Brand To People Integrated Solutions

13/04/2024

Brand To People Integrated Solutions added another plume to their crown by executing and managing the entire production and ground arrangements for Mirchi Fan Fest in Kolkata on 10th March 2024.
The sight of 6000+ music fans grooving and swaying to the tunes of Fossils, Euphoria, Parmeesh Verma, and Raj Burman was just reward for our team after weeks of meticulous planning and hectic on-ground participation.

24/03/2024

Happy Holi....Let your life be as colourful as you desired.

17/03/2024

The voice of the Ma Durga idol came to life at a popular community Pujo in Behala where the goddess bestowed her blessings to devotees who thronged the pandal.
This unique experience was made possible through a highly innovative Augmented Reality (AR) experiential campaign by Ogilvy, which became a talking point over the 4 days of the festival.
The team of Brand To People Integrated Solutions was excited and enthused to have assisted Ogilvy in bringing the campaign to life.

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17/03/2024

Some campaigns attract with stunning visuals; some campaigns leave a mark with poignant stories. But very few have the right mix of both.

Brand To People Integrated Solutions is honoured to have supported Ogilvy in their 'Ponds Dugga Dugga' campaign during Durga Pujo 2023.

This campaign identified 4 top woman artisans of Kolkata, captured their creative excellence while they went about giving life to Durga idols and Pujo themes, and finally felicitated them through a novel gesture of presenting each of them with an idol created in their likeness.

The largest Durga mural painting in 2023 was set up at Deshapriyo Park as a befitting backdrop to the felicitation ceremony of the 4 artists who have broken gender stereotypes to emerge as leaders in their domain.

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16/01/2024

Brand To People successfully executed another dazzling event Family Day Event for TCG Life Sciences. More than 1500 employees and their families thoroughly enjoyed the meticulous arrangements. The R&R session went off with clockwork precision and was followed by a scintillating musical performance with a live band that saw the audience dance with gay abandon to culminate the festivities.

14/01/2024

Most awaited and talked about award show in the City of Joy attended by doyens of the industry......"Times Brand Icons" event was curated and executed by Brand To People Integrated Solutions.

Kudos to team Brand To People Integrated Solutions for yet another flawless production , ex*****on and endless client delight.

13/01/2024

Commending the achievements of fiscal year 2023-2024, BASF Sangam BU organized an exclusive employee reward and recognition event for 500 employees. Held over four days from December 14th to 18th, 2023, the conference began in Kolkata and transitioned to the captivating Sundarbans in West Bengal.

Brand to People Integrated Solutions oversaw the end-to-end ex*****on, curating a memorable experience. From personalized service for attendees to organising the BASF BU meet at Lemon Tree Kolkata, our team ensured seamless management, fostering an atmosphere of appreciation and celebration.
events

13/01/2024

Brand To People kicks off 2024 in style with a grand Family Day Event for TCG Life Sciences on 6th January. More than 1500 employees and their families thoroughly enjoyed the meticulous arrangements. The R&R session went off with clockwork precision and was followed by a scintillating musical performance with a live band that saw the audience dance with gay abandon to culminate the festivities.

30/12/2023

Brand To People bids adieu to 2023 with back-to-back reunion events for the 31st and 33rd PGP batches at IIM Calcutta. It was a privilege helping the captains of the industry recreate fond memories of their times spent on these hallowed grounds.

11/11/2023

08/11/2023

Durga Puja 2023 was one of the most remarkable event for Brand To People Integrated Solutions. This year we worked for some of the biggest brands in the country executing 40 projects involving, branding, events, expereriential, anamorphic displays and branded content during these 5 days.

We will try to showcase some of our works in this platform through a mini series named "MA Ashbay Bolay".

Episode: 3

Today we will show case various branding , experiential activities , customer engagement programs done for four brands namely Shellcal 500, Unienzyme, Aha-Glow and Tedibar of our client Torrent Pharmaceuticals which is a behemoth in Pharmaceutical Industry.

We set up experiential zones and designed customer engagement programs with the objective of making these brands a household name.

