination, flawless operations and marketing techniques for a period of time through an effective BTL activations for sales push, positioning, re-positioning or as a remainder to its TG. We know that we are the service provider, helping the Brand to achieve its goal and targets. We also understand that
we are an one of the player in its team and we need to be synchronized & be co-operative to others, together trying to achieve the certain desired result. In short, as an agency we promise never to let down a brand by false commitment, super estimating our capability or by hiding our inability. We present ourselves a complete Beyond The Line agency, who offer services to the brand for its requirement in the BTL segment, with fresh ideas, tailored successful activations and altered operational syllabus, we are called White box activation, Quality Not Negotiable. People & Infrastructure (Network)
White box activation is driven by a set of rare Men, who are pioneers in this industry and are associated with plenty of established winning works repeatedly, yet very young, focused and delivering success. With its inception in 2008, White Box Activation, is based out of Chennai, successfully servicing clients across the region speaking all languages and dialect covering almost all towns and villages in South India
We have our base operations office in Chennai, and two support wings in Coimbatore & Madurai. These two support wings service our entire rural marketing requirements of Tamilnadu & Kerala. We have been successfully operating the business across South India, majorly Chennai, Bangalore, Mysore, Hyderabad & smaller towns in Tamilnadu, Karnataka and Andhra Pradesh. Reach of White box activation
BTL Activities are more often used for Promotional marketing strategies. Promotional marketing services are a balanced combination of strategic activities; give always, presentation and the right timing. The goal of promotional marketing is to increase brand awareness in the market place among other competitors, to emphasize how we are the best among the rest, why should a consumer look into our brand right now, why is our offer best in the market. Promotional Marketing practices help us as a right tool to increase response rates and the overall effectiveness of the marketing programs can be monitored on daily basis by the way of proactive communication throughout the ground level. Apart from Promotional marketing strategies, BTL activities are widely accepted for positioning a Brand, effectively for re-positioning the brand identity, as a constant reminder to its TG, a Periodical or a seasonal remainder, exclusively for a limited period consumer offer, educate illiterate consumer at remote locations, to extract few more time of its valuable metro consumer, Increase primary sale, liquidate stocks, to generate leads and much more. Why White box activation
We at White box activation term certain events as Brand Events, we don’t emphasize on the term "Event management” as this is a huge gamut. We practice to perfect ourselves for events as it require qualities to achieve certain objective rather than entertaining the Audience, hence we term it as “Brand Events”
A part from a Marketer’s objective for pushing sales, it is also his part to motivate his entire sales force during peak consumer offers to reach certain objectives to get his target sail through the process, hence he requires people, who helps him to run an event, understanding the necessity of the event. In a case scenario, to communicate the end user, merchandising of the shops across the geographical reach requires a great effort from the Distributors and their employees in getting the same done, in a venue where the Top brasses meet the ground sales force, he requires “Down to Earth”, localized preparations. We at White box activation understand those requirements and act promptly on the same, starting from greeting and treating everyone exclusively for a happy ending of the event and start of a massive sales force. We understand the differences of a product launch or a Product up gradation launch between press, sales force and actual sellers, with an excellent team for fabricate the venue for a branded outlook, requirement of voices & sound and ending it up happily with local entertainment. Reach of White box activation
Sensing the rural consumer’s deep pocket, we unleash various strategies to market and build your brand “understanding, emotionally”; saying of our Indian villages. Today, due to urbanization, rural markets are critical for every marketer be it for a branded shampoo or an automobile. Customer in a rural area is quite illiterate about myriad products that are on offer in the market place. An important tool to reach out to the rural audience is through effective communication. A rural consumer is brand loyal and understands symbols better. Strengths and services of White box activation in rural market
We at White box activation confine ourselves to Tamilnadu & Kerala Markets when it comes to rural marketing as these geographical locations form our core strength. We network in more than 21 major towns in Tamilnadu & Kerala. These towns are the major hubs for more than 1000 villages. Access and knowledge of various festivals and carnivals of our villages. Database of experienced and educated brand Promoters across the locations
