Born out of the intrinsic desire to offer one stop wedding solutions, Design house – SFW was launched in the summer of 2008.Oscillating between the grandeur of vintage profuse and urban sleekness, each gaze narrates the precision of modern luxury. Started as an exclusive high end traditional men’s wear label, the design house specializes in smart ethnic solution for fashion forward grooms. Today,
we have extended our expertise by crafting exquisite line of bridal couture for Women and groom couture for Men by and as Brand ‘SEEMA MEHTA’, The Director and Designer at SFW. SEEMA MEHTA, A Graduate from B D Somani College with B.sc AFD certification rocked in SFW as a designer with fresh creativity and opulent designs in 2013. As the punch line states “LABEL OF LUXURY” which speaks for itself. Under the Brand name ‘SEEMA MEHTA’ we have incorporated contemporary haute couture of Men and Women, a glaze of that perquisite collection can be viewed at our brand new boutique named ‘SEEMA MEHTA’ to be opened on the auspicious occasion of Dussehra on 22 Oct, 2015 at Juhu, Mumbai. Our supreme quality and intricate craftsmanship resonates across the globe, as the label successfully retails at eminent multi-designer stores at UK, USA, South Africa, UAE, etc. Our design aesthetic is firmly rooted in revival of traditional crafts across India and each collection luxuriously celebrates this mélange of the rich legacy of bygone treasures. The Brand has also participated at many prestigious trade fairs and exclusive bridal exposition and even undertakes customized couture orders. Our debut line created ripples in Surat at the premier fashion event – Indyzn along with renowned Bollywood designer Manish Malhotra and the collection were highly apprehended at the India Fashion Week, Dubai 2015.
