The Concept

Name: The Concept
Address: Henderson, Auckland, 0610, NZ
Telephone: +6421593152
Rating: 5

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The Concept

The CONCEPT is the fusion of event styling, window dressing, visual merchandising and product activation. We capture the concept and deliver the vision.
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12/11/2024

A quick turnaround wall for the premier of last night!
Our circular backdrop moment set the scene on the red carpet for many a hobbit and happy theatre goer.

30/10/2024

What a bright and sunny event set up for to celebrate the launch of new Sunsitive sunscreen range. We created a planted meadow floral installation with logo lettering centre piece, branded information boards to communicate sun safe facts, curated seating areas with furniture and merchandised the products in key spots transforming a simple boat shed into a fresh, health aware event! 🚀 🍊 ☀️ 🏖️ 🌺

21/10/2024

We love our large scale installations, this one really made a boring truss arch into a fresh tropical foliage frame to surround the 4.5 x 4.5m screen at the Cartology awards .nz
Client: 🪜🌿💕

15/10/2024

This weekend we transformed the into the Sakura Sessions. Using Cherry blossom as the main creative touch point we dressed each space with brand assets, blossom arrangements, blush lighting and table scaped to bring a shared working space into an event worthy environment!

29/08/2024

Celebrating with a non alcoholic cocktail teamed up with to send watermelon mojito making kits for Dry July.
We are clinking our classes to how fabulous our kits turned out! 🍉🍹 🍋 🍃

25/07/2024

We were asked by to create an immersive yoga experience that played on the colour Pink, the colour of Baby Face retinol branding. With a photo back drop, floral arrangements and merchandising with printed signed throughout the space. We also littered candles in branded votives and pink up lighting to create a soft pink hue to enhance the event!

14/06/2024

The annual Pinot and Duck tasting trail event we styled
We used a mix of vegetables and picked foliage for greenery with fillers like river pebbles, hessian, produce crates and Ofcourse lots of duck & pheasant feathers. Then the all important Pinot noir bottles nestled in the displays and table centre. The chefs then picked from the displays in creating their dishes.

29/04/2024

When we design a space it’s great to see when a rendered drawing becomes a reality.
came to us to design, build & style the Woolworths own brand Christmas & the Macro organic food stands at the Woolworths expo 2023. It goes to show the attention to detail we uphold to keep the activation as close to the Concept drawing as possible.

Address

Henderson
Auckland
0610

Telephone

+6421593152

Website

http://www.theconcept.co.nz/

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Videos

To celebrate the launch of @tresemmeanz new hair care product we took over @inco__studio in Ponsonby to create their Lamellar Lounge. Where media and influencers were invited to trail the Lamellar shine range star ✨ Fresh florals, merchandising & styling, vinyled graphics to windows and mirrors! Not forgetting the delicious branded cookies and coffee cups.