Superdesign Show

Casa
Italia
Milan
Superdesign Show

15 - 21 April 2024 at Superstudio Più, during the Milan Design Week.

04/01/2024

How can design be more genderless and inclusive?

Today, we're excited to reconnect for a new session featuring some of the most talented female designers who have been part of the Superdesign Show .

We present Tina Rugelj, an architect and interior designer who also works in product design.

She worked for some of Slovenia's most prestigious architectural firms before establishing her own practice in 2011. Her first outdoor furniture line, 'Concrete Garden', was designed in 2012, and it wowed both the media and critics.

She joined the Supedesign show in 2022 presenting ‘Tales of the Adriatic’, a furniture collection that captures the beauty of the Mediterranean and motifs central to life on the Adriatic.

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Ph copyright Fulvio Grisoni

29/12/2023

Our journey through the in Superstudio and Superdesign Show 's history has come to the end.

Today, we spotlight the concluding project selected for the column: Haier Europe's 'Home Switch Home' at 2021.

Through an immersive, hands-on learning experience, we delved into the cutting-edge appliances by Haier, Candy, and Hoover, discovering products and services designed to enhance our daily lives.

Have a look at this amazing project by swiping the pictures.

It was fantastic reminiscing about past Superdesign Show projects with you!

We're eagerly looking forward to unveiling all the exciting updates for the 2024 edition.

Stay tuned!

28/12/2023

Get ready for a fresh dose of from Superstudio and Superdesign Show.

Have you ever seen a forest in an exhibition space?

Today, we're taking you back to the 2021 edition to showcase the awe-inspiring installation by Biohabitat Foundation.

'AquaSymphony. Discover the Sound of water' is a roaring installation that recreates the magical sounds of the most hidden rainforests.

Together, the Bio Habitat Foundation, Latifolia, Fimac, and Serralunga unveiled a project by Davide Vercelli that aims to discover new aspects of water and increase public understanding of the value of biodiversity.

The project also propagates the culture of greenery, which has always been the Foundation's mission, even in urban areas.

Have a look at this amazing project by swiping the pictures.

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Don’t miss out on the upcoming content on Superdesign Show projects.

20/12/2023

New day, new pill from Superstudio and Superdesign Show .✨

Let's learn more about some of the Super projects featured in editions.

We jump back to 2005 and we present the inflatable caterpillar designed by Marco Della Torre, placed on the roof of the Superstudio Più venue.

The massive installation, whose shape and dimension captivated the public day and night, was built to house artworks that sought to increase public awareness of the importance of design culture and the preservation and improvement of industrially manufactured goods.

Swipe the pictures to see it.

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Don’t miss out on the upcoming content on Superdesign projects.

14/12/2023

New appointment with a new pill from Superstudio and Superdesign Show .✨

Let's learn more about some of the Super projects featured in editions.

We go back to 2019, when Foster + Partners and LG SIGNATURE jointly unveiled the first 'rollable' television.

A fresh approach to redefining our perception of living space and the interior.

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Don’t miss out on the upcoming content on Superdesign projects.

07/12/2023

It is time for a new pill from Superstudio and Superdesign Show. ✨

Let's learn more about a few of the amazing projects that have been featured on editions.

Today, we are going back to 2001 to present the amazing installation that Giulio Cappellini - Cappellini designed in collaboration with well-known designers Philippe Starck and Jasper Morrison.

Take a moment to immerse yourself in the surreal ambiance that Starck's silver clouds and Morrison's bold moquette floor stripes create.

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Don’t miss out on the upcoming content on Superdesign projects.

01/12/2023

How can design be more genderless and inclusive?

Welcome back to a new appointment with female designers presenting Nika Zupanc.

She is a well-known Slovenian product and interior designer.

In 2009 and 2010, she took part in the Superdesign Show, presenting collections in collaboration with two Slovenian design firms, Gorenje and Trimo, as well as Moooi.

Her design philosophy is built on the search for an icon; a recognisable shape, color or material reinterpreted into a physical object.

Her feminine items are emphasized by the romantic and ostentatious approach to design, which gives them a dramatic and rebellious appeal while maintaining a poetic narrative.

