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Mark8Inc. - Marketing Club of NMIMS Hyderabad

The official Marketing Club of NMIMS Hyderabad!
(8)

03/03/2021

Greetings from Team Mark8Inc.!✨

IKEA, the global furniture and home furnishing brand is promoting its sleep range products with clever print.
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The print campaign, “Tomorrow Strats Tonight” celebrates Ikea's view that the more you sleep, the more you get out of life, and challenges the fad products marketed for sleep improvement.
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It is positioning the home-goods retailer as sleep experts. It challenges the fad products marketed for sleep improvement.
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It imparts the message “Sleep naturally supplements focus and energy”, “Sleep is the most natural anti-aging remedy”, and “Sleep boosts energy”.

27/02/2021

Greetings from Team Mark8Inc.!✨

Be it the biggest of brands like Nike and FedEx, they all aim to turn heads by creating an amazing experience for the customer and pouring out their creativities in the forms of elaborate Marketing Campaigns.
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In the Fourteenth edition of our Newsletter – BEATS BY MARK8INC., we present “Campaign Age” to shed some light on a major marketing tool right from the handbook – "Marketing Campaigns".
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Also, you stand a great chance of getting featured in the next edition of our newsletter by cracking answers to the questions enclosed within.
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Team Mark8Inc. wishes you a happy time reading📖 and hopes you enjoyed it as much as we enjoyed it presenting to you!🌟

24/02/2021

Greetings from Team Mark8Inc.!🍕

With the new football season in Europe underway, Pizza Hut’s “12th Player Club” campaign is encouraging football fans who are stuck isolating at home to get into the football spirit while also enjoying some delicious Pizza Hut.
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The latest campaign brings the Foosball Pizza Box into the homes of fans.
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It’s more than just a regular old pizza box – the lid also works as a fully playable foosball table.
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What better way to add some extra fun into the experience of watching football at home with friends?

06/02/2021

Greetings from Team Mark8Inc.!✨

Budweiser Canada is bringing back the beer brand's iconic "Whassup" mantra in a Super Bowl ad that displays a special code to request a safe ride home from Uber.
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In a world with so much smart technology, there are still people who make the wrong choice to drive impaired.
•
Budweiser and Uber are teaming up to help Canadians choose a smart way home after .
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The tie-in with Uber helps to reinforce the message of enjoying Budweiser responsibly during the Super Bowl, when government agencies and law enforcement also urge people to avoid drunk driving.

03/02/2021

Greetings from Team Mark8Inc.!✨

Lacoste puts a little air on Earth!
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Everytime one looks at a beautiful colour pallete on the screen, the name Lacoste pops up.
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That's how brilliantly Lacoste has created its brand image. It speaks volumes with minimum requirements.
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This print ad talks about the vibrant collection they offer which is full of energy and the color palettes are always bright and refreshing.
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It gives the viewers a sense of calm and make them experience "captured in the moment" feeling.
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30/01/2021

29/01/2021

Greetings from Team Mark8Inc.!✨

Ever found how big brands ambushes their competitors and use it creatively as a marketing tactic to create a buzz about their product?
That’s a little what ambush marketing is like.

In the Thirteenth edition of our Newsletter – BEATS BY MARK8INC. we shed some light on the up and trending term in the marketing domain – "Ambush Marketing". It is the practice of hijacking or co-opting another advertiser’s campaign to raise awareness of another company or brand.

Also, you stand a great chance of getting featured in the next edition of our newsletter by cracking answers to the questions enclosed within.

Team Mark8Inc. wishes you a happy time reading 📖and hopes you enjoyed it as much as we enjoyed it presenting to you!🌟

27/01/2021

Greetings from Team Mark8Inc.!✨

BMW has successfully set the benchmark for luxury motoring since the 1980s. Here, we’re featuring another creative BMW ad.
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Blue is the color of trust, loyalty, and honesty.
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So it is no wonder that best brand design agencies know how to make the most of its psychological features.
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BMW :: That’s a sign: hit the road.

