Interpoma

11/12/2024

🌟 Congratulations to the 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐀𝐰𝐚𝐫𝐝 𝟐𝟎𝟐𝟓 𝐖𝐢𝐧𝐧𝐞𝐫! 🌟

🏆🍏 We are thrilled to announce that 𝐁𝐢𝐨𝐒𝐜𝐨𝐮𝐭 has been crowned the winner of the Interpoma Award with their groundbreaking product 𝐒𝐩𝐨𝐫𝐞𝐒𝐜𝐨𝐮𝐭!

✨ Presented at the 𝐎𝐫𝐜𝐡𝐚𝐫𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞, SporeScout is a revolutionary IoT solution for fungal disease management in apple orchards. Combining robotic microscopy, AI, weather sensors and machine vision, it offers precise, real-time monitoring and early diagnosis of fungal spores.

🥇 The jury highlighted SporeScout’s potential to transform apple farming by optimizing fungicide use, reducing waste, and supporting regenerative practices.

♻️ About BioScout: Based in Australia, BioScout is a leader in plant intelligence, providing real-time disease alerts to help farmers make informed decisions, improve yields, and save costs.

👏 Let’s celebrate this innovation that’s shaping the future of apple cultivation!

25/11/2024

🍏 A 𝐅𝐫𝐮𝐢𝐭𝐟𝐮𝐥 𝐅𝐢𝐧𝐚𝐥𝐞 to 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝟐𝟎𝟐𝟒! 🍏
Last Saturday, we wrapped up , marking the culmination of two years of dedicated work, collaboration, and .

𝐈𝐧 𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐨𝐫𝐜𝐡𝐚𝐫𝐝, 𝐞𝐯𝐞𝐫𝐲 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐞𝐯𝐞𝐧𝐭 𝐩𝐥𝐚𝐲𝐞𝐝 𝐚 𝐯𝐢𝐭𝐚𝐥 𝐫𝐨𝐥𝐞:
🌍 The over 400 exhibitors
🤝 Our partners and experts
🌳 The 16,000 visitors
✨ The innovations on display

💚 A heartfelt 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 to everyone who made this edition unforgettable! Your contributions and presence enriched not only this event but also 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐚𝐩𝐩𝐥𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲.

🌱 As we savor the success of 2024, like any harvest, we now look ahead to 𝐩𝐥𝐚𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐞𝐞𝐝𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐜𝐡𝐚𝐩𝐭𝐞𝐫.
We’re already gearing up for Interpoma 2026, the 14th edition of 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝’𝐬 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐫𝐚𝐝𝐞 𝐟𝐚𝐢𝐫 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐞𝐧𝐭𝐢𝐫𝐞𝐥𝐲 𝐭𝐨 𝐚𝐩𝐩𝐥𝐞𝐬.

Here’s to continuing the journey of 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐢𝐧 𝐚𝐩𝐩𝐥𝐞 𝐟𝐚𝐫𝐦𝐢𝐧𝐠! 🌳✨

21/11/2024

Let’s kick off 𝑰𝒏𝒕𝒆𝒓𝒑𝒐𝒎𝒂 2024 ✨

Join us as we honor the past, embrace the present, and look forward to the future of apple growing—which is why we proudly present this year's claim: 𝐑𝐨𝐨𝐭𝐬, 𝐁𝐢𝐭𝐬 𝐚𝐧𝐝 𝐁𝐢𝐭𝐞𝐬 🌱⚙️🍏 𝐥𝐢𝐯𝐞 𝐭𝐡𝐞 𝐀𝐩𝐩𝐥𝐞’𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 at

🌳 Discover the 𝐎𝐫𝐜𝐡𝐚𝐫𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 and experience the future of apple cultivation firsthand!
🎙️ Don’t miss the 𝐂𝐨𝐧𝐠𝐫𝐞𝐬𝐬, the premier global event for apple professionals!
🍏 Check out the Interpoma Event Program here: https://www.fierabolzano.it/en/interpoma/events
See you at Interpoma 📅 21-23 Nov 2024, at Fiera Bolzano - Messe Bozen

, , ,

19/11/2024

🎬 𝗦𝗻𝗲𝗮𝗸 𝗣𝗲𝗲𝗸 𝗔𝗹𝗲𝗿𝘁! 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗣𝗢𝗠𝗔 𝗩𝗶𝗱𝗲𝗼 𝗦𝗲𝗿𝗶𝗲𝘀 𝗧𝗿𝗮𝗶𝗹𝗲𝗿 🍏