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Don’t miss out on the upcoming content on some of the best female designers who have joined the latest editions of our .

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Ph copyright Fulvio Grisoni - Photographer

24/11/2023

Welcome back to a new appointment with our pils from Superstudio and Superdesign Show.✨

Let's discover more about some of the Super projects hosted along 's editions.

How nature inspires a lustrous color experience.

We present ‘A Pinnacle of Reflection’ , a 14-meter tower designed by Matteo Thun & Partners and 3M Design for the 2019 Superdesign Show.

Upon entering the tower, visitors were hurled into an immersive 3M film experience with butterflies surrounded by lights and sounds.

© Marco Bertolini

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Don’t miss out on the upcoming content on Superdesign projects.

15/11/2023

How can design be more genderless and inclusive?

Welcome back to a new appointment with female designers presenting Paola Navone.

She is a renowned designer who has created events and exhibitions all over the world. She has worked with many of the biggest companies in the Italian and global design scenes, and she still does.

In 2010, she participated in the Superdesign Show for the first time, showcasing a scenographic work that interpreted the Barovier&Toso glass in a big, gloomy room illuminated by intricately designed, custom-built lamps in shades of blue.

Her final participation in the event took place in 2022, when she exhibited the "Poetry House '' installation for ABK Ceramiche.

In this piece, she reinterpreted various material inspirations—like wood and stone—in an ironic and unorthodox way, summarizing the eclectic and surreal vision that is distinctive to the designer's work.

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Don’t miss out on the upcoming content on some of the best female designers who have joined the latest editions of our .

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Ph copyright Giovanni Gastel

09/11/2023

Last week, we already launched the upcoming edition of Superdesign Show 2024.

Before presenting the new projects, we would like to tell you about some Super projects hosted along 's editions.

So, welcome back to a new appointment with our pill from Superstudio and Superdesign Show . ✨

We jump back to Superdesign Show 2017, presenting you "A Capsule of Memorabilia" by Patricia Urquiola for Material ConneXion project, working with 3M Design.

An interactive installation that discussed the value of memory preservation in the future.

Have a look at this amazing project by swiping the pictures.

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Don’t miss out on the upcoming content on Superdesign projects.

09/11/2023

How can design be more genderless and inclusive?

Welcome back to a new appointment with female designers presenting Carolina Nisivoccia , an architect, artistic director and professor.

“When considering the design industry in its purest form, gender is the last thing that springs to mind.

I have always considered design neutral, and I think drawing attention to the gender issue makes gender differences much more evident!

So, this is the first step: even in good faith, do not think of the profession as a male or female issue but rather as a competence issue.

In my opinion, the actual domain to address gender imbalance is the home one.
We begin there.

The deeply ingrained attitudes that underpin every one of us—women included—in our everyday lives are the foundation of the mental attitude, which is frequently unconscious, of respect for women at work.

Although I don't have any specific projects in mind to use as examples of success, the following would be a perfect project: To free women from the "burden" mental and physical, I'm considering designing a relationship that would help them see and then break the pattern that has always existed.

This would enable them to view themselves and others differently.

I suggest reading "Bastava chiedere!"*it's as quick and simple to read as it is powerful, and you'll find yourself reevaluating your habits and noticing previously unconsidered angles.

09/11/2023

It is time for a new pill from Superstudio and Superdesign Show ✨

Let's discover more about some of the Super projects hosted along 's editions.

We jump back to Superdesign Show 2015 to see the installation created by Asahi Glass one of the leading glass manufacturers in Japan, in partnership with NOSIGNER , a design firm that has a multi-disciplinary approach to design strategy, including graphic, product and space design.

The light reflection of 5,000 Dragontrail particles will enchant you swiping the gallery.

This thin, flexible, and robust sheet has been chemically toughened using AGC technology, making it ideal for use with smartphones and tablets.

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Don’t miss out on the upcoming content on Superdesign projects.

09/11/2023

New appointment with a new pill from Superstudio and Superdesign Show . ✨

Let's discover more about some of the Super projects hosted along Superdesign Show's editions.

