• EVENTS
Red Molecule enjoys a strategic position in the Events category and leads some of the biggest on-going events in India
and abroad. It has strategic tie-up with big names in hospitality and promotions. The company has been credited with
affiliations with leading DJs and music houses. We “Conceptualize”, we “Design” , we “Create” EXPERIENCE for the
clients and make their existence an Experi
ence for their consumers.
•MARKETING
With the company’s founders having their feet strongly grounded in Marketing , we “Analyze”, we “Research”, we “
Strategize”, we “ Reach” the consumers for our clients .We “Create” the market and the requirement for the product of
our clients. We “ Create” the demand of the consumers for the product of our esteemed clients. For certain industries,
like textile( retail and manufacturing),we also negotiate and procure on behalf of our clients reducing the investment and
maximizing the revenue for our clients.
• BRANDING & COMMUNICATION and Advertising
An integral part of Red Molecule is, Branding and Advertising. The company, with its team of highly-qualified
professionals and market experts, believes in its strength of delivering complete brand solutions of world-class
caliber. From Product branding and positioning to Launches across various conventional and contemporary
mediums, we are capable of delivering solutions with an edge. We make the “ Existence” and “Visibility” of the
client and the products. We are capable of creating different “Reasons to believe” on the product of our client in the
market. Under this Umbrella , we deliver services as follows:
RETAIL:
Retail Turnkey Brand
Solutions
Interior Civil Work
Visual Merchandising
Custom Retail
Furniture
Display Solutions
POS Management
Signage
BTL:
On Ground Promos
In School Promos
In-Store Sampling and Trials
Trade Marketing
Mall Programs
Events & Concerts
Conferences & Seminars
OOH:
Billboards
Airport
Malls
Digital
Bus Shelters
Mobile Vans
Inflatable Balloons
Aerial Banner
Aircraft branding
CORPORATE:
Press Meets - PR
Brand Alliances
Sponsorships
Corporate /Ad Films
Celebrity
Management
Loyalty Programs
Tele Marketing
BRAND IDENTITY:
Logo
Stationary (Int. Comm)
Brand Positioning
Brand Campaign
Brand Extension
Advertising
Brand Content Writing
Brand Launch
Artist Branding
Creative strategy
Brand Strategy
OUR MAJOR CREATIONS and EVENTS SO FAR:::
English Poetic Theatre in dialogue by Parnab Mukherjee on 20th December, 2005 at Oxford Book Store, Park Street, Kolkata. Indian Express Book stall Management ( 25/01/06 – 5/02/06), which included:
Empowerment Games
Political Discussions
People’s Forum
Winner of Best Stall for Cooperation award in Kolkata Book Fair 2006. Event was hugely covered by the media
Contemporary Poets Book Release at Oxford Book Store. Organised an event called “Books and Beyond” with Sabyasachi, Sandeep Ray and Parambrata as guests
Rotaract District 3290 Calcutta Uptown Club’s event – High-rise ’06 for 2 days – 11th and 12th March, 2006. Organized "Sharod Shiromoni -Rewarding Excellence in Traditional Artistry” conceptualized by Rotaract Club Rotary
International District Number 3290 sponsored and Supported by Hindustan Times. Organized a Seminar on AIDS at The Park for the launch of www.aidsawarenesskolkata.org which was highly covered by the media
and the Doctor's Panel present there was highly appreciated (2nd December 2006). Caledonia’07-College fest of Scottish Church College, Kolkata, featuring leading artists (Indian Ocean) from the music industry. Were the first to launch DJ Rink in Kolkata. Organized 11 College Fests in Kolkata. Were the first to introduce Officer’s Choice (soda) in a college fest in Kolkata. Livewire ‘07-College of Sikkim Manipal University, Kolkata featuring leading artists from the music industry& lots more. Roped in
Akbar Sami for the fest. Tours on 27th-28th September’O7 – Steel Scenario Orissa,
Associated with M-Junction and tours and travels under Orissa Govt
On-going tie up with HDFC BANK for promotional events. Annual tie up with PHILIPS INDIA for 2008-09 for their exclusive range of water purifier products in Kolkata. Ground level activity partner of MOTORALA for events and marketing for a year for their Motoyuva brand. Direct promotion partner with Citi Financial in Kolkata from April 2008. Organized a Shoppers Stop showroom launch of 80,000 sq ft. in Mumba
Managed marketing and promotion for SPENCERS IN MUMBAI. Arranged a marketing drive and events for ICICI BANK in 20 branches in Mumbai (Dealer’s meet, Distributor’s meet.) Launched ETA Star Appliances’ brand Indesit in Kolkata. Organsied Press Conference and Dealers’ Meet at Hyatt Regency in June
2008. Produced 11 episodes of “Pujor Panchali” in 2008. Organised Prague Film Festival pre-party. DJs/ Artists and Music events we managed so far …
Overseas Presence: UK, UAE, Amsterdam, Paris, Prague and Singapore::
UK: Sent Mika Singh for a local Punjabi Radio program in Burmingham in 2008
UAE: Promoted Smoking Circles in a club called Catwalk
Promoted DJ Lish
Sent two American Rap artists to CHI for Ladies Night. Organised a Heineken show at Le Legus
Organised a show in Madina at Jumera Souk
Paris: Provided DJs for 3 Club events. Russia: Marmeunsk Opening Season
Volga Party (yacht) at Moscow
Singapore: DJs to different events and Avalon pre F1 Event. Amsterdam: Participated in Avalon Dance Event
India:
•Designed party at Blue Frog with Jehan Johar, Mumbai
•Mad Hatter Party at Canvas, Mumbai
•Twisted Bass at Royalty, Mumbai
•Twisted Bass at China House, Mumbai
•Twisted Bass at Eclipse, Leela Palace, Bangalore
Artist promoted so far: UK, UAE and India….
• GMS, India Tour
• James Harcourt, India Tour
• DJ Lish (IBOGA Records), India Tour
• Paul Thomas at F1 Event
• DJ Fergie (Northern Ireland Tech King). Played after 6 years at Vaux Hall, London for a Red Molecule event.
• DJ Diddy
• Dual Drive opened for Digweed
• Smokin Circles, India Tour
• Captain Hook
• Alexie Sonar
• DJ Cathy
• Aashman at Jamsteady
• Harnan Cattaneo, India Tour
• Shpongle (Simon Posford)
• Bauchklang, India Tour with Blue Frog
• Dj Emok, India Tour
• ADE Special, with Jalebee Cartel at Blue Frog
• Red Molecule with Astral projection
• Flow Records and Red Molecule Association (Asia Booking Manager)
• Diatronics at Global warming
• DJ Diatronic at Goaba Beach Bar at Cyprus
• Ambassador for Tree of Life Festival