📰 Volume III of 𝗜𝗣𝗢𝗠𝗔, the 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗿𝗽𝗼𝗺𝗮 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲, is packed with exciting digital extensions! From engaging videos to immersive audio content - you surely wouldn't want to miss out on it 😉💁

💻 Check out the preview of Volume III 👉https://www.fierabolzano.it/en/interpoma/ipoma-issue-03

See you @ Interpoma 2024 🍏 21-23/11 📍 Fiera Bolzano - Messe Bozen

Ipoma is published by Fiera Bolzano - Messe Bozen, concepted and written by the communication agency Exlibris

16/11/2024

🏆 Interpoma 𝐕𝐢𝐬𝐢𝐭𝐨𝐫’𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 𝐀𝐰𝐚𝐫𝐝: vote for the technology you believe holds the greatest potential for the 𝐎𝐫𝐜𝐡𝐚𝐫𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞! 🍏🌳

Visitors play a central role at : more than just spectators, they’re 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬.
The Visitors' Choice Award empowers attendees to 𝐬𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐚𝐩𝐩𝐥𝐞 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 by voting for the most groundbreaking ideas on display 🙋🙋‍♂️

📅 When? The first day of Interpoma: 21/11/24
📍Where? FieraMesse H1 Eventspace

🍃Explore innovation from advanced sensors and automation tools to sustainable solutions aimed at reducing environmental impact and improving production efficiency.
🏅Winners will be announced on November 22, alongside the prestigious Interpoma Award.

14/11/2024

𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝟐𝟎𝟐𝟒 is just around the corner 😉🔜

💡 Don't miss the latest technologies in apple production
🤝 Network with over 16.000 professionals from 70 countries
🌏 Discover the latest innovations from more than 490 leading companies representing 18 countries
✨ 𝐎𝐧𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐞𝐯𝐞𝐧𝐭:

🚨 One more week to go!
Get your 𝐭𝐢𝐜𝐤𝐞𝐭 now 👉 https://shop.fierabolzano.it/fb-interpoma-2024/en

2024 🍏
📅 𝐍𝐨𝐯 𝟐𝟏-𝟐𝟑 @ Fiera Bolzano - Messe Bozen 📍

13/11/2024

Let’s get ready to dive into the 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐚𝐫𝐦𝐢𝐧𝐠! 🍏

📰 Discover informative articles, inspiring stories, and expert perspectives: is the 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐦𝐚𝐠𝐚𝐳𝐢𝐧𝐞 of , offering a mix of informative articles, focusing on latest trends, innovations, challenges facing the global and providing valuable perspectives and knowledge.

🖋️ Stay tuned for 𝐢𝐩𝐨𝐦𝐚 𝐈𝐬𝐬𝐮𝐞 𝐧𝐫. 𝟎𝟑: the go-to magazine for apple professionals or enthusiasts, which is going to be published during

See you @ Interpoma🍏 21-23/11, 📍 Fiera Bolzano - Messe Bozen

Ipoma is published by Fiera Bolzano - Messe Bozen, concepted and written by the communication agency Exlibris

31/10/2024

Join us on 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟐, 𝟐𝟎𝟐𝟒, at Fiera Bolzano - Messe Bozen for the 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐂𝐨𝐧𝐠𝐫𝐞𝐬𝐬, the world's leading event for apple professionals! 🍏
Discover the 𝐒𝐩𝐞𝐚𝐤𝐞𝐫𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐬' 𝐩𝐚𝐧𝐞𝐥 of Congress Day 2 👉👉
🍏📈 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐎𝐫𝐜𝐡𝐚𝐫𝐝𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 👉 explore how digital technologies are transforming orchards into smart, efficient, Ai driven ecosystems.

In partnership with the Laimburg Research Centre, this session brings together leading experts to discuss the most advanced methods for apple cultivation and the innovations that are shaping it.

🎟️ Get your ticket now 👉 https://shop.fierabolzano.it/fb-interpoma-2024/en?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ipo24&utm_content=fb_ipo24_congress_tickets_en

📍 Location: MEC Meeting & Event Center Südtirol Alto-Adige
🗣️ Language: English

31/10/2024

Interpoma, dal 21 al 23 novembre prossimi la filiera mondiale della mela si incontra a Fiera Bolzano per tracciare la road map del futuro

