Selamat Hari Merdeka ke-67 🇲🇾
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#merdeka #fyp
Big thanks to Snow 小雪 for giving Maple Palace Restaurant a shoutout!
Snow aka Xiao Xue, is all heart in her content creation journey!
A young go-getter, she's working super hard to make her dreams happen. She knows what she wants in life and doesn't settle for just okay.
Xiao Xue shows us that doing what you love brings out the best. Kudos to Xiao Xue for inspiring us to go after our dreams with all we've got! 🚀
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#maplepalace #xmconsultancy #contentcreation #foodie #followyourheart #DreamBig #passionate
@cityplus_my Exclusive: Unveiling the @megadian.store Story - Igniting digital transformation and empowering business growth. Discover the inspirational journey of Megadian's founders as they pioneered a consultancy firm harnessing the power of digital solutions for traditional SMEs and entrepreneurs. Get ready to be inspired! 💪🏻
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#xmconsultancy #publicrelations #branding #PRconsultant #PRstrategist #prstrategy #storytelling
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#xmconsultancy #publicrelations #branding #PRconsultant #PRstrategist #prstrategy #storytelling
Reflecting on a momentous experience that opened my eyes to the power of 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 in 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠.
A few years ago, we were approached by Sendo Ichi Malaysia to produce a brand video for them. They took us on a journey to the renowned Toyosu Market in Japan, where we were given a behind-the-scenes look at their seafood chain. 🦞🐟🦐🐙
Witnessing the meticulous and intricate process from start to finish was a true marvel of craftsmanship. It made me realize that a brand's story can elevate its products and services to a whole new level, creating a deeper connection with its audience.
Today, as we navigate a crowded marketplace, it's crucial for brands to not just sell a product, but to tell a compelling story that captivates their audience.
How has 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 impacted your brand's journey?
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#thatbespokeguy #BrandStorytelling #SendoIchiMalaysia #ToyosuMarket #Craftsmanship #Marketing #PR #branding
International Women's Day 2023
𝑊ℎ𝑜 𝑠𝑎𝑦𝑠 𝑎 𝑤𝑜𝑚𝑎𝑛 𝑛𝑒𝑒𝑑𝑠 𝑠𝑢𝑝𝑒𝑟𝑝𝑜𝑤𝑒𝑟𝑠 𝑡𝑜 𝑏𝑒 𝑆𝑢𝑝𝑒𝑟𝑤𝑜𝑚𝑎𝑛?
All you need is 𝒑𝒂𝒔𝒔𝒊𝒐𝒏, 𝒅𝒆𝒅𝒊𝒄𝒂𝒕𝒊𝒐𝒏, 𝒄𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕 to a cause – and the will to do whatever it takes to achieve your goal. In conjunction with International Women's Day, we pay tribute to six amazing Superwomen who have changed the lives of Malaysians through their extraordinary efforts in their chosen fields. ❤️
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#thatbespokeguy #iwd2023 #internationalwomensday #beaXsuperwoman #superwoman #extraordinary #women #empowerment #motivation #encouragement
So you think it's hard to get your crush's attention? Try the 𝒎𝒆𝒅𝒊𝒂.
It's waaaaaaayyyyyyy harder! 😉
But not to worry! Here are the 5 things you should take note of, and by the end of the video, we promise your stories will stand a better chance at getting the media's attention!
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#PR #PublicRelations #PR101 #MediaRelations #communications #mediapitch #mediarelations #media #PRagency #business
𝙎𝙄𝘿𝙀𝘾 𝙖𝙞𝙢𝙨 250 𝙨𝙪𝙗𝙢𝙞𝙨𝙨𝙞𝙤𝙣𝙨, 𝙍𝙈20𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙨𝙖𝙡𝙚 𝙖𝙩 𝙏𝙤𝙥 𝙀𝘾𝙈 𝘼𝙬𝙖𝙧𝙙𝙨 𝙩𝙝𝙞𝙨 𝙮𝙚𝙖𝙧 🏆
Following the success of the Malaysia Top E-Commerce Merchant (Top ECM) Awards for the past six years, Selangor Information Technology and Digital Economy Corporation (Sidec) announced its latest edition of Top ECM Awards 2022. The award seeks to reward the most successful, creative and innovative homegrown e-commerce merchants with RM60,000 worth of cash prizes and other attractive prizes in-kind.