We go back to 2012 to see Cristalplant & Poliform initiative "White Air" in collaboration with Carlo Colombo .

The visitor experienced a sense of being propelled into a future and polymorphic environment that included the Cristalplant® Design Contest 2012 winning prototypes and an interactive installation consisting of a transparent prism that materialized the holograms of the products that received particular mention.

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Don’t miss out on the upcoming content on Superdesign projects.

25/10/2023

Welcome back to a new appointment with our pils from Superstudio and Superdesign Show . ✨

Let's discover more about some of the Super projects hosted along 's editions

We present this stunning six-meter-tall origami sculpture designed by Kengo Kuma and Associates - 隈研吾建築都市設計事務所 Kengo Kuma and Associates for Dassault Systèmes during Superdesign Show 2018.

According to Kuma, "the installation can absorb the pollution of 90,000 cars in a year."

It was constructed from massive pleated coils of a specific pollution-neutralizing material, which caught particles of pollution when air moved through the mesh fabric.

Have a look at this amazing project by swiping the pictures.

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Don’t miss out on the upcoming content on Superdesign projects.

19/10/2023

✨ We are thrilled to announce the Superdesign Show upcoming edition for 2024✨

5-21 APRIL 2024.
THINKING DIFFERENT
everything, everywhere, everyone
,

It is an invitation to step outside the box, to stand out in the crowded design landscape for a look beyond offering solutions that are certainly aesthetic, elegant, functional, for our homes, the environments we live in, architecture, the urban landscape, mobility, but also aware of every diversity with which sharing the same message of beauty and ease of use.

Furthermore, it is an invitation to think on how design has become global - - has redesigned and is redesigning objects and immaterial subjects - - towards an unstoppable change of all the "elements" of our everyday life, aware of the most difficult challenge: try to answer with design to the needs of the many diversities and disabilities that surround us to which we can offer the same research, attention, technology and beauty that we use for "ordinary" projects - -.

06/10/2023

How can design be more genderless and inclusive?

Welcome back to a new appointment with female designers presenting Carla Tolomeo, a multidimensional artist who has worked with significant fashion companies, art museums, and galleries and also has joined ‘s editions.

“It is always the result of investigation, experience, culture, sensitivity, and "duende," that enigmatic something that determines creative energy.

I have many thoughts that "genre" may determine various forms of creativity.

In more sophisticated realities, gender equality is prevalent or, at the very least, completely upheld. This includes equitable task distribution, appropriate help during reproduction, and complete equality in the assessment of merit and, consequently, in reward.

Therefore, the actual "gender" difference is a product of society, which frequently limits or inhibits women's creativity.

As a female gender spokesperson, I come from a distant place, from difficulties and even periods of reclaiming, but I have always managed to escape.

I wanted to think and feel that the superiority of the outcome is what makes a difference and creates certain areas for coexisting. I also felt and feel that this is the right course to take. You can strive for the outcome as long as you know it and awareness motivates you. Success was never something I sought; instead, I just sought the ideal setting to manifest my limitless potential.

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ITA

Ho molti dubbi che il “genere” possa determinare forme di creatività differenti, il risultato è sempre frutto di ricerca, esperienza, cultura e sensibilità, per non citare il “duende”, quel quid misterioso che determina l'energia creativa.

La vera differenza di “genere” sta nella società che in molti casi influenza o imprigiona la creatività femminile, mentre nelle realtà più evolute assistiamo al prevalere o comunque all’assoluta parità tra femmine e maschi, essendosi stabilita un'equa divisione dei compiti, una corretta assistenza nel momento della riproduzione e una assoluta parità nella valutazione del merito e quindi dei compensi.

Come rappresentante del genere femminile, vengo da lontano, da tempi di rivendicazione anche di lotte alle quali però mi sono sempre sottratta. Ho voluto pensare e credere che è la superiorità del risultato a fare la differenza e a stabilire gli spazi certi di convivenza e credo che sia questo il cammino da percorrere.

Sempre che se ne sia consapevoli, e la consapevolezza porta in sé l'energia per puntare al risultato. Non ho voluto il successo, ho sempre e soltanto cercato il giusto spazio per esprimere l'infinito che ho in me.