29/10/2024

Kick off by joining us on 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟏, 𝟐𝟎𝟐𝟒, at Fiera Bolzano - Messe Bozen for the 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐂𝐨𝐧𝐠𝐫𝐞𝐬𝐬, the premier global event for apple professionals! 🍏
🗣️ Discover the 𝐒𝐩𝐞𝐚𝐤𝐞𝐫𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐬' 𝐩𝐚𝐧𝐞𝐥 of Congress Day 1 👉👉
In collaboration with the Laimburg Research Centre, one of this year's theme focuses on 𝐆𝐞𝐧𝐞𝐭𝐢𝐜 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: engage with top experts as they delve into New Breeding Technologies that are shaping the future of apple cultivation ✨🍏

🎟️ Get your 𝐭𝐢𝐜𝐤𝐞𝐭 now 👉 https://shop.fierabolzano.it/fb-interpoma-2024/en?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ipo24&utm_content=fb_ipo24_congress_tickets_en

📍 Location: MEC Meeting & Event Center Südtirol Alto-Adige
🗣️ Language: English

29/10/2024

23/10/2024

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐚𝐩𝐩𝐥𝐞 𝐨𝐫𝐜𝐡𝐚𝐫𝐝𝐬? 🍏✨🌳

At 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝟐𝟎𝟐𝟒 you will have the unique opportunity to explore the 𝐎𝐫𝐜𝐡𝐚𝐫𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 and to see cutting-edge technologies at work ⚙️
🍏🧬🌳 A life-size apple orchard, featuring trees from local nurseries and the latest technology from international exhibitors, will be built in the Fiera Bolzano - Messe Bozen H1 Eventspace.

💡 Discover the 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 and companies behind it right now, before you visit Interpoma 2024 👉 https://www.fierabolzano.it/en/interpoma/the-orchard-of-the-future?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ipo24&utm_content=fb_ipo24_orchardofthefuture_en

Get your Interpoma ticket right now 👉 https://shop.fierabolzano.it/fb-interpoma-2024/en

16/10/2024

🍏 Interpoma Tours: 𝐚 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐮𝐧𝐝𝐞𝐫𝐠𝐫𝐨𝐮𝐧𝐝 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝! 🍏

With Interpoma Tours, you’ll uncover the hidden gems of 𝐚𝐩𝐩𝐥𝐞 𝐟𝐚𝐫𝐦𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐓𝐲𝐫𝐨𝐥, from underground storage to high-tech irrigation.
Dive deep into the technical aspects and future-forward solutions that shape the apple industry 👇

💧 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟕: Excellence is nothing without technique - in collaboration with Südtiroler Beratungsring für Obst- und Weinbau
Visit the atomizer inspection center and discover cutting-edge irrigation systems at Thomas Gruber’s farm.
🗓 Friday, November 22, 13:30-17:00

⛰️ 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟖: The underground warehouse of Melinda Val Di Non
Enter the world's first and only refrigerated fruit storage facility in a hypogean environment, hidden in the caves of the Dolomites.
🗓 Friday, November 22, 13:30-17:00

❄️ 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟗: The underground warehouse of Melinda (bis)
A unique tour to explore Melinda’s revolutionary hypogean apple storage cells.
🗓 Saturday, November 23, 08:30-12:30

🚨 𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐭𝐢𝐜𝐤𝐞𝐭 𝐧𝐨𝐰: https://shop.fierabolzano.it/fb-interpoma-2024/en?utm_medium=organic%20social&utm_source=face+ìbook&utm_campaign=ipo24&utm_content=fb_ipo24_tours_en

14/10/2024

🍏Interpoma Tours: 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐠𝐞𝐫𝐭𝐢𝐩𝐬 🍏

🌍 Interpoma Tours offer a one-of-a-kind opportunity to see up close the cutting-edge techniques and time-honored traditions of apple cultivation in South Tyrol.
Whether you're interested in innovative research or local practices, these tours have it all 👇

🍸 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟒: Innovation is key
Varietal experimentation and apple gin tasting! Visit the Fuji Società Agricola and the Roner distillery.
🗓 Friday, November 22, 08:30-12:30

🍎 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟓: Apples in the territory
From orchard to cooperative: discover the apple supply chain with a visit to the Grufrut cooperative and Klaus Pfeifer’s farm.
🗓 Friday, November 22, 08:30-12:30

🌾 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟔: Micro and macro
Two family farms compared: a visit to Michael Komiss' farm and other businesses such as EGMA and the Fructus Meran AG processing plant.
🗓 Friday, November 22, 13:30-17:00

🚨 𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐭𝐢𝐜𝐤𝐞𝐭 𝐧𝐨𝐰: https://shop.fierabolzano.it/fb-interpoma-2024/en?utm_medium=organic%20social&utm_source=face+%C3%ACbook&utm_campaign=ipo24&utm_content=fb_ipo24_tours_en

