14/10/2025
We have some exciting news to share!✨
Blackboard Communications was proud to be the strategic force behind a first-of-its-kind collaboration “Ralph Lauren Fragrances x Jasprit Bumrah” for the launch of Polo 67 in India.
As the agency driving this partnership end to end, our journey began with a clear vision: to align Ralph Lauren’s legacy of timeless confidence with Bumrah’s story of discipline, precision, and power — creating a synergy that feels both iconic and authentic.
From shaping the strategic narrative to facilitating the association, our team worked closely with the brand to bring this bold new chapter to life.
This marks Ralph Lauren Fragrances’ first India-focused collaboration, and for us, it is yet another milestone in crafting campaigns that connect global brands with Indian icons in meaningful ways.
Stay tuned because this is just the beginning🤝
Some truly exciting work is on its way from the Blackboard team🥰✨