06/10/2023

It is time for a new pill from Superstudio and Superdesign Show . ✨

Let's discover more about some of the Super projects hosted along 's editions

Today we present “Senses of the Future", LG Global ‘s project in collaboration with Tokujin Yoshioka exhibited in 2017.

With the use of brand's scutting-edge technology and Yoshioka's avant-garde experimental design techniques, this light installation transported viewers into a futuristic reality of lights that defies and exceeds human perception.

A breathtaking project and 2017 Milan Design Award winner.

Have a look at this amazing project by swiping the pictures.

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Don’t miss out on the upcoming content on Superdesign projects.

27/09/2023

It is time for a new pill from Superstudio and Superdesign Show.

Let's discover more about some of the Super projects hosted along 's editions.

Today we present “Forms of movement” nendo ‘s solo exhibition hosted in 2018, showcasing 10 different collaborations with Japanese manufacturers unique materials and advanced techniques.

As Nendo said “Movement is an inseparable part of our being; we move our bodies, we move objects, and there are objects that move”.

Have a look at this amazing project by swiping the pictures.

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Don’t miss out on the upcoming content on Superdesign projects.

27/09/2023

I’m me” ✨

Welcome back to a new appointment with new trends in design.

Last but not least, we present Antonio Facco , one of the ten rising designers selected by Giulio Cappellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 Superdesign Show.

Swipe the gallery to see the project exhibited.
To find out more about the designer, read how he presents himself.

"It could come off as brash or haughty. Contrarily, it is provocatively the other way around. Being oneself becomes more difficult in a worldwide society when people will do whatever to appease others and avoid social criticism. The secret to fostering creativity is regaining one's own critical faculties in order to protect uncertainty against imposed models."

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[ITA]

"Può sembrare deciso, può sembrare arrogante. Invece è provocatoriamente l’opposto. In un mondo globalizzato dove le persone sono disposte a tutto per compiacere gli altri e il giudizio sociale, essere se stessi diventa sempre più sfidante. Riconquistare la personale criticità per contrastare modelli imposti difendendo le incertezze, è la chiave per cullare la creatività."

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04/09/2023

“I’m curious” ✨

Welcome back to a new appointment with new trends in design presenting Matteo Agati, one of the ten rising designers selected by Giulio Cappellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 Superdesign Show.

Swipe the gallery to see the project exhibited.
To find out more about the designer, read how he presents himself.

“If you’re not curious, forget about it. If you are not interested in others, what they do and how they behave, then being a designer is not for you”, said Achille Castiglioni

I was motivated by this phrase to choose "CURIOUS" as the word for the Stars of Today.

I believe that designing something involves more than just considering how it should look or function, whether it be a piece of architecture, a space, a dress, or an exhibition.

A connection between the thing and the person is established as a result of a behavior being drawn to the thing.

One of the things that interests me about design is how it turns an object into the "prologue" of a story that anybody of us may make.

In my job, I try to track down those tales, hear them, understand them, to "write" new ones.”

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[ITA]

“I’m curious” ✨

Nuovo appuntamento alla scoperta dei 10 designers selezionati da Giulio Cappellini partecipanti alla mostra "I'm - STARS OF TODAY" durante Superdesign Show 2023.

Oggi presentiamo Matteo Agati.

Sfoglia la gallery per vedere il progetto esposto e scopri di più sul designer attraverso le sue parole:

“Se non siete curiosi, lasciate perdere.
Se non vi interessano gli altri, ciò che fanno e come agiscono, allora quello del designer non è un mestiere per voi.” Achille Castiglioni

Questa è la frase che mi ha spinto a scegliere “CURIOUS” come parola per lo Stars of Today.
Credo che disegnare un oggetto (così come un’architettura, uno spazio, un vestito, una mostra.) non sia solo occuparsi di una bella forma o di svolgere una funzione. Insieme all’oggetto, si disegna un comportamento e di conseguenza un legame tra la persona e quell’oggetto.

Questa è una delle cose che mi affascina tantissimo del design: perché, così, l’oggetto diventa il “prologo” di una storia che ognuno di noi potrà scrivere.