These Interpoma Tours are organized in collaboration with Südtiroler Beratungsring für Obst- und Weinbau

12/10/2024

Don’t miss the chance to be part of the 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐂𝐨𝐧𝐠𝐫𝐞𝐬𝐬, the only international event dedicated to apples and cutting-edge industry innovations 🍎✨

Join our expert panel as they discuss:
💡 𝐆𝐞𝐧𝐞𝐭𝐢𝐜 𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐍𝐞𝐰 𝐛𝐫𝐞𝐞𝐝𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 (Day 1)
🍏 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐎𝐫𝐜𝐡𝐚𝐫𝐝𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 (Day 2)

Grab your 𝐭𝐢𝐜𝐤𝐞𝐭 now 👉 https://shop.fierabolzano.it/fb-interpoma-2024/en?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ipo24&utm_content=fb_ipo24_congress_tickets_en

09/10/2024

🍏𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫𝐬: 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐚𝐤𝐞𝐬 𝐨𝐟𝐟! 🍏

🌍 Interpoma Tours are exclusive guided visits that allow you to discover the best practices and latest innovations in apple production in South Tyrol.
Spread across 3 days, these tours offer a unique 𝐛𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐬𝐜𝐞𝐧𝐞𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. Here’s a taste of what you can expect:

🌱 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟏: Don’t panic...it’s organic! - in collaboration with Südtiroler Beratungsring für Obst- und Weinbau
Discover the excellence of organic farming in Val Venosta with a visit to Franz Ladurner’s farm and the JUVAL fruit cooperative.
🗓 Thursday, November 21, 08:30-12:30

🌳 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟐: Towards the orchard of the future
From experimental fields to cold storage research: join us on a journey of discovery at the Laimburg Research Centre
🗓 Thursday, November 21, 13:00-17:30

🤖 𝐈𝐧𝐭𝐞𝐫𝐩𝐨𝐦𝐚 𝐓𝐨𝐮𝐫 𝟑: The future is now - in collaboration with Südtiroler Beratungsring für Obst- und Weinbau
Explore cutting-edge technology in fruit farming with a visit to the TEXEL cooperative and Manfred Ladurner’s farm.
🗓 Thursday, November 21, 13:30-17:00

𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐭𝐢𝐜𝐤𝐞𝐭 𝐧𝐨𝐰: https://shop.fierabolzano.it/fb-interpoma-2024/en?utm_medium=organic%20social&utm_source=face+ìbook&utm_campaign=ipo24&utm_content=fb_ipo24_tours_en

06/10/2024

🌱🍎 "Quo Vadis, USA?"🍎🌱

📈🌎 Since the 2000s, cutting-edge technology and significant investment in research and diversity have propelled the US to the top of the global apple industry. But with this rapid growth comes challenges.

🌿✨ With substantial private and government capital, the US is setting the future direction of global apple production, despite climatic anomalies and labour shortages.

🌡️❄️ From record heat waves to unexpected snowfall, climate extremes are testing the industry's resilience. But advances in technology and new farming methods are opening the way for sustainable growth.

🚜💡Whether it is automated orchard gauges or innovative cooling systems, the US apple industry is setting an example for the future of agriculture.

📊🍏 With vision and unity, the future of the apple industry looks bright. 🌟

📰 Tap the link to dive deeper and to read the full article:https://www.fierabolzano.it/uploads/blocks/files/quo_vadis_usa_ipoma22_article_1724066787.pdf

is proud to be a global platform for these critical discussions.
🔜 Join us at Fiera Bolzano - Messe Bozen 📍 from 𝟐𝟏𝐬𝐭 -𝟐𝟑𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 as we continue this vital dialogue.

30/09/2024

Love and craft: how Japan raised the apple to the status of cultural asset 🌱🍎

✨ In Japan, apples are much more than just a fruit - they're a symbol of 𝐜𝐚𝐫𝐞, 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐚𝐫𝐭𝐢𝐬𝐭𝐫𝐲.

🌳🎁 From the intricate process of double-bagging to protect and preserve each apple, to the thoughtful tradition of gifting on special occasions, Japanese apple growers turn agriculture into an art.

🍏 Interesting to know that one of the best loved apples of all time is the Fuji, which was created in by crossing the Red Delicious with the old Virginia Ralls Janet.

🚜🎨 𝐄𝐚𝐜𝐡 𝐚𝐩𝐩𝐥𝐞 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐥𝐨𝐯𝐞 𝐚𝐧𝐝 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩, nurtured to bring joy and flavour to every special moment.