26/01/2021

Greetings from Team Mark8Inc.!🇮🇳

This Republic Day,
Let’s celebrate the legacy and foundation of our beautiful India
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Let’s strive to live by the culture and values that our India represents
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Let’s promise that we will enrich and preserve our heritage, our ethos, and our tradition
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Let’s honor those who have sacrificed their lives for this nation
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Let’s hold our heads high and be proud of the country
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To the heroes of the nation,
To the people of the nation
Happy Republic Day🇮🇳

23/01/2021

Greetings from Team Mark8Inc.!

Johnson & Johnson was founded more than 120 years ago and it is located in 57 countries around the world.
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They captured the Indian market with a unique marketing campaign, targeting Young Indian couples showing mother child relationship through their advertisement in digital as well as print media.
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The advertisement rightly depicts the trust that a child holds to their mother compared to mother holding similar trust to Johnson and Johnson products.

20/01/2021

Greetings from Team Mark8Inc.!✨

Philips has always kept its marketing game strong!
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In 2009, Philips brought out a new series of its print ad campaign "Design the light you need".
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It creates a mark on the consumer's minds very strikingly.
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It thereby introduces the Philips Lightpen which was supposed to be seen as a means to achieve and fulfill your requirements.

16/01/2021

Greetings from Team Mark8Inc.!✨

Emotions were running high during the Super Bowl, but perhaps it was the Google commercial that triggered the most tears.
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The company's ad, called "Loretta," was the true story of an elderly man remembering his late wife with the help of Google Assistant.
•
Set to sombre music, the commercial showcased old photos of the pair while he commented on his favourite memories of their time together.
•
Google's goal for the ad was to show how the company can "build products that help people in their daily lives." The story had a personal connection to the company: the 85-year-old man is the grandfather of a Google employee.
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Marketing experts said the ad "won the Super Bowl."

13/01/2021

Greetings from Team Mark8Inc.!☕️

Mornings can turn into Good Mornings when you look forward to life.
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Just like Nescafe’s great taste and rich aroma that helps you kick start your day on the right note, full of optimism, and everything seems good.
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Nescafe encourages one to seize the opportunity that life throws and surpass the challenges of current times with optimism and resilience.
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Take a lead and kick-start your day with liquid optimism!

09/01/2021

Greetings from Team Mark8Inc.!

Want Nachos. Grab a Doritos.
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The Doritos baby advertisement is one of the controversial advertisements.
During the first quarter alone, there were more than 1,50,000 tweets about the brand, according to Spredfast.
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Doritos baby commercial gets the dumbest denunciation ever. It was slammed by NARAL for “humanizing foetuses” in an advertisement.
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It argues that Doritos chips are bold, it will increase someone’s boldness, and that one should be bold enough to buy it because its irresistible to even an unborn baby.

09/01/2021

Greetings from Team Mark8Inc.!

Want Nachos. Grab a Doritos!
•
The Doritos baby advertisement is one of the controversial advertisements. During the first quarter alone, there were more than 1,50,000 tweets about the brand, according to Spredfast.
•
Doritos baby commercial gets the dumbest denunciation ever. It was slammed by NARAL for “humanizing foetuses” in an advertisement.
•
It argues that Doritos chips are bold, it will increase someone’s boldness, and that one should be bold enough to buy it because its irresistible to even an unborn baby.

06/01/2021

Greetings from Team Mark8Inc.!🍔

With Great Taste comes great Responsibility!
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“It’s a good time for great taste! “
This is the tag line used by McDonald’s in 1984 in Europe.
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Now building on the same tag line McDonald’s is focused on providing the Great taste at any time.
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McDonald’s: “From our chefs to our dieticians and suppliers, McDonald’s food experts care deeply about the food you eat “
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Next time when you feel hungry in the middle of the night, Consider going to the nearest Mcdonalds Restaurant.

#

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Videos

Video by Mark8inc.

