20/07/2022
Want to know how I optimise website copy for Google?
Here’s a glimpse into my 3-step process👇
~ STEP 1: KEYWORD RESEARCH ~
Before I write any copy, I start with keyword research.
What does keyword research actually look like? ⤵️
I analyse a huge list of potential keywords, comparing the monthly search volume, competition and search intent for each keyword to figure out which of these keywords your business should prioritise 🔍
I'm going to go deeper into what this all means in another post soon. But in a nutshell, I'm looking for keywords that have:
- High search volume (lots of people typing that keyword into Google each month)
- Low competition (easier to rank for)
- Search intent that matches the content on your website (intent = what the searcher is actually looking for)
~ STEP 2: KEYWORD MAPPING ~
Next, I map out the high-priority keywords against the pages of your website, choosing one primary keyword (plus multiple secondary keywords) for each page.
~ STEP 3: KEYWORD WEAVING ~
Finally, I weave the chosen keywords carefully and strategically into the headings, body text and SEO tags of each page on your website 🙇♀️
The keyword weaving is done subtly, because we’re writing for humans first, Google second. If your website copy is stuffed full of keywords, it’s going to be awkward and unenjoyable to read. And that won’t do your business – or your Google ranking – any favours in the long run.
This means I’m not making huge changes to the copy when I’m doing the keyword weaving. I’m making small but powerful tweaks to ensure you’ve got the right keywords in the right places ✔️✔️✔️
Do you have any questions about optimising your website for Google? Ask away in the comments!