Cercare quelle storie, ascoltarle, capirle e provare a “scriverne” di nuovo credo sia il mio lavoro.

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25/08/2023

“I’m color” ✨

Have you visited the last edition of the Superdesign Show ?

Here we are with new trends in design presenting Sergio Prieto, one of the ten rising designers selected by Giulio Cappellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 event' edition.

Swipe the gallery to see the project exhibited.
To find out more about the designer, read how he presents himself.

“I am color. It is an answer that I can easily give by closing my eyes for a second and thinking "what identifies me as an artist and a person?".

Color has always been my greatest source of expression, since the shape, no matter how beautiful it may be, is never complete if it is not accompanied by the perfect color combination.

In addition, color has the power to change our mood and improve it without us realizing it.”

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[ITA]

“I’m color”✨

Hai visitato l'ultima edizione del nostro Superdesign Show?

Oggi presentiamo Sergio Prieto, tra i 10 designers selezionati da Giulio Cappellini partecipanti alla mostra "I'm - STARS OF TODAY" durante Superdesign Show 2023.

Sfoglia la gallery per vedere il progetto esposto e scopri di più sul designer attraverso le sue parole:

“Sono colore.
È una risposta che posso facilmente dare chiudendo per un secondo gli occhi e pensando “cosa mi identifica come artista e come persona?" .

Il colore è sempre stato la mia più grande fonte di espressione, poiché la forma, per quanto possa essere bella, non è mai completa se non è accompagnata dal perfetto abbinamento cromatico.

Inoltre, il colore ha il potere di cambiare il nostro umore, migliorandolo senza che ce ne rendiamo conto."

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23/08/2023

“I’m intuition”✨

Welcome back to a new appointment with new trends in design presenting Leonardo Talarico, one of the ten rising designers selected by Giulio Capellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 Superdesign Show.

Swipe the gallery to see the project exhibited.
To find out more about the designer, read how he presents himself.

“Intuition as a quick response to what I observe and what surrounds me, intuition as immediacy and personal sensitivity that leads me to design according to my own style, making my creations extremely personal.

A story about me, with an intuition.”

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23/08/2023

“I’m questioning” ✨

Welcome back to a new appointment with new trends in design presenting Keiji Takeuchi one of the ten rising designers selected by Giulio Capellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 Superdesign Show.

Swipe the gallery to see the project exhibited.

To find out more about the designer, read how he presents himself.

“ When I received this request from Giulio to state I am "..." in a single word for the show, my first spontaneous reaction was, "Why do I do that?".

It gave me a nice moment to think about such a simple question.

Then I understood questioning was the origin of everything in a way because, without question, there is no discussion and no improvements.

Questioning is a way to provoke optimisation in our society, and I felt it formalises what I am trying to do through design. ”

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23/08/2023

New week, new pill from Superstudio and Superdesign Show ✨

We are going to discover more about the amazing project hosted along Superdesign Show's editions.

Let's start with "Urban Tree Lounge," by the great Stefano Boeri - Stefano Boeri Architetti in collaboration with Material ConneXion and 3M Design.

In 2016, we had the pleasure to host this "Super" project that combines architecture and materials in fresh and imaginative ways.

The "tree" installation incorporates several 3M materials including films, nonwovens and adhesives to create an experience where light dances, thoughts reflect, and minds recharge.

It is essentially a tree with electronic leaves that carries out a variety of social functions like offering shade, a place to relax, hosting events, and charging devices.

Swipe the gallery to see the project.

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Don’t miss out on the upcoming content on Superdesign projects.

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23/08/2023

Weekly history pill from Superstudio.

Today we share with you / #6 Superdesign Show - When Design became a Show ✨

In 2015, Superdesign Show debuts its inaugural season.

Based on the art direction concept of the , established in 2009 - check our previous content dedicated -, we present our own annual project for the exhibition of international design, hosted at during .

Since its inception, has distinguished itself for the exhibition of design trends in a variety of sectors, the discovery of up-and-coming designers, and the showcasing of well-known protagonists.

