12/11/2025
Zara Rahim, a first-generation Bangladeshi American strategist, played a defining role in one of New York’s most significant political victories in recent years. As Senior Advisor to Zohran Mamdani, she helped transform his campaign into a movement rooted in authenticity, community outreach, and cultural awareness.
Her strategy shifted the campaign’s focus away from rehearsed political messaging toward real connection with real New Yorkers. Under her guidance, more than 90,000 volunteers engaged voters in mosques, markets, apartment courtyards, and neighborhoods long overlooked by political power structures — including Bangladeshi, West African, Arab, and South Asian communities.
Rahim’s career spans the Obama campaign, the White House Digital Strategy Office, Hillary Clinton’s 2016 campaign, Vogue, and consulting for Netflix and A24. Her experience across politics and culture shaped a campaign that blended digital virality with face-to-face trust building — resulting in record-level grassroots participation and a historic mayoral win.
This is a story of strategy, representation, and the power of showing up for the communities that shape a city.
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