02/12/2024
In Munich, we undertook a project to design and construct specialized units for a major trade fair, focusing on creating engaging, functional, and visually striking spaces that would not only attract visitors but also optimize the brand experience for exhibitors.
One of the most insightful aspects of the project was understanding the importance of flow and movement within the trade fair space.
We focused on designing units that could be both scalable and modular, allowing for customization while maintaining consistency in the overall aesthetic.