SPUR - The Experience Agency

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SPUR - The Experience Agency

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26/07/2024

We’ve loved working with to launch their new Reno 12 phone. To showcase the new AI features we created two unique photo opportunities for people to engage with. If you’re at Westfield Albany between now and 4th August, swing by and experience the magic!”

15/07/2024

We are very proud to be finalists in two categories for the New Zealand Event Awards 2024.

Best Marketing or Creative 2024 - House of Hilux x Fieldays 2023, Toyota New Zealand, Spur, Saatchi & Saatchi NZ

Best Supplier 2024 - Spur for FIFA Women's World Cup 2023

11/07/2024

We are beyond excited to be a part of the incredible team bringing you Spark Game Arena Live, the first ever gaming festival to hit Aotearoa!

Created by Spark and in collaboration with Colenso BBDO and this festival promises to be epic. Featuring NZ’s Fortnite finals with $140k in prizes, free game play, industry figures and showcases and a whole lot more.

Come and join the fun www.spark.co.nz/sgalive

24/06/2024

We were as excited about bringing to life the stand at as attendees were about seeing the new generation Land Cruiser Prado!

There’s something powerful about great marketing - it’s not just about the message, but more how it makes the audience feel. Throwing on the gumboots and teaming up with to craft a space that exudes warmth, energy and a genuine touch of Kiwi spirit is always a highlight of our year. We’re already looking forward to the next one.

14/06/2024

snagged the Best Indoor Site award at Fieldays 2024! 🏆🌟 We loved taking this brief and turning it into a reality, putting their 100% free range, non-caged potatoes in the spotlight in the Pantry.

It was a pleasure working with the SnackaChangi team to create this award-winning stand that truly captured the essence of the brand!

21/05/2024

Last week we were lucky enough to experience the “Think Like Bowie” creative workshop by The Ideas Bodega. Inspired by Bowie’s iconic approach, we explored fresh techniques to unlock our creative potential, and were reminded that great ideas can come from anywhere and anyone!

A big thanks to Nicole Velik and The Ideas Bodega for this inspiring experience. We are excited to apply these new techniques as we continue to drive bold thinking and creative solutions for our clients!

09/05/2024

The latest instalment of Future State was an incredible day with a line-up of world class international and local speakers. The event was a genuine collaboration and the output of a team of talented partners.

Spark / Bastion Shine / Semi Permanent / Global Production Partners

07/03/2024

We enjoyed collaborating with the talented team at Bastion Shineto help Spark launch ‘Accelerate Aotearoa businesses one technology generation forward’ - a new study with NZ Institute of Economic Research (NZIER) exploring Aotearoa’s productivity challenges and how we can use advanced digital technology to address them.

16/02/2024

So good to have the sun shining on this year. We enjoyed looking after a couple of iconic spirits brands and can’t wait to see this awesome event move to a new home in 2025!

06/02/2024

Grey Goose was the official vodka sponsor of the ASB Classic. . Their most popular cocktail was the ‘Love One’, a Kiwi twist on the immensely popular ‘Honey Deuce’ from their US Open activation.

LOVE ONE:
•Grey Goose Vodka
•Premium Strawberry Liqueur
•Fresh Lemon Juice
•Fresh Lime Juice
•Dry Lemonade

19/01/2024

Some things just fit in beautifully like Lexus at the ASB classic.

22/12/2023

We have loved bringing Christmas joy to Auckland International Airport! Wishing everyone a relaxing, fun-filled festive season.🎄✨

18/12/2023

Merry Christmas from everyone at Spur!

We will be closed until the 8th Jan.

26/10/2023

Throwback to the All Blacks jersey launch we created with 4 months ago. From the Q Theatre to the Stade de France….c’mon the boys!

25/09/2023

Wellington’s Copthorne Oriental Bay played host to the first of the Stella Artois Pour & Pair Masterclasses, where local bar staff were shared the secrets of the perfect 3-Step Stella Artois pour. Hosted by Matteo Chiametti from The Occidental Belgian Beer Huis, attendees learned the origins of Stella Artois, and got familiar with the nuances of the chalice & skimmer.

18/09/2023

continues to support New Zealand’s carbon neutral objectives by introducing innovative hydrogen technologies. Their display stand at the H2 2 Zero Summit was the perfect platform to engage with industry and government.

21/08/2023

What an amazing month of football. Great to see NZ embrace the beautiful game and continue the groundswell of support for women’s sport. We’ve loved being a part of it with multiple activations for FIFA and their commercial partners. Here’s a snapshot of what we’ve been up to.

17/08/2023

Very proud that Spark ‘All In’ has been selected as a finalist for the NZEA New Zealand Event Awards in the Best Business Event category.

08/08/2023

For competing teams and travelling football fans, Auckland Airport is Aotearoa’s main gateway to FIFA WWC23. We’ve enjoyed designing and delivering a welcoming experience that extends from the runway to the arrivals hall.

Special thanks to our own team on this project , , , ,

07/08/2023

Last week .nz surprised the woman’s team with a ‘Free Kicks’ pop-up store. The catch…everything inside was free! We loved designing and bringing to life amazing creative concept. Check out the link in our bio for coverage on The Project.

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21/07/2023

What a way to kick off the FIFA Women’s World Cup 2023™ at Eden Park last night!

We’ve been working with the Tāmaki Makaurau Auckland Host City team to deliver 8 x pre-tournament open training sessions, giving young Kiwis a chance to meet their football heroes.

Find out more info about the tournament here aucklandnz.com/fifa-womens-world-cup

12/07/2023

LEGO has launched 'Play Unstoppable' a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. To celebrate the launch of the campaign Spur produced and managed the LEGO Play Stadium at Westfield Newmarket.
 

