🦋 In a world increasingly focused on health, wellness, and mindful consumption, Italian drinking culture offers a unique approach. As Lia Tolaini-Banville, owner of Banville Wine Merchants, explains, wine in Italy is almost always paired with food, enjoyed during meals to complement flavors —steering clear of overdrinking.
We spoke with Tolaini-Banville at the Wine Business Forum organized by ITA – Italian Trade Agency during Vinitaly USA, where she highlighted the importance of sharing this Italian approach to drinking culture with the world. 🇮🇹🍷
#vinitalyusa #wellness #dryjanuary #italianwine #winebusiness VINITALY
🦋 In a world increasingly focused on health, wellness, and mindful consumption, Italian drinking culture offers a unique approach. As Lia Tolaini-Banville, owner of Banville Wine Merchants, explains, wine in Italy is almost always paired with food, enjoyed during meals to complement flavors —steering clear of overdrinking.
We spoke with Tolaini-Banville at the Wine Business Forum organized by ITA – Italian Trade Agency during Vinitaly USA, where she highlighted the importance of sharing this Italian approach to drinking culture with the world. 🇮🇹🍷
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🦋 In un mondo sempre più orientato verso la salute, il benessere e il consumo consapevole, la cultura del bere italiana offre un approccio unico. Come sottolinea Lia Tolaini-Banville, proprietaria di Banville Wine Merchants, in Italia il vino è quasi sempre abbinato al cibo, apprezzato per esaltare i sapori — evitando così l'eccesso.
Durante il Wine Business Forum organizzato dall'ITA – Italian Trade Agency a Vinitaly USA, abbiamo avuto l'opportunità di parlare con Tolaini-Banville, che ha evidenziato l'importanza di diffondere questo approccio italiano alla cultura del bere in tutto il mondo. 🇮🇹🍷
#vinitalyusa #wellness #dryjanuary #italianwine #winebusiness
Last but not least, here’s day 5 of the VIA Gita on Etna 2024! 🌋
The last day on the slopes of the volcano was a blast - our Ambassadors visited Sciara, Tornatore and Planeta. 🍷 Please enjoy McKenna Cassidy IWA recap ✌🏼
Thank you very much Cronache di Gusto and thanks everyone to make this tour so amazing! 🥂
#VIA #ItalianWineAmbassador #VIAEtna2024 #IncomingEtna
The wide variety of 🇮🇹 Italian terroirs, grape varieties, and wines is a double-edged sword for the U.S. market, according to Robert Tobiassen, President of the National Association of Beverage Importers (NABI), that we interviewed during the Wine Business Forum hosted by ITA - Italian Trade Agency in Chicago.
💡 On one hand, this diversity excites U.S. consumers who are always looking for something new and exciting. On the other hand, Italian companies need to find ways to communicate this variety and stand out from the crowd.
In a room full of Italian bottles, how does your brand stand out?
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La ricca varietà di terroir, vitigni e vini italiani 🇮🇹 rappresenta un'arma a doppio taglio per il mercato statunitense secondo Robert Tobiassen, Presidente della National Association of Beverage Importers (NABI), durante un'intervista al Wine Business Forum organizzato da ICE Agenzia a Chicago.
💡 Da un lato, questa diversità affascina i consumatori americani, sempre alla ricerca di nuovi vini da provare. Dall'altro, le aziende italiane devono capire come comunicare efficacemente questa varietà e distinguersi dalla concorrenza.
In una sala piena di bottiglie italiane, come può il tuo marchio emergere?
#italiantradeagency #vinitalyusa #uswinemaket #italianwineproducer VINITALY
Here’s Jas Rehan #VIA Gita on Etna 2024 day 4 recap - Pietradolce, Donnafugata, I Custodi dell’Etna.. and much more! 🤩
Please enjoy and stay tuned for day 5, last but not least! 😜
Grazie, @cronachedigusto 🫶🏼
#VIA #ItalianWineAmbassador #IncomingEtna #VIAEtna2024
🇺🇸 🇮🇹 During the Wine Business Forum “Between Tradition and Innovation: The Future of Italian Wine on the American Market” organised by ITA - Italian Trade Agency during Vinitaly.USA, President Matteo Zoppas shared his expectations about Vinitaly.USA and the Forum, highlighting the desire of ITA - Italian Trade Agency of creating a boutique event in Chicago that brings together producers, buyers, importers, distributors, hotel and restaurant chains, giving them the opportunity to come together and, more importantly, do business together to promote Italian wine worldwide. 💼
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🇺🇸 🇮🇹 Durante il Wine Business Forum “Between Tradition and Innovation: The Future of Italian Wine on the American Market” organizzato da ICE Agenzia durante Vinitaly.USA, il Presidente Matteo Zoppas ha condiviso le sue aspettative riguardo a Vinitaly.USA e al Forum.
