In today’s stressful life, flowers are becoming more highly valued for their positive influence on human behavior. Flowers provide a variety of color, form, texture and pattern in the landscape. Beside these intangible aesthetic values, flowers furnish a close contact with nature and enhance our surroundings. They contribute to the beauty of buildings by softening architectural lines and emphasizi
ng structural details. Floriculture industry can be defined as cultivation/production and marketing of a wide variety of flowers and planting material: starting from parental products like plant parts and cuttings to the end product for the market like cut flowers, foliage, potted plants, garden plants, nursery stock, flowering leafy, annuals, perennials, flower bulbs and tubers. The industry is very dynamic in its varieties and the trade volumes. Flowers play an essential role in people's celebrations and everyday lives. Weddings, graduations, funerals, Mother's Day, St. Valentine's Day, Easter and Christmas are all peak periods of demand for flowers and plants. Cut flowers are combined into elaborate arrangements and bouquets, or several stems are packaged together for impulse cash-and-carry purchases. Flowering and foliage plants are combined together in baskets or planters, or sold individually with pot covers and sleeves to accent their beauty. Cut flowers, potted plants and bedding plants are available at florists, supermarkets, corner grocery stores, mass-market outlets and garden centers. More people are buying flowers at their supermarket as part of their weekly grocery shopping. VISION:
To eradicate the poverty of the farmers by providing the right price and educating them how to improve the production of floriculture. Together with the right supply chain partners, improving the understanding of the floricultural supply chain and making it more effective and efficient. MISSION:
To improve the strength and the unity of the floriculture industry through communications, education, marketing, member services and representation. To establish and operate a cut flower greenhouse operation producing and selling quality roses, contract buyers, auction, customer walk-ins and retail flower shops. By means of a large assortment with exclusive products, extensive services and perfect customer service, we do want to become the first choice for all the suppliers and trading companies of floricultural products. OBJECTIVES:
To establish a good position in the market. To describe and analyze the marketing method followed by the producers. To identify the present marketing channels adopted by the producers and determine the performance of existing marketing system. To identify the technical and socio economics constraints in marketing system. Achieving Breakeven Point of business by December 2014. Reaching sales revenue of Rs10, 00,000/Month by May 2014. Making our customers and suppliers highly delighted by quality Product and service. Creating Cold storage unit across South India for better Market Pe*******on.
