16/06/2021
We are beginning the successful series where we highlight on Wednesdays the work of female entrepreneurs with whom we co-create, collaborate and co-innovate. These are women that we have fun, learn, trust, push boundaries with and we respect and admire. Today we would like to highlight the work of passionate Canadian Tahira Endean, CITP, CMP, DES, CED Head of Events at Society of Incentive Travel Excellence SITE Global, Author of the book “Intentional Event Design, our Professional Opportunity”, a speaker, a digital strategist, an instructor of Special Event Planning and Sustainable Event Management and a Traveler.
Tahira has hospitality and event management experience, and has had roles ranging from a project manager at a PCO to event producer and creative director, through incentive agencies and DMCs, as the events specialist for an company which led into 3 years of building the BCTECH Summit before joining SITE - Society for Incentive Travel Excellence. Tahira is very passionate about and committed to Sustainability, Events and the Incentive Travel Industry.
She was named in 2015 as one of the Top 5 Women in Event Technology, in 2016 as MeetingsNet Changemaker, in 2018 one of the Top20 Trendsetters by Meetings Today in 2018, in 2019 recognized as a member of Connect Corporate 15 over 50(!) and in 2021 A Smart Meetings Visionary Woman in Meetings. In the last two years, she has held the role of Head of Events at SITE and in that time has successfully designed 7 live events, 6 virtual events all with an attendee number from 100 to 1,400 as well as planning many webinars.
Tahira is a visionary, innovator, creative, curious, and is passionate about intentional design to create meaningful connections and events. She is driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention and improve connections, she is continually seeking appropriate ways to design the most relevant meeting and event environments and appreciates the collaboration of our SITE community to bring these to life.
If you want to learn more on Intentional Event Design, we recommend Tahira’s book. It is about creating events based on seven distinct intentions in order to drive stronger, better results. We love her blog, in which she shares her fresh, and provocative views on our industry. We are grateful to have Tahira as a friend & thankful for her commitment and efforts in creating a better future for all of us!
The founder of InspireME met Tahira while Tahira was serving on the sustainability committee of the EIC - and there was an instant connection with being being both a mom, with passion for people, nature, sustainable values, mindfulness, and creating a better, more sustainable future for future generations. Tahira loves to travel, immersing into different cultures, meeting different people. We were so lucky to welcome her to Monaco during her Europe tour for SITE in 2019. It was wonderful to let her discover ‘my’ insiders Monaco, to enjoy champagne which we both love, to cook together, to let her be part of the family live and deep conversations about life until late evening. During the SITE Global Conference in Vancouver in 2020, I was thrilled to meet her husband Greg. Tahira opened her home to welcome the SITE Board to Canada, and had to pleasure to assist Greg, a super chef, with the preparation with dinner for the SITE board. She is a dear and special friend - and we are grateful for our friendship.