Get ready to learn about some of the most breaktaking projects that were displayed and hosted at our place during those years and that we will be sharing in the following content.

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Would you like to learn more about the Superstudio story?
Don’t miss out on our upcoming content.

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23/08/2023

How can design be more genderless and inclusive?

We're back with fresh content that celebrates female designers and their works.

ESPIdesign , a designer who took part in the Fooddesignstories and Other Stories exhibition project during Superdesign Show 2023 is our featured contributor today.

"The goal of object design, like that of living, is to be as inclusive as feasible.

It must start the creative process by putting people at the center. Exclusive is the antithesis of inclusive, which is also free and customizable.

Listening and empathy are necessary.

Since I aim not to impose rigid limitations in my designs, for example, the items in my Convivio collection are frequently used in a variety of ways, and the homes, which I co-create with the client to allow active choice-making, provide options for changing and adaptable use throughout time."

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[ITA]

“ll design di oggetti, come la progettazione dell’abitare, ha il compito di essere il più possibile inclusivo, ossia deve mettere le persone al centro fin dall’inizio del processo creativo.

Inclusivo non è solo il contrario di esclusivo ma è anche libero e personalizzabile.

Occorrono empatia e ascolto.

Io progetto cercando di non creare vincoli stretti, perciò ad esempio, gli oggetti della mia collezione Convivio sono spesso utilizzabili in modi diversi e le case, co-create con il cliente perché faccia scelte attive, offrono opportunità di fruizione differente e trasformabile nel tempo"

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&Design

26/07/2023

“I’m a storyteller”✨

Welcome back to a new appointment with new trends in design presenting Francesca Lanzavecchia - Lanzavecchia + Wai Design Studio, one of the ten rising designers selected by Giulio Capellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 Superdesign Show.

Here you find the project exhibited.

To find out more about the designer, read how she presents herself.

“Since I was a little child, I have known that my most effective form of self-expression and communication is through visual language.

The power of signs, drawings, colors, and material collages became evident right away. Humans, with all of their flaws and aspirations, are always at the center of my designs.

The formal essence of my projects, which represent the objectification of the narrative I want to communicate, is the product of a study process.

In addition to stories about marvelous crafts and the development of our way of life, they often discuss contemporary events, sometimes even horrific ones.”

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19/07/2023

“I’m wishful” ✨

We present Daniel Nikolovski, one of the ten rising designers selected by Giulio Capellini and featured in the "I'm - STARS OF TODAY" exhibition during the 2023 Superdesign Show.

See the project exhibited in the following pics and read how the designer portrays himself to learn more about him:

"I chose "I am wishful" to encompass two distinct aspects.

It represents the innate human desire for material possessions, while also expressing a profound yearning for a world imbued with reason and improved systems.

It encapsulates the complexity of our aspirations, merging the tangible and intangible, as we seek a more enlightened and harmonious future.

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18/07/2023

How can design be more genderless and inclusive?

We talked with Caterina Misuraca and Sandra Faggiano of Fooddesignstories and Other Stories, an exhibition project that took part during Superdesign Show ‘s latest editions, who tell us about their project in the following words:

Food Design Stories pays homage to living poetically by interpreting the Greek verb "poieo" (which means "to do") as "to do" while also "taking care" of the environment by taking measures that do not endanger its health.

Is design the solution?

In the midst of the pandemic, several authoritative voices echoed the same query, and at that crucial moment, we were confronted with images of women from all over Italy who, using their own hands, created and continue to create "things" that, despite their variety of forms and ideologies, shared a common philosophy and attention to the sustainability of raw materials and the manufacturing process.

Women have always been the creators of "cure" since ancient times, and even in the antipodes, "cure" has evolved into an inclusive route of visions. Our "table of wonders" was thus formed, giving a voice to people who could not have done it alone. It is a virtual and physical symposium on as many different types of beauty that can coexist in a "convivium" that recognizes no boundaries and frontiers.”

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[ITA]

“Food Design Stories è un elogio al vivere poeticamente, traducendo dal greco “poieo”: “fare”. E insieme alla poesia del “fare” quella del “curare”. Detto meglio, avere cura. Avere cura dell'ambiente con azioni che non ne compromettano la salute.