Greetings from Team Mark8Inc.!✨ Budweiser Canada is bringing back the beer brand's iconic "Whassup" mantra in a Super Bowl ad that displays a special code to request a safe ride home from Uber. • In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. • Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV. • The tie-in with Uber helps to reinforce the message of enjoying Budweiser responsibly during the Super Bowl, when government agencies and law enforcement also urge people to avoid drunk driving. #mark8inc #nmims #nmimshyderabad #brand #cab #brand #campaign #advertisements #brandmanagement #buzz #drive #uber #budweiser #safedrive #SuperBowlLiv #Canada

Greetings from Team Mark8Inc.! ✨ The business of advertising is funny and good advertising is even funnier. This advertisement sells its product by drawing attention to other advertisements. • This 2014 advertisement titled 'Yeh Wala', pokes fun at common and familiar marketing techniques which urge consumers to use products. • Though it is a direct comment, the humour in the advertisement gives a barrel of laughs. • #yeh_wala was a buzz on social media. The campaign is promoted on social media through the clever use of the hashtag in a contest. #nmims #nmimshyderabad #mark8inc #centrefresh #mint #creativity #fresh #yehwala #creativity #humour #funnyads #TaaziSaansHameshaRakhoPaas #StayFresh #freshness #brand #marketing #StayFreshBehindTheMask #HelloWaliMint #FreshBreathe #Confidence #freshness #brands #chewinggum

Video by Mark8inc

Greetings from Team Mark8Inc.! Johnson & Johnson was founded more than 120 years ago and it is located in 57 countries around the world. • They captured the Indian market with a unique marketing campaign, targeting Young Indian couples showing mother child relationship through their advertisement in digital as well as print media. • The advertisement rightly depicts the trust that a child holds to their mother compared to mother holding similar trust to Johnson and Johnson products. #nmims #nmimshyderabad #mark8inc #marketing #club #mother #care #natural #love #Indianmother #johnsonandjohnson #baby #babyproduct #babyoil #trust #pamper #motherlove #growth #health #natural

Greetings from Team Mark8Inc.!✨ Emotions were running high during the Super Bowl, but perhaps it was the Google commercial that triggered the most tears. • The company's ad, called "Loretta," was the true story of an elderly man remembering his late wife with the help of Google Assistant. • Set to sombre music, the commercial showcased old photos of the pair while he commented on his favourite memories of their time together. • Google's goal for the ad was to show how the company can "build products that help people in their daily lives." The story had a personal connection to the company: the 85-year-old man is the grandfather of a Google employee. • Marketing experts said the ad "won the Super Bowl." #mark8inc #nmims #nmimshyderabad #google #loretta #emotions #brand #learnings #creativity #crome #googleads #superbowl #brandmanagement #googleassistant

Greetings from Team Mark8Inc.! Want Nachos. Grab a Doritos. • The Doritos baby advertisement is one of the controversial advertisements. During the first quarter alone, there were more than 1,50,000 tweets about the brand, according to Spredfast. • Doritos baby commercial gets the dumbest denunciation ever. It was slammed by NARAL for “humanizing foetuses” in an advertisement. • It argues that Doritos chips are bold, it will increase someone’s boldness, and that one should be bold enough to buy it because its irresistible to even an unborn baby. #nmims #nmimshyderabad #mark8inc #marketing #club #advertisement #Doritos #BlameItOnCrunch #snacktime #doritosnachos #bold #boldness #cheese #crunchy #snacks #ForTheBold #DoritosIndia #nachos #yummy #tasty #foodie

Video by Mark8inc.

Greetings from Team Mark8Inc.! Want Nachos. Grab a Doritos! • The Doritos baby advertisement is one of the controversial advertisements. During the first quarter alone, there were more than 1,50,000 tweets about the brand, according to Spredfast. • Doritos baby commercial gets the dumbest denunciation ever. It was slammed by NARAL for “humanizing foetuses” in an advertisement. • It argues that Doritos chips are bold, it will increase someone’s boldness, and that one should be bold enough to buy it because its irresistible to even an unborn baby. #nmims #nmimshyderabad #mark8inc #marketing #club #advertisement #Doritos #BlameItOnCrunch #snacktime #doritosnachos #bold #boldness #cheese #crunchy #snacks #ForTheBold #DoritosIndia #nachos #yummy #tasty #foodie

Video by Mark8inc.