05/11/2023

Durga Puja 2023 was one of the most remarkable event for Brand To People Integrated Solutions. This year we worked for some of the biggest brands in the country executing 40 projects involving, branding, events, expereriential, anamorphic displays and branded content during these 5 days.

We will try to showcase some of our works in this platform through a mini series named "MA Ashbay Bolay".

Episode: 2

Today we will show case 3D Anamorphic Display done for the first time in Kolkata Durga Puja for our client Dollar Industries along with other branding initiatives like construction of branded backlit tunnels in some of the biggest Pujas in Kolkata, lit gates etc ensuring maximum visibility of the brand.

02/11/2023

Durga Puja 2023 was one of the most remarkable event for Brand To People Integrated Solutions. This year we worked for some of the biggest brands in the country executing 40 projects involving, branding, events, expereriential, anamorphic displays and branded content during these 5 days.

We will try to showcase some of our works in this platform through a mini series named "MA Ashbay Bolay".

Episode: 1

Today we will show case various branding and Experiential activities done for Paytm.

28/09/2023

Annual Channel Partner meet "JOSH" of JSW Cements was curated and executed in FORTUNE PARK PANCHWATI by Brand To People Integrated Solutions. Nearly 600 channel partners attended the program. R&R program was followed by special acts and entertainment culminating with gala dinner.

A big shout to the production and operation team of Brand To People Integrated Solutions for successfully executing the event.

16/09/2023

Nuvoco Cement launched its latest product Duragaurd F2F through 4 back to back events in Ranchi, Dhanbad and Jamshedpur in presence of 1200 guests.

The entire launch event was ideated, curated and executed by team Brand To People Integrated Solutions.

The gala product launch was followed by electrying entertainment acts and cocktail dinner.

Kudos to production, operation and design team for pulling yet another successful ex*****on.

03/09/2023

Introducing BTP NOW the latest Mobile Reporting App developed by technology team of Brand To People Integrated Solutions which will ensure seamless transfer of real time data, images and reports between field work force , clients and agencies. Clients will be benifitted immensely as they will have access to real time data and can monitor their projects 24×7. They can download data, images and reports as and when required without depending on the agency. Some of the key benefits are listed below :

KPI Monitoring -
A mobile reporting platform allows its users to keep constant tabs on KPIs and adjust decision-making on the fly with the help of data and visualizations.

Location Versatility-
For many years, viewing and generating analytics reports was limited to a single desktop workstation at a firm's HQ. Cloud-based analytics platforms have outgrown this traditional arrangement, making reports accessible on every device with an internet connection.

Quicker Time to Information-
Tying closely with location versatility, mobile reporting gives you much quicker access to relevant information.

Increased Performance-
Reliable and instant access to data insights creates a culture of ownership.

Real-time Data-
Because mobile reporting solutions are cloud-based, data inputted into a platform updates in real-time. Real-time updates allow firms to swiftly mitigate risks, act on trends, and gain a competitive edge.

BTP NOW is just another effort from our team to give Customer Delight.

27/08/2023

For any Brand activation, the aim is to generate brand awareness, build lasting relationships with the target audience, and develop customer and increase sales.
Eveready torch DL80 was facing stiff competition from cheap Chinese manufactured torches in Tier 2 and Tier 3 cities resulting in dip of sales figures.
Brand To People Integrated Solutions approached the problem with its brand activation acumen. Canters were designed, customer engagements were designed and a mimicry artist was deployed to grab eyeballs. The campaign was a run away hit with locals across West Bengal.
Kudos to the activation team for their tireless work to make the campaign a great success.

24/08/2023

Bandhan Mahotsab is the signature event for retailers of Cement gaint Ultratech, where retailers are felicitated for their performances followed by intense interaction with top officials of the company. Business sessions end with reward and recognition sessions followed by some amazing artistic sand art with music and dance. The program culminates with cocktail dinner.
Around 1600 retailers from North Bengal participated in this gala event, which was a huge success.
Brand To People Integrated Solutions executed this event successfully producing customer delight once again.