Il design è la cura?

Un interrogativo che in piena pandemia faceva eco da più voci autorevoli, e noi proprio in quel momento critico ci siamo ritrovate a confrontarci con visioni di donne provenienti da tutta Italia che con le proprie mani realizzavano e realizzano “cose” che nella pur diversità di forme e idee avevano ed hanno una lingua comune; una medesima forma di resiliente filosofia, di attenzione alla sostenibilità delle materie e del processo produttivo.

“Le donne sin dalla storia remota sono state sempre artefici di “cura” e qui la “cura” è diventata un percorso inclusivo di visioni anche agli antipodi. Così, dando voce a chi da sola non ce l'avrebbe potuta fare si è realizzata la nostra “tavola delle meraviglie”, un simposio virtuale e reale su quanta più possibile, distante e diversificata forma di bellezza possa coesistere in un “convivio” che non conosce barriere e confini.”

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&Design

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✨ We are thrilled to announce the Superdesign Show upcoming edition for #MilanDesignWeek 2024✨ 5-21 APRIL 2024. THINKING DIFFERENT everything, everywhere, everyone #SuperstudioPiù, #Milan It is an invitation to step outside the box, to stand out in the crowded design landscape for a look beyond offering solutions that are certainly aesthetic, elegant, functional, for our homes, the environments we live in, architecture, the urban landscape, mobility, but also aware of every diversity with which sharing the same message of beauty and ease of use. Furthermore, it is an invitation to think on how design has become global - #everywhere - has redesigned and is redesigning objects and immaterial subjects - #everything - towards an unstoppable change of all the "elements" of our everyday life, aware of the most difficult challenge: try to answer with design to the needs of the many diversities and disabilities that surround us to which we can offer the same research, attention, technology and beauty that we use for "ordinary" projects - #everyone -.

#40YearsOfCreativity ✨ This year, we are commemorating the 40th anniversary of the founding of Superstudio in Milan. A significant goal that we are celebrating by looking back to 40 unforgettable experiences including projects, encounters, and events. 40 years of ideas, fashion, photography, design, art, creativity, events, fairs, parties, shootings, exhibitions, culture, charity, innovation, ralents, rising designers, great designers, renowned brands, start ups and projects that we are reviving in the upcoming content. --- [ITA] #40YearsOfCreativity✨ Celebriamo quest'anno 40 anni dalla fondazione di Superstudio a Milano, un anniversario importante che vogliamo festeggiare attraverso uno speciale racconto di 40 momenti indimenticabili che ci hanno accompagnato al raggiungimento di questo importante traguardo. 40 anni di idee, moda, fotografia, design, arte, creatività, eventi, fiere, feste, sfilate, mostre, cultura, charity, innovazione, giovani e affermati designers, brand famosi nel mondo, start-up e progetti che troverete nei prossimi contenuti. --- #SuperstudioGroup #40YearsOfCreativity #Superstudio #SuperdesignShow

"What about sustainability?" with @biohabitatfon We met them at #SuperdesignShow22, where they exhibited the unforgettable forest ricreated inside one of the show's pavillion. For its beauty and important meaning, "Aqua Symphony" was nominated among the best installations of @fuorisalone during Milan Design Week. Learn more about the firm and the project on display by watching the video.

We had the privilege of having the wonderful Milo Manara, an Italian illustrator who worked on a project with Affreschi & Affreschi, one of the #SuperdesignShow22 exhibitors, at one of our talk about Art and Design. Watch the video to learn more about the artist, the firm and the project they presented together.

What is the definition of interaction design? Innocenzo Rifino of Habits discusses it in the video below. We met him at #SuperdesignShow22 where he presented Syncronia, an interactived installation that investigates the relationship between movement, light, and sound. Learn more here.

We chatted about Art and Design with Fabio Novembre studio , artist and designer who contributed in designing the new collection by Affreschi & Affreschi on show at #SuperdesignShow22 last week. Watch the video to learn more about the latest design trends in wall decoration.