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09/07/2023

We’re incredibly proud of this build we produced and installed at the recent MSD job fair. Designed by the talented team at we created an alleyway of 12 mini “shacks”, each with their own design, experience and character. Special thanks to Retail Dimensions for the stellar build job and for turning everything around so quickly 🙌🏼

06/07/2023

It was nice, nice, nice to get the gumboots on and bring House of Hilux to life for 2023. New Zealand’s Unbreakable Bond with Hilux was celebrated over four days, with tonnes of Utes, tonnes of laughs and tonnes of yarns.

04/07/2023

We proudly produced the launch event for the All Blacks RWC 2023 jersey alongside creative agency Augusto NZ.

The event experience was designed to celebrate the legacy of the iconic jersey, while bringing the story of the new design to life. The exclusive event was attended by former players, media and influencers including Hollywood actor and All Blacks superfan, Jason Momoa.

As sports fans, work doesn’t get much better than this.

Photographer: Frances Carter
Video: Glen Manchester

25/06/2023

This is what we call a dreamy brief - launching the stunning new RX & RZ for Lexus in the Southern Lakes region.

20/06/2023

The Four Square conference in Blenheim took place across a range of stunning destinations including Allan Scott Winery, Cloudy Bay Clams, Thymebank, Moa Brewery as well as Wither Hills for the prestigious Charlie Awards ✨
nz

30/05/2023

10 teams, 10 kids per team, $10k up for grabs! 🏅

Loving the latest installment of the nib $10k relay at Eden Park. Congrats to the Glen Eden Gladiators 🏈

23/05/2023

Good times working with the crew activating their Auckland Rugby partnership at community clubs 🍪 what’s your fav?

05/05/2023

From hourly documentary viewings, meet and greets with pilot Glenn Ashby, to a 360 VR experience riding on board Horonuku, this was a true celebration of the innovation and drive that underpins this special partnership Toyota New Zealand

Address

12 Aitken Terrace
Auckland
1021

Website

http://www.spur.co.nz/

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Videos

We are beyond excited to be a part of the incredible team bringing you Spark Game Arena Live, the first ever gaming festival to hit Aotearoa! Created by Spark and in collaboration with Colenso BBDO @phd_aotearoa and @letsplaylivehq this festival promises to be epic. Featuring NZ’s Fortnite finals with $140k in prizes, free game play, industry figures and showcases and a whole lot more. Come and join the fun www.spark.co.nz/sgalive #sparkgamearenalive

The latest instalment of Future State was an incredible day with a line-up of world class international and local speakers. The event was a genuine collaboration and the output of a team of talented partners. Spark / Bastion Shine / Semi Permanent / Global Production Partners

For competing teams and travelling football fans, Auckland Airport is Aotearoa’s main gateway to FIFA WWC23. We’ve enjoyed designing and delivering a welcoming experience that extends from the runway to the arrivals hall. Special thanks to our own team on this project @rollercoasterdesign @monstavisionnz , @gameonturf_ltd , @satellite_media , @aucklandairport , @fifawomensworldcup #spurwork

Ever dreamed of being the mascot at the biggest women’s sporting event on the planet? Spur is on the hunt for high energy, enthusiastic staff to bring to life the official FIFA Women's World Cup 2023 mascot! This is an opportunity for regular, well-paid work between October 2022 - August 2023. Apply now. https://spur.co.nz/promo-staff/ For all enquiries, email [email protected] #FWWC #BeyondGreatness #SpurWork #Recruitment

We’ve been on an exciting journey with the @newzealandpost team to unveil their new brand identity and deliver “the reveal” to a selection of customers via a personalised parcel with an extra special surprise and delight under the final layer. ⁣ ⁣ #nzpost #rebrand #thereveal #Spurwork

With only a few days left of the Tokyo 2020 Olympic Games, we wanted to give a big shout out to @thenzteam for absolutely smashing it over in Tokyo!⁣ ⁣ Make sure you head down to The Cloud to check out the Tokyo Games Zone. It’s an arcade-inspired space full of neon, interactive games and fun activities for the kids. Don’t miss out!⁣ ⁣ It's been awesome to work alongside the teams at @sportnewzealand @saatchinz and @method.nz to deliver this great experience⁣. ⁣ #tokyogameszone #olympics #nzolympics #teamnz

We’ve spent the last couple of months working with the amazing team at NZ Post, helping them launch their new brand to key stakeholders. Loving the new look!⁣ ⁣ ⁣ ⁣ #nzpost #rebrand #brandtransformation

Spur Drift Karting

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Our Story

SPUR is NZ’s most experienced and successful sponsorship agency. We combine our knowledge, proprietary resources and insights to generate maximum benefit for sponsors. We are equal part marketers and event creators. Our success comes from understanding what our clients need to achieve and matching that insight with an understanding of what and how a live experience can move and inspire their customers. "Brands are now defined by customers sharing their experiences of what brand’s do, not what they say. We believe if its not good enough to share, its not good enough." SPUR creates and manages insightful, original and immaculately executed brand experiences. We have a range of services including sponsorship strategy and activation, experiential marketing, pop-up space design and production, content marketing and event management. All our work has a genuine focus on delivering meaningful, measurable results. Our clients include: ANZ, Powerade, Spark, Mercury, Toyota, Edgewell (Schick & Banana Boat) Lion (multiple brands including Corona, Smirnoff, 1800 Tequila, Wither Hills, Steinlager, Speights and Macs), NIB and Huawei.