Ha sottolineato l’intenzione di ICE Agenzia di creare un evento esclusivo a Chicago, capace di riunire produttori, acquirenti, importatori, distributori, oltre a catene alberghiere e ristorative. Questo incontro ha offerto loro l’opportunità non solo di conoscersi, ma soprattutto di sviluppare nuove collaborazioni per favorire la crescita del vino italiano all'estero.
#vinitalyusa #itatradeagency #winebusiness #italianwine VINITALY
Day 3 on Etna was an exciting adventure! ⚡️
Here is Jay Di Donato IWA brief overview of what our Ambassadors have been doing during these first winery tours and tastings, comprising Cottanera, Palmento Costanzo, I Vigneri - Salvo Foti ending up at Murgo.🥂
According to Jay, the theme of the day was Etna past, present and future. Agreed! 🙌🏻
What an engaging and delicious experience they’re living so far! 🫶🏼
Thank you, @cronachedigusto ‼️
#ItalianWineAmbassador #VIA #IncomingEtna #VIAEtna2024
Here’s Deena Altman IWA brief recap of the second day of masterclass marathon, again led by wine professionals and producers at Villa Neri, Linguaglossa.
Grazie @cronachedigusto !
Stay tuned to see what our Ambassadors are up to these 3 upcoming volcanic Etna days 🌋🍷🤍
#ItalianWineAmbassador #VIA #VIAEtna2024 #IncomingEtna
Here’s Jodie Hellman IWA @jojowinegirl brief recap of the first winery visit of this VIA Gita on Etna held at @generazionealessandro and of the first full day that was packed with exciting masterclasses led by wine professionals and producers at Villa Neri, everything well organized by @cronachedigusto. Please enjoy! ✌🏼
#ItalianWineAmbassador #VIA #VIAEtna2024 #IncomingEtna
Lindsay Johnson Cole IWA from Denver, Colorado, applied to VIA after taking the Maestro course in her hometown.
Her strong passion about Italian wine and Italy as a whole, brought her to become an Italian Wine Ambassador this year, after participating in the VIA Verona 2024 flagship edition certification course. 🇮🇹🍷
#ItalianWineAmbassador #VIA Stevie Kim VINITALY Veronafiere
Doux d'Henry is the correct answer to this week's grape quiz! 🍇
Did you know? It is morphologically similar to Ciliegiolo, and it is essential to grow it with other pollinating varieties because of its tendency to floral abortion. 🤓
It is also used as table grape! 😋
#grapequiz #DouxdHenry #ItalianWineAmbassador Stevie Kim VINITALY Veronafiere
Alberto Rivera Ordonez IWA from Mexico took the Vinitaly International Academy certification course to become an Italian Wine Ambassador, that could help him with his job as wine educator.
Being in love with Italian wines and Italian culture is fundamental for anyone considering to apply to VIA. 🍷🇮🇹
#VIA #ItalianWineAmbassador Stevie Kim VINITALY Veronafiere
Here it is - Bian Ver is the correct answer to our weekly 🍇quiz!
Originally from France, Bian Ver is an alpine grape variety, quite vigorous and with medium to medium-low yields.
Here's Marco's little take on the wines it delivers! Have you ever had some? 🥂
#BianVer #grapequiz #ItalianWineAmbassador Stevie Kim VINITALY Veronafiere
ℹ️ Taking the Vinitaly International Academy course can be a stepping stone to either starting or advancing your career in the world of Italian Wine. It also means becoming part of an active international community of wine professionals and enthusiasts. 🍷🇮🇹
These are some of the reasons why Dana Peixotto IWA, VIA Verona 2024 graduate, applied to the VIA study program.
#ItalianWineAmbassador #VIA Stevie Kim VINITALY Veronafiere