With Giorgio d'Alessandro and My Air Pure, "What about sustainability?" We met them last week at #SuperdesignShow22, where they displayed "Space," a specific sanitizer and air purifier for indoor areas. Watch the video to learn more about the firm and the project on show.

"What about sustainability?" with The Mot Company. Last week, we met them at #SuperdesignShow22, where they exhibited "the dolls" of the future, a particular project led by sensitive technology and inspired by the shapes of Flavio Lucchini's sculptures. Learn more about the firm and the project on display by watching the video.

"What about sustainability?" with Tiny House Done who talk about company's projects and present the world premiere of a new house from the Tiny Company workshop, called A-House, exhibited at #SuperdesignShow22. Learn more in the following video. --- #SuperdesignShow 6 – 12 June Superstudio Più Via Tortona 27, Milano

"What about sustainability?" We talked with Elli Design about Sustainability and Elli Design Collection. Learn more in the following video. Also, come to meet Elli Design at the show. #SuperdesignShow22 ▪️ Till Saturday 11 ▪️ 11 AM – 9 PM ▪️ Sunday 12 ▪️ 11 AM – 6 PM --- #SuperdesignShow 6 – 12 June Superstudio Più Via Tortona 27, Milano

"What about sustainability?" We talked with Magnetti Building about "Opera Building", the restoration project done by the company to preserve Doninzetti Theater in Bergamo. Learn more in the following video. Also, come to meet Magnetti Building at the show. #SuperdesignShow22 ▪️ Till Saturday 11 ▪️ 11 AM – 9 PM ▪️ Sunday 12 ▪️ 11 AM – 6 PM --- #SuperdesignShow 6 – 12 June Superstudio Più Via Tortona 27, Milano

We talked about Art and Design with Carla Tolomeo Vigorelli, artist and designer who transforms the banality of the everyday object into a work of art. Watch the video and come to #SuperdesignShow22 to visit the amazing collection created just for the event. For all visitors who want to visit the Show, check the opening hours of the event: ▪️ Till Saturday 11 ▪️ 11 AM – 9 PM ▪️ Sunday 12 ▪️ 11 AM – 6 PM Booking required at www.superdesignshow.com for visitors who want to visit the show till Friday. --- #SuperdesignShow 6 – 12 June Superstudio Più Via Tortona 27, Milano

We talked about Art and Design with Maria Cristina Carlini, a renowned artist best known for her large sculpture installation that was created for worldwide exhibitions in Europe, America, and Asia and Fortunato D'Amico, curator. IBC Irma Bianchi Communication Learn more in the following video. Also, come to #SuperdesignShow22 to visit the stunning installation by Maria Cristina. For all visitors who want to visit the Show, check the opening hours of the event: ▪️ Till Saturday 11 ▪️ 11 AM – 9 PM ▪️ Sunday 12 ▪️ 11 AM – 6 PM Booking required at www.superdesignshow.com for visitors who want to visit the show till Friday. --- #SuperdesignShow 6 – 12 June Superstudio Più Via Tortona 27, Milano

"What about sustainability?" We talked with Materially about the various solutions and materials used in urban living. Learn more in the following video. Also, come to meet Materially at the show. #SuperdesignShow22 ▪️ Till Saturday 11 ▪️ 11 AM – 9 PM ▪️ Sunday 12 ▪️ 11 AM – 6 PM Booking required at www.superdesignshow.com for visitors who want to visit the show till Friday. --- #SuperdesignShow 6 – 12 June Superstudio Più Via Tortona 27, Milano

"What about sustainability?" We talked with SACES and David Debattista about the stunning installation made of seaweed on show at #SuperdesignShow22. Saces used the biodegradable material in the building of a multisensory pavilion made entirely of fabric created by the transformation of algae collected along the Maltese shores and inspired by the structure of the marine posidonia. Learn more in the following video. Also, come to meet Saces at the show. #SuperdesignShow22 ▪️ Monday 6 - Saturday 11 ▪️ 11 AM – 9 PM ▪️ Sunday 12 ▪️ 11 AM – 6 PM Booking required at www.superdesignshow.com for visitors who want to visit the show from Monday to Friday.