20/08/2023

Grameen Mahotsab by HDFC Bank ....the biggest rural fair in West Bengal was executed by Brand To People Integrated Solutions.

It was inaugurated by Regional Head of HDFC Bank and was attended by other high officials of the Bank. Chief Guest of the program was Superintendent of Police Bardhaman District.

Nearly 10,000 people attended the fair where they were handed over documents of various Government schemes and were informed about various banking, insurance products and agricultural products.

As many as 3000 people were given breakfast and lunch.

Brand To People Integrated Solutions team executed this massive program with elan and set a benchmark in event industry.

Perfect planning and ex*****on along with tireless efforts put by team members helped to make this project a massive success.

28/07/2023

Another round of exhilarating session of State and National importance were enthusiastically debated by eminent panelists and politicians on the popular R.Bangla platform "Kotha Hok".

Brand To People Integrated Solutions is honoured to be associated with this popular show and delivered yet another successful ex*****on and production of the event.

17/06/2023

Water conservation is one of the most crucial steps to take to improve the quality of the environment of this planet and recently I was invited to be a part of the Jal Sevak Samman ( ) that was hosted by the .

This initiative from the brand was to felicitate water conservation warriors whose constant efforts have helped make the world a better place.

Professor (Dr) Abhijit Mukherjee, Geology and Geophysics, Environmental Science and Engineering, IIT Kharagpur was one of the recipients of the award for his relentless work on water conservation, especially in Bengal that has the arsenic belt, and therefore, arsenicosis is a real issue because groundwater is often affected with arsenic, which, in prolonged doses, can prove to be morbid and fatal to many.

The Institutional Award was given to Nature Mates, a Kolkata-based NGO. Arjan Basu Roy received the award for the NGO's outstanding contributions to the field.

The award ceremony was attended by the Chief Guest, Swami Suparananda, Secretary, Ramakrishna Mission, the Guest of Honour, Padmashri Umashankar Pandey, a very well-known name in water conservation, and the Consul General of USA, Ms. Melinda Pavek.

The event was hosted at The Oberoi Grand, Kolkata and executed by Brand To People Integrated Solutions where the award ceremony was followed by an electric musical performance conducted by Tabla Maestro.

10/05/2023

Rasna has become the ubiquitous drink served at home and at large gatherings since the mid-’70s.

Known for its “I Love You Rasna” tagline for years, this summer, Rasna chose to expand its usage and involvement with kids through the school outreach program in an effort to amp up product recall.

We delve into the campaign ex*****on and conceptualization, having rolled out the program Pan India.

05/05/2023

The Pavilion for a premium beauty and formulations brand at Jio Convention Center BKC, Mumbai which is one of the best convention centres in India demanded a classy and rich look and that is exactly what our brilliant design and fabrication team delivered, making heads turn over and over again.

Thank you Multani Pharmaceuticals for believing in us and giving us this opportunity.

04/05/2023

"Jaipur mein Dollar kiye Shor Gol
Rajasthan Royals boley Halla Bol"

A month-long engaging road show by Dollar industries in Jaipur highlighting their association with Rajasthan Royals.

This ongoing Activation is executed by Brand to People Integrated Solutions.

26/04/2023

The Unsung Hero :

Retail branding is an essential part of any retail business. It aims to make sure that retail brands leave a memorable impression on customers, keeping them coming back again and again. It’s important because not only does it leave a memorable impression on customers, but it also allows your customers and clients to know what to expect from your retail brand.

Here are some of the glimpses of recent retail POSM branding done for ITC Ltd by Brand To People Integrated Solutions.

23/04/2023

Bihu is the name for the National Festival of Assam which is one of the most beautiful states of India.The origin of the term ‘Bihu’ came from the Sankrit word that means ‘Vishu’. It is the cheerful festival of Assam that is celebrated by the locals irrespective of caste, creed and beliefs.

Ultratech Cements Limited gave Brand To People Integrated Solutions a mandate to do an activation for their brands during Bihu Festival engaging common people. A beautiful installation was made which grabbed attention of masses along with cultural program.

Here are some glimpses of the activation.