Greetings from Team Mark8Inc.☕️ Nescafe which is a brand of Nestle is a manufacturer of Coffee, the beverage which charges you up with a surge of caffeine in the bloodstream Rightly made their Tag as “Badal Life ki Raftaar!” in India. • “Badal” which translates to “Change” in English; Nescafe Meanwhile making positive changes (Or negative in some cases) to your life with their coffee made a change to their Famous tag line. • “It all starts with a NESCAFE “to” it starts with Education.” • Not only Nescafe, but other Nestle Products like Maggi & Kit-Kat Changed their Taglines on similar Lines. The idea behind this was to Promote Girl Child Education. #nmims #nmimshyderabad #mark8inc #coffeebar #coffee #coffeetime #coffeeshopvibes #coffeetruck #brewcoffee #peetscoffee #takeawaycoffee #specialitycoffee #coffeeplease #mark8inc #Nescafe #Nestle

Video by Mark8inc.

Greetings from Team Mark8Inc.!✨ “Only good girls have that glow!” Olay celebrates the spirit of India’s young, modern and independent women. • The fearless ethos of the brand has always celebrated the fierce spirit of the women across ages. Olay encourages Indian women's power duo personality by encouraging them. • #GlowUpNoMatterWhat. • Modern Indian woman is unapologetic, flawed, and real. She has no qualms about being herself and is in open communication with her parents. • Olay inspires women to be confident and fearless. #GlowUpNoMatterWhat speaks directly to the audience and transcends the codes of classic beauty. #nmims #nmimshyderabad #mark8inc #olay #olayindia #p&g #glowupnomatterwhat #glowup #womenempowerement #independent #liveyourlife #fairness #glow #selfcare #olaynaturalwhite #olaytotaleffects #skincareroutine #flawlessskin #hydrated #olaypowerduo #skincare #beautifulskin #glowingskin

Greetings from Team Mark8Inc. ✨ Adidas has unveiled Ready for Sport: The Anthem, a powerful campaign film that reflects on recent sporting history to celebrate the true magnitude of what it brings to the world. • With a bold opening line exclaiming sport might not be the answer, the film goes on to explore how it can bring communities together as we see a montage of raw emotion, dedication and exhilaration through leading global athletes. • The campaign film imparts the message, “Now that sport is back, we can’t waste this chance. We should be playing with more heart and more fire, because nobody knows what the future holds. Opportunities will come, and we must be ready.” #mark8inc #nmims #nmimshyderabad #advertisement #sports #optimism #adidas #campaign #fitness #goodvibes #joy #future #learnings #power #Adidasoriginals #fitnessfreak #athletes #positive #creativity #hope #marketing #brand

Greetings from Team Mark8Inc.✨ Wondering why Haynes would post their product's explosive powers? • Spoiler Alert: This is one of the most successful FAKE ADS created by Cinesite, a CGI company that wanted to show off its "animation skills". • Crazy yet so innovative right? And imagine the number of hits this video received! 21 Million and counting • What's even more shocking that Haynes gave a heads up to the ad seeing the response it received. Although displaying the product's weakness, it created a huge buzz. What a bold move indeed! #Norisknoreward • #mark8inc #nmimshyderabad #nmims #marketing #marketingclub #creativity #advertisement #promotion #innovation #brands #bschool #mba #haynes #buzzmarketing #animation #negativepublicity #creative #learning #online #advertising #brandmanagement #astronaut #creativity

Greetings from Team Mark8Inc.!🍕 Don’t be surprised if next time you stroll into Domino’s they call you by your name! • ‘Who doesn’t love being welcomed with cheers!’. Domino’s, the largest pizza company in the world is rolling out the red carpet for its customers! • Domino’s new Pie Pass technology allows its customers who order online to skip the line and grab their order. The heart of this technology is personalization and knowing the names of the customers. • This happens just with a click “I am here”, then Domino’s staff welcomes you with cheers and greet you amiably. Thanks to the “Pie Pass”, carryout customers can enjoy a personalized experience. #nmims #nmimshyderabad #mark8inc #marketing #club dominos #pizzaislove #piepass #pizzatime #pizza #pizzatime #pizzamania #pizzamania #pizzadominoz #pizzadominoes #dominospizza #promotion #orders #cheers #advertising #advertisement #vegepizza #Dominocares #friends