FLOAT in ideas

18/01/2023

The Guido Romano pool becomes a place of reference for those who, to the sports narrative, also add reflection on the social functions of sport and the 'impact of the game and competitions on the community.
The name “The Pool” stems from the desire to give the space a contemporary identity capable of attracting a transversal audience, reflecting the young and dynamic soul of the neighborhood, but without losing the strong link with the historicity of the place. Moreover, starting from the meaning of the verb to pool, which is precisely to put together, to group, we wanted to concretize and give shape to the idea we have of this space: a social aggregator, a multifunctional place in which citizens become protagonists, producers themselves also of unprecedented content useful for the development of the social fabric and the community.

17/01/2023

On the occasion of Mother's Day 2022 Hermès is promoting the "Jardins" perfume collection.To introduce the "Jardins" perfume collection, we believe it is important to give the public an exclusive experience by presenting and communicating the Hermès world and its values in an innovative way. The carousel features aspirational moodboards and images that express a sense of lightness and freshness characteristic of perfumes. The play of light and color, and the purity of water are unique elements that offer the audience a vision of a suspended world, where balance in forms and dreams become protagonists.

01/10/2022

When we talk about :
Concept strategy
Analysis of brand and product positioning (consumer insights, cultural & market trends, competitor analysis)
Study and definition of Visual & Brand Identity
Definition of communication objectives
Project management
Scouting and partnerships management

25/09/2022

A creative and independent factory with know-how across art direction, communication strategy, event design & PR, press office, digital PR

23/09/2022

Immediate, alternative and clear communication.
Visual imprinting is a fundamental part of visual branding of any kind.
Transparent, fluid and innovative communication.
Communication that floats the way we like it.

23/06/2022

with these unique installations at the creative and exclusive .

"Floating Ideas" Manifesto: Canadian luxury handmade furniture and lighting brand
is celebrating its 10th anniversary, and to mark this special milestone, founder commissioned six designers and architects to redesign its best-selling and most iconic product, the Welles chandelier.

‘s "Floating Forest" with support from , a multi-sensory floating forest, created as a freestanding ecosystem of 610 trees and more than 30 species, that provides a unique olfactory and visual experience.

28/04/2022

new project coming soon

26/04/2022

We are very proud to have managed the exclusive launch event LILLET Jolie in Milan, presented by Maison Lillet to mark the 150th brand anniversary.

The event was held in CASA CRESPI - Corso Venezia 20.
The fascinating private residence of Paravicini Crespi Family, a spot with a suspended atmosphere rarely open to public.

A secret garden with a fountain and boxwood hedges, framed by a monumental wisteria climbing the arches of Casa Crespi, offered guests a unique and immersive experience: from le coin des fleurs, through the illustration en plein air, concluding with la balançoire, a gentle and nostalgic memory of a polaroid on the swing of childhood.
Everything was accompanied by the harmonious voice of

Thanks to Lillet



Ph. & video Tale Studio

30/03/2022

Are u ready to discover ? L’Apéritif française
made by Maison

23/11/2021

OUR PILLARS

Creativity.
Collaboration.
Transparency.
Speed.
Impact.

20/11/2021

OUR VALUES DEFINE US.

We are committed to diversity.

We lead with curiosity.

We are super collaborators.

17/11/2021

With our experience, we don't believe in a
one-size-fits all solution and are always available for a live workshop to explore an idea or find an approach to a problem -
no matter how big or small!

08/11/2021

FLOAT has been working with the Campari Group since 2013, managing the artistic and creative direction of several events: from the Campari barman competition, aimed at bartenders in Italy organized by Campari Academy, to the launch of the Kiss Superstition Goodbye calendar starring Penelope Cruz.

In 2019 FLOAT curated the creative and artistic direction of CAMPARI BOAT - IN CINEMA, a project born to celebrate the love story between the brand symbol of the Italian aperitif par excellence and the seventh art.

08/11/2021

08/11/2021

We lead with creativity.

07/11/2021

For the celebration of 100 years of Aperol Spritz , the iconic Italian alcoholic aperitif, FLOAT conceived, coordinated and produced a social live event in Venice, in the stunning spaces of the Cipriani, A Belmond Hotel Granai.
The challenge of the activity was to stage an event that would allow to tell in a creative and unconventional
way the brand Aperol and its history.
For the international guests was created an exclusive brand experience: a talk show for the presentation of Orange Chronicles, the graphic novel created with Sergio Gerasi and and a live show celebrating
the brand and its identity.

05/11/2021

With the aim of turning the spotlight on Turin, one of the great capitals of international fashion and design, the brands Carlo Pignatelli TOM REBL Eleventy Milano Bagutta presented their new autumn-winter 2020 collections on the occasion of HOAS (History of A Style) - the new format created to tell the story and the creative process of fashion brands. A path of 3 rooms came to life in the spaces of OGR Torino (Officine Grandi Riparazioni), which for four evenings became the catwalk of the maisons shows. An unprecedented story of the heritage of the four brands through augmented reality content, usable with VR visors, a room dedicated to the static presentation of iconic garments and a photographic exhibition.
FLOAT defined and conceived the format, directing in ex*****on the creative and scenic aspects.

03/11/2021

On the occasion of Milan Design Week, FLOAT coordinated the executive production of the installation “A Life Extraordinary" conceived by the Dutch brand Moooi .
All the spaces of the Mediateca Santa Teresa in via della Moscova, in the heart of the Brera District, have been transformed in order to convey to the public an unexpected, luxurious, extravagant and original experience.

Mediateca Santa Teresa
Pollodesign

03/11/2021

We strongly believe in the value of ideas and creativity. The liquid, dynamic, contemporary approach gives shape to ideas transformed into experiences.
Our strength is the ability to cover sinergically all the aspects of the communication, managing strategies, press office activities, events & PR.

21/04/2021

Abbiamo ripersorso le fantasie e le suggestioni di oggi verso la mobilità immaginata del domani. una minuziosa ricerca iconografica, racconta l’evoluzione della società attraverso una poetica di immagini e futuribili video del passato il cui pensiero era rivolto all’ignota tappa dell’ “anno 2000”; nuovi filmati legati ai più recenti studi in materia di design, di smart cities, di connettività.



Scopri di più sulla nostra pagina IG www.instagram.com/float_in_ideas/

19/04/2021

"home is where your heart is"

FLOAT HQ

26/01/2021

“Il lavoro consiste in qualsiasi cosa il corpo sia obbligato a fare…
Giocare consiste in qualsiasi cosa che il corpo non sia obbligato a fare. “

20/01/2021

TRUE STORY

Il gioco è una delle attività più impegnative ed educative.
Forse Jenga non ha nulla a che vedere con il nostro lavoro, eppure ci ricorda qualcosa: per esempio,
il granitico concept creativo che vacilla di fronte della sottrazione di un mattoncino dal budget del progetto.