Meanwhile, Sidec is also organising its first-ever Selangor Fashion Accelerator Programme to assist Malaysian startups and SMEs in developing a sustainable ecosystem for talents in the modest fashion sector.
16 candidates from 50 applicants would receive training from August 1 to September 23, and only six would be chosen to pitch to investors and industry partners on Demo Day, which is scheduled to take place on October 8.
Here's a short clip of what you've missed!
Thank you TV3!
What skills do you need as a PR specialist? 💪
Oh, nothing much! Just a few.
1/ Interpersonal skills
We deal with the public and media regularly. So put on your smiley face even if you’re sad, and be friendly.
2/ Organisational skills ⌚
You may be required to manage several events simultaneously. Think about an octopus. Yes! An octopus would be just about right.
3/ Problem-solving skills
Everyone needs to solve problems, but here at PR, we do it with poise and grace.
This is especially true when handling sensitive issues that may blow up into a media firestorm. Feeling the heat already?
4/ Speaking skills 📣
PR specialists are representatives of their clients. You should have no trouble explaining clearly the position of the organisation, so there is little room for negative interpretation. A PR a day keeps the Negative Nellies away!
5/ Writing skills
Here we write press releases and speeches for our clients, so they don’t say something that the media will misinterpret.
We keep it short and simple, yet charming to grab the attention of our readers and listeners.
Sounds easy? Join PR and you’ll find out (winks).
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#PR #publicrelations #PRagency #PRfirm #marketing #connection #communication #branding #media #business #prindustry #prskills #prspecialist
PR is all about suits, ties and gala dinners 💢
Well, think again, because PR is so much more than that. Get ready your hanky or box of tissue paper, because here we go. 😭
1/ Low appreciation
Organisation leaders usually don’t appreciate PR, unlike the sales and marketing departments.
They tend to believe that anyone could do the work of public relations if given the task.
2/ High expectations ⮝
Managing media relations is easy? How about managing client expectations? Yes, that too!
Clients tend to have impractical expectations towards PR specialists, expecting them to perform wondrous work with little budget.
3/ Too Many Communication Platforms
Communication! Everyone is talking, but how many people are listening?
Did you note that? The key is to pick the most suitable communication medium for your clients, and that can be a problem with the wealth of media available.
It takes a great deal of time to connect with the right audience, send the proper messages to them and achieve the desired goals.
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#PR #publicrelations #PRagency #PRfirm #marketing #connection #communication #branding #media #business #prindustry #mythdebunked #myth
PR is not marketing 💸
We keep telling that to our clients but it just doesn’t seem to stick. 🧠
Marketing is the action or business of promoting and selling products or services, including market research and advertising. 😎
It works alongside PR, but it is definitely not PR.
PR works by examining the marketing message prior to delivery and suggesting changes or additions that put the organisation in a positive light.
Think about putting a cream atop your doughnut, so your customers don’t see all that killer sugar on it.
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#PR #publicrelations #PRagency #PRfirm #marketing #connection #communication #branding #media #business #prindustry #prispr
It’s all about perception 😏
The general public doesn’t have a direct phone line to your corporation. Even if they did, they will reach your robotic auto receiver which isn’t very helpful. 🤖
Now with this gap, it is important for your organisation to convey a positive mental image.
This professional identity is what drives your entire organisation to perform, either to make sales and realise a profit or to hire talented individuals. 🤑
Want some examples? Think about IKEA or Apple where brand image is considered.
Now how do we do this?
1/ The first step in building an image is to clearly understand and harness the company's competitive advantages in the marketplace.
2/ Work diligently to support and maintain that image through actions.
3/ The image and message portrayed to the customer must be accurate in that it reflects the company's unique strengths and value.
4/ The rule is that customer expectation, minus reality, equals customer disappointment.
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#PR #publicrelations #perception
𝑴𝒆𝒅𝒊𝒂 𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔 𝒗𝒔 𝑷𝒖𝒃𝒍𝒊𝒄 𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔 👪 When we talk about PR, most of the time we assume that it is about dealing with the media. PR is the art of connecting with the wider public through a variety of mediums, whereas media relations concentrates on a very specific way of getting your message across – through journalists, reporters, editors, and other authorities in the media. #PR #media #communication